What Shaype does

Shaype is an Australian embedded finance infrastructure provider, operating as a B2B platform that enables banks, fintechs, and large enterprises to launch regulated financial products without building core infrastructure themselves. Its Shaype Ecosystem comprises four layers — Experiences (accelerator toolkit with App Code Base, Backoffice Control Centre, and Sandbox), Expertise (advisory services across technical delivery, growth, payments, risk, and compliance), Platform (microservices for onboarding/KYC, accounts and wallets, card issuance, rules engine, payments and transfers, transaction processing, and a proprietary Core Ledger), and Infrastructure (AFSL sponsorship, Visa Principal Membership, payment network access to NPP, BPAY, BECS Direct Entry, PayTo, and the ShaypeWare API middleware layer).

The platform is built on a pure microservices, API-first architecture with a cloud-native core transaction ledger purpose-built for embedded finance, supporting real-time balance management, transaction posting, and reconciliation. Shaype was the first fully certified PayTo participant in Australia (live since December 2022), and its payment-rail coverage spans all major domestic Australian schemes plus the global Visa network. As an AFSL Corporate Authorised Representative and Visa Principal Member with BIN sponsorship, Shaype provides regulatory licensing and card-issuing infrastructure that clients leverage under their own brand, with parallel cloud deployments that operate alongside rather than replace existing core systems.

Shaype monetizes through platform and API licensing/sponsorship, transaction processing fees across multiple payment rails, and professional services. It targets enterprise banks and financial institutions seeking to digitize legacy products, large enterprise platforms (HR-tech, expense management, super-apps) embedding financial workflows, and fintechs requiring licensed infrastructure. The company maintains offices in Sydney (headquarters), London, and Toronto, serving clients including CommBank's x15ventures (Kit), Employment Hero, ANNA Money, Hejaz (Halal Money), and Budgetly. Backed by Regal Funds Management via Series B and a A$33 million Series C in September 2022, Shaype has positioned itself as a full-stack alternative to building payments and card infrastructure in-house, with a stated design-to-production cycle of 4-6 months.

Name

Shaype

Legal name

Hay as a Service

Website

https://shaype.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Shaype is an Australian embedded finance infrastructure provider that supplies licensed, API-first platform capabilities — accounts, card issuing, payment rails (NPP/BPAY/PayTo/Visa), KYC, and fraud monitoring — to banks, fintechs, and enterprise platforms launching regulated financial products under their own brand.

Ownership category

akta.pro rank

Product category

Embedded Finance Infrastructure

NAICS

Sales Financing (52222), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)

akta.pro primary industry

BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)

akta.pro secondary industries

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)

Keywords

• Embedded finance platform
• Payment infrastructure API
• Card issuing services
• Digital banking infrastructure
• Banking-as-a-service

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Platform/API Licensing & Sponsorship: Shaype provides regulated financial infrastructure (AFSL sponsorship, Visa Principal Membership, payment rail access) to clients who embed its platform. Revenue is derived from licensing the platform's capabilities including accounts, card issuing, payment rails, settlement, and fraud monitoring. Clients pay for access to the infrastructure layer and ongoing platform usage.
2. Transaction Processing Fees: Shaype processes payments across multiple rails (NPP, BPAY, Direct Entry, Visa card transactions) and charges transaction fees for processing, settlement, and payment routing services. The platform handles disbursements, collections, and real-time transfers for clients.
3. Professional Services & Advisory: Shaype offers specialist professional services including Technical Service Delivery, Feature Development, Growth Advisory, Payments Advisory, Risk and Compliance Advisory, and Financial Integrity Services to help clients build and scale financial products.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Shaype provides a SaaS, cloud-native, API-first embedded finance platform that enables banks, fintechs, and enterprise businesses to build, launch, and operate regulated financial products including digital accounts, card issuing (physical, virtual, Apple Pay, Google Pay), and payment processing across Australian payment rails (NPP, PayTo, BPAY, Direct Entry) and the global Visa network. The platform bundles AFSL sponsorship, Visa Principal Membership, KYC onboarding, fraud and AML monitoring, and a proprietary core ledger into a single licensed infrastructure that clients can integrate in 4-6 months rather than years.

