LifeSafe Holdings

What LifeSafe Holdings does

LifeSafe Holdings plc is a UK-based fire safety technology company founded in 2015 (originally as Firescue UK LTD), headquartered in Wickford, Essex, and listed on AIM (ticker LSH). It develops and markets a portfolio of fire extinguishing products built around its UK-patented FER1000 eco-friendly extinguishing fluid, which can put out multiple fire classes (electrical, paper, textiles, cooking oil, petrol/diesel). The product range spans consumer-grade aerosol extinguishers (StaySafe 5-in-1 and the flagship StaySafe All-in-1, verified to extinguish ten fire types) and industrial specialty fluids including Thermal Runaway Fluid for lithium-ion battery fires, Thermal Management Fluid for battery-pack cooling, Wildfire Pro for wildfire suppression, and a new 6-litre Multi-Purpose Fluid extinguisher. Delivery uses a proprietary bag-on-valve system in fully recyclable PET bottles, with a maintenance-free design proposition.

The business is a multi-channel hardware retailer with an early-stage industrial fluids business layered on top. Primary distribution is digital-first: Amazon Prime (where StaySafe 5-in-1 reached top-selling UK fire extinguisher status in launch month August 2021), complemented by own e-commerce storefronts in the UK, US, France, and Germany. Wholesale expansion is targeted through Screwfix, housing associations, and a partnership with Trinity Fire & Security Systems Ltd (a UK fire safety distributor with £60M+ annual revenue) that opened access to the ~$9B traditional cylinder market with the NTA 8133-certified 6-litre product. Customer segments span consumer households (TAM cited at ~19M UK homes without an extinguisher), housing associations, hospitality, and industrial buyers needing lithium-battery fire safety. All disclosed revenue streams are hardware sales; product licensing of the FER1000 fluid is referenced as potential but not materialised.

The company has raised approximately £4.81M in cumulative equity funding through a series of dilutive placings and retail offers in 2023, 2024, and a proposed 2025 raise, and employed 11–50 people. As of August 2025 management is seeking shareholder approval to delist from AIM, re-register as a private limited company, and adopt new articles of association, citing disappointing sales and working capital shortfalls despite the broader product and geographic expansion strategy.

Name

LifeSafe Holdings

Legal name

LifeSafe Holdings plc

Website

https://lifesafeholdingsplc.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based AIM-listed fire safety technology company that develops eco-friendly extinguishing fluids (patented FER1000 platform) and sells hardware products — including the StaySafe consumer aerosol extinguishers, lithium-battery and wildfire suppression fluids — through Amazon, its own e-commerce sites, and wholesale channels across the UK, US, France, and Germany.

Ownership category

akta.pro rank

Product category

Fire Safety Products

akta.pro primary industry

Fire Protection & Life Safety Systems (Firewater, Suppression, Detection, Alarm) (EUAEAFAG)

akta.pro secondary industry

Fire & Smoke Dampers / Firestopping / Passive Fire Protection Services (BPABAHAE)

Keywords

• Fire safety products
• Fire extinguishers
• Lithium battery safety
• Wildfire suppression fluids
• Thermal runaway fluids

Headquarters

HQ city

Nazeing

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Fire Safety Products (Hardware): Sale of StaySafe fire extinguishers and related fire safety products to consumers through Amazon Prime, own websites, and wholesale channels. One-time hardware purchases.
2. Industrial Fluids: Sale of specialty extinguishing fluids (Thermal Runaway Fluid, Thermal Management Fluid, Wildfire Pro) for industrial applications including lithium battery fire safety and wildfire suppression.
3. Wholesale and B2B Sales: Distribution to wholesale customers including retail outlets, hotels, restaurants, and housing associations. Target channels include Screwfix.
4. Product Licensing: Potential licensing of FER1000 fluid technology and patent to traditional fire safety industry as replacement for traditional extinguishing media.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

LifeSafe Holdings develops and commercializes eco-friendly fire extinguishing fluids and life-saving fire safety products built around its UK-patented FER1000 fluid platform. Its consumer line includes the StaySafe 5-in-1 and StaySafe All-in-1 aerosol fire extinguishers (using a bag-on-valve PET bottle system) sold via Amazon Prime and own e-commerce sites, while its industrial line includes Thermal Runaway Fluid, Thermal Management Fluid, and Wildfire Pro for lithium-ion battery safety and wildfire suppression. The company also launched a 6-litre Multi-Purpose Fluid extinguisher (NTA 8133 certified) via Trinity Fire & Security for the traditional cylinder market.

