Flowhaven, Licensing Suite

What Flowhaven, Licensing Suite does

Flowhaven is a private Helsinki-headquartered SaaS company founded in 2016 by Kalle Törmä and team, who previously ran the global Angry Birds licensing program at Rovio Entertainment. It sells a purpose-built Licensing Relationship Management (LRM) platform that unifies agreement management, multi-stage product approvals, royalty calculations and reconciliation, and analytics in a single system, replacing the CRM-plus-spreadsheet-plus-email stack that licensing teams typically rely on. Customers are brand owners, licensing agencies, and agents operating $2M–$500M+ annual royalty programs across Media & Sports, Character & Entertainment, and Lifestyle & Brands, with named logos including The Smiley Company, bCreative, and Boss Fight Studio.

The platform is built natively on Salesforce infrastructure, with Salesforce licenses bundled into Flowhaven subscriptions and Salesforce acting as a subprocessor for data processing. External partner users (licensees, agents) access the platform at no additional per-seat cost, enabling collaborative workflows across the licensing ecosystem. The product is sold as a complete suite with no module tiers, priced per internal user on annual or multi-year contracts ranging from low five figures for emerging programs to high six figures for global enterprise ('Empire') deployments. Implementation and professional services are scoped separately. GTM is direct sales-led: an enterprise field sales motion for large brand owners plus an inside sales motion for mid-market licensing programs, supported by content marketing, industry event presence (Licensing Expo), and earned media.

The company reports 100+ global enterprise customers across six continents, 4,000+ active users, 10M+ records managed, and $2B+ in royalty transactions processed, with an NPS of 90+ and a 5/5 Google review rating. To date, Flowhaven has raised approximately $21.5M in disclosed funding, including a $16M Series A in January 2021 led by Sapphire Sport with participation from 359 Capital, Global Founders Capital, Icebreaker.vc, and Riverside. There is no public API, SDK, or AI-specific product line, and revenue is not disclosed.

Name

Flowhaven, Licensing Suite

Legal name

Flowhaven Oy

Website

https://flowhaven.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Flowhaven is a Helsinki-based SaaS company providing an end-to-end Licensing Relationship Management platform that unifies agreements, product approvals, royalty calculations, and analytics for brand owners, licensing agencies, and agents running global licensing programs.

Ownership category

akta.pro rank

Product category

Licensing Relationship Management Software

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

akta.pro secondary industry

Cloud FinOps & SaaS Spend Management (BPAEAOAH)

Keywords

• Brand licensing software
• Licensing relationship management
• Royalty management platform
• Brand approval workflows
• Licensing operations SaaS

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscription (SaaS): Annual subscription-based pricing per internal user with full platform access. Includes bundled Salesforce licenses. Implementation and professional services scoped separately. Revenue recognized over subscription term with annual renewals.
2. Professional Services: Additional services including integration support, customizations, advanced reporting, and workflow enhancements beyond standard onboarding.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Flowhaven sells a cloud-based Licensing Relationship Management (LRM) SaaS platform that unifies licensing agreements, product approvals, royalty calculations, and analytics into a single system built natively on Salesforce. It is sold as a complete platform with full access for internal users and unlimited external partner users at no additional per-seat cost.

Product overview

Flowhaven Licensing Suite is a comprehensive Licensing Relationship Management (LRM) platform designed for global licensing operations. The product architecture consists of a unified core platform (Flowhaven Licensing Suite) that includes six integrated modules: Agreement Management, Product Approvals, Royalty Management, Analytics & Reporting, and Integrations. Built natively on Salesforce infrastructure, the platform brings agreements, approvals, royalties, and analytics into one purpose-built system. Flowhaven is sold as a complete platform rather than as separate modules, with full platform access provided to all users without module upgrade tiers. External partner users can access the platform at no additional per-seat cost.

Differentiator

Problem solved

Functional benefit

Brands

• Flowhaven Licensing Suite: The company's primary platform product - an end-to-end licensing relationship management platform covering agreements, approvals, royalties, and analytics.

Products and services

• Flowhaven Licensing Suite An end-to-end Licensing Relationship Management (LRM) platform that brings agreements, approvals, royalties, and analytics into one purpose-built system for global licensing operations. Sold as a complete subscription with bundled Salesforce licenses and unlimited external partner users; targeted at enterprise licensing programs generating $2M-$500M+ in annual royalties.

Quantifiable outcome

• Time spent managing royalties reduced by more than 75%
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or IntegrationCore platform infrastructure provider. Flowhaven is built natively on Salesforce and uses Salesforce as subprocessor for data processing. Ordered Modules contain Salesforce components subject to SFDC Service Agreement. Bundled with Flowhaven subscription—no separate Salesforce licenses required.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clarivate (IPfolio / CPA Global): Clarivate's IPfolio and former CPA Global products manage IP portfolios, agreements, and royalty flows for IP owners. Like Flowhaven, it serves customers centralizing contract and royalty data around intangible asset rights.
• LicenseSpring: LicenseSpring delivers software licensing and entitlement infrastructure, addressing agreement-to-royalty workflows for software vendors. It is a direct peer in the licensing operations workflow, particularly for software monetization.
• Anaqua: Anaqua provides IP management and licensing workflow software to brand owners and law firms. It overlaps most directly with Flowhaven's agreement, rights, and royalty management capabilities for IP-driven businesses.
• Dependable Solutions: Dependable Solutions offers software license and IT asset management tools (e.g., LicenseTrak). It is comparable to Flowhaven in managing license agreements, renewals, and compliance — though more focused on enterprise software than brand IP.

Emerging players

• Zylo: Zylo is an emerging SaaS management platform focused on SaaS spend, license, and renewal tracking. It overlaps with Flowhaven's renewal and license-tracking workflows but targets enterprise SaaS buyers rather than brand licensing teams.

Broad incumbents

• ServiceNow: ServiceNow provides enterprise workflow automation across many functions and could extend into rights/royalty workflows. As a broad incumbent, it represents both a partnership opportunity and a competitive risk to Flowhaven's system-of-record positioning.
• Flexera: Flexera is an established IT asset and software license management vendor with a large enterprise installed base. It overlaps with Flowhaven on contract/license data and is a broader incumbent that licensing teams may already use.
• SAP: SAP's ERP and contract management modules (including S/4HANA and Ariba) are commonly used by brand owners and touch licensing/royalty data. SAP represents a broad incumbent that could encroach on Flowhaven's niche with industry templates.
• Snow Software: Snow Software focuses on software asset management and SaaS spend optimization. While oriented to enterprise software licensing rather than brand IP, it competes for IT budget and adjacent workflow mindshare.
• Thales (Sentinel / Software Monetization): Thales' Sentinel platform handles software licensing, entitlements, and protection at scale. It is a broad incumbent in software monetization with overlapping licensing workflow capabilities but a different go-to-market focus (security).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FlowHaven
• LinkedInlinkedin.com/company/flowhaven
• Facebookfacebook.com/Flowhaven

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowhaven, Licensing Suite