Product overview

Shaype is an Australian embedded finance infrastructure provider offering a modular platform for building and launching financial products. The Shaype Ecosystem combines four layers: Experiences (accelerator toolkit with App Code Base, Backoffice Control Centre, Sandbox), Expertise (advisory services for technical delivery, growth, payments, risk), Platform (core capabilities including Core Ledger, Rules Engine, KYC Onboarding, Card Issuance, Transaction Processing, Accounts & Wallets, Financial Crime), and Infrastructure (AFSL sponsorship, Visa Principal Membership, payment rails access, ShaypeWare API layer). Key products include HayStacks (savings sub-accounts), PayTo (real-time direct debits), BPAY integration, External Authorisation APIs, Batch API for bulk payments, Liquidity Monitoring, and Account Rules. The platform is API-first and microservices-based, enabling clients to launch financial solutions in weeks rather than years.

Differentiator

Problem solved

Functional benefit

Products and services

• Shaype Ecosystem The overarching B2B embedded finance platform combining Experiences (accelerator toolkit), Expertise (advisory services), Platform (core payment capabilities), and Infrastructure (licensing, rails, hosting) layers, sold to banks, fintechs, and enterprise platforms to enable rapid launch of financial products under their own brand.
• Experiences (Accelerator Toolkit) Accelerator toolkit including app code base, backoffice control centre, sandbox/POC environment, and embedded SaaS tools that enable clients to rapidly launch, grow, and optimize customer-facing financial experiences.
• Expertise (Advisory Services) Specialist professional services covering Technical Service Delivery, Feature Development, Growth Advisory, Payments Advisory, Risk and Compliance Advisory, and Financial Integrity Services to support clients scaling financial products.
• ShaypeWare API Layer Proprietary API middleware layer providing unified API mapping that consolidates underlying integrations into a single consistent structure, with low-code tools for scalable orchestration and secure API gateway access for all platform integrations.
• Card Issuance Visa Debit and Prepaid card issuing service supporting physical, virtual, and convertible card types with Apple Pay and Google Pay provisioning and in-app controls, provided via Shaype's Visa Principal Membership.
• PayTo Payment Service Real-time direct debit payment service enabling instant pull of funds from external accounts under mandates via the New Payments Platform PayTo overlay, with full PayTo Initiator and Payer capabilities.
• BPAY Bill Payment Service Australian BPAY bill payment network integration supporting biller creation, payment processing, validation, cutoff window handling, and rejection code handling for all payment scenarios.
• NPP Real-Time Payments New Payments Platform access supporting real-time account-to-account transfers via the Osko overlay, PayID addressing, and PayTo services for instant payments in Australia.
• BECS Direct Entry Service Australian Bulk Electronic Clearing System direct entry service supporting non-scheme direct credit and direct debit transactions for batch payment processing.
• KYC Onboarding Service Configurable customer onboarding with KYC checks using Jumio for document verification, greenID for ID verification, and ComplyAdvantage for sanctions and AML/CTF screening.
• Core Ledger Proprietary cloud-native core transaction ledger purpose-built for embedded finance, providing real-time balance management, precise transaction posting, and seamless reconciliation across products at any scale.
• Financial Crime Intelligence Built-in real-time transaction screening, fraud monitoring, configurable risk rules and scoring, and automated AML/CTF, PEP, and Sanctions checks supporting all digital payment products.

Quantifiable outcome

• Design-to-production timelines of 4-6 months versus industry-standard multi-year timelines
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature10 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Payments CanadaminorOthers · 3 June 2026Payments Canada welcomed Shaype as a new member organization as part of its accelerating membership growth. Shaype cited interest in contributing to Canada's payment system modernization, including the forthcoming Real-Time Rail payment system. Payments Canada clears and settles over $103 trillion annually.
• BudgetlycoreStrategic or Co-development Partner · 23 March 2026Budgetly, an Australian spend management platform, announced a strategic partnership with Shaype to power its next-generation Budgetly Spend accounts and Visa Business Debit cards. The partnership provides physical and virtual business debit cards, direct debit funding, BPAY and PayTo bill payment capabilities, and real-time fraud monitoring on a modernized multi-wallet microservices architecture. Budgetly serves over 20,000 users processing over $1.5 billion in total payments since 2021.
• VisacoreTechnology or IntegrationShaype is a Visa Principal Member, providing direct access to the global Visa network as a BIN sponsor, issuer of record for Debit and Prepaid BINs, processor and program manager. This enables Shaype to support client card programs with end-to-end visibility and control.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shaype-platform

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaype