Memic Innovative Surgery
Memic Innovative Surgery (dba Momentis Surgical) develops the Anovo Surgical System, a miniaturized two-armed robotic platform with FDA 510(k) clearance for transvaginal benign procedures and general surgery, sold to hospitals, ASCs, and private practice surgeons.
- Company typePrivate
- Founded2012
- HeadquartersOr Yehuda, Israel
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Memic Innovative Surgery does
Memic Innovative Surgery, doing business as Momentis Surgical, is a privately held medical device company that develops miniaturized robotic surgical systems. Its flagship product, the Anovo Surgical System, is a two-armed robotic platform featuring humanoid shoulder, elbow, and wrist joints that deliver 360-degree articulation and reach, paired with a 13-pound compact Robotic Control Unit designed for straightforward integration into any operating room. The system is FDA 510(k) cleared for single-site, natural orifice laparoscopic-assisted transvaginal benign surgical procedures, including total benign hysterectomy (with or without salpingectomy or salpingo-oophorectomy), salpingectomy, oophorectomy, adnexectomy, and ovarian cyst removal, and has more recently received clearance to expand into the broader general surgery market.
The company monetizes through direct enterprise sales of the Anovo hardware (including the RCU, instrument arms, and console) to hospitals, ambulatory surgery centers (ASCs), and private practice surgical groups, complemented by professional services and surgeon training delivered through its Momentis University platform. Go-to-market is primarily direct enterprise field sales with a quote-based, multi-year contract pricing model and a "Request a Demo" conversion pathway segmented across investors and healthcare providers. Operationally, Momentis maintains a dual-hub structure with a U.S. commercial headquarters in Fort Lauderdale, Florida, and an R&D and operations presence in Or Yehuda, Israel.
Momentis has raised approximately $127 million in disclosed funding across multiple rounds, most recently a $96 million Series D in April 2021, with backers including Accelmed, Ceros Financial Services, Changer Club, OurCrowd, and Peregrine Ventures. Named reference customers include HCA Northwest Medical Center and HCA Kendall, both within the HCA Healthcare system, providing limited but high-profile commercial validation for the platform.
Memic Innovative Surgery firmographics
Firmographics- Name
- Memic Innovative Surgery
- Legal name
- Momentis Innovative Surgery
- Website
- https://memicmed.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Memic Innovative Surgery (dba Momentis Surgical) develops the Anovo Surgical System, a miniaturized two-armed robotic platform with FDA 510(k) clearance for transvaginal benign procedures and general surgery, sold to hospitals, ASCs, and private practice surgeons.
- Ownership category
- akta.pro rank
Memic Innovative Surgery industry classification
Industry- Product category
- Surgical Robotics
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Surgical Robotics & Computer-Assisted Surgery Platforms (HLAHADAF)
- akta.pro secondary industries
- Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA), Minimally Invasive Gynecologic Surgery (Laparoscopy/Hysteroscopy) (HLAKAJAF), Operating Room Integration & Surgical Informatics (OR control, documentation, connectivity) (HLAHADAE)
Keywords
Where Memic Innovative Surgery is headquartered
LocationHeadquarters
- HQ city
- Or Yehuda
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Memic Innovative Surgery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Anovo Surgical System Hardware Sales: Sale of the Anovo Surgical System including the Robotic Control Unit (RCU), instrument arms, and console components to hospitals, ASCs, and surgical centers.
- Professional Services and Training: Training services for surgeons through Momentis University platform, implementation support, and ongoing customer success programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Healthcare - Hospital/ASC Purchase |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Memic Innovative Surgery product offering
Product offeringCore offering
Memic Innovative Surgery (operating as Momentis Surgical) develops and manufactures miniaturized robotic-assisted surgical platforms, principally the Anovo Surgical System, designed to enable surgeons to perform transvaginal and other minimally invasive procedures through small ports. The company sells the hardware system along with associated instruments and consumables to hospitals, ambulatory surgery centers (ASCs), and surgical practices.
Product overview
Memic Innovative Surgery (operating as Momentis Surgical) offers the Anovo Surgical System as its primary product — a miniaturized robotic surgical platform designed for minimally invasive procedures. The system enables surgeons to perform precise movements through a 2-armed robotic configuration with humanoid articulation. Originally focused on transvaginal benign surgical procedures (hysterectomy, salpingectomy, oophorectomy, adnexectomy, ovarian cyst removal), the company has expanded into general surgery following FDA 510(k) clearance. The portfolio also includes Momentis University, a dedicated training platform for surgeon certification on the system.
Differentiator
Problem solved
Functional benefit
Brands
- Anovo Surgical System: Robotic surgical system featuring miniaturized humanoid arms with 360-degree articulation, designed for single-site transvaginal minimally invasive procedures including benign hysterectomy, salpingectomy, oophorectomy, adnexectomy, and ovarian cyst removal.
