What Heat Geek does

Heat Geek is a London-based digital platform that connects UK homeowners with certified heat pump installers, founded in December 2016 by heating engineer Adam (now Chief Geek) and joined by CEO Aadil Qureshi. Originally launched as a YouTube channel sharing heat pump installation knowledge, the company has evolved into a two-sided marketplace operating three core product lines: the Heat Geek Upgrades Platform (homeowner-facing portal for estimates, booking, and MCS/DNO/BUS administration), Heat Geek Learn (NOCN-accredited Level 3 installer training delivered via monthly subscriptions), and ZeroDisrupt (AI-assisted system design that optimises heat pump specifications per property heat-loss profile). The installer-facing stack includes an iPad Pro with custom survey-to-commission apps, lead distribution, administrative handling, and a 5-year Heat Geek Guarantee backed by continuous digital performance monitoring.

The business model combines four revenue streams: installation transaction coordination (with an average net install price of approximately £3,000 after the Boiler Upgrade Scheme grant of £7,500–£9,000), recurring training subscriptions (£250/month for Learn, £350/month for the full Upgrades tier including iPad, apps, leads, and guarantee backing), paid Design Consultations, and lead-generation services to certified installers. As of mid-2026, Heat Geek has facilitated over 2,000 residential heat pump installations and trained more than 3,000 engineers across the UK, with near-national coverage from Brighton to Aberdeen and a 4.8★ average from hundreds of Feefo-verified reviews.

Heat Geek is privately held with two registered entities (Heat Geek Ltd and Heat Geek Installations Ltd) and is supported by certifications including MCS (IAA10057), RECC membership, NOCN Level 3 accreditation, and Which? Trusted Trader status. In March 2026, Carrier Ventures — the venture arm of Carrier Global Corporation (NYSE:CARR) — made a strategic investment to accelerate European expansion, following a $4.67M funding round in February 2024 led by Transition with participation from Triple Point Ventures.

Name

Heat Geek

Legal name

Heat Geek Ltd

Website

https://heatgeek.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Heat Geek is a London-based digital platform connecting UK homeowners with certified heat pump installers, combining AI-assisted system design (ZeroDisrupt), NOCN-accredited installer training (Heat Geek Learn), and a 5-year performance guarantee backed by continuous digital monitoring.

Ownership category

akta.pro rank

Product category

Residential Heat Pump Installation Services

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

Heat Pump & Smart HVAC Controller Integration (HSAOANAD), Heat Pump Repair & Maintenance (HSAOAHAD)

Keywords

• Heat pump installation
• Heat pump installer training
• Residential renewable heating
• Heat pump system design
• Heat pump marketplace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Heat Pump Installation Services: Heat Geek arranges and manages heat pump installations through its network of certified installers. The company charges for the full installation including equipment, design, and labour. Average install price is approximately £3,000 after Boiler Upgrade Scheme grant.
2. Training Subscriptions (Learn & Upgrades): Monthly subscription tiers for installer training and platform access: Learn tier at £250/month for training courses, Upgrades tier at £350/month including iPad, apps, leads, and Heat Geek Guarantee backing.
3. Design Consultation Fees: Charges for detailed heat loss calculations, system specification, and guaranteed performance estimates through paid Design Consultation service.
4. Lead Generation for Installers: Generates and distributes homeowner leads to certified Heat Geek installers through the platform, monetising the installer network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Heat Geek arranges and manages residential air source heat pump installations across the UK through a digital platform that connects homeowners with a network of MCS-certified installers. The company uses its proprietary AI-powered ZeroDisrupt design tool to specify each system around the property's heat loss profile, handles all MCS/DNO/BUS government grant administration, and backs every installation with a 5-year performance guarantee supported by continuous digital monitoring. A parallel B2B training and tooling arm (Heat Geek Learn and Upgrades subscriptions) certifies installers and supplies them with leads, iPad apps, and ongoing technical support.

Product overview

Heat Geek operates a two-sided platform connecting homeowners with certified heat pump installers, combining proprietary AI design tools (ZeroDisrupt) with a vetted installer network trained through Heat Geek Learn. The core Heat Geek Upgrades Platform handles the full installation lifecycle—from AI-powered design and performance estimates through to MCS/BUS administrative support and post-installation monitoring backed by the Heat Geek Guarantee. Add-on services include paid Design Consultations and premium installation tiers (ZeroDisrupt, Black Label).

