Earthly Technologies
Earthly Technologies provides Earthly Lunar, an AI-powered SDLC guardrails engine that converts engineering standards into automated enforcement across repositories, pull requests, and deploy gates, serving platform engineering teams and engineering leaders at US and Canadian enterprises.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Earthly Technologies does
Earthly Technologies is a developer tools company headquartered in San Francisco that has pivoted from open-source CI/CD to AI-powered software development lifecycle (SDLC) governance. Founded in 2020, the company originally developed Earthly, an open-source build automation framework that runs containerized builds using BuildKit with a Dockerfile/Makefile-inspired Earthfile syntax, executing identically across laptops and any CI system (Jenkins, CircleCI, GitHub Actions, AWS CodeBuild, Google Cloud Build, GitLab CI/CD). The original open-source project was announced as no longer actively maintained as the company redirected engineering investment toward its newer product line. Earthly Cloud, the SaaS counterpart to the open-source tool, offers a freemium build automation platform with remote build runners (Satellites), shared caches, logs, and secrets.
In April 2025, Earthly launched Lunar, an AI-powered guardrails engine positioned as the company's flagship product. Lunar converts plain-language engineering standards — AGENTS.md files, engineering wikis, postmortems, and compliance documentation — into automated, deterministic enforcement across every repository, pull request, and deploy gate. The product ships with 200+ pre-built guardrails covering reliability, quality, security, and compliance, and integrates with AI coding agents (Claude Code, Cursor, Codex) to enforce guardrails on AI-generated code in real time. The company's revenue model combines Earthly Cloud SaaS subscriptions with direct enterprise sales; pricing is quote-based for enterprise deployments with a generous free tier for self-serve onboarding. The customer base targets platform engineering teams and heads of engineering at fast-scaling companies from Series-stage startups through large enterprises, with SRE and security teams as key influencers. The company operates as a fully remote team of 11-50 employees within US and Canadian time zones, holds SOC 2 Type I certification (achieved March 2023), and is backed by Innovation Endeavors, Work-Bench, 468 Capital, Uncorrelated Ventures, and a marquee angel syndicate including Jeff Dean, Olivier Pomel, Spencer Kimball, Mitch Wainer, and Florian Leibert.
Earthly Technologies firmographics
Firmographics- Name
- Earthly Technologies
- Legal name
- Earthly Technologies Inc.
- Website
- https://earthly.dev
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Earthly Technologies provides Earthly Lunar, an AI-powered SDLC guardrails engine that converts engineering standards into automated enforcement across repositories, pull requests, and deploy gates, serving platform engineering teams and engineering leaders at US and Canadian enterprises.
- Ownership category
- akta.pro rank
Earthly Technologies industry classification
Industry- Product category
- Developer Tools
- NAICS
- Software Publishers (5132), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
- akta.pro secondary industries
- Cloud Automation & IaC (Terraform, CI/CD, Policy-as-Code) (BPAEACAL), Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)
Keywords
Where Earthly Technologies is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Earthly Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Earthly Cloud SaaS: Cloud-based build automation with free tier and paid tiers for additional capabilities like team cache sharing, remote build runners, and organization features.
- Earthly Open Source: Open-source build tool available for free download and local use, with optional Earthly Cloud integration for cloud capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with core features |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
Earthly Technologies product offering
Product offeringCore offering
Earthly Technologies builds developer tooling for CI/CD and software delivery governance. Its core product line includes Earthly, an open-source build framework using the proprietary Earthfile syntax, and Earthly Cloud, a SaaS platform with remote build runners called Satellites. The company also develops Earthly Lunar, an AI-powered guardrails engine that converts plain-language engineering standards into deterministic policy enforcement across the SDLC.
Product overview
Earthly Technologies offers two core product lines: (1) the Earthly open-source CI/CD framework and its cloud platform (Earthly Cloud with Earthly Satellites), which provides repeatable, portable builds as a layer above existing CI systems; and (2) Earthly Lunar, a newer guardrails engine for the AI era that turns plain-language engineering standards into automated, deterministic enforcement across the entire SDLC — code authoring, pull requests, and deploy gates. Lunar works with both human developers and AI coding agents and ships with a library of 200+ pre-built guardrails.
Differentiator
Problem solved
Functional benefit
Brands
- Earthly Lunar: A guardrails engine for the AI era that turns engineering standards into automated enforcement across the software development lifecycle, including AI code governance, reliability and incident prevention, and compliance for defense and finance sectors.
