Finmap
Finmap is a cloud-based cash flow management platform serving SMBs, freelancers, and entrepreneurs across 54 countries with 2,800+ bank integrations, multi-currency support, and AI-powered reporting, monetized via tiered subscriptions and consulting add-ons.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Finmap does
Finmap is a cloud-based cash flow management platform targeting small and medium-sized businesses, freelancers, and entrepreneurs across 54 countries. The product unifies real-time cash flow tracking, automated bank synchronization across 2,800+ bank and system integrations, multi-currency support (35+ fiat, 80+ cryptocurrencies), accounts receivable/payable management, project profitability tracking, and payment-calendar visibility. The platform is delivered as a tiered SaaS subscription (Lite $25, Pro $45, Advanced $85, Boss $285 per month) with usage-based add-ons (extra bank integrations, users, transactions, dedicated support, expert consultation) and 6-month and annual billing discounts, supplemented by a Findirector outsourced CFO consulting service.
Underlying technology is API-first with bank-aggregation partnerships, ISO 27001-certified cloud infrastructure hosted in EU data centers, 256-bit SSL and end-to-end encryption, and an AI Copilot module launched in beta in 2025 that uses Anthropic's Claude language models to generate monthly PDF financial reports, industry benchmarking, and actionable recommendations. Finmap is incorporated in the UK as FINMAP LTD with primary product, engineering, and customer operations based in Kyiv, and additional offices in Warsaw, Brasília, Toronto, London, and Almaty supporting expansion into Poland, Turkey, and English- and Spanish-speaking markets.
The business model combines a self-serve product-led growth motion (free 7-day trial, no credit card required, native iOS/Android apps, Telegram bot) with direct enterprise sales for mid-market and large customers and a consulting upsell. The company was founded in 2017 by Alexander Solovey, Ivan Kaunov, and Dmytro Dubilet, has raised approximately $2.2 million in disclosed funding (a $1.2M round in January 2022 and a €1M seed in February 2023 led by SMOK Ventures), and operates as a private limited company with no parent entity and no public listing.
Finmap firmographics
Firmographics- Name
- Finmap
- Legal name
- FINMAP LTD
- Website
- https://finmap.online
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Finmap is a cloud-based cash flow management platform serving SMBs, freelancers, and entrepreneurs across 54 countries with 2,800+ bank integrations, multi-currency support, and AI-powered reporting, monetized via tiered subscriptions and consulting add-ons.
- Ownership category
- akta.pro rank
Finmap industry classification
Industry- Product category
- Cash Flow Management Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Expense Tracking & Financial Dashboards (FSAGADAB)
- akta.pro secondary industries
- Budgeting & Cash-Flow Management (FSAGADAA), Transaction Analytics & Cash-Flow Insights (risk signals, forecasting) (FSAGACAG)
Keywords
Where Finmap is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Finmap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS (Core Revenue): Tiered monthly subscription model with Lite ($25/month), Pro ($45/month), Advanced ($85/month), and Boss ($285/month) plans. Additional revenue from add-ons such as extra bank integrations ($3/month), additional users ($3/month), 1000 extra transactions ($15/month), dedicated support manager ($50/hour), and financial expert consultation ($250/hour). Discounts available for 6-month (-15%) and annual (-20%) billing cycles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite: For freelancers & early-stage entrepreneurs — up to 600 transactions/month, 2 bank integrations, basic reporting |
| Subscription | Monthly | Pro: For small businesses — up to 1500 transactions/month, 15 bank integrations, advanced analytics |
| Subscription | Monthly | Advanced: For medium-sized businesses — up to 5000 transactions/month, 100 bank integrations, full analytics |
| Subscription | Monthly | Boss: For large companies & market leaders — unlimited transactions, unlimited integrations |
| Subscription | Multi-year contract | Special/Individual: Custom enterprise pricing for businesses with specific needs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Finmap product offering
Product offeringCore offering
Finmap is a cloud-based cash flow management SaaS platform for small and medium-sized businesses that automates financial tracking through 2800+ bank integrations, supports 35+ fiat currencies and 80+ cryptocurrencies, and delivers real-time dashboards covering cash flow, P&L, and accounts payable/receivable. It includes an AI Copilot (powered by Anthropic Claude) for monthly financial reports, industry benchmarking, risk detection, and actionable recommendations, plus an outsourced CFO consulting service (Findirector) for premium financial advisory.
Product overview
Finmap is a cloud-based financial management platform for small and medium-sized businesses. The core product is the Finmap platform (finmap.online) which provides unified cash flow management, multi-currency support, bank integrations, and financial reporting. The platform operates on a tiered subscription model (Lite, Pro, Advanced, Boss) with varying feature sets. Key add-on modules include the AI Copilot (beta) for AI-powered financial insights, the Findirector outsourced CFO consulting service, and industry-specific solutions for Construction, IT, Retail, EU businesses, and Edtech. Mobile apps for iOS and Android plus a Telegram bot extend accessibility. The platform supports 2800+ bank integrations, 35+ currencies, and 80+ cryptocurrencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Finmap Platform
- Findirector (Outsourced CFO Service)
Quantifiable outcome
- 90% of incoming payments captured automatically through bank integration
- +4 more outcomes
Companies that use Finmap
Customer profileNamed customers15 records
Segments9 records
Ideal customer profiles3 records
Finmap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature8 records
Finmap partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Google for StartupscoreAccelerator program participant; Google for Startups provides mentorship, credits, and networking opportunities to Finmap. Featured on the Finmap website as a key partner.
