What Gigwell does

Gigwell is a cloud-based SaaS platform providing end-to-end booking management software for the live entertainment industry. The platform serves three primary segments — booking agencies, artists, and venues/talent buyers — replacing manual spreadsheet, fax, and paper-based workflows with integrated digital tools for contract negotiation, payment collection, itinerary management, and tour analytics. Founded in 2013 and headquartered in West Hollywood, CA as Gigwell, Inc. (Delaware corporation), the company claims a base of 97,000+ artists and 2,500+ agencies on its platform.

The product portfolio is anchored by the Productivity Suite (contract negotiation, travel logistics, online payment collection, and real-time revenue goal monitoring) and complemented by Tour IQ (a venue and festival database for tour routing), Ticket Counts Pro (acquired from Jamplify in 2017 for automated ticket count collection), FlexPay (payment automation with a payer portal), Artist Essentials (artist-facing booking management), and Talent Buyer Pro (venue-side offer, contract, and settlement management). The technology integrates natively with Eventbrite (ticketing), Stripe and PayPal (payment processing), and Google Calendar/Contacts (scheduling). The stack is workflow- and data-centric, with no disclosed AI/ML, patents, or proprietary models; differentiation rests on being the first dedicated cloud booking platform purpose-built for live entertainment and the breadth of its venue/festival dataset.

Gigwell operates a hybrid revenue model combining quote-based SaaS subscription fees (specified via Subscription Order Forms, with prorated additional user charges) and transactional processing fees charged to buyers (0.05%–3.9% of booking size, capped between $5–$50 USD per transaction). Go-to-market is primarily product-led via self-serve sign-up at gigwell.com, supplemented by sales-assisted enterprise demos and a three-tier referral program paying $100 per agency, $50 per artist, and $250 per venue. Distribution is global through US (West Hollywood HQ, Santa Monica contact address) and European (Barcelona) offices, with content marketing (Gigwell Blog, The Advance publication), webinars, and PR coverage in TechCrunch, DJ Mag, Mixmag, Hypebot, DJ Times, Magnetic Magazine, and Billboard supporting top-of-funnel demand.

Name

Gigwell

Legal name

Gigwell, Inc.

Website

https://gigwell.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Gigwell is a cloud-based SaaS booking management platform that serves booking agencies, artists, and venues in the live entertainment industry with contract management, payment processing, venue discovery, and tour analytics tools.

Ownership category

akta.pro rank

Product category

Live Entertainment Booking Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK)

Keywords

• Live entertainment booking
• Talent booking software
• Booking management platform
• Venue database software
• Tour management SaaS

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees: SaaS subscription model with fees specified in Subscription Order Forms. The platform grants limited, non-exclusive, non-transferable right to access and use the Services solely for Customer's internal business use.
2. Buyer Transactional Processing Fees: Service fees charged to buyers to cover payment processing costs. Fees range between 0.05% - 3.9% of total booking size, inclusive of all merchant processing fees, never exceeding $50 USD or lower than $5 USD.
3. Additional User Fees: Prorated fees for additional agent or assistant user accounts beyond plan limits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Gigwell provides a cloud-based, end-to-end booking management platform for the live entertainment industry, enabling booking agencies, artists, and venues/talent buyers to negotiate contracts, manage artist logistics, collect online payments, automate ticket counts, and monitor real-time revenue goals. The platform's core Productivity Suite is supplemented by Tour IQ (venue/festival database), Ticket Counts Pro (automated ticket tracking), FlexPay (payment processing), and role-specific modules (Artist Essentials, Talent Buyer Pro).

Product overview

Gigwell is an end-to-end booking management platform for the live entertainment industry, consisting of a unified platform with integrated modules. The core offering is the Productivity Suite, a cloud-based booking platform for contract negotiation, logistics management, and payment collection. This core platform is supplemented by Tour IQ (venue discovery and tour planning), Ticket Counts Pro (automated ticket tracking - acquired from Jamplify), and FlexPay (payment processing). Separate but integrated modules serve Artists (Artist Essentials for managing bookings and itineraries) and Venues (Talent Buyer for managing offers and contracts). The platform also includes a partnership-enabled Eco-Rider 2.0 feature for sustainable touring practices. The platform serves over 97K artists and 2,500+ agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Gigwell Productivity Suite: Cloud-based booking platform for negotiating contracts, managing travel logistics, collecting payments online, and monitoring real-time revenue goals.
• Tour IQ
• Ticket Counts Pro
• Eco-Rider 2.0
• FlexPay
• Artist Essentials
• Talent Buyer Pro
• The Advance

