Haymarket
Haymarket Media Group is a family-owned specialist media business operating 70+ market-leading B2B brands across marketing, healthcare, automotive, environment, and charity sectors, delivering paid content, live events, advertising, medical education, and programmatic adtech to professional audiences in 8 countries.
- Company typePrivate
- Founded1957
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingDigital Commerce or Content
What Haymarket does
Haymarket Media Group is a privately-held, family-controlled specialist media business founded in 1957/1958 and headquartered in Twickenham, UK. The group operates a portfolio of more than 70 market-leading media brands organised by vertical, including Campaign, PRWeek, Marketing Week, and Creative Review in the marketing and advertising sector; MIMS, MyCME, GPonline, and Haymarket Medical Education in healthcare; What Car?, Autocar, and Asian Investor/FinanceAsia in automotive and finance; Third Sector in charity; ENDS Report and Windpower Monthly in environment and energy; and several horticulture and B2B titles. Across these brands it publishes digital and print content, runs live events and industry awards (notably the Festival of Marketing, AI Deciphered, PPA and BSME programmes), operates accredited continuing medical education, and serves specialist professional audiences in eight countries with offices spanning the UK, US, Canada, Germany, Netherlands, India, Singapore, and Hong Kong. The US market accounts for 52% of group revenue, with 60%+ generated outside the UK.
The company monetises through six identifiable revenue streams: paid subscriptions and corporate content licences, live event ticketing and sponsorships, advertising and sponsorship (including the new HayloARC programmatic DSP), professional services delivered through the in-house Wonderly content marketing agency and Content Labs, healthcare data and education (HME, MyCME, MIMS), and SaaS/technology products (Garden Connect, HayloARC). Underlying technology includes digital publishing platforms, programmatic demand-side infrastructure purpose-built for healthcare audiences with first-party HCP data, event management systems, and licensed regional editions enabled by licence partnerships (The Brief Media Company for CEE, Oberauer for DACH). Distribution combines direct enterprise sales with channel/partner-led international rollouts of the Campaign brand, now present in 17+ markets globally. The group is B Corp certified (November 2025), ISO 14001 and ISO 20121 accredited, and holds a six-year Joint Accreditation with Commendation for its medical education business, supporting the credibility of its regulated revenue lines.
Recent strategic activity has been heavily weighted toward M&A and platform expansion: the September 2025 acquisition of Marketing Week, Festival of Marketing, and Creative Review from Centaur Media for approximately £40 million, the March 2026 launch of the HayloARC DSP, the April 2026 unification of six healthcare brands into the MIMS Healthcare Network, and the 2026 international rollout of Campaign into CEE and Southeast Asia via the Festival of Marketing Asia launch in Kuala Lumpur. A planned generational leadership transition was announced in May 2026, with Issie Peate appointed COO and Patrick Walker joining as CFO, succeeding long-serving incumbents. Haymarket also retains an investment arm (Haymarket Ventures) with active minority positions in adjacent technology businesses such as GEEIQ.
Haymarket firmographics
Firmographics- Name
- Haymarket
- Legal name
- Haymarket Group Ltd
- Website
- http://www.haymarket.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Haymarket Media Group is a family-owned specialist media business operating 70+ market-leading B2B brands across marketing, healthcare, automotive, environment, and charity sectors, delivering paid content, live events, advertising, medical education, and programmatic adtech to professional audiences in 8 countries.
- Ownership category
- akta.pro rank
Haymarket industry classification
Industry- Product category
- Specialist Business Media & Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industries
- Speaker, Entertainment & Talent Booking (Corporate) (HSACADAK), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)
Keywords
Where Haymarket is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices13 records
Markets served
Haymarket business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription/Paid Content: Revenue from digital and print subscriptions across 70+ specialist media brands. Campaign sites operate on paid subscription and corporate license model. Includes professional publications in healthcare, automotive, marketing, charity, and environmental sectors.
- Live Events and Conferences: Revenue from industry awards ceremonies, conferences, and exhibitions. Brands include Festival of Marketing, AI Deciphered Summit, Diabetes UK Professional Conference, and various sector-specific events. Ticket sales, sponsorships, and exhibition fees.
- Advertising and Sponsorship: Advertising revenue across digital, print, and event platforms. Includes programmatic advertising through HayloARC DSP for healthcare marketers, display advertising, sponsored content, and brand partnerships.
- Professional Services and Agency Work: Wonderly content marketing agency and Content Labs provide content creation, event management, and marketing services to clients. Includes client work for Kew, Marine Conservation Society, FA, and corporate clients.
- Healthcare Data and Education: Haymarket Medical Education (HME) and myCME provide accredited medical education, healthcare professional data, and outcomes measurement services to pharmaceutical and healthcare companies.
- Technology and SaaS Products: Garden Connect (joint venture with Green Solutions) provides online marketing SaaS solutions for horticulture businesses including webshops, websites, newsletters, CRM, SEO, SEA, social media, and signage.
