Audi AG

Name

Audi AG

Legal name

AUDI AG

Website

https://audi.com

Company type

Public

Founded year

1909

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Premium Automobiles

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

akta.pro secondary industry

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• Premium automobiles
• Electric vehicles
• Luxury SUVs
• Plug-in hybrids
• High-performance cars

Headquarters

HQ city

Ingolstadt

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new premium automobiles through global dealer network. Revenue primarily generated from sale of combustion, hybrid, and electric vehicles across multiple model lines from compact to supercar segments.
2. Vehicle Deliveries: Approximately 1,644,400 deliveries to customers in 2025, representing primary revenue stream for the Audi Group
3. Financial Services: Audi Financial Services provides financing, leasing, and insurance services for vehicle purchases

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Audi AG designs, manufactures, and sells premium automobiles including fully electric vehicles (e-tron family), plug-in hybrids, mild hybrids, and combustion engine models, ranging from compact cars (A3) to luxury SUVs (Q7, Q9) and limited-edition supercars (Nuvolari). The company also offers Audi Financial Services providing financing, leasing, and insurance. Vehicles are sold globally through an authorized dealer network supplemented by digital sales channels and supported by Formula 1 racing and connected mobility services.

Product overview

Audi AG offers a diverse portfolio of premium vehicles spanning fully electric models (e-tron family including Q4 e-tron, Q6 e-tron, A6 e-tron, e-tron GT), plug-in hybrids (A6 e-hybrid, A5 e-hybrid, Q5 e-hybrid, Q3 e-hybrid), combustion engines (A3, Q7), and high-performance vehicles (RS e-tron GT, RS 5, Nuvolari). The company is transitioning toward electric mobility with models built on platforms including Premium Platform Electric (PPE) for electric vehicles and Premium Platform Combustion (PPC) for traditional powertrains. For the Chinese market, Audi partnered with SAIC to launch the dedicated AUDI brand with models like E5 Sportback and E7X. The lineup ranges from affordable electric entry (A2 e-tron at ~€30,000) to ultra-luxury limited editions (Nuvolari at ~€600,000, 499 units). Audi also competes in Formula 1 starting 2026 with the Audi Revolut F1 Team, and offers connected services through myAudi app and charging infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Audi Sport: High-performance vehicles and motorsport activities including Formula 1, customer racing, and racing legends
• Audi Tradition
• Audi Revolut F1 Team

