Horen
Horen is a Shanghai-based B2B manufacturer of intelligent reusable transit packaging, supplying IBC containers, returnable plastic crates, and automotive parts containers to enterprise customers in bulk liquids, fresh produce, and automotive supply chains.
- Company typePrivate
- Founded2021
- HeadquartersShanghai, China
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Horen does
Horen is a Shanghai-based industrial packaging manufacturer specializing in intelligent reusable transit packaging for B2B customers across three verticals: bulk liquids, fruit and vegetables, and automotive parts. The company's product portfolio is anchored by Intermediate Bulk Container (IBC) lines marketed under the InterFlow and OptiFlow sub-brands (IF1040, OF330, OF560, T11), complemented by returnable plastic crates (KingKong RPC, RDU, Flower Crate) for produce logistics and heavy-duty foldable/collapsible containers (LWFLC, FLC KF975, MagiCub EUO Crate, Sleeve Packs, Pallet Collars) for automotive supply chains. Accessories including liners, valves, and fittings round out the integrated system. The firm positions itself at the intersection of industrial logistics and sustainability, emphasizing returnable packaging designed for multiple reuse cycles and standardized dimensions to enable circular logistics.
The company operates a direct B2B sales model, reaching enterprise customers via corporate email ([email protected]) and supporting international outreach through a trilingual website (English, Japanese, Chinese) and active presence on LinkedIn, YouTube, Facebook, and Twitter. Pricing is quote-based and not publicly disclosed. Capital has been raised across eight disclosed funding rounds between 2014 and 2025, totaling approximately $70M, with the most recent $18M round in July 2025 led by Timesbole and a prior $28M round in June 2023 led by Zhongguancun Science-Tech Leasing. Ownership appears private and founder-controlled with no disclosed parent company or institutional controlling stake.
Horen employs between 101 and 250 people and is privately held with no public listing. The company is registered in China and serves global markets through its digital channels. The firm describes its core technology as intelligent reusable transit packaging, though no concrete AI/ML, IoT telemetry, or data-driven capabilities are evidenced in the available source material beyond the marketing positioning. Recent strategic activity includes product line extensions (OptiFlow OF560, RRS), entry into adjacent categories (Solutions for Smart Pallet), and continued capital deployment to support growth.
Horen firmographics
Firmographics- Name
- Horen
- Legal name
- HOREN
- Website
- https://xiangxiang.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Horen is a Shanghai-based B2B manufacturer of intelligent reusable transit packaging, supplying IBC containers, returnable plastic crates, and automotive parts containers to enterprise customers in bulk liquids, fresh produce, and automotive supply chains.
- Ownership category
- akta.pro rank
Horen industry classification
Industry- Product category
- Industrial Reusable Transit Packaging
- NAICS
- Packaging Machinery Manufacturing (333993)
- akta.pro primary industry
- IBC Accessories & Components (Valves, Caps, Pallets, Liners) (IMALAGAF)
- akta.pro secondary industry
- Pallets, Bins, Totes & Returnable Transport Packaging (RTP) (IMAHABAG)
Keywords
Where Horen is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Markets served
Horen business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Distribution channels1 record
Marketing channels6 records
Horen product offering
Product offeringCore offering
Horen manufactures and sells intelligent reusable transit packaging products for industrial logistics customers. Its portfolio spans IBC (Intermediate Bulk Container) systems for bulk liquids (InterFlow IF1040, OptiFlow OF330, OptiFlow OF560, IBC T11, RRS) with related liners, valves, and fittings; returnable plastic crates for fruit, vegetable, and flower logistics (KingKong RPC, RDU, Flower Crate); and heavy-duty collapsible containers for automotive parts (LWFLC, FLC KF975, MagiCub EUO Crate, Sleeve Pack, Pallet Collar). Products are sold B2B via direct sales to enterprise customers seeking sustainable, multi-cycle returnable packaging.
Product overview
HOREN offers an intelligent reusable transit packaging platform comprising multiple product lines for different industries. The portfolio includes IBC (Intermediate Bulk Container) solutions for bulk liquids (InterFlow IF1040, OptiFlow OF330, OptiFlow OF560, IBC T11, RRS) with related accessories (Liners, Valves, Fittings); returnable packaging for fruit and vegetables (KingKong RPC, RDU, Flower Crate); and automotive logistics solutions (LWFLC, FLC KF975, MagiCub EUO Crate, Sleeve Pack, Pallet Collar). The company positions itself at the intersection of industrial logistics packaging and sustainability, combining innovation with modern design and manufacturing processes.