- Licensing and Brand Partnerships: Revenue from licensing Haymarket brands to local partners in international markets (Campaign CEE, Campaign DACH, Campaign Canada). Corporate licensing for multi-user access to content platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Campaign subscription with single subscription and corporate license options |
| Subscription | Annual | Professional conference services for organizations like Diabetes UK |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels8 records
Haymarket product offering
Product offeringCore offering
Haymarket Media Group is a global specialist media and information company that creates award-winning content across 70+ market-leading brands serving professional audiences in healthcare, marketing/advertising, automotive, charity, and environmental sectors. Its offerings span digital and print subscriptions, programmatic advertising technology (HayloARC DSP), accredited medical education (myCME, HME), live events and conferences (Festival of Marketing, AI Deciphered), and content marketing agency services (Wonderly, Content Labs).
Product overview
Haymarket Media Group operates a diversified portfolio of 70+ market-leading specialist media brands across multiple sectors including marketing/advertising (Campaign, PRWeek, Marketing Week), healthcare/medical (MyCME, MIMS, Haymarket Medical Education, MM+M), automotive (What Car?, Autocar), charity/non-profit (Third Sector), environment (ENDS Report), and finance (Asian Investor, FinanceAsia). The company's core offerings include live events and awards (Festival of Marketing, PPA Awards, BSME Awards), digital and print publications, medical education platforms (myCME, HME), programmatic advertising technology (HayloARC DSP), and content marketing agency services (Wonderly, Content Labs). The portfolio also includes specialized data products (Planning Data Dashboard, P3ter), podcasts (The Diff, Boy Wasted, The Campaign Podcast), and event management services. Recent strategic additions include the MIMS Healthcare Network unifying six UK healthcare brands, and the HayloARC DSP leveraging first-party HCP data for healthcare marketers. The company serves specialist audiences across 17 Campaign markets globally and holds B Corp certification.
Differentiator
Problem solved
Functional benefit
Brands
- Wonderly: Award-winning in-house content marketing agency
- HayloARC
- Content Labs
- MIMS Healthcare Network
- Garden Connect
- Haymarket Ventures
Products and services
- HayloARC DSP
- MyCME
- Wonderly
- Campaign
- PRWeek
- What Car?
- Autocar
- MIMS
- Third Sector
- ENDS Report
- GPonline
- Asian Investor
- Content Labs
- Marketing Week
- Festival of Marketing
- Garden Connect
- Windpower Monthly
- MM+M
- Planning
- Haymarket Medical Education (HME)
- MIMS Healthcare Network
Quantifiable outcome
- 949km EV range achieved on single charge with Mercedes-Benz EQS 580
- +5 more outcomes
Companies that use Haymarket
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles7 records
Haymarket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature6 records
Haymarket partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- The Brief Media CompanycoreLicense partnership with Hungarian-based The Brief Media Company to launch Campaign CEE serving marketing, advertising and media industries across Poland, Czech Republic, Slovakia, Hungary and Romania. The Brief Media Company operates the platform with editorial leadership from Adam Vaszary, Ferenc Hinora, Gabor Varga, and Peter Szigeti.
- PurpleLabcorePartnership with PurpleLab for measuring script lift and patient journey outcomes in healthcare programmatic advertising campaigns through HayloARC DSP. Integrates healthcare outcome measurement into programmatic advertising offering.
- PR NewswireminorPR Newswire confirmed as official media partner for Festival of Marketing Asia inaugural event scheduled for 3 September 2026 at PARKROYAL COLLECTION Kuala Lumpur.
- Caitlin MoranminorHaymarket partnering with BSME and Caitlin Moran to launch Young Writers' Prize targeting talent aged 18-25. Moran provides mentorship to overall winner alongside £12,000 cash prize.
- Diabetes UKcoreWonderly appointed as full-service professional conference organiser for Diabetes UK Professional Conference (DUKPC), the UK's leading event for professionals working in diabetes care, research and prevention. Partnership aims to evolve the conference into more impactful, inclusive platform.
- Valuedrive Technologies (Spinny)coreValuedrive Technologies, owner of Spinny.com, acquired Haymarket SAC (joint venture between Haymarket Media Group and Sorabjee family) in cash and equity deal. Haymarket remains invested in Valuedrive Technologies. Hormazd Sorabjee continues as non-executive director overseeing automotive brands.
- OberauercoreLicense partnership with Oberauer to launch Campaign Germany/Austria/Switzerland (DACH region). Verena Oberauer and Dagny Oberauer lead the partnership with editorial team including Bärbel Egli-Unckrich as Editor-in-Chief.
- Ennis & CominorAutocar's Drivers of Change Awards held in partnership with Ennis & Co and Society of Motor Manufacturers and Traders (SMMT) to champion diverse talent in automotive industry.
- Society of Motor Manufacturers and Traders (SMMT)minorAutocar's Drivers of Change Awards held in partnership with Ennis & Co and SMMT. Awards ceremony held at SMMT's London headquarters.
