Reform

Custom Kitchen Furniturereformcph.com

Reform is a Copenhagen-based designer kitchen and storage company founded in 2014, selling made-to-order modular kitchens co-designed with world-renowned architects through company-owned showrooms and trade channels in Denmark, Germany, and the United States.

Company typePrivate
Founded2014
HeadquartersCopenhagen, Denmark
Headcount101–250
GTM typeB2B and B2C
OfferingHardware or Manufacturing

What Reform does

Reform is a Danish designer kitchen and storage solutions company founded in 2014 and headquartered in Copenhagen, operating under the parent holding entity Reform Group Holding ApS. The company designs, manufactures, and sells made-to-order modular kitchen cabinets, fronts, countertops, drawers, interior organizers, and — more recently — wardrobes, all produced in Northern Europe and sold through nine company-owned showrooms across Denmark, the United States (Paramus, DUMBO, DTLA, Costa Mesa, Philadelphia), and Germany (Berlin, Munich), supplemented by a retail partnership with Design Within Reach in three US cities. The core product differentiator is a portfolio of 13 named kitchen collections co-designed with internationally renowned architects and studios including Jean Nouvel, Bjarke Ingels Group, Cecilie Manz, Muller van Severen, Studio David Thulstrup, Note Design Studio, Norm Architects, and Inga Sempé, positioning Reform in the premium design-forward segment of the residential kitchen market.

Reform generates revenue through one-time, quote-based sales of custom kitchen and storage systems to two customer segments: individual homeowners seeking high-end, architect-designed kitchens, and trade professionals (architects, interior architects, and designers) served through the Reform Professionals program offering trade pricing, planning tools, and dedicated support. Pricing is bespoke per project; an optional 150 EUR measuring service is available before order finalization, and installation services are offered in certain regions. The technology stack centers on custom-to-order manufacturing, Blum hardware with a 20-year warranty, FSC-certified wood materials, and Cradle to Cradle Material Health certified cabinets, with sustainability credentials (B Corp score of 92.7, SBTi-approved 42% emissions reduction target by 2030, UN Global Compact membership) serving as material brand differentiators. The company has raised approximately $40M across three funding rounds (2016, 2020, 2022) and employs between 101 and 250 people across its operations in Denmark, Germany, and the United States.

Reform firmographics

Firmographics

Name: Reform
Legal name: Reform Furniture ApS
Website: https://reformcph.com
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 101–250 employees
Short description: Reform is a Copenhagen-based designer kitchen and storage company founded in 2014, selling made-to-order modular kitchens co-designed with world-renowned architects through company-owned showrooms and trade channels in Denmark, Germany, and the United States.
Ownership category
akta.pro rank

Reform industry classification

Industry

Product category: Custom Kitchen Furniture
NAICS: Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Household and Institutional Furniture Manufacturing (33712)
SIC: Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510), Retail-Furniture Stores (5712)
akta.pro primary industry: Custom Cabinet Design & Build (HSAPAIAA)
akta.pro secondary industries: Kitchen Permitting, Design & Project Management (HSAPAAAK), Kitchen Island & Custom Storage Solutions (HSAPAAAH), Kitchen Cabinet & Drawer Organization (Dishes, Cookware, Utensils) (HSAFACAD), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

Custom kitchen cabinets
Modular kitchen design
Designer kitchen collections
Kitchen storage solutions
Custom wardrobe systems

Where Reform is headquartered

Location

Headquarters

HQ city: Copenhagen
HQ country: Denmark
HQ region: Europe

Offices10 records

Markets served

Reform business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Custom Kitchen Sales: Reform generates revenue through the sale of made-to-order kitchen cabinets, fronts, drawers, countertops, and storage solutions. Products are custom-manufactured per customer specifications with pricing provided via quotes. The company also offers optional measuring services (150 EUR) and installation services in certain regions.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Custom kitchen components sold as complete systems

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Reform product offering

Product offering

Core offering

Reform designs, manufactures, and sells made-to-order modular kitchen cabinets, fronts, drawers, countertops, and storage solutions produced in Northern Europe. The company offers 13 named designer kitchen collections created in collaboration with internationally renowned architects and studios (e.g., Jean Nouvel, Norm Architects, Inga Sempé, Bjarke Ingels Group), and sells through company-owned showrooms in Denmark, the US, and Germany, complemented by a trade program for architects and interior designers.