Products and services

• Audi Nuvolari Limited-edition hybrid supercar (499 units worldwide) producing 1,001 PS from a twin-turbo 4.0-liter V8 combined with three axial flux electric motors. The fastest and most powerful production vehicle in Audi's history, featuring Formula 1-inspired active aerodynamics, DRS, and predictive quattro dynamics. Shares platform and powertrain with Lamborghini Temerario. Targeted at ultra-high-net-worth collectors and performance enthusiasts.
• Audi A2 e-tron Fully electric entry-level model positioned as Audi's most affordable electric vehicle to date, manufactured at Ingolstadt headquarters in Germany, with battery options of 50, 58, and 79 kWh offering up to 630 km of range. Targeted at compact electric car buyers.
• Audi A3 (Updated) Compact premium car with major interior overhaul including a new curved display dashboard (11.9-inch instrument cluster and 12.8-inch panoramic screen), redesigned center console with wireless charging, four interior material options, and extensive driver assistance systems. Targeted at entry-level premium buyers.
• Audi A6 Allroad Fifth-generation rugged wide-body wagon built on A6 Avant platform with 34mm higher ground clearance and factory widebody design (first widened in 27-year history). Available in 295 hp V6 TDI mild hybrid and 362 hp plug-in hybrid variants. Targeted at premium wagon buyers seeking off-road capability with comfort.
• Audi Q7 (Third Generation) Third-generation large luxury seven-seat SUV featuring aggressive exterior styling, digital Matrix LED headlights with OLED taillights, triple-screen MMI panoramic display, ChatGPT-integrated Audi assistant, and Bang & Olufsen 4D sound system. Powered by 3.0-liter V6 turbodiesel with 48V mild-hybrid assistance. Built in Bratislava, Slovakia. Targeted at large-family premium SUV buyers.
• Audi Q9 First-ever full-size flagship three-row SUV, the largest Audi built for the US market. Features triple-screen digital cockpit, 16-square-foot panoramic glass roof with nine individually controlled variable-opacity panels, Qi 2.2 magnetic wireless phone chargers, power-opening doors with cyclist/pedestrian detection, and Bang & Olufsen 4D Sound audio with seat actuators. Targeted at US family and executive buyers.
• Audi RS e-tron GT Electric performance sedan with 912 hp and 0-60 time of 2.4 seconds. Features fast adaptive suspension, stealth fighter aesthetics with carbon fiber accents, dedicated Boost mode adding 94 hp, and Bang & Olufsen sound system. Average efficiency of 3.1 mi/kWh. Targeted at high-performance electric vehicle enthusiasts.
• Audi E7X All-electric SUV developed specifically for the Chinese market in partnership with SAIC. Features 109 kWh CATL battery delivering up to 751 km CLTC range, 900-volt architecture enabling 429 km of range added in 10 minutes. Equipped with Audi Assistant 2.0 powered by Doubao large model and Momenta's reinforcement-learning driver-assist system. Targeted at Chinese premium EV buyers.
• Audi E5 Sportback First series-production model under the newly established AUDI brand for the Chinese market, developed in partnership with SAIC. Fully electric with range of up to 770 kilometers, fast charging via 800-volt architecture, digital features and over-the-air updates. Targeted at young, tech-savvy Chinese premium buyers.
• Audi Q6 e-tron Electric SUV built on Premium Platform Electric (PPE) featuring strong performance, 320 kW charging capacity with 800-volt architecture, and advanced e-tron-specific design language. Part of Audi's expanding electric portfolio. Targeted at premium electric SUV buyers globally.
• Audi RS 5 High-performance sedan and Avant wagon featuring plug-in hybrid 2.9-liter TFSI bi-turbo V6 producing 639 ps (630 hp) and 825 Nm of torque, enabling 0-62 mph in 3.6 seconds. Available in three trim levels: RS 5, Carbon Black, and Performance Vorsprung. Starting at £89,400 for sedan and £91,300 for Avant wagon in UK. Targeted at high-performance sedan/wagon enthusiasts.
• Audi Q4 e-tron Premium compact electric SUV with high-range entry-level model (Q4 40 e-tron) offering up to 423 km WLTP range. Features characteristic e-tron design language for the future of electric mobility. Targeted at compact premium electric SUV buyers.
• Audi A6 e-tron Fully electric upper mid-size sedan with newly developed lithium-ion battery (12 modules, 180 prismatic cells, 100 kWh gross/94.9 kWh net capacity) delivering up to 756 km WLTP range. Sets standards for performance, compactness, and efficiency. Targeted at premium electric sedan buyers.
• Audi e-tron GT quattro Electric Gran Turismo with system output of 370 kW, charging capacity of up to 320 kW enabling approximately 285 km of range in just 10 minutes. Entry to the battery-electric premium segment. Targeted at premium electric GT buyers.
• Audi A6 e-hybrid Plug-in hybrid variants of the A6 family designed for supreme comfort, efficiency, and sporty performance with MHEV plus mild hybrid technology. Electric range of more than 100 kilometers WLTP with charging time of just 2.5 hours from 0 to 100 percent. Targeted at premium sedan buyers seeking electrification with no range compromise.
• Audi F1 Ecommerce Store Direct-to-consumer e-commerce store for Audi's Formula 1 team merchandise and branded products, operated by Adidas using Salesforce's AI agent technology. Launched February 2026 and generated over $100 million in business opportunity within months.
• Audi Financial Services Audi Financial Services provides financing, leasing, and insurance services for vehicle purchases, supporting retail and fleet customers globally.

