WiseTech Global
WiseTech Global is an ASX-listed developer of CargoWise, a cloud-based logistics execution platform serving 18,000+ freight forwarders, customs brokers and 3PLs across 170+ countries with transaction-based pricing, after acquiring E2open for $2.1 billion in 2025.
- Company typePublic
- Founded1994
- HeadquartersAlexandria, Australia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What WiseTech Global does
WiseTech Global Limited (ASX: WTC), founded in 1994 and headquartered in Sydney, Australia, is a publicly listed developer of cloud-based logistics execution software for the international and domestic freight forwarding, customs, warehousing and transportation management sectors. Its flagship product, CargoWise, is a single-instance, multi-tenant platform built on a unified global database that delivers end-to-end freight forwarding, customs compliance, warehouse management, transportation management and trade compliance across 170+ countries for more than 18,000 logistics customers, including 46 of the top 50 global 3PLs and 23 of the top 25 global freight forwarders.
The company monetizes CargoWise primarily through a transaction-based SaaS pricing model — under the newly launched CargoWise Value Packs, with approximately 95% of customers having transitioned away from traditional per-seat licensing — supplemented by professional services for implementation and customization. The platform integrates with 46 of the top 50 shipping lines, complies with DCSA standards for digital container shipping, and supports IoT container tracking (notably a Hapag-Lloyd pilot covering 2 million containers) and AI-driven capabilities spanning anomaly detection, predictive analytics, process automation and generative AI for code and test generation. Revenue was approximately $900 million AUD in FY2025, with FY2026 guided at US$1.39-1.44 billion following the August 2025 closing of the $2.1 billion E2open acquisition.
WiseTech has executed 41 acquisitions across 23 countries and 13 sectors, expanding into electronic Bills of Lading (Bolero), data entry automation (Shipamax), intermodal rail (Blume Global), landside logistics (Envase), supply chain management (E2open) and a series of regional customs software providers. In February 2026 the company announced an AI-driven restructuring to reduce headcount by approximately 2,000 (29% of its 7,000-person workforce) over two years, coinciding with the appointment of Zubin Appoo as permanent CEO (July 2025) and the return of founder Richard White as Executive Chairman (February 2026). The business is governed from Sydney with operational offices across the Americas, Europe, Asia-Pacific, the Middle East and Africa.
WiseTech Global firmographics
Firmographics- Name
- WiseTech Global
- Legal name
- WiseTech Global Limited
- Website
- https://wisetechglobal.com
- Company type
- Public
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- WiseTech Global is an ASX-listed developer of CargoWise, a cloud-based logistics execution platform serving 18,000+ freight forwarders, customs brokers and 3PLs across 170+ countries with transaction-based pricing, after acquiring E2open for $2.1 billion in 2025.
- Ownership category
- akta.pro rank
WiseTech Global industry classification
Industry- Product category
- Logistics Execution Software
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885), Freight Transportation Arrangement (48851)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Customs Declaration & Filing (Import/Export Entry) Platforms (TLAEAOAA)
- akta.pro secondary industries
- Real-Time Shipment Tracking & Map Visualization (TLAEADAA), Sanctions, Embargo & Export Controls (EAR/ITAR) Compliance Tools (TLAEAOAI)
Keywords
Where WiseTech Global is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Australia
- HQ region
- Oceania
Offices37 records
Markets served
WiseTech Global business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- CargoWise Subscription Revenue: SaaS subscription model for CargoWise platform access. 95% of customers transitioned from traditional per-seat licensing to transaction-based pricing model, reflecting industry shift toward consumption-based pricing.
- Transaction-Based Pricing: Usage-based transaction fees for CargoWise platform usage, particularly for high-volume freight forwarders and logistics service providers. CargoWise Value Packs introduced to structure this pricing.