Products and services
- Anovo Surgical System A miniaturized, single-port robotic-assisted surgical platform with multiple articulating instruments, intended for gynecologic and other minimally invasive procedures such as benign hysterectomy via a transvaginal approach. The system is sold to hospitals, ambulatory surgery centers, and private-practice surgical groups in the United States.
- Anovo Instruments and Consumables Disposable and reusable articulating instruments, graspers, and accessories used with the Anovo Surgical System during minimally invasive and transvaginal surgical procedures. Sold to existing Anovo customers to support ongoing surgical volume.
- Surgeon and Staff Training Services Clinical training, proctoring, and onboarding programs that prepare surgeons, OR staff, and clinical teams to safely adopt the Anovo Surgical System. Delivered to hospitals, ambulatory surgery centers, and surgical practices purchasing or evaluating the system.
Quantifiable outcome
- 13-pound robotic control unit enabling portable OR integration
- +2 more outcomes
Companies that use Memic Innovative Surgery
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Memic Innovative Surgery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Memic Innovative Surgery partnerships and signals
Strategic signalScale indicators1 record
Recent moves7 records
Expansion highlights5 records
Memic Innovative Surgery competitors and assessment
Company assessmentEmerging players
- Vicarious Surgical: Early-stage surgical robotics company developing a single-port robotic platform, closely comparable to Momentis's miniaturization and single-site positioning.
- Moon Surgical: Early-stage surgical robotics company focused on compact, surgeon-controlled robotic assistance in the OR, addressing similar cost and footprint pain points as Momentis.
- Distalmotion: European surgical robotics company developing the Dexter robot, with a similar emphasis on portability, cost, and OR integration versus legacy systems.
- Asensus Surgical: Surgical robotics and digital laparoscopy company developing the Senhance platform, competing in the same soft-tissue minimally invasive space as Momentis.
- CMR Surgical: Developer of the Versius modular surgical robot, a compact alternative to legacy systems targeting hospitals and ASCs — directly comparable positioning to Anovo.
- Titan Medical: Single-port surgical robotics developer pursuing a similar minimally invasive positioning to Momentis, historically through the Enos platform.
Broad incumbents
- Stryker: Major medtech incumbent with the Mako orthopedic robotics platform; relevant broad incumbent peer given shared capital equipment sales motion into hospitals.
- Medtronic: Diversified medtech major that has launched the Hugo surgical robotics platform, directly competing in soft-tissue robotics while leveraging its hospital relationships and capital scale.
- Johnson & Johnson (Ethicon / Ottava): Healthcare conglomerate developing the Ottava surgical robotics platform through Ethicon; competes in soft-tissue robotics with broad portfolio leverage and large capital base.
Direct peers
- Intuitive Surgical: The dominant soft-tissue surgical robotics company (da Vinci platform) and the primary incumbent Momentis must displace or sit alongside in hospital robotics budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Memic Innovative Surgery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memic Innovative Surgery leadership team
Management profileNumber of profiles
Profiles6 records
Memic Innovative Surgery funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memic Innovative Surgery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memic Innovative Surgery
What does Memic Innovative Surgery do?
Memic Innovative Surgery (operating as Momentis Surgical) develops and manufactures miniaturized robotic-assisted surgical platforms, principally the Anovo Surgical System, designed to enable surgeons to perform transvaginal and other minimally invasive procedures through small ports. The company sells the hardware system along with associated instruments and consumables to hospitals, ambulatory surgery centers (ASCs), and surgical practices.
Is Memic Innovative Surgery a public or private company?
Memic Innovative Surgery is a private company. It is classified as venture growth investor backed and is currently operating.
When was Memic Innovative Surgery founded?
Memic Innovative Surgery was founded in 2012. It employs 101 to 250 people.
Where is Memic Innovative Surgery based?
Memic Innovative Surgery is headquartered in Or Yehuda, Israel, in the Middle East region.
How does Memic Innovative Surgery make money?
Two revenue lines are on record. Anovo Surgical System Hardware Sales are the primary driver. The others are professional Services and Training.
Who are Memic Innovative Surgery's main competitors?
Emerging players on record are Vicarious Surgical, Moon Surgical, Distalmotion, Asensus Surgical, CMR Surgical and Titan Medical. Broad incumbents are Stryker, Medtronic and Johnson & Johnson (Ethicon / Ottava). Intuitive Surgical is listed as a direct peer.
Does Memic Innovative Surgery have an API?
No public API is recorded for Memic Innovative Surgery.
What industry is Memic Innovative Surgery in?
Memic Innovative Surgery's product category is Surgical Robotics. Its primary akta.pro industry code is HLAHADAF, Surgical Robotics & Computer-Assisted Surgery Platforms, with a secondary code of HLAHADAA, Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS). Its NAICS code is 339112 and its SIC code is 3841.