Storskogen
Storskogen is a Stockholm-listed holding company that acquires and develops small and medium-sized businesses in Services, Trade, and Industry, operating 113 business units across roughly 30 countries. It targets profitable niche market leaders, often family-owned firms seeking succession, and provides long-term ownership and group resources while preserving operational autonomy.
- Company typePublic
- Founded2012
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Storskogen does
Storskogen Group AB (publ) is a Stockholm-headquartered, Nasdaq Stockholm-listed holding company founded in 2012 that acquires and develops small and medium-sized businesses across three business areas: Services, Trade, and Industry. As of FY2025 it operated 113 business units in approximately 30 countries with around 10,500 employees, generating SEK 33,097 million in net sales and SEK 3,117 million in adjusted EBITA at a 9.4% margin. Its GTM motion is sales-led and relationship-driven, targeting profitable niche market leaders—often family-owned businesses seeking succession solutions—and providing long-term ownership, capital, and a cross-portfolio network while preserving operational autonomy at the business-unit level.
The company does not develop proprietary technology at the group level; rather, it invests through platform and add-on acquisitions of operating businesses in B2B niches. The Services segment encompasses technical services, fire safety, healthcare staffing, and professional services; Trade develops and distributes branded products (including haircare brands such as KEVIN.MURPHY and Living Proof) to professional and consumer markets; Industry focuses on B2B industrial companies in heavy/medium-heavy manufacturing and automation, including bakery automation (Danmatic), steelwork (J&D Pierce), electronics manufacturing (Darlington EMS), and fire safety (Safi). Revenue mechanics are a mix of project/contract-based industrial and services revenue, branded product distribution margins, and a small but growing share of recurring subscription revenue (notably from LEP AG's digital healthcare documentation business).
Storskogen finances its acquisition strategy through a combination of public equity and repeated senior unsecured bond issuances on Nasdaq Stockholm, including SEK 1.25 billion in 2023 and two SEK 1 billion tranches in 2025. Recent strategic activity includes a resumption of platform acquisitions in H2 2025 (LEP AG, Frameda Oy) and into 2026 (Darlington EMS in the UK and Safi Equipment and Services in Singapore), alongside a completed SEK 100 million share repurchase program. Leadership transitions in 2025-2026 included the appointment and subsequent departure of Jesper Kronstrand as Head of Business Area Services and the permanent appointment of Chris Pullen as Managing Director of Storskogen UK.
Storskogen firmographics
Firmographics- Name
- Storskogen
- Legal name
- Storskogen Group AB
- Website
- https://www.storskogen.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Storskogen is a Stockholm-listed holding company that acquires and develops small and medium-sized businesses in Services, Trade, and Industry, operating 113 business units across roughly 30 countries. It targets profitable niche market leaders, often family-owned firms seeking succession, and provides long-term ownership and group resources while preserving operational autonomy.
- Ownership category
- akta.pro rank
Storskogen industry classification
Industry- Product category
- Diversified Industrial Holdings
- NAICS
- Corporate, Subsidiary, and Regional Managing Offices (551114), Offices of Other Holding Companies (551112), Management of Companies and Enterprises (551)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Value Chain Development & Supplier Upgrading (BPADAMAI)
Keywords
Where Storskogen is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Storskogen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Trade: Distribution of products from leading brands to both professional customers and consumer markets through various trade/business unit companies.
- Industry: Traditional B2B industrial companies in heavy or medium-heavy industry, manufacturing and automation sectors.
- Services: Service companies with strong positions in selected B2B niches, including technical services, fire safety, healthcare documentation, and other professional services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Storskogen product offering
Product offeringCore offering
Storskogen acquires and develops leading small and medium-sized businesses across three business areas — Services, Trade and Industry — with a long-term ownership horizon. The group provides acquired companies with strategic support, capital resources and access to an international network while allowing them to retain operational independence, operating 113 business units in approximately 30 countries.
