Etico
Etico is a U.S. wealth advisory platform that provides independent financial advisors with back-office support, a unified client portal, succession planning, and transparent payout structures, while delivering financial planning, investment management, estate planning, insurance, and 401K services to individual investors through its advisor network.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Etico does
Etico is a privately held U.S. wealth advisory platform that serves two interrelated customer bases: individual investors seeking personalized financial guidance, and independent financial advisors seeking a turnkey practice-support infrastructure. The company delivers wealth management and investment advisory services spanning financial planning, investment management, estate planning, insurance solutions, and corporate 401K plans, and operates through two affiliated, commonly owned entities — Etico Partners, LLC (a FINRA/SIPC-registered broker-dealer) and Quartz Partners, LLC (an SEC-registered investment adviser doing business as 'Etico Private Wealth'). Investors are served through Etico's national network of advisors, while advisors are recruited onto the platform to gain back-office support, technology, succession planning, and a transparent payout structure while retaining 100% of their book of business.
The underlying platform is a cloud-based advisor workstation that consolidates all client accounts — including held-away assets — into a single portal with dynamic financial planning tools, reporting, and presentation capabilities. Supporting features include a digital onboarding workflow that allows clients to open and fund an investment account in minutes, automatic rebalance scheduling across one or multiple accounts, and an open-architecture investment approach that enables bespoke portfolio construction using the firm's in-house investment team and external managers. Advisors additionally receive signature-ready paperwork preparation, client servicing support, in-depth succession planning with a guaranteed buyout program, and access to an experienced investment team for portfolio analysis and client meetings.
Etico's revenue model combines a recurring platform subscription with a transaction-style take-rate: advisors pay a $600 monthly E&O (Errors and Omissions) and Technology Fee for platform access, plus a revenue payout percentage based on their annual gross revenue. Go-to-market is sales-led, with a dedicated VP of Advisor Growth & Women's Markets leading advisor recruitment and enablement, supplemented by content marketing (blog/insights), LinkedIn presence, and PR-driven announcements. The company is headquartered in Saratoga Springs, New York, and is scaling nationally with the support of a $10 million investment from Eos Ventures received in 2025.
Etico firmographics
Firmographics- Name
- Etico
- Legal name
- Etico Financial, INC.
- Website
- https://advisor.eticofinancial.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Etico is a U.S. wealth advisory platform that provides independent financial advisors with back-office support, a unified client portal, succession planning, and transparent payout structures, while delivering financial planning, investment management, estate planning, insurance, and 401K services to individual investors through its advisor network.
- Ownership category
- akta.pro rank
Etico industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Independent Broker-Dealers (Retail Network) (FSAAAAAC)
Keywords
Where Etico is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Etico business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription Fees: Advisors pay a monthly E&O (Errors and Omissions) and Technology Fee of $600 for access to the platform, back-office support, and technology tools
- Revenue Share/Payout: Advisors retain 100% of their book of business and receive a revenue payout based on their annual gross revenue, with transparent payout structures. The company takes a percentage of generated revenue as platform fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $600 Monthly Base Fee |
| Transaction based/ take rate | Pay-as-you-go | Revenue Payout Percentage |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Etico product offering
Product offeringCore offering
Etico provides personalized wealth management and investment advisory services to individual U.S. investors (financial planning, investment management, estate planning, insurance solutions, corporate 401K plans) through its affiliated SEC-registered investment adviser. For independent financial advisors, Etico operates a B2B platform offering back-office support, a cloud-based advisor portal, digital onboarding, open-architecture investment execution, automatic rebalancing, and succession planning with a guaranteed buyout program.
Product overview
Etico is an independent wealth advisory platform serving both investors and financial advisors. The platform offers a unified suite of services including Financial Planning, Investment Management, Estate Planning, Insurance Solutions, and Corporate 401K Plans. For advisors, Etico provides a technology-enabled platform with back-office support, digital onboarding capabilities, and succession planning services. The platform features one portal for all accounts including held-away assets, with dynamic financial planning tools and reporting capabilities. Revenue sharing includes transparent payout structures with advisors retaining 100% of their book of business.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Comprehensive financial planning service helping individual clients through all stages of their financial life, providing clarity and a path to financial wellness through personalized advice.
