Room00 Group
Room00 Group is a Madrid-based urban hospitality platform operating 65+ properties across Spain, Portugal, and Italy under four brands (ROOM, TOC, Select, LETOH), targeting Gen Z and Millennial travelers with design-forward hostels and hotels in prime city-center locations.
- Company typePrivate
- Founded2012
- HeadquartersMadrid, Colombia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Room00 Group does
Room00 Group is a privately held urban hospitality platform headquartered in Madrid, Spain (legal entity: ROOM00 HOSTELS & HOTELS, S.L.U., NIF B87637575), founded in 2012 and rebranded from ROOM007 in 2024. The company operates a multi-brand portfolio of 65+ properties across Spain, Portugal, and Italy — with 10+ cities including Madrid, Barcelona, Sevilla, Bilbao, San Sebastián, Granada, Lisbon, Porto, and Rome — under four vertically segmented brands: ROOM (budget urban hostels), TOC (classy hostels for couples, friends, and families), Select (boutique natural hotels), and LETOH (premium lifestyle hotels). The company positions itself as a "Next Gen Urban Hospitality" platform targeting Generation Z and Millennial travelers seeking design-forward, technology-enabled, sustainable accommodation in prime city-center locations.
Room00 generates revenue primarily through room rentals and guest accommodation services across its owned and managed portfolio. Distribution is hybrid — direct booking through the room00group.com website and brand-specific sites, plus indirect sales through major online travel agencies (OTAs) and a growing B2B channel for group and corporate bookings. Following a €400 million investment from King Street Capital Management in May 2025, the company is transitioning from an asset-light management model to asset-heavy ownership, acquiring and repositioning urban hospitality assets (80% of capital) while continuing strategic new developments in prime urban locations (20% of capital). The 2026 European expansion programme of €330–420 million targets Spain, Portugal, Italy, and a first UK entry into London with five properties totaling 220 rooms, with a target of approximately 100 properties and over 1,400 added rooms by end of 2027.
In 2024, Room00 reported €70 million in revenue (90% year-over-year growth) and is targeting €100 million in 2025. The company holds the first European hostel chain zero carbon emissions certification, accredited by MITECO and recognized by the United Nations, and was listed in the Financial Times FT 1000 of Europe's fastest-growing companies in 2025. Cumulative capital raised exceeds €440 million, with the King Street round accounting for the overwhelming majority and additional debt facilities from Fondo Santander Smart supporting ongoing growth.
Room00 Group firmographics
Firmographics- Name
- Room00 Group
- Legal name
- ROOM00 HOSTELS & HOTELS, S.L.U.
- Website
- https://room00group.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Room00 Group is a Madrid-based urban hospitality platform operating 65+ properties across Spain, Portugal, and Italy under four brands (ROOM, TOC, Select, LETOH), targeting Gen Z and Millennial travelers with design-forward hostels and hotels in prime city-center locations.
- Ownership category
- akta.pro rank
Room00 Group industry classification
Industry- Product category
- Urban Hospitality
- NAICS
- Other Traveler Accommodation (72119), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Budget Hotel Chains & Franchises (THAGABAM)
- akta.pro secondary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
Keywords
Where Room00 Group is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
Room00 Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Urban Accommodation Services: Room00 generates revenue primarily through operating its portfolio of urban hostels, boutique hotels, and lifestyle hotels across Southern Europe. Revenue is derived from room rentals and guest accommodation services across four property brands (Urban/Room, TOC, Select, LETOH) spanning multiple price points from budget hostels to premium lifestyle hotels. Revenue grew 90% in 2024 to €70 million, with the company targeting €100 million in 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Multi-brand portfolio covering budget to premium urban hospitality |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Room00 Group product offering
Product offeringCore offering
Room00 Group operates a multi-brand urban hospitality platform of hostels and hotels under four sub-brands (Room, TOC, Select, LETOH) targeting Generation Z and Millennial travelers in prime city-center locations across Southern Europe. The company owns, develops, and operates 65+ properties across Spain, Portugal, and Italy, with expansion into the UK, and complements ownership with a hotel asset management platform identifying investment opportunities and leading developments from concept to launch. Revenue is earned from room rentals and accommodation services across the price spectrum from budget hostels to premium lifestyle hotels.
Product overview
Room00 Group operates a multi-brand platform of urban hostels and hotels targeting Generation Z and Millennials across Southern Europe. The portfolio spans four distinct brands: ROOM (urban hostels for backpackers and social travelers), TOC (classy hostels with refined design for couples and groups), Select (boutique natural hotels for tranquility-seeking guests), and LETOH (lifestyle hotels for sophisticated urban travelers). The company positions itself as a Next Gen Urban Hospitality platform integrating design, quality, technology, and flexibility. Current operations span 65+ properties across Spain, Portugal, and Italy, with expansion planned into the UK including London. The company operates both Asset-Light (management contracts) and Asset-Heavy (ownership) models, supported by €400M funding from King Street Capital Management.
Differentiator
Problem solved
Functional benefit
Brands
- Room00 (Urban Hostels): Urban hostels targeting Gen Z and Millennials. Vibrant, social accommodation in prime city locations with design, technology, and flexibility. The pulse of the city where stories begin.
- TOC (Classy Hostels)
- Select (Natural Hotels)
- LETOH (Lifestyle Hotels)
Products and services
- Room (Urban Hostels) Urban hostel brand for Generation Z and Millennial travelers offering vibrant, social accommodation in prime city-center locations with shared dormitory-style rooms, design-forward spaces, and integrated technology. Targets solo backpackers and social travelers seeking affordable, flexible city stays.
