Haymarket

What Haymarket does

Haymarket Media Group is a privately-held, family-controlled specialist media business founded in 1957/1958 and headquartered in Twickenham, UK. The group operates a portfolio of more than 70 market-leading media brands organised by vertical, including Campaign, PRWeek, Marketing Week, and Creative Review in the marketing and advertising sector; MIMS, MyCME, GPonline, and Haymarket Medical Education in healthcare; What Car?, Autocar, and Asian Investor/FinanceAsia in automotive and finance; Third Sector in charity; ENDS Report and Windpower Monthly in environment and energy; and several horticulture and B2B titles. Across these brands it publishes digital and print content, runs live events and industry awards (notably the Festival of Marketing, AI Deciphered, PPA and BSME programmes), operates accredited continuing medical education, and serves specialist professional audiences in eight countries with offices spanning the UK, US, Canada, Germany, Netherlands, India, Singapore, and Hong Kong. The US market accounts for 52% of group revenue, with 60%+ generated outside the UK.

The company monetises through six identifiable revenue streams: paid subscriptions and corporate content licences, live event ticketing and sponsorships, advertising and sponsorship (including the new HayloARC programmatic DSP), professional services delivered through the in-house Wonderly content marketing agency and Content Labs, healthcare data and education (HME, MyCME, MIMS), and SaaS/technology products (Garden Connect, HayloARC). Underlying technology includes digital publishing platforms, programmatic demand-side infrastructure purpose-built for healthcare audiences with first-party HCP data, event management systems, and licensed regional editions enabled by licence partnerships (The Brief Media Company for CEE, Oberauer for DACH). Distribution combines direct enterprise sales with channel/partner-led international rollouts of the Campaign brand, now present in 17+ markets globally. The group is B Corp certified (November 2025), ISO 14001 and ISO 20121 accredited, and holds a six-year Joint Accreditation with Commendation for its medical education business, supporting the credibility of its regulated revenue lines.

Recent strategic activity has been heavily weighted toward M&A and platform expansion: the September 2025 acquisition of Marketing Week, Festival of Marketing, and Creative Review from Centaur Media for approximately £40 million, the March 2026 launch of the HayloARC DSP, the April 2026 unification of six healthcare brands into the MIMS Healthcare Network, and the 2026 international rollout of Campaign into CEE and Southeast Asia via the Festival of Marketing Asia launch in Kuala Lumpur. A planned generational leadership transition was announced in May 2026, with Issie Peate appointed COO and Patrick Walker joining as CFO, succeeding long-serving incumbents. Haymarket also retains an investment arm (Haymarket Ventures) with active minority positions in adjacent technology businesses such as GEEIQ.

Name

Haymarket

Legal name

Haymarket Group Ltd

Website

http://www.haymarket.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Haymarket Media Group is a family-owned specialist media business operating 70+ market-leading B2B brands across marketing, healthcare, automotive, environment, and charity sectors, delivering paid content, live events, advertising, medical education, and programmatic adtech to professional audiences in 8 countries.

Ownership category

akta.pro rank

Product category

Specialist Business Media & Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Speaker, Entertainment & Talent Booking (Corporate) (HSACADAK), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)

Keywords

• Specialist media publishing
• Healthcare professional education
• Marketing industry media
• Professional events and conferences
• Content marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription/Paid Content: Revenue from digital and print subscriptions across 70+ specialist media brands. Campaign sites operate on paid subscription and corporate license model. Includes professional publications in healthcare, automotive, marketing, charity, and environmental sectors.
2. Live Events and Conferences: Revenue from industry awards ceremonies, conferences, and exhibitions. Brands include Festival of Marketing, AI Deciphered Summit, Diabetes UK Professional Conference, and various sector-specific events. Ticket sales, sponsorships, and exhibition fees.
3. Advertising and Sponsorship: Advertising revenue across digital, print, and event platforms. Includes programmatic advertising through HayloARC DSP for healthcare marketers, display advertising, sponsored content, and brand partnerships.
4. Professional Services and Agency Work: Wonderly content marketing agency and Content Labs provide content creation, event management, and marketing services to clients. Includes client work for Kew, Marine Conservation Society, FA, and corporate clients.
5. Healthcare Data and Education: Haymarket Medical Education (HME) and myCME provide accredited medical education, healthcare professional data, and outcomes measurement services to pharmaceutical and healthcare companies.
6. Technology and SaaS Products: Garden Connect (joint venture with Green Solutions) provides online marketing SaaS solutions for horticulture businesses including webshops, websites, newsletters, CRM, SEO, SEA, social media, and signage.
7. Licensing and Brand Partnerships: Revenue from licensing Haymarket brands to local partners in international markets (Campaign CEE, Campaign DACH, Campaign Canada). Corporate licensing for multi-user access to content platforms.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels8 records

