Zaius
- Company typePrivate
- Founded2012
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Zaius firmographics
Firmographics- Name
- Zaius
- Legal name
- Optimizely
- Website
- https://zaius.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Zaius industry classification
Industry- Product category
- Customer Data Platform
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
- akta.pro secondary industries
- Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE), Customer Churn, CLV & Retention Intelligence (HDAAAHAC)
Keywords
Where Zaius is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Zaius business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Platform Access): Cloud-based data platform delivered as part of Optimizely One suite subscription. Revenue derived from platform access fees, likely tiered by features or data volume.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Zaius product offering
Product offeringCore offering
Zaius operates a customer data platform (now branded as Optimizely Data Platform/ODP) that unifies customer profiles from website, app, CRM, warehouse, and offline sources into one identity-resolved record. The platform applies predictive AI to surface propensity to buy, churn risk, and lifetime value, and activates segments in real time across Optimizely One and downstream marketing tools. It is sold to B2B and B2C brands seeking to convert customer data into personalized marketing, experimentation, and commerce outcomes.
Product overview
Based on the provided source data, the company referenced is Optimizely (formerly associated with Zaius through acquisition), which offers the Optimizely One platform. The primary product covered in the source data is the Optimizely Data Platform (ODP), which is positioned as the engine powering the Optimizely One suite. The product portfolio includes Agentic CMS, Agentic Experimentation, and Agent Platform for AI orchestration.
Differentiator
Problem solved
Functional benefit
Products and services
- Optimizely Data Platform (ODP) Customer data platform that builds one identity-resolved customer profile from website, app, CRM, warehouse, and offline data, applies predictive AI for propensity, churn, and LTV scoring, and activates segments in real time across the Optimizely One ecosystem and downstream tools. Designed for marketing, product, and data teams at digital brands.
Quantifiable outcome
- Zero data sync delays for experimentation
- +1 more outcomes
Companies that use Zaius
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Zaius technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Zaius partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Zaius competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Zaius social profiles
Digital presenceZaius compliance and trust
Trust signalCompliance2 records
Zaius financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zaius leadership team
Management profileNumber of profiles
Profiles3 records
Zaius funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zaius M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zaius
What does Zaius do?
Zaius operates a customer data platform (now branded as Optimizely Data Platform/ODP) that unifies customer profiles from website, app, CRM, warehouse, and offline sources into one identity-resolved record. The platform applies predictive AI to surface propensity to buy, churn risk, and lifetime value, and activates segments in real time across Optimizely One and downstream marketing tools. It is sold to B2B and B2C brands seeking to convert customer data into personalized marketing, experimentation, and commerce outcomes.
Is Zaius a public or private company?
Zaius is a private company. It is classified as corporate owned and is currently operating.
When was Zaius founded?
Zaius was founded in 2012. It employs 51 to 100 people.
Where is Zaius based?
Zaius is headquartered in Boston, United States, in the North America region.
How does Zaius make money?
One revenue line is on record: saaS Subscription (Platform Access).
Does Zaius have an API?
No public API is recorded for Zaius.
What industry is Zaius in?
Zaius's product category is Customer Data Platform. Its primary akta.pro industry code is HDAEAFAJ, CRM Data Quality, Enrichment & CDP-Adjacent CRM, with a secondary code of BPAFAFAE, Data & Analytics for CRM (Attribution, BI, Predictive). Its NAICS code is 541512 and its SIC code is 7372.