Terpel

Name

Terpel

Legal name

Organización Terpel S.A.

Website

https://terpel.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Terpel is a Colombian fuel distribution company founded in 1967, operating 2,000+ service stations with 53.8% domestic market share and an expanding portfolio of natural gas, EV charging, lubricants, and convenience retail across Colombia, Panama, Ecuador, and Peru.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Liquid Fuel Distribution: Core business distributing gasoline, diesel, and premium fuels through 2,000+ service stations across Colombia. Leading fuel distributor with 53.8% market share in Colombia.
2. Natural Gas Vehicle (NGV/Gazel): CNG distribution through Gazel-branded stations, with the largest interconnected network in Colombia serving 20 departments. Includes vehicle conversion services through partner workshops.
3. Convenience Stores (Altoque): 130+ Altoque convenience stores at service stations offering food, beverages, snacks, and basic products. Includes Sbarro pizza franchise since 2023. Private label products including Agua Madre beverage brand.
4. Lubricants: Distribution of Mobil and Terpel-branded lubricants across Colombia, Peru, and Ecuador since 2018 as official ExxonMobil representative. Includes Green Pass initiative for best handling practices.
5. Electric Vehicle Charging: Terpel Voltex EV charging network providing fast-charging solutions at service stations and commercial facilities. Enterprise solutions include infrastructure design, construction, maintenance, and energy sales.
6. AutoGLP/LPG: LPG (AutoLPG/Autogas) distribution through specialized stations with dispensers, POS, and storage systems in major Colombian cities.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Terpel distributes liquid fuels (gasoline, diesel, premium GT Extra 98), natural gas (Gazel/CNG), AutoLPG, and operates electric vehicle charging (Voltex) through a network of 2,000+ service stations across Colombia. The company also distributes Mobil and Terpel-branded lubricants in Colombia, Peru, and Ecuador, operates 130+ Altoque convenience stores, runs the ViveTerpel loyalty program, and provides energy efficiency consulting services.

Product overview

Terpel is Colombia's leading fuel distribution company operating a multi-product, multi-channel portfolio. The core business centers on liquid fuels (diesel, gasoline including premium GT Extra98) distributed through over 2,000 service stations, complemented by alternative fuels including Natural Gas Vehicles (Gazel brand), AutoGLP/LPG, and electric vehicle charging (Terpel Voltex). The company has expanded into convenience retail through Altoque stores and food service via Sbarro restaurants. Lubricants are offered through both the Mobil (exclusive distribution partner since 2018) and Terpel brands. The product ecosystem also includes the ViveTerpel loyalty program (4M+ members), energy efficiency consulting services, and a franchise model for service station operators. The company also sells natural gas and electricity through its Terpel Energy division.

Differentiator

Problem solved

Functional benefit

Brands

• Gazel: Leading brand in Natural Gas Vehicles (NGV) in Colombia, with the largest service station network in the country connecting 20 departments and over 50 partner workshops for vehicle conversions and technical inspections.
• Altoque
• Sbarro
• Terpel Voltex
• ViveTerpel
• AutoGLP
• Terpel GT Extra98

Products and services

• Terpel GT Extra 98 Premium gasoline fuel with the highest octane content in Colombia (up to 98 octanes), providing up to 3.4% more power, 3.9% fuel consumption reduction, 80% reduction in unburned hydrocarbon emissions, 3.7% CO2 reduction, and 15% CO reduction. Designed for drivers seeking enhanced performance and lower environmental impact.
• Terpel Voltex Network of electric vehicle fast-charging stations providing charging solutions for all types of users and vehicles at Terpel service stations and external locations. Operates 50+ charging points across major Colombian cities (Bogotá, Medellín, Cali, Barranquilla, Cartagena, Bucaramanga) and major highways, with plans for 14 additional points by 2026. Charging demand grew 250% over the past year.
• Gazel (Natural Gas Vehicles)

