What CLMBR does

CLMBR is a Denver-based connected fitness company founded in 2019 that designs, manufactures, and sells a vertical climbing machine with an integrated touchscreen, targeting both commercial fitness facilities and in-home consumers. The company's flagship product, the CLMBR 02, pairs a proprietary vertical climbing mechanism — featuring an open "cockpit" design claimed to engage more muscle groups than stair-steppers or ellipticals — with a touchscreen delivering instructor-led on-demand classes, themed challenges, competitions, and real-time performance metrics. The hardware supports variable resistance, Bluetooth connectivity for heart rate monitors and wireless headphones, and a compact 3 ft x 3 ft footprint accommodating users 4'11" to 6'5" and up to 350 lbs. Disclosed engagement outcomes include up to 650 calories burned in a 30-minute session and up to 60% greater efficiency versus traditional workouts, supported by a Washington State University study showing higher VO2 max on vertical climbers versus treadmill running or rowing.

The business operates a hybrid B2B/B2C revenue model. Commercial hardware sales flow through an exclusive global distribution partnership with WOODWAY, reaching health clubs, hospitality facilities, corporate gyms, rehabilitation centers, and professional and collegiate athletic programs. Consumer sales are direct via clmbr.com with delivery, installation, and Affirm financing. On the software side, CLMBR monetizes a tiered subscription stack: Base (free, open climbs only), Metrics+ ($9.99/month), and Premium ($39.99/month), with subscribers demonstrating 22.5% more feet climbed per workout and 8.6% more calories burned per workout versus non-subscribers. Following operational restructuring in mid-2023 — which included closing its LA studio and reducing staff — CLMBR was acquired by Interactive Strength Inc. (d/b/a FORME, NASDAQ: TRNR) in February 2024, becoming part of a multi-brand connected fitness platform alongside Wattbike, Ergatta, and FORME, with the combined entity targeting more than $20 million in 2024 revenue.

Name

CLMBR

Legal name

CLMBR, Inc.

Website

https://clmbr.com

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Short description

CLMBR designs and sells connected vertical climbing machines for commercial fitness facilities and in-home consumers, generating revenue through hardware sales via exclusive WOODWAY distribution and tiered subscription memberships; acquired by Interactive Strength (FORME/TRNR) in February 2024.

Ownership category

akta.pro rank

Product category

Connected Fitness Equipment

akta.pro primary industry

Electronics Rental, Leasing & Subscription (Refurbished/Pre-Owned) (CRACAJAI)

akta.pro secondary industry

Climbing & Mountaineering Gear Retail (CRAMAAAB)

Keywords

• Connected fitness equipment
• Vertical climber machines
• Commercial fitness hardware
• In-home cardio equipment
• Connected workout subscriptions

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Fitness Equipment Sales: CLMBR generates primary revenue from selling connected vertical climber machines (CLMBR 01 and CLMBR 02 models) to both commercial facilities and in-home consumers. Hardware sales include both the Connected version with interactive display and the Pure display version for commercial settings.
2. Subscription Memberships: CLMBR offers tiered subscription memberships (Base, Metrics+, and Premium) that unlock access to on-demand classes, competitions, challenges, and advanced features on their connected fitness platform. Subscribers show significantly higher engagement metrics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CLMBR designs, manufactures, and sells connected vertical climbing machines (CLMBR 01 and CLMBR 02) with integrated touchscreen displays and proprietary climbing technology. The company serves both commercial fitness facilities through an exclusive WOODWAY distribution partnership and in-home consumers through direct e-commerce sales, supported by tiered subscription memberships (Base, Metrics+, Premium) that unlock on-demand classes, challenges, competitions, and real-time metrics.

Product overview

CLMBR offers a connected vertical climber fitness ecosystem comprising hardware machines (CLMBR 01 and CLMBR 02), digital subscriptions (Base, Metrics+, Premium memberships), and commercial services. The core product is the CLMBR 02 connected vertical climber featuring a touchscreen display with access to instructor-led classes, challenges, and competitions. Two display variants serve different market segments: CLMBR Connected includes full digital content access for commercial facilities, while CLMBR Pure Display provides basic metrics visualization for professional/collegiate training environments. The subscription tiers (Base at $0, Metrics+ at $9.99/month, and Premium at $39.99/month) provide tiered access to on-demand content, workout tracking, and community features. Commercial services include training, education, and maintenance support for B2B customers. The company was acquired by Interactive Strength Inc. (FORME) in 2024.