Products and services

• Productivity Suite The first cloud-based booking platform providing a simple solution for booking agencies to negotiate contracts, manage artist logistics, collect online payments, and monitor real-time revenue goals. Replaces spreadsheets, fax machines, and paper checks with integrated workflow tools including a contract builder, FlexPay online payments, and analytics.
• Tour IQ Venue and festival database tool that enables artists and agents to identify target venues, find key contacts, and discover booking opportunities. Incorporates venue radius clauses and capacity restrictions for tour planning.

Quantifiable outcome

• Significant reduction in time to process bookings
• +3 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Bye Bye Plastic FoundationflagshipStrategic or Co-development Partner · 21 October 2025Partnership with Blond:ish's Bye Bye Plastic Foundation to integrate Eco-Rider 2.0 sustainability toolkit into Gigwell's touring plans. The original Eco-Rider has been adopted by over 1,500 performers worldwide, significantly reducing single-use plastic waste. The new toolkit will be launched at ADE 2025, expanding access globally for eco-conscious touring.
• JamplifycoreOthersAcquired Ticket Counts Pro and Live Intel products from Jamplify, expanding Gigwell's product portfolio for live event booking management.
• EventbritecoreTechnology or IntegrationIntegration allowing users to connect Eventbrite accounts, link events to bookings, map ticket tiers, and automatically sync ticket sales and refunds every 5 minutes.
• StripecoreTechnology or IntegrationPayment processing integration enabling online payment collection through Gigwell's FlexPay system.
• PayPalcoreTechnology or IntegrationAlternative payment processing integration alongside Stripe for FlexPay payment options.
• GooglecoreTechnology or IntegrationCalendar and Contacts integration for synchronizing artist schedules and managing contact information within the Gigwell platform.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: Large-scale self-service event ticketing and event-management platform. Comparable to Gigwell as a broader incumbent overlapping on event creation, ticketing (Eventbrite is integrated into Gigwell), and venue/promoter workflows.
• Live Nation: Global live entertainment conglomerate operating venues, festivals, and ticketing. Comparable to Gigwell because it is both a customer and a broad incumbent with internal booking, ticketing, and venue-management capabilities that overlap with Gigwell's product surface.

Direct peers

• Bandsintown: Live music event discovery and concert ticketing platform serving artists, venues, and fans. Comparable to Gigwell because it sits in the live-music booking and event-promotion workflow for artists and venues on a global scale.
• Songkick: Live music event discovery and tour promotion platform used by artists and venues. Comparable to Gigwell because it operates in the artist-to-venue live-event stack and serves touring musicians managing bookings and ticket demand.
• Playbooked: Online booking platform connecting DJs, musicians, and event organizers. Comparable to Gigwell as a head-to-head booking management SaaS for the same artist-and-venue SMB segment.
• Resident Advisor: Electronic music events, DJ, and club listings platform with ticketing and event-management tools. Comparable to Gigwell because it operates at the intersection of DJs, venues, and live event booking in a sub-vertical Gigwell also targets.
• DICE: Live events and ticketing platform focused on music, nightlife, and culture. Comparable to Gigwell because it serves venues, promoters, and artists with booking-adjacent tools (ticketing, fan data, event promotion) in the live-entertainment value chain.

Others

• Mixcloud: DJ and music creator streaming platform. Comparable only adjacent to Gigwell — serves many of the same artists/DJs as end users, providing ecosystem reach but not direct competition in booking workflows.
• Reverb: Marketplace for musicians to buy, sell, and rent gear. Comparable only thematically — both serve working musicians with marketplace infrastructure, though Reverb focuses on gear rather than live-event bookings.

Emerging players

• Viberate: Music industry analytics and artist discovery platform with booking-management features for managers and venues. Comparable to Gigwell because it serves booking professionals with data-driven tools for artist routing and live event decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GigwellOfficial
• Facebookfacebook.com/gigwell
• LinkedInlinkedin.com/company/gigwell
• Instagraminstagram.com/gigwellofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gigwell