Product overview
Storskogen is an international group of businesses organized across three business areas: Services, Trade, and Industry. The company acquires and develops leading small and medium-sized businesses in selected industries with a long-term ownership horizon. With approximately 113 business units operating in about 30 countries, Storskogen functions as a holding company that provides strategic support, capital, and operational resources to its portfolio companies while allowing them operational autonomy. The Services area focuses on B2B service companies in niches; Trade develops and distributes products from leading brands to professional and consumer markets; Industry encompasses traditional B2B industrial companies in manufacturing and automation. The portfolio includes diverse acquisitions such as fire safety providers (Safi), electronics manufacturers (Darlington EMS), healthcare documentation (LEP AG), recruitment agencies (Vokus Personal), beauty/haircare distributors (Frameda Oy, Session MAP), automation companies (Danmatic), and various engineering and construction firms.
Differentiator
Problem solved
Functional benefit
Products and services
- Services business area Storskogen's Services business area consists of portfolio companies operating in B2B service niches including technical services, fire safety, healthcare documentation (e.g., LEP AG), healthcare recruitment (Vokus Personal AG), engineering consulting (INGENIØR'NE), blasting and environmental consulting (Nitro Consult AB) and education (The Physics Café). Customers include enterprises, public-sector bodies and professional buyers across approximately 30 countries.
- Trade business area Storskogen's Trade business area develops and distributes products from leading brands to both professional customers and consumer markets. Portfolio companies include professional haircare distributors such as Frameda Oy (Helsinki) and Session MAP (Scandinavia and Switzerland, distributing brands like KEVIN.MURPHY and Living Proof), as well as JO Sport (Swedish sports and outdoor equipment distribution) and ByWe (Swedish beauty/haircare).
- Industry business area Storskogen's Industry business area encompasses traditional B2B industrial companies in heavy and medium-heavy industry, manufacturing and automation. Portfolio companies include Danmatic (Danish bakery automation machinery), Darlington EMS Limited (UK electronics parts and components manufacturing), Thermica AS (Norwegian construction of logistic buildings), J&D Pierce (UK steelwork fabrication and erection), Fabco Sanctuary (UK steel windows, doors, screens and partitions), Danboring (Nordic trenchless pipe installation), and Dimabay (European print-to-web advertising inserts).
Quantifiable outcome
- From 2018 to 2026, SoVent Group grew from SEK 130 million to nearly SEK 600 million in sales under Storskogen ownership
- +1 more outcomes
Companies that use Storskogen
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Storskogen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Storskogen partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Simply Wall StminorSimply Wall St profiled Storskogen Group alongside Andritz and Airbus as European industrial plays, analyzing financial health and positioning amid trade risks. Storskogen was noted for its SEK 33.0 billion revenue and diversified portfolio.
- Simply Wall StminorSimply Wall St published an investment analysis article profiling Storskogen Group as one of their 'undiscovered gems' in global markets, highlighting the company's fundamentals and potential for investors.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Storskogen competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Storskogen social profiles
Digital presenceStorskogen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storskogen leadership team
Management profileNumber of profiles
Profiles12 records
Storskogen subsidiaries and ownership
Company hierarchySubsidiaries16 records
Storskogen funding detail
Funding detailFunding overview
Funding rounds7 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storskogen M&A and investment
M&A and investmentM&A104 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storskogen
What does Storskogen do?
Storskogen acquires and develops leading small and medium-sized businesses across three business areas — Services, Trade and Industry — with a long-term ownership horizon. The group provides acquired companies with strategic support, capital resources and access to an international network while allowing them to retain operational independence, operating 113 business units in approximately 30 countries.
Is Storskogen a public or private company?
Storskogen is a public company. It is classified as public and is currently operating.
When was Storskogen founded?
Storskogen was founded in 2012. It employs 51 to 100 people.
Where is Storskogen based?
Storskogen is headquartered in Stockholm, Sweden, in the Europe region.
How does Storskogen make money?
Three revenue lines are on record. Trade is the primary driver. The others are industry and services.
Does Storskogen have an API?
No public API is recorded for Storskogen.
What industry is Storskogen in?
Storskogen's product category is Diversified Industrial Holdings. Its primary akta.pro industry code is BPADAMAI, Value Chain Development & Supplier Upgrading. Its NAICS code is 551114 and its SIC code is 8744.