- Investment Management
- Estate Planning
- Insurance Solutions
- Corporate 401K Plans
- Digital Onboarding Platform
- Advisor Platform with Intuitive Technology
- Back-Office Support Services
- Succession Planning Services
Quantifiable outcome
- Open and fund investment account in minutes rather than days
Companies that use Etico
Customer profileSegments2 records
Ideal customer profiles2 records
Etico technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Etico partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Etico competitors and assessment
Company assessmentBroad incumbents
- LPL Financial: The largest independent broker-dealer in the U.S., providing advisor platform, technology, and compliance support to a vast network of independent advisors—directly comparable business model to Etico, at far greater scale.
- Fidelity Wealth Services: Diversified wealth and investment platform with advisor- and RIA-support capabilities at significant scale—broader incumbent in the same independent wealth management category as Etico.
- Schwab Advisor Services: Charles Schwab's custody, technology, and practice management platform serving thousands of independent RIAs and advisors—an adjacent incumbent providing infrastructure that competing platforms like Etico must integrate with or differentiate against.
Direct peers
- Commonwealth Financial Network: Independent broker-dealer and RIA support platform serving independent financial advisors with back-office, technology, and succession services—closely aligned with Etico's advisor-platform model and target customer.
- Cetera Financial Group: Multi-channel independent broker-dealer supporting independent advisors with technology, compliance, and practice management—competes directly for the same independent-advisor recruit pool as Etico.
- Raymond James Financial Services: Independent contractor channel of Raymond James serving independent financial advisors with platform, technology, and support services—competes in the same independent-advisor recruitment and platform space as Etico.
- Cambridge Investment Research: Independent broker-dealer focused on advisor independence with technology, back-office, and succession support—closely comparable to Etico's offerings and independent-advisor target market.
- Advisor Group: Large network of independent broker-dealer brands supporting financial advisors with platform, technology, and wealth management solutions—comparable advisor-platform business with similar target advisors.
Emerging players
- HighTower Advisors: Independent advisor platform offering wealth management, investment, and back-office support to breakaway advisors—an emerging-scale competitor targeting the same independent-advisor cohort as Etico.
- Mariner Wealth Advisors: National independent wealth advisory firm offering financial planning, investment management, and advisor platform services—comparable in service breadth and advisor-affiliation model, though operating at a different growth profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Etico social profiles
Digital presenceEtico compliance and trust
Trust signalCompliance3 records
Etico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etico leadership team
Management profileNumber of profiles
Profiles3 records
Etico funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etico
What does Etico do?
Etico provides personalized wealth management and investment advisory services to individual U.S. investors (financial planning, investment management, estate planning, insurance solutions, corporate 401K plans) through its affiliated SEC-registered investment adviser. For independent financial advisors, Etico operates a B2B platform offering back-office support, a cloud-based advisor portal, digital onboarding, open-architecture investment execution, automatic rebalancing, and succession planning with a guaranteed buyout program.
Is Etico a public or private company?
Etico is a private company. It is classified as private equity controlled and is currently operating.
When was Etico founded?
Etico was founded in 2010. It employs 11 to 50 people.
Where is Etico based?
Etico is headquartered in New York, United States, in the North America region.
How does Etico make money?
Two revenue lines are on record. Platform Subscription Fees are the primary driver. The others are revenue Share/Payout.
Who are Etico's main competitors?
Broad incumbents on record are LPL Financial, Fidelity Wealth Services and Schwab Advisor Services. Direct peers are Commonwealth Financial Network, Cetera Financial Group, Raymond James Financial Services, Cambridge Investment Research and Advisor Group. Emerging players are HighTower Advisors and Mariner Wealth Advisors.
Does Etico have an API?
No public API is recorded for Etico.
What industry is Etico in?
Etico's product category is Wealth Management. Its primary akta.pro industry code is FSAAAAAC, Independent Broker-Dealers (Retail Network). Its NAICS code is 523940 and its SIC code is 6282.