Moonrider
- Company typePrivate
- Founded2023
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Moonrider does
Moonrider is an Indian electric tractor technology company headquartered in Bengaluru, founded in 2023, that designs and manufactures heavy-duty electric tractors for the agricultural sector. The company sells two core products, the Moonrider Force (27HP) and the Moonrider Maxforce (75HP), both built around an in-house battery pack with what the company describes as the world's first oil-cooled thermal solution and a category-first active balancer system. The tractors support 30-minute rapid charging and approximately 7-hour normal charging, and are integrated with a mobile application for vehicle management, over-the-air software updates, and remote troubleshooting.
The company's commercial model is direct hardware sales of electric tractors priced on par with diesel equivalents, with a stated total cost of ownership approximately 75% lower than diesel over the product lifecycle, enabled by vertical integration. Go-to-market combines direct website sales, demonstrations and engagement with Farmer Producer Organizations (FPOs), and field sales to individual farmers and fleet operators in India, with a first delivery completed in Africa. Moonrider has achieved full homologation for commercial deployment in India and was awarded Electric Tractor of the Year at the 2024 India EV Awards.
The company is led by Co-founder & CEO Anoop Srikantaswamy and Co-founder & COO Ravi Kulkarni, alongside a Chief Business Officer, Chief Product and Technology Officer, VP of Drivetrain and Battery Engineering, and heads of Channels/India GTM and Quality. Moonrider has raised approximately $8.2 million across a 2025 seed round ($2.2M) and a December 2025 Series A ($6M led by pi Ventures, with Singularity AMC, Advantedge Founders, and Micelio Fund). The Series A is explicitly intended to fund the transition from pilot projects to full commercial deployment in Indian agriculture and global expansion.
Moonrider firmographics
Firmographics- Name
- Moonrider
- Legal name
- Moonrider Pvt. Ltd.
- Website
- https://moonrider.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Moonrider industry classification
Industry- Product category
- Electric Agricultural Tractors
- NAICS
- Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Tractors & Power Units (IMAHACAA)
Keywords
Where Moonrider is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Moonrider business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Electric Tractor Sales: One-time hardware sales of electric tractors (Moonrider Force 27HP and Moonrider Maxforce 75HP) to farmers, fleet operators, and agricultural businesses. Revenue generated from product sales with pricing comparable to diesel tractors but with lower total cost of ownership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Moonrider Force (27HP) - Electric tractor |
| One time/ perpetual license | Pay-as-you-go | Moonrider Maxforce 75HP - Heavy-duty electric tractor |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Moonrider product offering
Product offeringCore offering
Moonrider designs and manufactures heavy-duty electric tractors for agricultural use. The company sells two main models—the 27HP Moonrider Force and the 75HP Moonrider Maxforce—equipped with proprietary in-house battery packs featuring oil-cooled thermal management and active balancer technology, offering farmers price parity with diesel tractors at the point of purchase and substantially lower operating costs.
Product overview
Moonrider offers a lineup of electric tractors designed to reduce farming costs and improve operational efficiency for farmers and fleet operators. The product portfolio consists of two main electric tractor models: the Moonrider Force (27HP) and Moonrider Maxforce 75HP. Both products are designed with in-house battery technology featuring oil-cooled thermal management and active balancer systems. The tractors are priced competitively with diesel tractors while offering 75% lower operational costs. Moonrider tractors include mobile app integration for vehicle management, OTA updates, and remote troubleshooting capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Moonrider Force (27HP) A 27HP electric tractor designed for farming operations, featuring versatile and comfortable operation, 7-hour normal charging, 30-minute rapid charging capability, and mobile app integration for vehicle management. Aimed at farmers seeking lower cost electric alternatives to diesel tractors.
- Moonrider Maxforce 75HP A 75HP heavy-duty electric tractor featuring breakthrough battery innovation with the world's first oil-cooled thermal solution and category-first active balancer technology. Includes in-house innovative battery-pack with Make in India designation and patented technology. Targeted at heavy-duty agricultural operations.
Quantifiable outcome
- 75% lower cost of ownership and maintenance compared to diesel tractors
- +3 more outcomes
Companies that use Moonrider
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Moonrider technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Moonrider partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Moonrider competitors and assessment
Company assessmentDirect peers
- Monarch Tractor: Monarch Tractor is a US-based manufacturer of fully electric, driver-optional smart tractors for agriculture. It is the most direct global peer to Moonrider, both pioneering electric tractor platforms with software integration targeting farming cost reduction.
- Solectrac: Solectrac builds electric tractors for small farms and commercial operations, offering battery-powered alternatives to diesel. Comparable to Moonrider as a focused electric tractor OEM competing on sustainability and lower operating costs.
Broad incumbents
- Mahindra & Mahindra (Farm Equipment): Mahindra is the largest tractor manufacturer in India by volume with deep dealer networks and financing arms. It is a broad incumbent in Moonrider's core market and the dominant competitive threat as it evaluates its own electric tractor offerings.
- International Tractors Limited (Sonalika): Sonalika is one of India's largest tractor OEMs with strong export presence including Africa. Comparable as a broad incumbent competing in both Moonrider's Indian home market and African expansion geography.
- Escorts Kubota Limited: Escorts Kubota is a major Indian tractor manufacturer with Kubota's global technology backing. Comparable as a broad incumbent with the resources to enter electric tractor segments quickly if the category accelerates.
- John Deere (agriculture): John Deere is the global leader in agricultural equipment with significant R&D in electric and autonomous tractors. Comparable as a broad incumbent whose electrification roadmap will shape competitive dynamics for Moonrider globally.
Regional players
- VST Tillers Tractors: VST is an Indian manufacturer of power tillers and compact tractors focused on smallholder farmers. Comparable as a regional player addressing similar customer segments in India, with overlapping price-sensitive farmer use cases.
Emerging players
- Cellestial eMobility: Cellestial eMobility is an Indian startup developing electric tractors and farm machinery. Comparable as an emerging player pursuing the same electric tractor opportunity in India with overlapping technology and customer targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Moonrider social profiles
Digital presenceMoonrider financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moonrider leadership team
Management profileNumber of profiles
Profiles7 records
Moonrider funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moonrider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moonrider
What does Moonrider do?
Moonrider designs and manufactures heavy-duty electric tractors for agricultural use. The company sells two main models—the 27HP Moonrider Force and the 75HP Moonrider Maxforce—equipped with proprietary in-house battery packs featuring oil-cooled thermal management and active balancer technology, offering farmers price parity with diesel tractors at the point of purchase and substantially lower operating costs.
Is Moonrider a public or private company?
Moonrider is a private company. It is classified as venture growth investor backed and is currently operating.
When was Moonrider founded?
Moonrider was founded in 2023. It employs 11 to 50 people.
Where is Moonrider based?
Moonrider is headquartered in Bangalore, India, in the Asia region.
How does Moonrider make money?
One revenue line is on record: electric Tractor Sales.
Who are Moonrider's main competitors?
Direct peers on record are Monarch Tractor and Solectrac. Broad incumbents are Mahindra & Mahindra (Farm Equipment), International Tractors Limited (Sonalika), Escorts Kubota Limited and John Deere (agriculture). VST Tillers Tractors is listed as a regional player. Cellestial eMobility is listed as an emerging player.
Does Moonrider have an API?
No public API is recorded for Moonrider.
What industry is Moonrider in?
Moonrider's product category is Electric Agricultural Tractors. Its primary akta.pro industry code is IMAHACAA, Tractors & Power Units. Its NAICS code is 333111 and its SIC code is 3523.