- 500 GlobalcoreAccelerator program participant; 500 Global is one of the world's most active early-stage investors. Featured on Finmap's website as a key partner.
- Wise GuysminorBaltic accelerator program that Finmap has participated in. Featured on the Finmap website.
- SturgeonminorAccelerator/incubator program featured on Finmap's website.
- Sid VentureminorVenture/incubator program featured on Finmap's website.
- BriseminorFintech incubator/accelerator program featured on Finmap's website.
- Anthropic PBCcoreProvider of Claude language models via API, powering Finmap's AI Copilot feature. Data processed includes text inputs submitted to AI features (financial transaction descriptions, counterparties, comments). Data is not used to train Anthropic's models per their Commercial Terms.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Finmap competitors and assessment
Company assessmentBroad incumbents
- Brex: Brex combines business banking, corporate cards, and integrated expense/cash management for startups and SMBs. A broader incumbent in adjacent SMB cash flow and expense management space.
- Xero: Xero is a leading cloud accounting platform for SMBs with cash flow forecasting, bank reconciliation, and a large app marketplace. A broad incumbent competing with Finmap particularly in English-speaking and EU markets.
- QuickBooks (Intuit): QuickBooks is the dominant SMB accounting platform globally with built-in cash flow dashboards, bank feeds, and multi-currency support. Competes with Finmap across the entire SMB segment but with a much broader accounting and tax feature set.
Direct peers
- Float: Float provides cash flow forecasting and scenario planning for SMBs and accountants, integrating with Xero/QBO. Directly comparable to Finmap's cash flow forecasting and financial dashboard functionality.
- FreshBooks: FreshBooks is an SMB-focused accounting and invoicing platform with cash flow visibility, expense tracking, and bank-feed-based automation — directly overlapping Finmap's SMB financial management value proposition.
- Bonsai: Bonsai is an all-in-one freelancer/SMB platform combining invoicing, contracts, expense tracking, and cash flow management. Overlaps heavily with Finmap's freelancer and early-stage entrepreneur segment.
- Wave Accounting: Wave (acquired by H&R Block) offers free and low-cost accounting, invoicing, and cash flow tracking targeted at freelancers and very small businesses — the same SMB/freelancer core segment Finmap serves, with overlapping bank-integration-driven transaction categorization.
- Fathom: Fathom delivers financial analysis, reporting, and cash flow forecasting for SMBs and accounting practices, integrating with QuickBooks/Xero. Comparable to Finmap's analytics and benchmarking capabilities.
Emerging players
- Rho: Rho is a business banking and spend management platform for SMBs/mid-market with integrated cash flow visibility and ERP integrations. Comparable emerging player in SMB cash management with banking attached.
- Pulse (cash flow management): Pulse offers cash flow forecasting and financial planning for SMBs and finance teams. Comparable emerging SaaS player focused specifically on cash flow visibility, a core Finmap feature.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Finmap social profiles
Digital presenceFinmap compliance and trust
Trust signalCompliance3 records
Finmap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finmap leadership team
Management profileNumber of profiles
Profiles3 records
Finmap funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finmap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finmap
What does Finmap do?
Finmap is a cloud-based cash flow management SaaS platform for small and medium-sized businesses that automates financial tracking through 2800+ bank integrations, supports 35+ fiat currencies and 80+ cryptocurrencies, and delivers real-time dashboards covering cash flow, P&L, and accounts payable/receivable. It includes an AI Copilot (powered by Anthropic Claude) for monthly financial reports, industry benchmarking, risk detection, and actionable recommendations, plus an outsourced CFO consulting service (Findirector) for premium financial advisory.
Is Finmap a public or private company?
Finmap is a private company. It is classified as venture growth investor backed and is currently operating.
When was Finmap founded?
Finmap was founded in 2017. It employs 11 to 50 people.
Where is Finmap based?
Finmap is headquartered in London, United Kingdom, in the Europe region.
How does Finmap make money?
One revenue line is on record: subscription SaaS (Core Revenue).
Who are Finmap's main competitors?
Broad incumbents on record are Brex, Xero and QuickBooks (Intuit). Direct peers are Float, FreshBooks, Bonsai, Wave Accounting and Fathom. Emerging players are Rho and Pulse (cash flow management).
Does Finmap have an API?
Yes. Custom API for seamless integration tailored to user needs. Supports integration via API with 1C, online banking, CRM, ERP systems, and other platforms. Enables data synchronization including financial transactions, counterparties, employee data, project tags, and imported data from Excel, PlanFact, Finolog, Finmap 1.0, Raiffeisen, and other systems. Available across all pricing plans with varying levels of access (Lite: not available, Pro and Advanced: available). Developer documentation is at my.finmap.online/auth/register/en.
What industry is Finmap in?
Finmap's product category is Cash Flow Management Software. Its primary akta.pro industry code is FSAGADAB, Expense Tracking & Financial Dashboards, with a secondary code of FSAGADAA, Budgeting & Cash-Flow Management. Its NAICS code is 52232 and its SIC code is 6199.