Quantifiable outcome

• Audi A6 Sportback e-tron achieves up to 776 km range on single charge (WLTP)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• PorschecoreStrategic or Co-development Partner · 21 June 2026Sister brand cooperation within VW Group. Porsche plans closer operational integration with Audi, including shared platforms (Q9/K1) and powertrain technology. Porsche CEO Michael Leiters pursuing efficiency gains through Audi partnership.
• Volkswagen GroupcoreStrategic or Co-development Partner · 19 June 2026Parent company and platform-sharing partner. Audi utilizes Volkswagen Group platforms including Premium Platform Electric (PPE) and Premium Platform Combustion (PPC). Győr plant produces MEBeco electric drive for VW Group. Shared R&D and technology synergies across brands.
• FIA (Fédération Internationale de l'Automobile)coreOthers · 1 June 2026Regulatory partnership for Formula 1 participation. Audi F1 team operates under FIA regulations including ADUO (Additional Development Upgrade Opportunities) engine balancing rules. Audi's F1 project chief Mattia Binotto engaged in regulatory discussions about 2027 engine rules.
• BentleyminorStrategic or Co-development Partner · 28 May 2026Sister brand within Audi Group. Both brands share platforms and technology. Bentley uses VW Group's PPE platform for electric SUV development, similar to Audi Q9 platform sharing with Porsche K1.
• FAW GroupcoreStrategic or Co-development Partner · 20 May 2026Long-standing joint venture partner for Chinese market. FAW-Volkswagen/Audi produces Q6L e-tron, Q6L Sportback e-tron, and A6L e-tron for Chinese market with extended wheelbases and China-specific features.
• Volkswagen GroupcoreTechnology or Integration · 12 May 2026Volkswagen Group Target Picture 2030 transformation plan impacting all brands including Audi. Shared cost reduction initiatives, platform consolidation, and capacity adjustments across the group. Aims to reduce complexity, cut capacity to 9 million units, and achieve 8-10% margin target.
• CATL (Contemporary Amperex Technology)coreTechnology or Integration · 8 May 2026Battery technology partnership for Audi E7X SUV. CATL supplies 109 kWh high-density battery with up to 751 km CLTC range. Partnership leverages CATL's cell-to-pack technology for 900-volt architecture enabling 429 km range added in just 10 minutes.
• MomentacoreTechnology or Integration · 8 May 2026AI-powered driver assistance system partnership for Audi E7X. Momenta provides reinforcement-learning based autonomous driving technology integrated with Audi Assistant 2.0 powered by Doubao large language model.
• SAIC MotorcoreStrategic or Co-development Partner · 8 May 2026Joint venture established in 2025 for China market under new AUDI brand. SAIC and Audi co-developed E5 Sportback and other models specifically for Chinese customers. Joint venture manufactures and sells exclusively in China.
• Rivian & Volkswagen Group Technologies (RV Tech)coreTechnology or Integration · 5 May 2026Joint development of Software-Defined Vehicle (SDV) architecture for next-generation Audi vehicles. Collaboration includes zone control units integration, shared software platform development, and agile development methodology adoption. Partnership enables Audi to leverage Rivian's software expertise while contributing Volkswagen Group scale.
• AdidascoreGTM or Marketing Partner · 1 February 2026Adidas operates Audi F1 ecommerce store as part of ecommerce-as-a-service (EAAS) model. Adidas leveraged Salesforce's AI agent technology to build and operate the store in eight weeks, creating a $100 million+ business opportunity. Adidas is the official merchandising partner for Audi Revolut F1 Team.
• SalesforcecoreTechnology or Integration · 1 February 2026AI agent technology platform powering Audi F1 ecommerce store. Salesforce provides the technical infrastructure enabling the Adidas-operated direct-to-consumer sales channel for Formula 1 merchandise.

Scale indicators17 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• BMW Group: Closest direct competitor: German premium automaker with BMW, MINI, and Rolls-Royce brands competing head-to-head with Audi across sedans, SUVs, EVs (iX, i7), and performance models (M). Comparable scale, premium positioning, dealer-based GTM, and parallel EV/ICE transition.
• Mercedes-Benz Group: Direct competitor in luxury sedans, SUVs, EQ EVs, and AMG performance vehicles. Similar premium positioning, comparable scale (2M+ vehicles), overlapping dealer network, and parallel software/EV transition with MBUX and EQ platforms.
• Porsche AG: VW Group sibling brand sharing PPE platform (per Audi Q9/K1 platform sharing); competes with Audi RS models and on the Taycan vs e-tron GT front. Closely aligned on premium performance positioning and EV transition strategy.
• Tesla: Premium EV benchmark competing with Audi e-tron lineup on range, charging, software, and autonomous capability. Tesla's software-first, OTA-driven model is the primary reference point for Audi's SDV pivot via the Rivian partnership.
• Volvo Cars: Premium automaker with parallel EV transition (EX90, EX30), comparable safety and software positioning, and similar target customer base in the premium segment across Europe, US, and China.
• Lexus (Toyota): Premium division of Toyota competing with Audi across sedans, SUVs, and performance models. Lexus RZ and forthcoming EVs compete directly with Audi e-tron family; comparable dealer-led premium GTM.

Emerging players

• Polestar: Premium EV-focused brand from Volvo Cars ecosystem competing with Audi e-tron lineup; performance positioning (Polestar 2, 3, 4, 5) directly overlaps with Audi's EV and S/RS model strategy, though at smaller scale.
• Lucid Motors: US luxury EV maker competing at the premium performance end of Audi's portfolio (Lucid Air Sapphire parallels RS e-tron GT and Nuvolari positioning). Technology-forward with strong range credentials.
• BYD: Chinese EV/PHEV giant disrupting Audi's Chinese market share with Denza, Yangwang, and Fang Cheng Bao premium sub-brands; competes on EV technology, battery range, and pricing, forcing Audi's SAIC JV adaptation strategy.

Regional players

• NIO: China-focused premium EV maker with battery-swap technology and ET5/ET7/ES7 lineup directly competing with Audi in the Chinese premium EV segment; strong local software/AI integration through NOMI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/audiofficial
• Facebookfacebook.com/audi.ag
• LinkedInlinkedin.com/company/audi-ag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi AG