Core offering

Haymarket Media Group is a global specialist media and information company that creates award-winning content across 70+ market-leading brands serving professional audiences in healthcare, marketing/advertising, automotive, charity, and environmental sectors. Its offerings span digital and print subscriptions, programmatic advertising technology (HayloARC DSP), accredited medical education (myCME, HME), live events and conferences (Festival of Marketing, AI Deciphered), and content marketing agency services (Wonderly, Content Labs).

Product overview

Haymarket Media Group operates a diversified portfolio of 70+ market-leading specialist media brands across multiple sectors including marketing/advertising (Campaign, PRWeek, Marketing Week), healthcare/medical (MyCME, MIMS, Haymarket Medical Education, MM+M), automotive (What Car?, Autocar), charity/non-profit (Third Sector), environment (ENDS Report), and finance (Asian Investor, FinanceAsia). The company's core offerings include live events and awards (Festival of Marketing, PPA Awards, BSME Awards), digital and print publications, medical education platforms (myCME, HME), programmatic advertising technology (HayloARC DSP), and content marketing agency services (Wonderly, Content Labs). The portfolio also includes specialized data products (Planning Data Dashboard, P3ter), podcasts (The Diff, Boy Wasted, The Campaign Podcast), and event management services. Recent strategic additions include the MIMS Healthcare Network unifying six UK healthcare brands, and the HayloARC DSP leveraging first-party HCP data for healthcare marketers. The company serves specialist audiences across 17 Campaign markets globally and holds B Corp certification.

Differentiator

Problem solved

Functional benefit

Brands

• Wonderly: Award-winning in-house content marketing agency
• HayloARC
• Content Labs
• MIMS Healthcare Network
• Garden Connect
• Haymarket Ventures

Products and services

• HayloARC DSP
• MyCME
• Wonderly
• Campaign
• PRWeek
• What Car?
• Autocar
• MIMS
• Third Sector
• ENDS Report
• GPonline
• Asian Investor
• Content Labs
• Marketing Week
• Festival of Marketing
• Garden Connect
• Windpower Monthly
• MM+M
• Planning
• Haymarket Medical Education (HME)
• MIMS Healthcare Network