- Professional Services: Implementation, training, and consulting services supporting CargoWise deployment and customization for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Transaction-based pricing (primary model) |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels4 records
WiseTech Global product offering
Product offeringCore offering
WiseTech Global develops and sells CargoWise, a cloud-based, single-instance logistics execution platform built on a unified global database. The platform centralizes freight forwarding, customs compliance, warehousing, transportation management, and cross-border trade documentation for logistics service providers, freight forwarders, and third-party logistics (3PL) companies across 170+ countries. Complementing CargoWise, WiseTech offers ancillary products such as Galileo for electronic Bills of Lading, E2open for transportation management, BorderWise for tariff classification, and the WiseTech Academy training and certification platform.
Product overview
WiseTech Global operates as a logistics software company with CargoWise as its core unified platform integrating freight forwarding, customs, warehousing, and land transport operations on a single global database. The product portfolio includes E2open (acquired 2025) for transportation management and supply chain orchestration, Galileo for electronic Bills of Lading, BorderWise for customs compliance, and WiseTech Academy for professional education and certification. The ecosystem is supported by CargoWise Value Packs pricing model enabling broader access to platform functionality.
Differentiator
Problem solved
Functional benefit
Brands
- CargoWise: Cloud-based, deeply integrated logistics execution platform for freight forwarding, customs, warehousing, and transport by air, sea, rail and road
- WiseTech Academy
- Galileo
- BorderWise
- ComplianceWise
- LiveSource
Products and services
- CargoWise Cloud-based, single-instance logistics execution platform built on a single global database that centralizes freight forwarding, customs compliance, warehouse management, transportation management, and cross-border trade documentation. Used by 18,000+ logistics customers in 170+ countries, including 46 of the top 50 global 3PLs and 23 of the top 25 global freight forwarders.
- WiseTech Academy Online learning and certification platform providing courses and accredited training in logistics technology, customs broking, dangerous goods handling, biosecurity, and CargoWise product certification, for customers, partners, and the broader logistics workforce.
- E2open Cloud-based supply chain management platform providing end-to-end transportation management system (TMS) capabilities, global logistics orchestration, visibility, and AI-driven tools including RateIQ for rate management and optimization. Acquired by WiseTech in August 2025.
- Galileo Cloud-native electronic Bills of Lading (eBL) platform built on DCSA API v3.0 standards, enabling faster, lower-cost, and safer document handling compared to paper-based Bills of Lading. Provides real-time container visibility when integrated with IoT data.
- BorderWise Australian border management solution providing tariff classification assistance and trade compliance tools to help customers manage the increasing complexity of goods classification and border regulations.
- ComplianceWise Trade compliance product helping customers manage regulatory obligations and compliance workflows in international trade operations.
Quantifiable outcome
- 75-76% of global customs transaction data processed through platform
- +2 more outcomes
Companies that use WiseTech Global
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
WiseTech Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature5 records
WiseTech Global partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and regional.
- Hapag-LloydcoreIoT container tracking partnership providing Hapag-Lloyd customers with real-time container visibility through CargoWise platform Galileo solution.
- ShipDNAminorCertified Service Partner for North America, providing CargoWise implementation and support services in the North American market.
- DCSA (Digital Container Shipping Association)coreActive collaboration on DCSA standards for digital container shipping, enabling standardized data exchange and interoperability across the shipping industry.
- Elm CompanyregionalMemorandum of Understanding partnership for Saudi Arabia logistics sector, focused on digital transformation of logistics operations in the region.
- Grok Academy / KIK InnovationminorEducation sponsorship program with $8.7M commitment over 3 years supporting STEM education and innovation in Australia.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
WiseTech Global competitors and assessment
Company assessmentDirect peers
- Descartes Systems Group: Descartes is a direct competitor in logistics technology, offering a broad portfolio of TMS, customs, and trade compliance software. It serves many of the same global freight forwarder and customs broker segments as WiseTech and is the closest publicly traded comparable.
- MercuryGate International: MercuryGate offers a TMS platform serving shippers, 3PLs, and brokers with capabilities that overlap CargoWise's transportation management modules. It is a direct competitor for mid-market and enterprise TMS contracts.
