Little Houses Group
Little Houses Group, operating as OurHouse, runs membership-based family clubs in London that combine supervised childcare, adult fitness amenities, and recreational facilities under one roof, serving urban families seeking integrated family time and personal wellness spaces.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Little Houses Group does
Little Houses Group, operating under the brand OurHouse, is a London-based operator of membership-driven family clubs that integrate supervised childcare, adult fitness, and shared recreational facilities under a single venue. Founded in 2021 and operating through the legal entity OurHouse Group Limited (Companies House registration 12926635), the company serves urban London families with children, addressing the dual need for reliable childcare and adult wellness amenities in a single location. The current footprint comprises five named venues — Jesse's House and Jaego's House (memberships available) and Orly's, Leo's, and Olive's (register-of-interest). The company rebranded from "Little Houses" to OurHouse to reflect its expanded, family-focused service offering.
The core product is the OurHouse Membership, a recurring subscription providing integrated access to crèches, kids clubs, jungle gyms, soft play, gyms, Pilates and fitness studios, swimming pools (where available), restaurants and cafés, study spaces, and family rooms. Layered on top are paid ancillary services — Personal Training, Swim School, Holiday Camps — and party room/private event hire that is accessible to non-members, broadening the addressable market. There is no proprietary technology layer, no mobile application, and no public API; the service is delivered through physical venues, staffed operations, and a standard website-based membership inquiry system.
Revenue is generated primarily through monthly recurring family membership subscriptions, supplemented by ancillary services and non-member event bookings. The go-to-market is direct-to-consumer via the company website and organic social channels (Instagram, Facebook, TikTok, LinkedIn), with pricing kept off-market and conveyed through the membership team on inquiry. Growth capital has been raised via Imbiba's £90m leisure-sector fund (£70m first close, January 2023), in which the British Business Bank is a significant investor, earmarked for multiple new venue expansions across London.
Little Houses Group firmographics
Firmographics- Name
- Little Houses Group
- Legal name
- OurHouse Group Limited
- Website
- https://littlehousesgroup.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Little Houses Group, operating as OurHouse, runs membership-based family clubs in London that combine supervised childcare, adult fitness amenities, and recreational facilities under one roof, serving urban families seeking integrated family time and personal wellness spaces.
- Ownership category
- akta.pro rank
Little Houses Group industry classification
Industry- Product category
- Family Club & Childcare Services
- NAICS
- Other Residential Care Facilities (6239), Other Residential Care Facilities (623990)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Mixed-Age / Sibling Group Home Daycare (EDACAEAF)
Keywords
Where Little Houses Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Little Houses Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Membership Subscriptions: OurHouse generates revenue primarily through family membership subscriptions that provide access to créche, kids club, gym, fitness studios, Pilates, swimming pools, restaurants, and family rooms. Membership is required at some locations (Jesse's, Jaego's) while others (Orly's, Leo's, Olive's) operate on a registration-of-interest basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Family Membership |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Little Houses Group product offering
Product offeringCore offering
Little Houses Group (operating as OurHouse) runs membership-based family clubs in London that combine supervised childcare (crèche, kids club, soft play), adult fitness (gym, fitness studios, Pilates, swimming pools), and family amenities (restaurants, cafés, family rooms, study spaces). The core paid offering is the OurHouse Family Membership, with add-on services such as Personal Training, Swim School, Holiday Camps, and party room rentals for both members and non-members.
Product overview
Little Houses Group, now operating under the brand OurHouse, is a family club operator offering a unified membership-based platform that combines childcare, fitness, and recreational services for families. The product portfolio centers on the OurHouse Membership program, which provides integrated access to facilities including crèches, kids clubs, gyms, Pilates studios, soft play areas, swimming pools, restaurants, and family rooms across five venue locations (Jesse's, Jaego's, Orly's, Leo's, and Olive's). Add-on services include Personal Training, Swim School lessons, and Holiday Camps, while party room bookings extend the offering to non-members. The company operates on a multi-venue model with tiered membership access, where some locations (Jesse's and Jaego's) have available membership spaces while others (Orly's, Leo's, and Olive's) require interest registration.
Differentiator
Problem solved
Functional benefit
Brands
- Jesse's House: Family club location in London
- Jaego's House
- Orly's
- Leo's
- Olive's
Products and services
- OurHouse Family Membership Recurring subscription product that grants member families access to OurHouse club facilities including crèche and kids club, jungle gym and soft play, gym and fitness studios, Pilates and other classes, restaurants and cafés, swimming pools (where available), study spaces, and family rooms.
- Personal Training One-on-one fitness training sessions tailored to individual member needs, delivered as an additional paid service beyond standard membership.