Product overview

LifeSafe Holdings is a fire safety technology business that develops eco-friendly fire extinguishing fluids with a range of life-saving fire safety products. The company operates with a platform-based architecture centered on its patented FER1000 extinguishing fluid technology. The product portfolio includes the StaySafe All-in-1 (flagship extinguisher extinguishing 10 fire types) and StaySafe 5-in-1 (first generation extinguisher for 5 fire types), specialized fluids for lithium battery safety (Thermal Runaway Fluid and Thermal Management Fluid), Wildfire Pro for wildfire suppression, and the newly launched 6-litre Multi-Purpose Fluid extinguisher. Products are sold through digital channels including Amazon and the company's own e-commerce sites across UK, US, Europe, and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• StaySafe: Fire extinguisher brand including StaySafe 5-in-1 and StaySafe All-in-1 products.
• StaySafe 5-in-1
• StaySafe All-in-1
• FER1000
• Thermal Runaway Fluid (TRF)
• Thermal Management Fluid (TMF)
• Wildfire Pro (WFP)

Products and services

• StaySafe All-in-1 Fire Extinguisher Lightweight, easy-to-use, maintenance-free, fully recyclable PET aerosol fire bottle containing the Company's innovative eco-friendly FER1000-based extinguishing fluid in a bag-on-valve system. Verified to extinguish ten different fire types. Targeted at consumers and small commercial buyers for home and office safety.
• StaySafe 5-in-1 Fire Extinguisher First generation FER1000-based aerosol fire extinguisher capable of extinguishing five types of fire (electrical, paper, textiles, cooking oil, and petrol/diesel). Sold primarily via Amazon Prime and own e-commerce sites to consumer households.
• Thermal Runaway Fluid (TRF) Specialized extinguishing fluid developed for highly effective suppression of lithium-ion battery fires. Permanently extinguishes and prevents re-ignition of lithium fires. Targeted at industrial, EV, electronics, and energy storage safety buyers.
• Thermal Management Fluid (TMF) Unique, non-conductive coolant fluid designed specifically to prevent thermal runaway in battery packs caused by overheating, overcharging, or damage. Targeted at battery manufacturers, OEMs, and energy storage operators.
• Wildfire Pro Non-toxic and fluorine-free wildfire fluid engineered to suppress, extinguish, and prevent the spread of wildfires. Targeted at forestry services, wildfire agencies, and environmental safety customers.
• FER1000 Extinguishing Fluid UK-patented core extinguishing fluid and the foundation technology of LifeSafe's product line. Extinguishes five different fire types (electrical, paper, textiles, cooking oil, and petrol/diesel). Offered both as the active ingredient in LifeSafe's own products and potentially licensable to the traditional fire safety industry.
• 6-litre Multi-Purpose Fluid Extinguisher New 6-litre Multi-Purpose Fluid extinguisher distributed via partnership with Trinity Fire & Security Systems Ltd. NTA 8133 certified for extinguishing lithium-ion battery fires. Marked LifeSafe's entry into the traditional cylinder market (~$9 billion annually) and serves trade/B2B customers.

Quantifiable outcome

• Amazon Prime top-selling fire extinguisher in UK (August 2021 launch month)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Trinity Fire & Security Systems LtdcoreChannel Partner/ Reseller/ Distributor · 2 April 2025UK-based fire safety company founded in 1997 with annual revenue exceeding £60 million. Partnership for launch of 6-litre Multi-Purpose Fluid extinguisher with NTA 8133 certification for lithium-ion battery fire extinguishing. Marks LifeSafe's entry into traditional cylinder market estimated at approximately $9 billion annually.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Ceasefire Industries: Fire suppression products manufacturer with a portfolio of consumer and industrial extinguishers, including specialized suppression systems. Comparable as a multi-fire-type extinguisher and specialty suppression product company.
• Amerex Corporation: US-based manufacturer of fire extinguishers and fire suppression systems for commercial, industrial, and specialty applications. Directly comparable as a portable extinguisher specialist serving both consumer and industrial channels.
• Buckeye Fire Equipment: US manufacturer of fire extinguishers, fire suppression systems, and custom fire protection solutions. Directly comparable product portfolio in portable and specialty extinguishers, including clean-agent and foam products.
• FireAngel Safety Technology Group plc: UK-based fire safety products company (smoke, heat, and CO detectors) listed on AIM. LifeSafe's CEO Neil Smith and CFO Mike Stilwell both previously held senior roles at FireAngel, making it the closest direct peer by category (UK consumer fire safety) and management pedigree.

Broad incumbents

• Hochiki: Global fire detection and life safety systems manufacturer. Overlaps with LifeSafe in the broader life-safety category but focuses on detection rather than suppression; useful for understanding adjacent fire-safety market dynamics.
• Johnson Controls International: Global building solutions and fire safety incumbent offering detection, suppression, and extinguisher products alongside broader HVAC and building management. Operates at vastly greater scale with global certification and distribution.
• Kidde: Global leader in residential and commercial fire safety products including extinguishers, smoke/CO alarms, and detection systems. Broader incumbent with overlapping consumer and commercial extinguisher categories and far greater distribution scale.
• First Alert (BRK Brands): Leading North American consumer fire safety brand (smoke alarms, CO detectors, fire extinguishers). Directly comparable consumer fire-safety positioning with established retail distribution across US home-improvement channels.
• Minimax: Global fire protection specialist offering detection, suppression, and extinguishing systems across industrial, marine, and commercial markets. Comparable as a fire-safety specialist with deep industrial channel presence.

Emerging players

• SFFECO Global: Middle East-based fire fighting equipment manufacturer offering portable extinguishers, suppression systems, and specialty fluids. Comparable as an emerging fire suppression product company expanding beyond its home region.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lifesafetechnologies
• LinkedInlinkedin.com/company/lifesafe-technologies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LifeSafe Holdings