Differentiator
Problem solved
Functional benefit
Brands
- InterFlow: Product line for IBC IF1040 containers - described as 'Born with mighty power'
- KingKong
- MagiCub
- OptiFlow
Products and services
- InterFlow IF1040 IBC
- OptiFlow OF330 IBC
- OptiFlow OF560 IBC
- IBC T11
- RRS Reusable Returnable Solutions
- KingKong RPC
- RDU Reusable Container
- Flower Crate
- LWFLC
- FLC KF975
- MagiCub EUO Crate
- Sleeve Pack
- Pallet Collar
Companies that use Horen
Customer profileSegments3 records
Ideal customer profiles3 records
Horen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Horen partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Horen competitors and assessment
Company assessmentRegional players
- Menasha Packaging: Menasha Packaging manufactures corrugated packaging, wood crates, and plastic returnable containers primarily serving North American consumer-goods and industrial supply chains. It is a comparable peer in returnable transit packaging but concentrated in the U.S. market.
Direct peers
- Schoeller Allibert: Schoeller Allibert is a leading European manufacturer of returnable plastic packaging (RPCs, FLCs, pallets, bins) serving automotive, food, and industrial-logistics customers. It is a direct peer to Horen in reusable transit packaging with overlapping product lines (foldable containers, crates, automotive solutions).
- Mauser Packaging Solutions: Mauser is a global manufacturer of intermediate bulk containers (IBCs), steel and plastic drums, and reconditioning services for industrial liquid packaging. It is a direct peer to Horen's InterFlow and OptiFlow IBC lines serving chemical, food, and pharmaceutical bulk-liquid customers.
- Schutz GmbH & Co. KGaA: Schutz is a German-headquartered manufacturer of IBCs, industrial containers, and packaging systems for chemicals, food, and pharmaceuticals. It directly competes with Horen in the IBC segment with comparable product formats and similar end-customer industries.
- CABKA Group: CABKA specializes in plastic pallets, large containers, and IBC products made from recycled plastics, serving logistics, automotive, and chemical customers. It directly overlaps with Horen's IBC and pallet-collar offerings with a comparable focus on reusable formats.
- IPL Plastics (IPL Global): IPL Plastics manufactures rigid plastic packaging including bulk containers, pails, and custom moulded products for industrial and consumer customers. It is a direct peer in the rigid reusable plastic container category overlapping with Horen's RPC and automotive offerings.
Broad incumbents
- Brambles (CHEP/IFCO): Brambles operates the CHEP and IFCO pooling platforms for pallets and reusable plastic containers globally, serving retail, automotive, and consumer-goods supply chains. As the dominant pooling-logistics incumbent, it competes with Horen's reusable transit packaging offerings and defines the benchmark for returnable-assets business models.
- Greif Inc. Greif is a global industrial packaging producer offering steel drums, plastic containers, IBCs, and containerboard. As a broad incumbent with overlapping IBC and rigid-container categories, Greif represents a multi-product peer to Horen's portfolio strategy.
- DS Smith: DS Smith is a major international packaging group offering corrugated, plastics, and reusable packaging solutions across retail, e-commerce, and industrial customers. It represents a broad incumbent peer with overlapping returnable and transit packaging capabilities.
- Sonoco Products Company: Sonoco is a diversified global packaging manufacturer serving industrial, consumer, and healthcare end-markets with rigid containers, drums, and protective packaging. As a broad incumbent, it overlaps with Horen in industrial rigid-container categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Horen social profiles
Digital presenceHoren financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horen leadership team
Management profileNumber of profiles
Horen funding detail
Funding detailFunding overview
Funding rounds7 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horen
What does Horen do?
Horen manufactures and sells intelligent reusable transit packaging products for industrial logistics customers. Its portfolio spans IBC (Intermediate Bulk Container) systems for bulk liquids (InterFlow IF1040, OptiFlow OF330, OptiFlow OF560, IBC T11, RRS) with related liners, valves, and fittings; returnable plastic crates for fruit, vegetable, and flower logistics (KingKong RPC, RDU, Flower Crate); and heavy-duty collapsible containers for automotive parts (LWFLC, FLC KF975, MagiCub EUO Crate, Sleeve Pack, Pallet Collar). Products are sold B2B via direct sales to enterprise customers seeking sustainable, multi-cycle returnable packaging.
Is Horen a public or private company?
Horen is a private company. It is classified as venture growth investor backed and is currently operating.
When was Horen founded?
Horen was founded in 2021. It employs 101 to 250 people.
Where is Horen based?
Horen is headquartered in Shanghai, China, in the Asia region.
Who are Horen's main competitors?
Menasha Packaging is listed as a regional player. Direct peers are Schoeller Allibert, Mauser Packaging Solutions, Schutz GmbH & Co. KGaA, CABKA Group and IPL Plastics (IPL Global). Broad incumbents are Brambles (CHEP/IFCO), Greif Inc., DS Smith and Sonoco Products Company.
Does Horen have an API?
No public API is recorded for Horen.
What industry is Horen in?
Horen's product category is Industrial Reusable Transit Packaging. Its primary akta.pro industry code is IMALAGAF, IBC Accessories & Components (Valves, Caps, Pallets, Liners), with a secondary code of IMAHABAG, Pallets, Bins, Totes & Returnable Transport Packaging (RTP). Its NAICS code is 333993.