Maybank Singapore

Name

Maybank Singapore

Legal name

Maybank Singapore Limited

Website

https://maybank2u.com.sg

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221), Credit Card Issuing (52221)

SIC

National Commercial Banks (6021), State Commercial Banks (6022)

akta.pro primary industry

General SME & Middle-Market Commercial Banking (FSABABAA)

akta.pro secondary industries

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Credit Cards & Revolving Credit (FSABAAAC), SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Islamic Corporate Banking (FSABAGAC)

Keywords

• Retail banking services
• Wealth management
• Cross-border banking
• Islamic banking
• SME financing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Net Interest Income: Traditional banking revenue from interest rate spreads on loans (mortgage, personal, car loans) and credit card balances
2. Fee-Based Income: Transaction fees from fund transfers, credit card transactions, wealth management products, and trade finance services
3. Wealth Management Products: Distribution of unit trusts, structured deposits, securities trading, and insurance products with sales-based commissions
4. Credit Card Revenue: Interchange fees, annual fees, and transaction revenue from credit card usage across multiple card products

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Maybank Singapore delivers full-service retail, wealth, SME, and corporate banking through an integrated multi-channel platform combining a 20+ branch network, Maybank2u online and mobile banking, phone banking, and dedicated relationship managers. Its product set spans deposit accounts, credit and debit cards, personal/property/car loans, Islamic banking, unit trusts, securities trading, insurance, private banking, and trade and cross-border banking solutions linking Singapore and Malaysia.

Product overview

Maybank Singapore operates as a multi-channel banking platform offering retail, wealth, and corporate banking services. The core digital banking infrastructure consists of Maybank2u Online Banking (web platform) and Maybank2u SG App (mobile application), which serve as the primary interfaces for all customer interactions. These platforms integrate specialized modules including Secure2u (digital authentication), Money Lock (fraud protection), Kill Switch (emergency account suspension), Goal-Based Investment, Wealth Portfolio, and MView (financial aggregation via SGFinDex). The credit card portfolio includes Maybank XL Cards (Cashback and Rewards variants for ages 21-39), Maybank Family & Friends Card, and Maybank Horizon Visa Signature Card, all supported by the TREATS SG loyalty app. Wealth management services are structured across three tiers: Maybank Private (US$1M+ AUM), Maybank Premier (S$300K+ AUM), and Maybank Privilege (S$50K+ AUM), complemented by Islamic Banking and Islamic Wealth Management offerings. SME and Global Banking divisions serve business customers with specialized lending, trade finance, and cross-border solutions including the Johor-Singapore Special Economic Zone initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Maybank Private: Private banking services for clients with investible assets of US$1 million or more
• Maybank Premier
• Maybank Privilege
• Maybank Islamic Wealth Management
• iMSavvy
• Maybank2u
• Maybank2E
• TradeConnex
• M2E Trade
• Maybank XL Cards
• Family & Friends Card
• HERpower
• myimpact SME
• Halal2u
• MSpace

