Movemint
Movemint is a web-based event management platform for endurance sports — gravel cycling, trail running, and similar events — serving race organizers with registration, payments, CRM, timing, and Strava-integrated athlete tools, monetized via transaction fees and subscriptions.
- Company typePrivate
- Founded2023
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Movemint does
Movemint is a web-based event management platform purpose-built for endurance sports — gravel cycling, trail running, and similar events. The company serves three constituencies: endurance event organizers (the primary paying segment, running race directors for brands like Bighorn, FNLD GRVL, Transrockies, and Iowa Gravel Series), brands and sponsors seeking access to endurance audiences (Patagonia, Nuun, Skratch, Tracksmith), and the athletes and participants who register for and track events. The platform unifies registration, payment processing, CRM, communications, volunteer management, race-day check-in, results timing, merchandise sales, photo management, and financial/payout tooling behind a single organizer dashboard, and is differentiated from generic event software by deep integrations with Strava (authentication and activity sharing), Stripe (payments), Ride with GPS (route planning), Race Result (timing), and Google Sheets (data export). Movemint also publishes a developer API for build-on integrations.
The business operates a product-led growth model: organizers self-onboard through the website without sales intervention, and Movemint monetizes through event registration transaction fees combined with subscription access to platform modules. Pricing is not publicly disclosed. Founded in 2023 and headquartered in the Bay Area, the company is privately held, venture-backed, and small (5–6 employees) — yet self-reports tripling revenue every quarter. Investors include Underscore VC, Alumni Ventures, Fitt Capital, and Strava co-founder Michael Horvath, who also joined the board in mid-2025.
Movemint firmographics
Firmographics- Name
- Movemint
- Legal name
- Movemint Technologies, LLC
- Website
- https://movemint.cc
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Movemint is a web-based event management platform for endurance sports — gravel cycling, trail running, and similar events — serving race organizers with registration, payments, CRM, timing, and Strava-integrated athlete tools, monetized via transaction fees and subscriptions.
- Ownership category
- akta.pro rank
Movemint industry classification
Industry- Product category
- Event Management Software
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)
Keywords
Where Movemint is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Movemint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Event Registration Fees: Platform likely charges transaction fees on event registrations processed through the platform
- Platform Subscription: Subscription-based access to event management tools and features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Movemint product offering
Product offeringCore offering
Movemint provides a unified event management platform purpose-built for endurance sports events (gravel cycling, trail running, and similar races). The platform bundles registration, payment processing, CRM, merchandise sales, communications (email/SMS), volunteer coordination, race day check-in, results management, photo sorting, transfers/deferrals, and global sales tax compliance into a single self-serve offering for race directors and event organizers.
Product overview
Movemint is an event management platform for endurance sports events, offering a unified platform with integrated modules for event creation, registration, payments, marketing, and race day operations. The core platform includes the Organizer Dashboard with built-in CRM, Registration & Signup, and Financial Management, while specialized modules cover Merchandise Storefront, Communications Hub (email and SMS), Volunteer Management, Race Day Registration, Results Management, Photo Management, and Transfers & Deferrals. Additional compliance features include Global Sales Tax and Cancellation Insurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Movemint Event Management Platform Unified event management platform purpose-built for endurance sports events (gravel cycling, trail running, multi-sport). Bundles organizer dashboard with built-in CRM, athlete registration, payment processing, merchandise storefront, communications (email and SMS), volunteer management, race day check-in, results management, photo sorting, transfers and deferrals, financial management, and global sales tax compliance for race directors and event organizers.
- Movemint Developer API A standalone developer API with accompanying documentation that allows third parties to build integrations and automate workflows with the Movemint platform.
Quantifiable outcome
- Tripling revenue every quarter
Companies that use Movemint
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Movemint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Movemint partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StravacoreStrategic integration partnership enabling athletes to connect their Strava accounts for activity tracking and event participation. As both an investor and integration partner, this is a key ecosystem relationship for athlete acquisition and engagement
- StripecorePayment processing integration for secure transaction handling of event registrations and fees
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Movemint competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Movemint social profiles
Digital presenceMovemint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movemint leadership team
Management profileNumber of profiles
Profiles6 records
Movemint funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movemint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movemint
What does Movemint do?
Movemint provides a unified event management platform purpose-built for endurance sports events (gravel cycling, trail running, and similar races). The platform bundles registration, payment processing, CRM, merchandise sales, communications (email/SMS), volunteer coordination, race day check-in, results management, photo sorting, transfers/deferrals, and global sales tax compliance into a single self-serve offering for race directors and event organizers.
Is Movemint a public or private company?
Movemint is a private company. It is classified as venture growth investor backed and is currently operating.
When was Movemint founded?
Movemint was founded in 2023. It employs 11 to 50 people.
Where is Movemint based?
Movemint is headquartered in Oakland, United States, in the North America region.
How does Movemint make money?
Two revenue lines are on record. Event Registration Fees are the primary driver. The others are platform Subscription.
Does Movemint have an API?
Yes. Movemint offers a Developer API and developer documentation for building integrations and automating workflows. Developer documentation is at movemint.gitbook.io/movemint-developer-docs.
What industry is Movemint in?
Movemint's product category is Event Management Software. Its primary akta.pro industry code is MPAKAIAH, Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races). Its NAICS code is 71121 and its SIC code is 7948.