- TOC (Classy Hostels) Mid-range hostel brand offering stylish, refined accommodation for travelers who prefer a more elegant hostel experience. Targets couples, friends, and families with design-forward spaces, attention to detail, and a balance of adventure and comfort.
- Select (Natural Hotels) Boutique hotel brand focused on tranquility and nature-inspired accommodation in urban settings. Targets travelers seeking calm, quiet, and natural aesthetics with welcoming atmospheres that serve as urban retreats.
- LETOH (Lifestyle Hotels) Upscale lifestyle hotel brand where urban energy meets sophistication, targeting discerning travelers who value quality in details. Features elegant spaces, curated experiences, and appreciation for authentic urban moments.
- Room00 Asset Management & Development Platform Hospitality asset management and development service identifying suitable urban assets and investors, leading development from concept to launch, and managing owned and third-party properties across the Room00 portfolio.
Quantifiable outcome
- 90% revenue growth in 2024, reaching €70 million
- +3 more outcomes
Companies that use Room00 Group
Customer profileSegments2 records
Ideal customer profiles2 records
Room00 Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Room00 Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MITECO (Spanish Ministry for the Ecological Transition)coreMITECO, along with Emergencias/Unidas, accredited Room00 as the first hotel and hostel chain with zero carbon emissions. MITECO certified that the company absorbed 100% of its CO2 emissions across Spain, Portugal, and Italy.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Room00 Group competitors and assessment
Company assessmentBroad incumbents
- Accor: Global hospitality leader with 5,500+ properties across luxury, premium, midscale, and economy segments including ibis budget and JO&JOE hostels. Comparable via its hostel and budget urban brands serving similar traveler segments across Europe.
- Meliá Hotels International: Spain's largest hotel company operating 380+ properties globally across luxury, upscale, and resort segments. Comparable as a Spanish-headquartered hospitality incumbent with overlapping Southern European footprint, though focused on full-service hotels rather than hostels.
- NH Hotel Group: Spanish-headquartered urban hotel chain with ~350 properties across Europe and Latin America. Comparable as a Southern European urban hotel operator, though serves the mid-scale to upscale business traveler segment rather than Gen Z hostels.
Emerging players
- Moxy Hotels: Marriott's lifestyle budget hotel brand with 100+ properties across Europe and North America. Comparable in targeting design-conscious younger urban travelers at accessible price points, competing for the same millennial demographic in similar urban locations.
Direct peers
- Selina: Global lifestyle hostel and hotel brand targeting millennial and Gen Z travelers with multi-tier accommodation from shared rooms to premium suites. Comparable multi-brand "Next Gen" hospitality positioning and demographic focus, though currently undergoing financial restructuring.
- A&O Hotels and Hostels: Large European budget hotel and hostel operator with 40+ properties across Germany, Austria, Netherlands, Italy, Czech Republic, Denmark, UK, Hungary, and Poland. Comparable to Room00 in serving price-conscious urban travelers with a multi-brand budget offering.
- Meininger Hotels: European hybrid hotel-hostel chain operating ~35 properties across Germany, Austria, Netherlands, Italy, UK, Hungary, and Belgium. Combines budget hotel rooms with hostel dormitories — directly comparable to Room00's mixed model spanning budget hostels and select hotels.
- St Christopher's Inns: European hostel operator focused on backpacker and budget urban travelers across major European cities including London, Barcelona, Berlin, Paris, Amsterdam, Edinburgh, and Prague. Comparable in budget urban hostel positioning and multi-city European footprint.
- Generator Hostels: European urban hostel chain operating design-forward properties in major cities including London, Berlin, Amsterdam, Paris, Barcelona, Madrid, Rome, Dublin, and Hamburg. Most direct comparable to Room00's urban hostel brand and similar multi-city expansion strategy.
- Wombat's Hostels: European hostel chain with properties in Vienna, Munich, Berlin, Budapest, London, and Prague. Targets similar young urban traveler segment with design-forward hostels and is comparable in scale and brand positioning to Room00's core hostel brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Room00 Group social profiles
Digital presenceRoom00 Group compliance and trust
Trust signalCompliance1 record
Room00 Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Room00 Group leadership team
Management profileNumber of profiles
Profiles1 record
Room00 Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Room00 Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Room00 Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Room00 Group
What does Room00 Group do?
Room00 Group operates a multi-brand urban hospitality platform of hostels and hotels under four sub-brands (Room, TOC, Select, LETOH) targeting Generation Z and Millennial travelers in prime city-center locations across Southern Europe. The company owns, develops, and operates 65+ properties across Spain, Portugal, and Italy, with expansion into the UK, and complements ownership with a hotel asset management platform identifying investment opportunities and leading developments from concept to launch. Revenue is earned from room rentals and accommodation services across the price spectrum from budget hostels to premium lifestyle hotels.
Is Room00 Group a public or private company?
Room00 Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Room00 Group founded?
Room00 Group was founded in 2012. It employs 501 to 1,000 people.
Where is Room00 Group based?
Room00 Group is headquartered in Madrid, Colombia, in the Latin America region.
How does Room00 Group make money?
One revenue line is on record: urban Accommodation Services.
Who are Room00 Group's main competitors?
Broad incumbents on record are Accor, Meliá Hotels International and NH Hotel Group. Moxy Hotels is listed as an emerging player. Direct peers are Selina, A&O Hotels and Hostels, Meininger Hotels, St Christopher's Inns, Generator Hostels and Wombat's Hostels.
Does Room00 Group have an API?
No public API is recorded for Room00 Group.
What industry is Room00 Group in?
Room00 Group's product category is Urban Hospitality. Its primary akta.pro industry code is THAGABAM, Budget Hotel Chains & Franchises, with a secondary code of THAGAAAA, Urban & Downtown Full-Service Hotels. Its NAICS code is 72119 and its SIC code is 7000.