Product overview

Reform is a Danish custom kitchen and storage solutions company offering modular, made-to-order kitchen systems designed in collaboration with renowned architects and designers. The product portfolio includes 13 named kitchen collections (COLUMN, REFLECT, PLAIN, PROFILE, SHAKER, BASIS, FRAME, MATCH, DEGREE, PLATE, SURFACE, FOLD, STRAP) each featuring distinct design aesthetics, paired with custom countertops in various materials, wooden and steel drawer systems, interior storage solutions, and designer handles. The company also offers wardrobes and storage solutions, along with professional installation services. Reform operates a B2C and B2B model through its Reform Professionals trade program for architects and designers.

Differentiator

Problem solved

Functional benefit

Brands

Atelier Collection: Kitchen collection featuring handles designed by various designers including Alberte Tranberg, Yukari Hotta, Maria Bruun, and Nina Nørgaard
OUTLINE
Reform Professionals
Reform RX
PolyDowel

Products and services

Kitchen Systems Custom modular kitchen system featuring minimalist Scandinavian design with frameless cabinet construction, designed in collaboration with renowned architects and designers; sold to homeowners and trade professionals via showrooms.
COLUMN Kitchen Collection Designer kitchen collection with clean column-style cabinets designed by Inga Sempé, offered as part of Reform's modular kitchen portfolio.
REFLECT Kitchen Collection Architectural kitchen collection designed by Jean Nouvel featuring reflective surfaces and minimalist aesthetics.
PLAIN Kitchen Collection Plain and simple kitchen collection with clean lines and understated design, part of Reform's core kitchen line.
PROFILE Kitchen Collection Kitchen collection designed by Norm Architects featuring profile-framed cabinet doors.
SHAKER Kitchen Collection Classic shaker-style kitchen design with traditional door construction, part of Reform's named collections.
BASIS Kitchen Collection Essential kitchen collection with basic modular components for straightforward kitchen installations.
FRAME Kitchen Collection Kitchen collection designed by Note Design Studio featuring framed cabinet doors.
MATCH Kitchen Collection Kitchen collection designed by Muller van Severen featuring matching aesthetic elements across components.
DEGREE Kitchen Collection Kitchen collection designed by Cecilie Manz featuring degreed angles and Nordic design language.
PLATE Kitchen Collection Kitchen collection designed by Studio David Thulstrup featuring plate-style aluminum fronts.
SURFACE Kitchen Collection Kitchen collection designed by Norm Architects featuring surface-level integrated handles.
FOLD Kitchen Collection Kitchen collection designed by Sigurd Larsen featuring fold-style aluminum cabinet doors.
STRAP Kitchen Collection Kitchen collection designed by Bjarke Ingels Group featuring strap-style handle details.
Countertops Custom-crafted countertop surfaces available in solid wood, stainless steel, linoleum, Corian, Dekton, Fenix NTM laminate, compact laminate, HDPE, Silestone, and natural stone.
Wooden Drawers Handcrafted wooden drawer boxes with soft-close Blum hardware for kitchen cabinets.
Steel Drawers Steel drawer systems with premium hardware for kitchen storage solutions.
Inner Storage Solutions Interior organization solutions including pullouts, carousels, and drawer inserts.
Wardrobes Custom wardrobe and storage solutions with modular components and designer finishes.
Installation Services Professional measurement, design planning, and installation services for Reform kitchen products.
Reform Professionals Program Trade program offering architects, interior architects, and designers access to trade pricing, planning tools, materials, and personalized support.

Quantifiable outcome

92.7 B Corp score (above 80 minimum)
+1 more outcomes

Companies that use Reform

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Reform technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Reform partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and supporting.