Broad incumbents
- Oracle Transportation Management: Oracle TMS is part of Oracle's broader SCM Cloud suite and competes with CargoWise for large enterprise freight forwarding and shipper customers. It offers broader functionality beyond logistics execution but is less specialized in customs brokerage workflows.
- SAP Transportation Management: SAP TM is embedded within SAP's broader ERP and SCM stack, competing for the same large multinational shippers and 3PLs. It is a broader incumbent rather than a freight-forwarding specialist but overlaps materially in TMS functionality.
- Manhattan Associates: Manhattan Associates offers supply chain, warehouse, and transportation management solutions that overlap with CargoWise's WMS and TMS modules, particularly for large retail and distribution customers in North America.
- Blue Yonder (formerly JDA Software): Blue Yonder, owned by Panasonic, offers end-to-end supply chain planning and execution software including TMS that competes for similar large enterprise customers and overlaps with WiseTech's broader logistics execution capabilities.
Emerging players
- Kinaxis: Kinaxis offers concurrent supply chain planning and increasingly execution capabilities. While more focused on planning than freight forwarding execution, it competes for the same large enterprise supply chain technology budgets.
- FourKites: FourKites is a leading supply chain visibility platform that competes directly with WiseTech's LiveETA and IoT container tracking capabilities. It is a more focused emerging player in real-time shipment visibility rather than full logistics execution.
- project44: project44 is a global supply chain visibility and connectivity platform that overlaps with WiseTech's tracking and carrier integration capabilities. It is more narrowly focused on visibility and connectivity than full logistics execution.
- Magaya Software: Magaya provides freight forwarding, customs brokerage, and warehouse management software targeting small and mid-sized forwarders. It serves an adjacent tier of the same freight forwarding customer base as CargoWise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
WiseTech Global social profiles
Digital presenceWiseTech Global compliance and trust
Trust signalCompliance3 records
WiseTech Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
WiseTech Global leadership team
Management profileNumber of profiles
Profiles7 records
WiseTech Global subsidiaries and ownership
Company hierarchySubsidiaries16 records
WiseTech Global funding detail
Funding detailFunding overview
Funding rounds1 record
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WiseTech Global M&A and investment
M&A and investmentM&A39 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WiseTech Global
What does WiseTech Global do?
WiseTech Global develops and sells CargoWise, a cloud-based, single-instance logistics execution platform built on a unified global database. The platform centralizes freight forwarding, customs compliance, warehousing, transportation management, and cross-border trade documentation for logistics service providers, freight forwarders, and third-party logistics (3PL) companies across 170+ countries. Complementing CargoWise, WiseTech offers ancillary products such as Galileo for electronic Bills of Lading, E2open for transportation management, BorderWise for tariff classification, and the WiseTech Academy training and certification platform.
Is WiseTech Global a public or private company?
WiseTech Global is a public company. It is classified as public and is currently operating.
When was WiseTech Global founded?
WiseTech Global was founded in 1994. It employs 1,001 to 5,000 people.
Where is WiseTech Global based?
WiseTech Global is headquartered in Alexandria, Australia, in the Oceania region.
How does WiseTech Global make money?
Three revenue lines are on record. CargoWise Subscription Revenue is the primary driver. The others are transaction-Based Pricing and professional Services.
Who are WiseTech Global's main competitors?
Direct peers on record are Descartes Systems Group and MercuryGate International. Broad incumbents are Oracle Transportation Management, SAP Transportation Management, Manhattan Associates and Blue Yonder (formerly JDA Software). Emerging players are Kinaxis, FourKites, project44 and Magaya Software.
Does WiseTech Global have an API?
No public API is recorded for WiseTech Global.
What industry is WiseTech Global in?
WiseTech Global's product category is Logistics Execution Software. Its primary akta.pro industry code is TLAEAOAA, Customs Declaration & Filing (Import/Export Entry) Platforms, with a secondary code of TLAEADAA, Real-Time Shipment Tracking & Map Visualization. Its NAICS code is 488510 and its SIC code is 4731.