Products and services

• Maybank2u SG Mobile App Mobile banking application providing on-the-go account management, fund transfers, cardless ATM withdrawals, time deposit placements, PayNow registration, expense tracking, savings goals, and Secure2u authentication for Singapore customers.
• Maybank2u Online Banking Web-based online banking platform enabling customers to manage accounts, transfer funds, pay bills, view statements, and access banking services with Secure2u authentication, eStatements, and card management.
• Maybank XL Cards Credit cards tailored for ages 21-39 in Cashback and Rewards variants, offering up to 5% cashback on dining, shopping, travel and foreign currency spend (XL Cashback) or up to 4 air miles per S$1 (XL Rewards), with S$87.20 annual fee waived for the first two years.
• Maybank Family & Friends Card Credit card offering up to 8% cashback on five preferred categories plus all spend in Malaysian Ringgit and Indonesian Rupiah, capped at S$180 monthly cashback.
• Maybank Horizon Visa Signature Card Travel-focused credit card offering up to 2.8 miles per S$1 on foreign spend and air tickets and up to 1.2 miles per S$1 on hotel bookings, travel packages, and local spend.
• Save Up Programme Savings programme offering up to 7% p.a. interest on balances up to S$75,000 in the SaveUp account when customers subscribe to up to 3 qualifying products.
• Maybank CreditAble Personal revolving credit line providing fast and flexible access to additional cash with repayment flexibility for individual customers.
• Maybank Green Loans Sustainable living-focused personal loan products supporting environmentally friendly purchases and green investments by individuals.
• Maybank Securities Securities trading service enabling customers to buy and sell stocks and other listed securities via Maybank's trading platforms.
• Unit Trusts Managed fund investment products including the Schroder Maybank Growth and Income-I Fund and other unit trusts available for subscription, switching, and redemption via Maybank2u.
• Life Insurance & General Insurance Insurance products distributed through Maybank's partners covering life insurance, car insurance, personal accident insurance, and travel insurance for retail customers.
• TREATS SG App Lifestyle and loyalty mobile application providing exclusive deals, instant redemptions, eCoupons, and freebies at participating merchants for Maybank cardholders.
• Maybank Beyond Borders Cross-border banking platform enabling Singapore customers to manage SGD and MYR accounts, open SGD accounts remotely from Malaysia, make instant transfers to Malaysia at S$0 fee, and pay Malaysian billers.
• Maybank Private Private banking service for clients with investible assets of US$1 million or more, offering personalized wealth management, investment advisory, and exclusive banking privileges.
• Maybank Premier Priority banking service for clients with investible assets of S$300,000 or more, providing personalized banking and wealth management with dedicated Premier Hub access.
• Maybank Privilege Wealth management service for clients with deposits and/or investments of S$50,000 or more, offering priority service, Personal Financial Advisors, airport lounge access, and exclusive lifestyle privileges.
• Islamic Banking (Deposits, Financing, Halal Biz Solutions) Shariah-compliant banking products including Singapore Dollar Term Deposit-i, Ar Rihla Regular Savings Account-i for Hajj pilgrims, Auto Finance-i, and Halal2u business solutions.
• Maybank Islamic Wealth Management Comprehensive Islamic wealth management offering covering wealth creation, accumulation, preservation, purification, and distribution based on Shariah principles.
• SME Banking Business banking services for SMEs including SME e-Financing, Trade Finance, Business Insurance, Payments and Remittances, Digital Services, and Johor-Singapore Special Economic Zone (JS-SEZ) cross-border support.
• Global Banking International banking services for corporate clients including deposit accounts, local and international payments, collections, liquidity management, trade finance, and global markets solutions.

Quantifiable outcome

• 24/7 instant fund transfers to Malaysia at S$0 fee
• +4 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• VisacoreGTM or Marketing Partner · 30 April 2026Maybank Singapore is one of 13 inaugural bank and fintech partners in Visa's Agentic Ready programme in Singapore. The programme creates a controlled production-grade environment for testing AI agent-initiated transactions as part of Visa's Intelligent Commerce portfolio, with Maybank participating alongside DBS, OCBC, UOB, HSBC Singapore, and Standard Chartered.
• Schroder Investment ManagementcoreStrategic or Co-development PartnerJoint venture partner for the Schroder Maybank Growth and Income Fund, a Shariah-compliant multi-asset fund offering growth and income opportunities through global Shariah-compliant equities and sukuk. FIL Investment Management (Singapore) Limited serves as the fund manager.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CIMB Bank Singapore: CIMB Singapore is the Singapore subsidiary of CIMB Group, another major Malaysian banking group. Most directly comparable peer given shared Malaysian parent heritage, cross-border ASEAN focus, and similar retail/SME/Global Banking segment mix targeting Singapore-Malaysia flows.

Broad incumbents

• DBS Bank: DBS is Singapore's largest domestic bank and the dominant incumbent in retail, wealth, SME, and corporate banking. Maybank Singapore competes head-to-head with DBS across deposit accounts, credit cards, housing loans, and wealth management, but DBS has substantially larger scale and brand recognition in the domestic market.
• OCBC Bank: OCBC is one of Singapore's three local banks with deep presence in retail, wealth (Bank of Singapore), and SME banking. Direct competitor for mass affluent and SME segments, and similarly to Maybank, OCBC has strong ASEAN cross-border positioning through its regional subsidiaries.
• United Overseas Bank (UOB): UOB is the third of Singapore's local bank incumbents with comprehensive retail, wealth, and commercial banking. Competes with Maybank Singapore on credit cards, mortgages, and SME banking, with comparable digital transformation initiatives including agentic commerce readiness.
• HSBC Singapore: HSBC Singapore is the local arm of HSBC, a global universal bank with strong private banking and Premier wealth franchise. Direct competitor in Maybank Private (US$1M+) tier and Visa Agentic Ready co-participant, but operates at significantly larger global scale with broader product set.
• Standard Chartered Singapore:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MaybankSingapore
• LinkedInlinkedin.com/company/maybank
• Instagraminstagram.com/MaybankSG
• Xx.com/sgmaybank

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maybank Singapore