WWF (World Wide Fund for Nature)coreStrategic or Co-development PartnerSince 2022, Reform has partnered with WWF on a biodiversity conservation project called Partners for Nature. The partnership supports efforts to combat the climate crisis, with special focus on preservation of tropical forests and unique biodiversity in the Greater Virunga Landscape, Uganda.
NormativesupportingOthersReform works with Normative to measure CO2 emissions from six years ago to today. Knowing their carbon footprint allows Reform to develop a long-term strategy for reducing past, present, and future emissions.
United Nations Global CompactcoreStrategic or Co-development PartnerSince June 2021, Reform has been part of the United Nations Global Compact, the world's largest corporate sustainability initiative. Reform is committed to strengthening work with 10 Principles within human rights, labor rights, environment, and anti-corruption, as well as contributing to the Sustainable Development Goals.
Design Within ReachcoreChannel Partner/ Reseller/ DistributorReform products are available through Design Within Reach retail locations in Manhattan, San Francisco, and Chicago, expanding their retail distribution footprint in the US market.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Reform competitors and assessment

Company assessment

Direct peers

Bulthaup: German premium kitchen manufacturer known for minimalist, architecturally-led kitchens. Closely comparable to Reform in target customer (design-conscious premium homeowners), designer collaboration model, and made-to-measure positioning.
Poggenpohl: German premium kitchen brand with global showrooms, offering high-end custom kitchens. Comparable to Reform in premium positioning, custom manufacturing, and showroom-led distribution, though with a longer history and broader dealer network.
Boffi: Italian premium kitchen and bathroom manufacturer with designer collaborations (e.g., Piero Lissoni, Patricia Urquiola). Directly comparable to Reform's model of partnering with renowned designers on exclusive kitchen collections for affluent residential clients.
Valcucine: Italian premium kitchen maker emphasizing sustainability, recyclable materials, and architectural aesthetics. Comparable to Reform in premium positioning, sustainability narrative, and designer-driven product development.
SieMatic: German premium kitchen manufacturer with a long history of design awards and customizable systems. Comparable to Reform in semi-custom kitchen systems, international dealer/showroom network, and premium residential positioning.
deVOL Kitchens: UK-based designer kitchens brand with strong aesthetic identity and direct-to-consumer showroom model. Comparable to Reform in design-led brand, premium positioning, and direct showroom sales rather than traditional dealer networks.
Scavolini: Italian kitchen manufacturer with broad design collaborations (including Diesel, Giugiaro). Comparable to Reform in designer collaboration strategy and custom kitchen systems, though operating at much larger scale and broader price tiers.
Hacker Kitchens: Large German kitchen manufacturer offering modular and custom kitchen systems through dealer networks. Comparable to Reform on the custom modular kitchen axis, though positioned at a more accessible price tier with mass-market scale.
Modulnova: Italian premium kitchen and bathroom manufacturer emphasizing modular systems and contemporary design. Comparable to Reform in architectural design-led custom kitchens, premium residential positioning, and European designer aesthetic.

Broad incumbents

IKEA (Kitchen division): Global mass-market kitchen retailer with modular cabinet systems at dramatically lower price points. Not a direct competitor but shapes the price ceiling for aspirational kitchen buyers and represents the scale Reform would need to approach to materially expand addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Reform financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Reform leadership team

Management profile

Number of profiles

Profiles2 records

Reform subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Reform funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Reform M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reform

What does Reform do?

Is Reform a public or private company?

Reform is a private company. It is classified as venture growth investor backed and is currently operating.

When was Reform founded?

Reform was founded in 2014. It employs 101 to 250 people.

Where is Reform based?

Reform is headquartered in Copenhagen, Denmark, in the Europe region.

How does Reform make money?

One revenue line is on record: custom Kitchen Sales.

Who are Reform's main competitors?

Direct peers on record are Bulthaup, Poggenpohl, Boffi, Valcucine, SieMatic, deVOL Kitchens, Scavolini, Hacker Kitchens and Modulnova. IKEA (Kitchen division) is listed as a broad incumbent.

Does Reform have an API?

No public API is recorded for Reform.

What industry is Reform in?

Reform's product category is Custom Kitchen Furniture. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of HSAPAAAK, Kitchen Permitting, Design & Project Management. Its NAICS code is 337110 and its SIC code is 2511.