Cuenca
Cuenca is a Mexico City-based mobile-first digital banking fintech operating as a regulated IFPE under Mexico's Ley Fintech, offering individual consumers a SPEI-enabled account with savings, virtual card, bill payment, and WhatsApp-based transfer features.
- Company typePrivate
- Founded2017
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Cuenca does
Cuenca Tecnología Financiera, S.A. de C.V. is a Mexico City-based fintech founded in 2017 and operating as an authorized Institución de Fondos de Pago Electrónico (IFPE) under Mexico's Ley Fintech, regulated by the CNBV, Banco de México, and CONDUSEF. The company offers a mobile-first digital account (Cuenta Cuenca) that provides Mexican consumers with SPEI interbank transfers, CLABE-based payment reception, savings goals (Apartados), a virtual payment card with dynamic CVC (Tarjeta Virtual), bill payment across more than 18,000 service establishments, WhatsApp-based peer-to-peer transfers, and security features such as Modo Seguridad and Personas de Confianza. Account verification is tiered across three levels based on documentation submitted, and the platform is accessible 24/7 through iOS, Android, and Huawei mobile applications with no physical branches.
The company's technology stack is built on open-source software principles and integrates with Mexico's SPEI payment infrastructure and CLABE interbank system. Cuenca generates revenue primarily through a $50 MXN monthly account maintenance fee and $10 MXN per-transfer charges after a free tier of 15 monthly SPEI transfers, creating a subscription-plus-transaction model. Customer acquisition is product-led via app store listings, supported by WhatsApp-based human customer service and financial literacy content; no institutional or enterprise customers are disclosed. The company is venture-backed by Stripe, Andreessen Horowitz (a16z), Kaszek Ventures, FJ Labs, Hard Yaka, Precursor Ventures, Canary, and Liquid 2 Ventures, with approximately $9.6 million in disclosed funding across three rounds from 2018 to 2022. Leadership includes founder and CEO Matin Tamizi and director Nicolas Berman.
Cuenca firmographics
Firmographics- Name
- Cuenca
- Legal name
- Cuenca Tecnología Financiera, S.A. de C.V., Institución de Fondos de Pago Electrónico
- Website
- https://cuenca.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cuenca is a Mexico City-based mobile-first digital banking fintech operating as a regulated IFPE under Mexico's Ley Fintech, offering individual consumers a SPEI-enabled account with savings, virtual card, bill payment, and WhatsApp-based transfer features.
- Ownership category
- akta.pro rank
Cuenca industry classification
Industry- Product category
- Digital Banking
- NAICS
- Other Nondepository Credit Intermediation (52229)
- SIC
- Finance Services (6199), Functions Related To Depository Banking, Nec (6099)
- akta.pro primary industry
- Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
- akta.pro secondary industry
- Cash-in/Cash-out Agent Network Wallets (FSAMAEAJ)
Keywords
Where Cuenca is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Cuenca business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Monthly Account Management Fee: Monthly fee of $50 MXN (including IVA) for account maintenance, generating recurring subscription revenue from all active accounts.
- Transfer Fees: After 15 free monthly transfers, each additional transfer costs $10 MXN ($8.62 + IVA). One free daily transfer included. Revenue from transaction fees when customers exceed free tier limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 15 free monthly transfers + 1 daily free transfer |
| Subscription | Monthly | Monthly account management fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Cuenca product offering
Product offeringCore offering
Cuenca operates a mobile-first electronic payment fund account (Cuenta Cuenca) that enables Mexican consumers to send and receive SPEI interbank transfers via CLABE, pay bills at over 18,000 establishments, manage savings goals through Apartados, and use virtual cards with dynamic security codes. The service is delivered exclusively through a 24/7 mobile application with no physical branches, registered as an IFPE under Mexico's FinTech Law and regulated by CNBV and CONDUSEF.
Product overview
Cuenca is a mobile-first electronic payment fund institution (IFPE) authorized under Mexico's FinTech Law, regulated by CNBV, Banco de México, and CONDUSEF. The core product is the Cuenta Cuenca, a digital account accessible 24/7 via mobile app with SPEI interbank transfer capabilities and CLABE account identification. The product ecosystem includes Apartados for savings goal management, Tarjeta Virtual for online payments with dynamic security codes, Modo Seguridad for instant card protection, Pagos de Servicios for utility bill payments, and WhatsApp-based transfer functionality. The platform operates three account levels (Nivel 1, 2, 3) based on user verification documentation.
Differentiator
Problem solved
Functional benefit
Products and services
- Cuenta Cuenca (Electronic Payment Fund Account)
Companies that use Cuenca
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Cuenca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cuenca partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Campamento Tortuguero PalmaritosminorEnvironmental partnership where Cuenca uses drones and open-source software to monitor and analyze 3 species of turtles in Oaxaca, Mexico. Demonstrates Cuenca's commitment to social responsibility and open-source technology.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Cuenca competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Cuenca social profiles
Digital presenceCuenca compliance and trust
Trust signalCompliance4 records
Cuenca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cuenca leadership team
Management profileNumber of profiles
Profiles2 records
Cuenca funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cuenca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cuenca
What does Cuenca do?
Cuenca operates a mobile-first electronic payment fund account (Cuenta Cuenca) that enables Mexican consumers to send and receive SPEI interbank transfers via CLABE, pay bills at over 18,000 establishments, manage savings goals through Apartados, and use virtual cards with dynamic security codes. The service is delivered exclusively through a 24/7 mobile application with no physical branches, registered as an IFPE under Mexico's FinTech Law and regulated by CNBV and CONDUSEF.
Is Cuenca a public or private company?
Cuenca is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cuenca founded?
Cuenca was founded in 2017. It employs 11 to 50 people.
Where is Cuenca based?
Cuenca is headquartered in Mexico City, Mexico, in the Latin America region.
How does Cuenca make money?
Two revenue lines are on record. Monthly Account Management Fee is the primary driver. The others are transfer Fees.
Does Cuenca have an API?
No public API is recorded for Cuenca.
What industry is Cuenca in?
Cuenca's product category is Digital Banking. Its primary akta.pro industry code is FSAMAIAG, Multi-Currency Accounts, Wallets & IBAN Services, with a secondary code of FSAMAEAJ, Cash-in/Cash-out Agent Network Wallets. Its NAICS code is 52229 and its SIC code is 6199.