Quantifiable outcome

• 949km EV range achieved on single charge with Mercedes-Benz EQS 580
• +5 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• The Brief Media CompanycoreChannel Partner/ Reseller/ Distributor · 22 June 2026License partnership with Hungarian-based The Brief Media Company to launch Campaign CEE serving marketing, advertising and media industries across Poland, Czech Republic, Slovakia, Hungary and Romania. The Brief Media Company operates the platform with editorial leadership from Adam Vaszary, Ferenc Hinora, Gabor Varga, and Peter Szigeti.
• PurpleLabcoreTechnology or Integration · 30 March 2026Partnership with PurpleLab for measuring script lift and patient journey outcomes in healthcare programmatic advertising campaigns through HayloARC DSP. Integrates healthcare outcome measurement into programmatic advertising offering.
• PR NewswireminorGTM or Marketing Partner · 17 March 2026PR Newswire confirmed as official media partner for Festival of Marketing Asia inaugural event scheduled for 3 September 2026 at PARKROYAL COLLECTION Kuala Lumpur.
• Caitlin MoranminorGTM or Marketing Partner · 4 March 2026Haymarket partnering with BSME and Caitlin Moran to launch Young Writers' Prize targeting talent aged 18-25. Moran provides mentorship to overall winner alongside £12,000 cash prize.
• Diabetes UKcoreStrategic or Co-development Partner · 23 July 2025Wonderly appointed as full-service professional conference organiser for Diabetes UK Professional Conference (DUKPC), the UK's leading event for professionals working in diabetes care, research and prevention. Partnership aims to evolve the conference into more impactful, inclusive platform.
• Valuedrive Technologies (Spinny)coreStrategic or Co-development Partner · 21 March 2025Valuedrive Technologies, owner of Spinny.com, acquired Haymarket SAC (joint venture between Haymarket Media Group and Sorabjee family) in cash and equity deal. Haymarket remains invested in Valuedrive Technologies. Hormazd Sorabjee continues as non-executive director overseeing automotive brands.
• OberauercoreChannel Partner/ Reseller/ Distributor · 3 December 2024License partnership with Oberauer to launch Campaign Germany/Austria/Switzerland (DACH region). Verena Oberauer and Dagny Oberauer lead the partnership with editorial team including Bärbel Egli-Unckrich as Editor-in-Chief.
• Ennis & CominorGTM or Marketing Partner · 13 March 2024Autocar's Drivers of Change Awards held in partnership with Ennis & Co and Society of Motor Manufacturers and Traders (SMMT) to champion diverse talent in automotive industry.
• Society of Motor Manufacturers and Traders (SMMT)minorGTM or Marketing Partner · 13 March 2024Autocar's Drivers of Change Awards held in partnership with Ennis & Co and SMMT. Awards ceremony held at SMMT's London headquarters.
• Spotify and Apple PodcastsminorChannel Partner/ Reseller/ Distributor · 13 November 2023Distribution platforms for Haymarket's podcast content including The Diff, The Campaign Podcast, Boy Wasted, and other audio content across specialist brands.
• Green Solutions Software GmbHcoreStrategic or Co-development Partner · 18 September 2023Joint venture between Haymarket Media Group and Green Solutions Software GmbH to acquire Garden Connect and develop Green Solutions International. Combines Haymarket's horticulture media expertise with Green Solutions' cloud software for garden industry.
• Garden ConnectminorOEM/ Whitelabel/ Licensing Partner · 18 September 2023Garden Connect acquired through Haymarket-Green Solutions joint venture. Leading online marketing agency for horticulture businesses in UK, Netherlands and Belgium. Team continues operating from Amsterdam with founders retaining positions.

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Dennis Publishing: UK-based independent B2B and consumer publisher (The Week, MoneyWeek, Coach) historically comparable to Haymarket's specialist brand portfolio. Smaller scale but similar specialist B2B advertising/events model.
• Centaur Media: UK B2B media company from which Haymarket acquired Marketing Week, Festival of Marketing, and Creative Review in 2025. Directly comparable target customer (marketing professionals) and product mix (subscriptions + events).
• Ascential plc: UK-listed specialist B2B media and events company (formerly EMAP) operating brands in marketing, fashion, and financial services. Closely comparable to Haymarket's marketing and events verticals; Haymarket's incoming CFO Patrick Walker previously held senior roles at Ascential.
• MM+M (Medical Marketing and Media) competitor: MJH Life Sciences: US-based healthcare professional media and events group. Comparable to Haymarket Medical Network (MIMS, MM+M, myCME, HME) in serving healthcare professionals with content, education, and events.
• Future plc: UK-listed B2B and consumer specialist media group operating 200+ brands across technology, gaming, lifestyle, and B2B verticals. Closest publicly listed analog to Haymarket's specialist multi-brand model with comparable event and e-commerce monetization.
• WARC (part of Ascential): Marketing effectiveness intelligence service targeting brand marketers and agencies. Directly comparable to Haymarket's Planning brand and Planning Data Dashboard in serving marketing strategy professionals with subscription data products.

Broad incumbents

• Informa plc: Global B2B events, publishing and intelligence group with brands like Cannes Lions and festivals. Comparable through its specialist B2B events portfolio (Festival of Marketing competes with Informa's marketing events) and intelligence/data products.
• RELX plc: Global information and analytics group including LexisNexis and Elsevier. Comparable through its professional information subscription model and data-driven analytics offerings; significantly larger scale and broader scope.
• Reach plc: UK-listed national and regional news publisher with significant advertising-driven revenue. Less specialist/B2B focused than Haymarket but comparable in scale, print heritage, and digital transition challenges.
• EMAP (now part of Ascential/Bauer): UK B2B publisher whose marketing, retail and healthcare titles were distributed across Ascential and other buyers. Historical comparable to Haymarket's pre-2010s multi-vertical UK B2B portfolio model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Haymarket_Media
• LinkedInlinkedin.com/company/haymarket-media-group
• Instagraminstagram.com/haymarket.media
• Facebookfacebook.com/haymarketmediagroup

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haymarket