- Spotify and Apple PodcastsminorDistribution platforms for Haymarket's podcast content including The Diff, The Campaign Podcast, Boy Wasted, and other audio content across specialist brands.
- Green Solutions Software GmbHcoreJoint venture between Haymarket Media Group and Green Solutions Software GmbH to acquire Garden Connect and develop Green Solutions International. Combines Haymarket's horticulture media expertise with Green Solutions' cloud software for garden industry.
- Garden ConnectminorGarden Connect acquired through Haymarket-Green Solutions joint venture. Leading online marketing agency for horticulture businesses in UK, Netherlands and Belgium. Team continues operating from Amsterdam with founders retaining positions.
Scale indicators15 records
Recent moves9 records
Expansion highlights6 records
Haymarket competitors and assessment
Company assessmentDirect peers
- Dennis Publishing: UK-based independent B2B and consumer publisher (The Week, MoneyWeek, Coach) historically comparable to Haymarket's specialist brand portfolio. Smaller scale but similar specialist B2B advertising/events model.
- Centaur Media: UK B2B media company from which Haymarket acquired Marketing Week, Festival of Marketing, and Creative Review in 2025. Directly comparable target customer (marketing professionals) and product mix (subscriptions + events).
- Ascential plc: UK-listed specialist B2B media and events company (formerly EMAP) operating brands in marketing, fashion, and financial services. Closely comparable to Haymarket's marketing and events verticals; Haymarket's incoming CFO Patrick Walker previously held senior roles at Ascential.
- MM+M (Medical Marketing and Media) competitor: MJH Life Sciences: US-based healthcare professional media and events group. Comparable to Haymarket Medical Network (MIMS, MM+M, myCME, HME) in serving healthcare professionals with content, education, and events.
- Future plc: UK-listed B2B and consumer specialist media group operating 200+ brands across technology, gaming, lifestyle, and B2B verticals. Closest publicly listed analog to Haymarket's specialist multi-brand model with comparable event and e-commerce monetization.
- WARC (part of Ascential): Marketing effectiveness intelligence service targeting brand marketers and agencies. Directly comparable to Haymarket's Planning brand and Planning Data Dashboard in serving marketing strategy professionals with subscription data products.
Broad incumbents
- Informa plc: Global B2B events, publishing and intelligence group with brands like Cannes Lions and festivals. Comparable through its specialist B2B events portfolio (Festival of Marketing competes with Informa's marketing events) and intelligence/data products.
- RELX plc: Global information and analytics group including LexisNexis and Elsevier. Comparable through its professional information subscription model and data-driven analytics offerings; significantly larger scale and broader scope.
- Reach plc: UK-listed national and regional news publisher with significant advertising-driven revenue. Less specialist/B2B focused than Haymarket but comparable in scale, print heritage, and digital transition challenges.
- EMAP (now part of Ascential/Bauer): UK B2B publisher whose marketing, retail and healthcare titles were distributed across Ascential and other buyers. Historical comparable to Haymarket's pre-2010s multi-vertical UK B2B portfolio model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Haymarket social profiles
Digital presenceHaymarket compliance and trust
Trust signalCompliance5 records
Haymarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haymarket leadership team
Management profileNumber of profiles
Profiles9 records
Haymarket subsidiaries and ownership
Company hierarchySubsidiaries10 records
Haymarket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haymarket M&A and investment
M&A and investmentM&A6 records
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haymarket
What does Haymarket do?
Haymarket Media Group is a global specialist media and information company that creates award-winning content across 70+ market-leading brands serving professional audiences in healthcare, marketing/advertising, automotive, charity, and environmental sectors. Its offerings span digital and print subscriptions, programmatic advertising technology (HayloARC DSP), accredited medical education (myCME, HME), live events and conferences (Festival of Marketing, AI Deciphered), and content marketing agency services (Wonderly, Content Labs).
Is Haymarket a public or private company?
Haymarket is a private company. It is classified as family owned and is currently operating.
When was Haymarket founded?
Haymarket was founded in 1957. It employs 1,001 to 5,000 people.
Where is Haymarket based?
Haymarket is headquartered in London, United Kingdom, in the Europe region.
How does Haymarket make money?
Seven revenue lines are on record. Subscription/Paid Content is the primary driver. The others are live Events and Conferences, advertising and Sponsorship, professional Services and Agency Work, healthcare Data and Education, technology and SaaS Products and licensing and Brand Partnerships.
Who are Haymarket's main competitors?
Direct peers on record are Dennis Publishing, Centaur Media, Ascential plc, MM+M (Medical Marketing and Media) competitor: MJH Life Sciences, Future plc and WARC (part of Ascential). Broad incumbents are Informa plc, RELX plc, Reach plc and EMAP (now part of Ascential/Bauer).
Does Haymarket have an API?
No public API is recorded for Haymarket.
What industry is Haymarket in?
Haymarket's product category is Specialist Business Media & Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of HSACADAK, Speaker, Entertainment & Talent Booking (Corporate). Its NAICS code is 5131 and its SIC code is 2721.