Differentiator

Problem solved

Functional benefit

Brands

• ZeroDisrupt™: Heat Geek's AI-powered approach to designing heat pump systems specifically for each property's heat loss, ensuring maximum potential efficiency.
• Heat Geek Learn
• Heat Geek Black Label

Products and services

• Heat Pump Installation Service (via Upgrades Platform) End-to-end residential air source heat pump installation arranged and managed by Heat Geek through its network of MCS-certified installers. Homeowners receive an instant postcode-based estimate, in-home survey, AI-optimised system design via ZeroDisrupt, full MCS/DNO/Boiler Upgrade Scheme administration, professional installation by a vetted installer, and a 5-year Heat Geek performance guarantee backed by continuous digital monitoring. Average price ~£3,000 after BUS grant.
• ZeroDisrupt AI System Design Proprietary AI-powered design tool that processes property heat loss data and system parameters to generate optimised heat pump installation specifications, balancing upfront cost against long-term efficiency to maximise COP. Underpins Heat Geek's claim of £3,000 average installs after BUS grant and 85% of households paying the same or less than with gas.
• Heat Geek Learn (Installer Training Programme) Online training programme delivering NOCN-accredited Level 3 heat pump installer qualifications accepted for MCS certification. Covers heat loss calculations, hydronics, system design, flow temperatures, and ongoing manufacturer training. Available as a £250/month Learn subscription.
• Upgrades Subscription (Full Installer Platform Access) Subscription package for certified installers priced at £350/month (excluding VAT), bundling the Heat Geek Learn training with an iPad Pro and custom Heat Geek apps, distributed homeowner leads, full MCS/DNO/BUS administrative support, and Heat Geek Guarantee backing.
• Design Consultation Service Paid design consultation delivering a full heat loss calculation, system specification, and guaranteed performance estimate tailored to an individual property. Also available in a premium 'Black Label' variant with 8 hours of consulting time, and includes a 30-day refund window if the customer does not proceed with installation.

Quantifiable outcome

• Average install price of £3,000 after BUS grant, comparable to gas boiler replacement
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• CastradsminorStrategic or Co-development PartnerHeat Geek partnered with Castrads to bring cast iron radiators into UK heat pump installs, combining high water volume, low flow temperature performance, and premium aesthetics for heat pump systems.
• Retrofit WestminorStrategic or Co-development PartnerHeat Geek partnered with Retrofit West to fund installer training and subsidised Design Consultations across the South West region, improving heat pump outcomes regionally.
• Which?minorStrategic or Co-development PartnerHeat Geek is recognised as a Which? Trusted Trader, providing credibility for quality installations, expert service, and customer satisfaction.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Daikin UK: Global heat pump manufacturer with UK installer programmes. Competes with Heat Geek for installer mindshare and for the same homeowner end-customer via its certified installer base.
• Worcester Bosch: UK boiler and heat pump manufacturer with a strong installer network. Direct comparator in the residential heating installer ecosystem that Heat Geek both draws from and competes with.
• Evergreen Smart Solutions: UK-focused residential heat pump installer using a multi-region engineer network. Closest pure-play installation peer to Heat Geek in business model and customer segment.
• Infiniti Renewables: UK heat pump installer serving residential homeowners with regional engineering teams. Direct competitor for homeowner installs in Heat Geek's core market.
• Vaillant: Primary heat pump OEM whose aroTHERM Plus units Heat Geek's installers fit. Comparable in serving the UK residential heat pump ecosystem, but as the upstream manufacturer rather than the installation platform.
• Mitsubishi Electric: Major heat pump manufacturer with its own UK installer network and Ecodan range. Overlaps with Heat Geek's installer ecosystem as both a potential OEM partner and a competing route-to-market.

Broad incumbents

• Octopus Energy: Large UK energy retailer offering residential heat pump installation alongside energy supply. Comparable to Heat Geek as a competing route to homeowner heat pump acquisition, but broader scale and incumbency in consumer energy.
• OVO Energy: Major UK energy supplier with a heat pump installation proposition. Overlaps with Heat Geek's direct-to-consumer channel but is bundled into a much wider energy retail offering.
• British Gas: UK's largest domestic energy supplier and boiler installer. Offers residential heat pump installations through its existing engineer network, competing with Heat Geek for the same homeowner replacement demand.
• EDF Energy: Large UK energy provider with residential heat pump installation offerings. Comparable end-customer and proposition but operates from a much larger utility platform.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@heatgeek
• Xx.com/_heatgeek
• Facebookfacebook.com/heatgeek
• LinkedInlinkedin.com/company/heat-geek

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heat Geek