Innate
Innate builds MARS, an open-source general-purpose personal robot with a trainable arm, NVIDIA Jetson onboard compute, and the BASIC programmable foundation agent. It sells directly to Silicon Valley developers, robotics researchers, and tech-enthusiast consumers via a $1,999 pre-order model.
- Company typePrivate
- Founded2024
- HeadquartersPalo Alto, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Innate does
Innate is a Palo Alto-based robotics startup founded in 2024 by two former Stanford graduate students, Axel Peytavin (CEO) and Vignesh Anand (CTO). The company designs and ships MARS, an open-source general-purpose personal robot with a trainable 5+1 DOF arm, stereo and RGB cameras, 2D LiDAR, and onboard compute powered by an NVIDIA Jetson Orin Nano 8GB. MARS runs Innate OS, a fully open-source ROS2 Humble-based operating system with a two-layer architecture (brain layer for agent orchestration; body layer for hardware control via Nav2, MoveIt2, and OAK-D/DepthAI), and is fronted by BASIC, a proprietary programmable foundation agent that reasons over long-horizon goals, calls atomic skills, and adapts in real time. The AI stack extends to the cloud, where an Innate agent with Spatial RAG stores visual memories tied to places, and to cloud GPUs (H100) used to train ACT (Action Chunking with Transformers) visuomotor policies from user demonstrations captured via a leader arm at 30Hz, deployed back to the robot for 25Hz inference.
The business model is direct-to-consumer hardware sales through innate.bot, priced at $1,999 for the current second-batch pre-order (down from $2,000 for the first batch and $3,000 for the original Maurice product), with optional cloud agent access free for the first 300 cumulative hours. Customers pay via Apple Pay, Amazon Pay, or Klarna. Revenue is supplemented in early stages by managed cloud GPU training services bundled with robot purchases. The go-to-market is product-led and community-led: customers onboard through a self-serve pre-order flow, the mobile controller app (iOS TestFlight and Android APK), and a browser-based web app, with developer adoption driven by Discord support, open GitHub repositories (innate-os, behavior-examples, robohacks-utils), documentation hosted on Mintlify, and recurring RoboHacks hackathon events. Target segments are Silicon Valley builders and developers, tech-enthusiast consumers, and robotics researchers — all of whom value the platform's openness and extensibility over locked, single-purpose robots.
Innate firmographics
Firmographics- Name
- Innate
- Legal name
- Innate Inc.
- Website
- https://innate.bot
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Innate builds MARS, an open-source general-purpose personal robot with a trainable arm, NVIDIA Jetson onboard compute, and the BASIC programmable foundation agent. It sells directly to Silicon Valley developers, robotics researchers, and tech-enthusiast consumers via a $1,999 pre-order model.
- Ownership category
- akta.pro rank
Innate industry classification
Industry- Product category
- Personal Robotics
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Industrial Design Services (54142)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Humanoid & General-Purpose Robots (HDAAAIAJ)
- akta.pro secondary industries
- Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Home Companion & Social Robots (CRACARAE), Robotics Learning Platforms (EDAFANAB)
Keywords
Where Innate is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Innate business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Robot Hardware Sales: Sale of physical MARS robot units - general-purpose personal robots with trainable arms. Initial batch shipped to early supporters with subsequent batches available via pre-order.
- Cloud Agent Services: The Innate cloud agent is accessible free for 300 cumulative hours, with likely extension available. Future potential for subscription or usage-based cloud AI services.
- Cloud GPU Training: Policy training runs on Innate's cloud GPU infrastructure (H100 available). Training is currently provided as part of the robot service with custom ACT fork support for researchers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MARS Robot - Second Batch Pre-order |
| One time/ perpetual license | Pay-as-you-go | MARS Robot - First Batch |
| One time/ perpetual license | Pay-as-you-go | Maurice Robot - Original Product |
| Usage-based | Pay-as-you-go | Cloud Agent Access |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Innate product offering
Product offeringCore offering
Innate designs, manufactures, and sells the MARS personal robot, a general-purpose mobile robot with a trainable 5+1 DOF arm, onboard NVIDIA Jetson Orin Nano 8GB compute, stereo and RGB cameras, and 2D LiDAR. The robot runs Innate OS (open-source ROS2-based operating system) and the BASIC programmable foundation agent, and is sold direct-to-consumer via pre-order on innate.bot at $1,999 per unit. Customers can train new physical skills through teleoperated demonstrations, share learned skills across the robot fleet, and access a free 300-hour Innate cloud agent tier for spatial memory and AI reasoning.
Product overview
Innate is building Personal AI Robots centered around the MARS platform - an open-source general-purpose robot with a trainable arm. The MARS robot runs on BASIC, a programmable foundation agent, and is powered by Innate OS, a ROS2-based operating system. Users interact with MARS through the Innate Controller App (mobile) or Innate Web App (browser), and developers can build custom agents and skills using the Agent SDK. The platform enables users to train manipulation skills through demonstration using ACT policies, with cloud-based training infrastructure. The ecosystem includes the Innate CLI for robot management, open-source repositories on GitHub, and community support via Discord.