Quantifiable outcome

• 3.4% power increase with GT Extra 98 fuel
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TotalEnergies Marketing USAcoreChannel Partner/ Reseller/ Distributor · 20 December 2024Strategic partnership for distribution of TotalEnergies' high-performance engine oil products across Terpel's network of 192 service stations throughout Panama. The collaboration expands TotalEnergies' retail market reach while providing Terpel customers access to TotalEnergies' full range of motor oils for light and heavy-duty vehicles. TotalEnergies has operated in Panama for over 10 years and holds leading position in marine lubricants, power generation, and LNG supply.
• Marcopolo SuperpolominorStrategic or Co-development PartnerSupplier of locally manufactured electric buses to Bogotá transit system. Terpel indirectly involved as energy transition partner as the broader EV ecosystem develops in Colombia.
• BYDminorStrategic or Co-development PartnerMajor EV bus supplier providing 99% of Bogotá's electric bus fleet (1,485 buses). As Colombia's leading fuel distributor expanding into EV charging, Terpel has natural alignment with EV ecosystem players.
• Ministry of Education (Colombia)minorStrategic or Co-development PartnerTerpel Foundation partnership with Ministry of Education to deliver Interactive Classrooms - eco-friendly spaces equipped with technological tools to remote areas of Colombia, strengthening education for children and youth.
• FAW Trucks ColombiaminorStrategic or Co-development PartnerPartner for heavy vehicles dedicated to NGV (natural gas for vehicles). FAW Trucks supplies heavy cargo vehicles compatible with Gazel CNG network.

Scale indicators14 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• ARKO: ARKO is a Colombian fuel retailer operating service stations directly competing with Terpel in the same Colombian market. Both companies compete for share of gasoline, diesel, and convenience store sales with similar franchise and direct ownership models.
• Primax: Primax is a leading fuel retailer in Peru with a network of service stations distributing gasoline, diesel, and lubricants. As Terpel's primary competitor in its Peruvian subsidiary market, Primax operates a comparable multi-product fuel station model with convenience retail components.
• Copec: Copec is Chile's largest fuel retailer and a major Latin American fuel distributor with service stations across multiple countries. Terpel competes with Copec in regional fuel retailing and shares the multi-energy station model spanning liquid fuels, convenience retail, and emerging EV infrastructure.
• Vibra Energia: Vibra Energia (formerly BR Distribuidora) is Brazil's largest fuel distribution company, spun off from Petrobras. It operates an extensive service station network with a comparable business model of fuel distribution plus convenience retail, lubricants, and emerging EV/NGV solutions.
• YPF: YPF is Argentina's leading integrated energy company with a sizable fuel retail network. Terpel's operations in multiple Latin American countries compete with YPF's regional presence, and both companies share a model combining fuel distribution with non-fuel retail and energy transition initiatives.

Broad incumbents

• Ecopetrol: Ecopetrol is Colombia's state-owned integrated oil and gas company, the dominant upstream producer in the country. While primarily an upstream player, Ecopetrol operates in the same Colombian energy ecosystem as Terpel and influences fuel supply pricing and regulation that affects Terpel's distribution margins.
• TotalEnergies: TotalEnergies is a global integrated energy major with significant fuel retail operations worldwide. It is both a strategic partner of Terpel (lubricant distribution in Panama) and a broader competitor in the multi-energy and EV charging space across Latin America.
• Shell: Shell is a global integrated energy major with extensive fuel retail networks in Latin America and globally. Shell competes with Terpel in international fuel distribution markets and is also expanding EV charging infrastructure, overlapping with Terpel's Voltex strategy.
• BP: BP is a global integrated energy major with fuel retail operations in Latin America and a strategic push into EV charging and convenience retail. BP competes with Terpel in international markets and in the broader multi-energy mobility transition.

Emerging players

• Puma Energy: Puma Energy is a global mid/downstream energy company focused on emerging markets, operating fuel retail networks across Latin America, Africa, and Asia. As an emerging global fuel retailer, Puma Energy competes with Terpel in regional fuel distribution and has a presence in some of Terpel's adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Terpelcol
• Instagraminstagram.com/Terpelcol
• TikToktiktok.com/@Terpelcol
• Xx.com/terpelcol
• LinkedInlinkedin.com/company/terpel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terpel