Differentiator

Problem solved

Functional benefit

Brands

• CLMBR 02: The second-generation connected vertical climber with improved hardware and software, featuring a higher resolution touchscreen and increased resistance options.
• CLMBR Connected
• Studio CLMBR
• CLMBR Pure Display

Products and services

• CLMBR 02 Connected Vertical Climber A connected vertical climber machine with an integrated touchscreen display designed for both commercial fitness facilities and in-home consumers. Provides low-impact full-body cardio and strength training, accommodating users 4'11" to 6'5" up to 350 lbs in a 3 ft x 3 ft footprint.
• CLMBR Connected Membership Full membership subscription tier for CLMBR machines providing access to instructor-led on-demand classes, challenges, competitions, user profiles, workout tracking across the CLMBR machine and the companion mobile app.
• CLMBR Pure Display Basic display hardware variant for commercial CLMBR machines offering real-time metrics visualization including tempo, reach, power, and distance, with Bluetooth connectivity for heart rate monitors and headphones and workout summary sharing via text or social media. Designed for professional and collegiate training environments.
• CLMBR Mobile App Companion mobile application for iOS and Android that lets users create accounts, view workout history, find friends, track progress, and access on-demand content tied to the CLMBR Connected subscription.
• CLMBR Commercial Services Training, education, and support services for commercial facilities including climbing basics, workout design guidance, continuing education, virtual and in-person training sessions, print materials, online community access, and service and maintenance support delivered through a dedicated commercial portal.

Quantifiable outcome

• Burn up to 650 calories in a 30-minute session (in-home) or 200 calories in a 10-minute session (commercial)
• +6 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and minor.

• Interactive Strength Inc. (FORME/TRNR)flagshipStrategic or Co-development Partner · 11 October 2023Interactive Strength Inc., d/b/a FORME (Nasdaq: TRNR), entered into a definitive agreement to acquire substantially all assets of CLMBR, Inc. in October 2023. The transaction was expected to close in Q4 2023 and was described as transformational, combining CLMBR's connected vertical climber with FORME's connected fitness ecosystem. The combined entity anticipated generating over $20 million in revenue in 2024.
• WOODWAYflagshipChannel Partner/ Reseller/ Distributor · 11 October 2023WOODWAY serves as CLMBR's exclusive distribution partner for commercial sales. WOODWAY's experienced domestic and international sales teams handle sales and distribution of CLMBR equipment. WOODWAY is known for the highest quality fitness equipment in the industry, including the CURVE treadmill. Eric Weber, WOODWAY's Director of Sales and Marketing, stated they had not seen this level of excitement about a product since introducing the CURVE treadmill in 2009.
• AffirmminorOthersAffirm provides financing options for CLMBR customers purchasing fitness machines, allowing consumers to finance their purchases with payment plans.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tonal: Tonal is a connected strength-training system combining a wall-mounted machine with subscription classes and AI coaching. It is a direct competitor in the premium connected home fitness segment and shares CLMBR's hardware-plus-subscription GTM.
• Jacobs Ladder: Jacobs Ladder makes continuous climbing ladder machines used in commercial fitness, military, tactical, and athletic training markets. It competes directly with CLMBR in the climbing/exertion category and shares a similar commercial-channel go-to-market.
• Peloton Interactive: Peloton is the leading connected fitness platform combining premium hardware (bike, treadmill, rower) with a content subscription. CLMBR competes for the same connected-fitness consumer wallet and shares the hardware-plus-subscription business model.
• Concept2: Concept2 makes the industry-standard indoor rowing ergometer used commercially and in homes, with an optional connected performance monitor and subscription ecosystem. It competes for connected cardio equipment share and indoor training budgets.
• Versaclimber (Heart Rate, Inc.): Versaclimber is the long-standing pioneer of vertical climbing exercise machines, sold into commercial gyms, athletic training facilities, and rehabilitation centers. It is the closest direct competitor to CLMBR, competing head-to-head in the vertical climber category that CLMBR has reinvented as a connected fitness product.
• Hydrow: Hydrow sells connected rowing machines paired with subscription content for immersive workouts. It targets the same premium connected cardio consumer as CLMBR and operates a similar hardware-plus-content business model.
• StairMaster: StairMaster manufactures stair climbing machines (StepMill, Gauntlet) widely installed in commercial gyms and is a functional adjacent to vertical climbing. It competes with CLMBR for cardio floor space and budget in health clubs and is a key incumbent in the climbing/stair modality.

Emerging players

• Aviron Interactive: Aviron makes connected rowing machines with gamified subscription content, targeting home and light-commercial buyers. It is a smaller, emerging competitor in connected fitness cardio with a similar subscription-led model.
• Echelon Fitness: Echelon offers connected bikes, rowers, and treadmills paired with subscription fitness content at more accessible price points. It targets the same connected home fitness consumer with a multi-modal portfolio and overlapping subscription offering.

Others

• WOODWAY: WOODWAY is CLMBR's exclusive commercial distribution partner and a manufacturer of premium treadmills, curves, and fitness equipment. It is a channel and ecosystem partner rather than a direct climber competitor, but operates in the same commercial fitness equipment category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/clmbr_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLMBR