Etico

Wealth Managementadvisor.eticofinancial.com

Etico is a U.S. wealth advisory platform that provides independent financial advisors with back-office support, a unified client portal, succession planning, and transparent payout structures, while delivering financial planning, investment management, estate planning, insurance, and 401K services to individual investors through its advisor network.

Company typePrivate
Founded2010
HeadquartersNew York, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What Etico does

Etico is a privately held U.S. wealth advisory platform that serves two interrelated customer bases: individual investors seeking personalized financial guidance, and independent financial advisors seeking a turnkey practice-support infrastructure. The company delivers wealth management and investment advisory services spanning financial planning, investment management, estate planning, insurance solutions, and corporate 401K plans, and operates through two affiliated, commonly owned entities — Etico Partners, LLC (a FINRA/SIPC-registered broker-dealer) and Quartz Partners, LLC (an SEC-registered investment adviser doing business as 'Etico Private Wealth'). Investors are served through Etico's national network of advisors, while advisors are recruited onto the platform to gain back-office support, technology, succession planning, and a transparent payout structure while retaining 100% of their book of business.

The underlying platform is a cloud-based advisor workstation that consolidates all client accounts — including held-away assets — into a single portal with dynamic financial planning tools, reporting, and presentation capabilities. Supporting features include a digital onboarding workflow that allows clients to open and fund an investment account in minutes, automatic rebalance scheduling across one or multiple accounts, and an open-architecture investment approach that enables bespoke portfolio construction using the firm's in-house investment team and external managers. Advisors additionally receive signature-ready paperwork preparation, client servicing support, in-depth succession planning with a guaranteed buyout program, and access to an experienced investment team for portfolio analysis and client meetings.

Etico's revenue model combines a recurring platform subscription with a transaction-style take-rate: advisors pay a $600 monthly E&O (Errors and Omissions) and Technology Fee for platform access, plus a revenue payout percentage based on their annual gross revenue. Go-to-market is sales-led, with a dedicated VP of Advisor Growth & Women's Markets leading advisor recruitment and enablement, supplemented by content marketing (blog/insights), LinkedIn presence, and PR-driven announcements. The company is headquartered in Saratoga Springs, New York, and is scaling nationally with the support of a $10 million investment from Eos Ventures received in 2025.

Etico firmographics

Firmographics

Name: Etico
Legal name: Etico Financial, INC.
Website: https://advisor.eticofinancial.com
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 11–50 employees
Short description: Etico is a U.S. wealth advisory platform that provides independent financial advisors with back-office support, a unified client portal, succession planning, and transparent payout structures, while delivering financial planning, investment management, estate planning, insurance, and 401K services to individual investors through its advisor network.
Ownership category
akta.pro rank

Etico industry classification

Industry

Product category: Wealth Management
NAICS: Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
SIC: Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
akta.pro primary industry: Independent Broker-Dealers (Retail Network) (FSAAAAAC)

Keywords

Wealth management services
Investment advisory solutions
Financial planning services
Advisor platform technology
Retirement plan administration

Where Etico is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Etico business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

Platform Subscription Fees: Advisors pay a monthly E&O (Errors and Omissions) and Technology Fee of $600 for access to the platform, back-office support, and technology tools
Revenue Share/Payout: Advisors retain 100% of their book of business and receive a revenue payout based on their annual gross revenue, with transparent payout structures. The company takes a percentage of generated revenue as platform fees.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	$600 Monthly Base Fee
Transaction based/ take rate	Pay-as-you-go	Revenue Payout Percentage

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Etico product offering

Product offering

Core offering

Etico provides personalized wealth management and investment advisory services to individual U.S. investors (financial planning, investment management, estate planning, insurance solutions, corporate 401K plans) through its affiliated SEC-registered investment adviser. For independent financial advisors, Etico operates a B2B platform offering back-office support, a cloud-based advisor portal, digital onboarding, open-architecture investment execution, automatic rebalancing, and succession planning with a guaranteed buyout program.

Product overview

Etico is an independent wealth advisory platform serving both investors and financial advisors. The platform offers a unified suite of services including Financial Planning, Investment Management, Estate Planning, Insurance Solutions, and Corporate 401K Plans. For advisors, Etico provides a technology-enabled platform with back-office support, digital onboarding capabilities, and succession planning services. The platform features one portal for all accounts including held-away assets, with dynamic financial planning tools and reporting capabilities. Revenue sharing includes transparent payout structures with advisors retaining 100% of their book of business.

Differentiator

Problem solved

Functional benefit

Products and services

Financial Planning Comprehensive financial planning service helping individual clients through all stages of their financial life, providing clarity and a path to financial wellness through personalized advice.
Investment Management
Estate Planning
Insurance Solutions
Corporate 401K Plans
Digital Onboarding Platform
Advisor Platform with Intuitive Technology
Back-Office Support Services
Succession Planning Services

Quantifiable outcome

Open and fund investment account in minutes rather than days

Companies that use Etico

Customer profile

Segments2 records

Ideal customer profiles2 records

Etico technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Etico partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Etico competitors and assessment

Company assessment

Broad incumbents

LPL Financial: The largest independent broker-dealer in the U.S., providing advisor platform, technology, and compliance support to a vast network of independent advisors—directly comparable business model to Etico, at far greater scale.
Fidelity Wealth Services: Diversified wealth and investment platform with advisor- and RIA-support capabilities at significant scale—broader incumbent in the same independent wealth management category as Etico.
Schwab Advisor Services: Charles Schwab's custody, technology, and practice management platform serving thousands of independent RIAs and advisors—an adjacent incumbent providing infrastructure that competing platforms like Etico must integrate with or differentiate against.

Direct peers

Commonwealth Financial Network: Independent broker-dealer and RIA support platform serving independent financial advisors with back-office, technology, and succession services—closely aligned with Etico's advisor-platform model and target customer.
Cetera Financial Group: Multi-channel independent broker-dealer supporting independent advisors with technology, compliance, and practice management—competes directly for the same independent-advisor recruit pool as Etico.
Raymond James Financial Services: Independent contractor channel of Raymond James serving independent financial advisors with platform, technology, and support services—competes in the same independent-advisor recruitment and platform space as Etico.
Cambridge Investment Research: Independent broker-dealer focused on advisor independence with technology, back-office, and succession support—closely comparable to Etico's offerings and independent-advisor target market.
Advisor Group: Large network of independent broker-dealer brands supporting financial advisors with platform, technology, and wealth management solutions—comparable advisor-platform business with similar target advisors.

Emerging players

HighTower Advisors: Independent advisor platform offering wealth management, investment, and back-office support to breakaway advisors—an emerging-scale competitor targeting the same independent-advisor cohort as Etico.
Mariner Wealth Advisors: National independent wealth advisory firm offering financial planning, investment management, and advisor platform services—comparable in service breadth and advisor-affiliation model, though operating at a different growth profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Etico compliance and trust

Trust signal

Compliance3 records

Etico financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Etico leadership team

Management profile

Number of profiles

Profiles3 records

Etico funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Etico M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etico

What does Etico do?

Is Etico a public or private company?

Etico is a private company. It is classified as private equity controlled and is currently operating.

When was Etico founded?

Etico was founded in 2010. It employs 11 to 50 people.

Where is Etico based?

Etico is headquartered in New York, United States, in the North America region.

How does Etico make money?

Two revenue lines are on record. Platform Subscription Fees are the primary driver. The others are revenue Share/Payout.

Who are Etico's main competitors?

Broad incumbents on record are LPL Financial, Fidelity Wealth Services and Schwab Advisor Services. Direct peers are Commonwealth Financial Network, Cetera Financial Group, Raymond James Financial Services, Cambridge Investment Research and Advisor Group. Emerging players are HighTower Advisors and Mariner Wealth Advisors.

Does Etico have an API?

No public API is recorded for Etico.

What industry is Etico in?

Etico's product category is Wealth Management. Its primary akta.pro industry code is FSAAAAAC, Independent Broker-Dealers (Retail Network). Its NAICS code is 523940 and its SIC code is 6282.