Products and services
- Earthly
Quantifiable outcome
- 100% of accidental rubber-stamping eliminated
- +2 more outcomes
Companies that use Earthly Technologies
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
Earthly Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature7 records
Earthly Technologies partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BuildKitcoreBuildKit is a daemon built by the Docker team that Earthly uses to execute builds. Earthly leverages BuildKit's LLB (low-level build primitives) for containerized builds.
- Amazon Web Services (AWS)coreAll Earthly services are hosted on AWS. Cloud infrastructure security and data hosting are managed through AWS.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Earthly Technologies competitors and assessment
Company assessmentDirect peers
- Dagger: Container-native CI/CD platform built on BuildKit/CUE, with a strong overlap in containerized build automation and a similar developer-tooling wedge targeting platform engineers. Most directly comparable on technology and target persona.
- Buildkite: Hybrid CI/CD platform that combines self-hosted agents with cloud orchestration. Comparable in targeting platform-engineering teams at scaling companies and offering CI-as-code configuration similar to Earthfile.
- Harness: Enterprise CI/CD and DevSecOps platform with AI-native features (Harness AI), targeting platform engineering and large enterprises. Overlaps with Earthly on hybrid CI/CD plus governance/SDLC control.
- CircleCI: Cloud-native CI/CD platform serving engineering teams from startup to enterprise scale. Comparable in cloud-based build orchestration, freemium model, and CI/CD-as-code configuration.
Broad incumbents
- GitHub Actions: Broad CI/CD platform embedded in the GitHub ecosystem with massive distribution to enterprise developers. Competes indirectly with Earthly as the default CI layer Earthly integrates with.
- GitLab: End-to-end DevSecOps platform with native CI/CD, security, and compliance — directly addressing the SDLC governance wedge Lunar targets as part of a much broader portfolio.
- Jenkins: Open-source automation server that remains the most widely deployed CI/CD platform and a primary integration target for Earthly. Comparable as the legacy incumbent whose fragmentation Lunar's guardrails aim to govern.
Emerging players
- Snyk: Developer security platform with policy-as-code and supply-chain security capabilities. Comparable on the security-and-compliance half of Lunar's value prop, particularly for enterprise engineering teams.
- Moderne: Automated code refactoring and SDLC governance platform for engineering leaders at scale. Comparable persona (heads of engineering) and overlap on automated enforcement of engineering standards across many repos.
- Spacelift: Infrastructure-as-code management platform with policy-as-code (OPA) enforcement. Comparable on the policy-as-code and compliance wedge Lunar targets, though focused on IaC rather than general SDLC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Earthly Technologies social profiles
Digital presenceEarthly Technologies compliance and trust
Trust signalCompliance1 record
Earthly Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earthly Technologies leadership team
Management profileNumber of profiles
Profiles3 records
Earthly Technologies funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earthly Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earthly Technologies
What does Earthly Technologies do?
Earthly Technologies builds developer tooling for CI/CD and software delivery governance. Its core product line includes Earthly, an open-source build framework using the proprietary Earthfile syntax, and Earthly Cloud, a SaaS platform with remote build runners called Satellites. The company also develops Earthly Lunar, an AI-powered guardrails engine that converts plain-language engineering standards into deterministic policy enforcement across the SDLC.
Is Earthly Technologies a public or private company?
Earthly Technologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was Earthly Technologies founded?
Earthly Technologies was founded in 2020. It employs 11 to 50 people.
Where is Earthly Technologies based?
Earthly Technologies is headquartered in San Francisco, United States, in the North America region.
How does Earthly Technologies make money?
Two revenue lines are on record. Earthly Cloud SaaS are the primary driver. The others are earthly Open Source.
Who are Earthly Technologies's main competitors?
Direct peers on record are Dagger, Buildkite, Harness and CircleCI. Broad incumbents are GitHub Actions, GitLab and Jenkins. Emerging players are Snyk, Moderne and Spacelift.
Does Earthly Technologies have an API?
Yes. Earthly offers an API accessible to users of its Service. Terms of Service reference 'API Terms' at https://www.earthly.dev/api-terms and state that 'Your use of the API will be subject to our API Terms.' Registration for an account is required to access API features. No further public API documentation (endpoint specs, auth method, rate limits, versioning, or sandbox) is present in the source material. Developer documentation is at www.earthly.dev/api-terms.
What industry is Earthly Technologies in?
Earthly Technologies's product category is Developer Tools. Its primary akta.pro industry code is HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals), with a secondary code of BPAEACAL, Cloud Automation & IaC (Terraform, CI/CD, Policy-as-Code). Its NAICS code is 5132 and its SIC code is 7371.