- Swim School Swimming lessons for children and adults taught by OurHouse team instructors, available as a paid add-on course.
- Holiday Camps Day camps run by the OurHouse team during school holidays, offering supervised activities for children.
- Parties & Private Events Bookings of OurHouse party rooms for children's birthdays and family functions, including party planning and cleanup, available to members and non-members.
- Jesse's House (OurHouse club location) OurHouse family club location in London offering membership-based access to childcare, fitness, and family recreational facilities.
- Jaego's House (OurHouse club location) OurHouse family club location in London offering membership-based access to childcare, fitness, and family recreational facilities.
- Orly's (OurHouse club location) OurHouse family club location in London with register-of-interest membership access, offering childcare, fitness, and family recreational facilities.
- Leo's (OurHouse club location) OurHouse family club location in London with register-of-interest membership access, offering childcare, fitness, and family recreational facilities.
- Olive's (OurHouse club location) OurHouse family club location in London with register-of-interest membership access, offering childcare, fitness, and family recreational facilities.
Companies that use Little Houses Group
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Little Houses Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Little Houses Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Little Houses Group competitors and assessment
Company assessmentDirect peers
- David Lloyd Leisure: UK family leisure club operator combining gym, swim, tennis, kids' clubs, crèche, restaurants and family lounges under a membership model. Closest direct comparable to OurHouse's integrated family-club concept and London footprint.
- Nuffield Health: UK family fitness and wellbeing operator offering gyms, swim lessons, junior programmes and family-friendly facilities. Comparable to OurHouse in combining adult fitness with child/family programming under a membership.
- Kido Schools: Premium UK nursery chain with a design-led, parent-experience focus. Comparable to OurHouse's nursery/Ofsted-registered childcare component and its premium family positioning.
Broad incumbents
- Virgin Active: Premium UK health club chain with classes, pools and family-friendly facilities. Comparable as a membership-based fitness operator in London, though less specialised than OurHouse on integrated childcare.
- Busy Bees Nurseries: Large UK nursery chain with Ofsted-registered sites. Comparable on the regulated nursery/childcare side of OurHouse's offering, though without the integrated adult fitness and club amenities.
- Bright Horizons Family Solutions: International operator of nurseries and early-years settings, including in the UK. Comparable to OurHouse on the regulated childcare service, but its focus is B2B employer-sponsored care rather than consumer family-club membership.
- Everyone Active: UK public leisure-centre operator running gyms, swim, soft play and junior activities on a membership basis. Comparable to OurHouse as a multi-site family leisure operator, though typically lower-tier and council-contracted.
- Bannatyne Health Club: UK health-club chain with gyms, pools, spas and family/children's offerings. Comparable as a membership-based leisure operator with family amenities, though without nurseries of the same kind.
- GLL (Better): UK charitable leisure trust operating gyms, swim, soft play and children's activities on membership. Comparable as a multi-site family leisure operator in London, though positioned more value than premium.
- Third Space: Premium London-only fitness club chain. Comparable as a high-end London membership operator with strong brand positioning, though it lacks the childcare, kids-club and soft-play layer central to OurHouse.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Little Houses Group social profiles
Digital presenceLittle Houses Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Little Houses Group leadership team
Management profileNumber of profiles
Little Houses Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Little Houses Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Little Houses Group
What does Little Houses Group do?
Little Houses Group (operating as OurHouse) runs membership-based family clubs in London that combine supervised childcare (crèche, kids club, soft play), adult fitness (gym, fitness studios, Pilates, swimming pools), and family amenities (restaurants, cafés, family rooms, study spaces). The core paid offering is the OurHouse Family Membership, with add-on services such as Personal Training, Swim School, Holiday Camps, and party room rentals for both members and non-members.
Is Little Houses Group a public or private company?
Little Houses Group is a private company. It is classified as private equity controlled and is currently operating.
When was Little Houses Group founded?
Little Houses Group was founded in 2021. It employs 51 to 100 people.
Where is Little Houses Group based?
Little Houses Group is headquartered in London, United Kingdom, in the Europe region.
How does Little Houses Group make money?
One revenue line is on record: membership Subscriptions.
Who are Little Houses Group's main competitors?
Direct peers on record are David Lloyd Leisure, Nuffield Health and Kido Schools. Broad incumbents are Virgin Active, Busy Bees Nurseries, Bright Horizons Family Solutions, Everyone Active, Bannatyne Health Club, GLL (Better) and Third Space.
Does Little Houses Group have an API?
No public API is recorded for Little Houses Group.
What industry is Little Houses Group in?
Little Houses Group's product category is Family Club & Childcare Services. Its primary akta.pro industry code is EDACAEAF, Mixed-Age / Sibling Group Home Daycare. Its NAICS code is 6239 and its SIC code is 7997.