Differentiator
Problem solved
Functional benefit
Brands
- MARS: Open-source general-purpose robot platform running a complete AI stack with BASIC agentic OS
- BASIC
- Maurice
- Innate OS
Products and services
- MARS Robot An open-source, general-purpose personal robot with a 5+1 DOF trainable arm, NVIDIA Jetson Orin Nano 8GB onboard GPU, stereo and RGB cameras, 2D LiDAR, extension ports, and the BASIC programmable foundation agent running on Innate OS. Ships out of the box with starter behaviors; users can train new physical skills via teleoperated demonstration, share learned skills across the robot fleet, and access a free 300-hour Innate cloud agent tier with spatial memory. Priced at $1,999 for the second batch pre-order.
Quantifiable outcome
- Physical skills can be trained in under 30 minutes of data collection
- +2 more outcomes
Companies that use Innate
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Innate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature5 records
Innate partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NVIDIAcoreNVIDIA provides Jetson Orin Nano 8GB GPU as the onboard compute for MARS. The GraspGen project built on Innate OS uses NVIDIA's GraspGen model for arbitrary object grasping. Competition also exists as NVIDIA has pledged openness in robotics platforms.
- ROS2 / Open RoboticscoreMARS runs ROS2 Humble on Ubuntu 22.04. Uses standard ROS2 topics, services, and actions for robot control. Nav2 for navigation, MoveIt2 for arm kinematics. Open Robotics maintains the ROS2 framework that Innate builds upon.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Innate competitors and assessment
Company assessmentDirect peers
- 1X Technologies: Backer and humanoid personal robot company building NEO, a home-targeted humanoid robot. Directly comparable to Innate as a personal/home AI robotics company, and is also publicly listed as an Innate investor.
- Unitree Robotics: Affordable consumer/prosumer robot maker (Go1, G1 humanoid, H1). Closely comparable price-point and accessibility thesis: bringing capable robots to market at sub-$2K to sub-$20K price tiers that incumbents ignore.
- Anki / Digital Dream Labs (Cozmo, Vector): Consumer robotics company behind Cozmo and Vector — small, affordable, personality-driven home robots. Closely comparable consumer robotics DNA and price-tier strategy even though the prior incarnation failed.
- Physical Intelligence: Robotics AI company building foundation models for robot control. Directly comparable on the software/agent side (Innate's BASIC agent competes with π0-style foundation models), and is also listed as an Innate backer.
Broad incumbents
- NVIDIA (Isaac Robotics Platform): Provides Jetson compute (used inside MARS) plus the Isaac robotics platform. Explicitly named as a competitor for robotics developer adoption, with massive R&D resources and a broader portfolio.
- Tesla Optimus: Tesla's humanoid robot program. Comparable long-term thesis on general-purpose personal/home robotics, with Tesla's manufacturing scale and AI infrastructure as a structural advantage.
- Boston Dynamics: Established robotics company (Spot, Atlas) now owned by Hyundai. Comparable on autonomy and manipulation capability, though focused on industrial/research applications rather than consumer.
- Sony (aibo): Sony's consumer home robot dog. Comparable as a high-end consumer robot product targeting home companionship, with brand, distribution, and AI capabilities at incumbent scale.
- Figure AI: Well-funded humanoid robot company targeting general-purpose autonomy. Comparable on embodied AI and general-purpose robot thesis, but at industrial scale (Figure 02) rather than consumer/home niche.
- Google DeepMind Robotics: Develops RT-X foundation models and Gemini Robotics. Named as a competitor for developer mindshare; has pledged openness in robotics platforms and operates at vastly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Innate social profiles
Digital presenceInnate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innate leadership team
Management profileNumber of profiles
Profiles2 records
Innate funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innate
What does Innate do?
Innate designs, manufactures, and sells the MARS personal robot, a general-purpose mobile robot with a trainable 5+1 DOF arm, onboard NVIDIA Jetson Orin Nano 8GB compute, stereo and RGB cameras, and 2D LiDAR. The robot runs Innate OS (open-source ROS2-based operating system) and the BASIC programmable foundation agent, and is sold direct-to-consumer via pre-order on innate.bot at $1,999 per unit. Customers can train new physical skills through teleoperated demonstrations, share learned skills across the robot fleet, and access a free 300-hour Innate cloud agent tier for spatial memory and AI reasoning.
Is Innate a public or private company?
Innate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Innate founded?
Innate was founded in 2024. It employs 1 to 10 people.
Where is Innate based?
Innate is headquartered in Palo Alto, United States, in the North America region.
How does Innate make money?
Three revenue lines are on record. Robot Hardware Sales are the primary driver. The others are cloud Agent Services and cloud GPU Training.
Who are Innate's main competitors?
Direct peers on record are 1X Technologies, Unitree Robotics, Anki / Digital Dream Labs (Cozmo, Vector) and Physical Intelligence. Broad incumbents are NVIDIA (Isaac Robotics Platform), Tesla Optimus, Boston Dynamics, Sony (aibo), Figure AI and Google DeepMind Robotics.
Does Innate have an API?
No public API is recorded for Innate.
What industry is Innate in?
Innate's product category is Personal Robotics. Its primary akta.pro industry code is HDAAAIAJ, Humanoid & General-Purpose Robots, with a secondary code of HDAAAIAK, Robot Software, Autonomy Stacks & Simulation (ROS, digital twins). Its NAICS code is 541511 and its SIC code is 7372.