WiseTech Global

What WiseTech Global does

WiseTech Global Limited (ASX: WTC), founded in 1994 and headquartered in Sydney, Australia, is a publicly listed developer of cloud-based logistics execution software for the international and domestic freight forwarding, customs, warehousing and transportation management sectors. Its flagship product, CargoWise, is a single-instance, multi-tenant platform built on a unified global database that delivers end-to-end freight forwarding, customs compliance, warehouse management, transportation management and trade compliance across 170+ countries for more than 18,000 logistics customers, including 46 of the top 50 global 3PLs and 23 of the top 25 global freight forwarders.

The company monetizes CargoWise primarily through a transaction-based SaaS pricing model — under the newly launched CargoWise Value Packs, with approximately 95% of customers having transitioned away from traditional per-seat licensing — supplemented by professional services for implementation and customization. The platform integrates with 46 of the top 50 shipping lines, complies with DCSA standards for digital container shipping, and supports IoT container tracking (notably a Hapag-Lloyd pilot covering 2 million containers) and AI-driven capabilities spanning anomaly detection, predictive analytics, process automation and generative AI for code and test generation. Revenue was approximately $900 million AUD in FY2025, with FY2026 guided at US$1.39-1.44 billion following the August 2025 closing of the $2.1 billion E2open acquisition.

WiseTech has executed 41 acquisitions across 23 countries and 13 sectors, expanding into electronic Bills of Lading (Bolero), data entry automation (Shipamax), intermodal rail (Blume Global), landside logistics (Envase), supply chain management (E2open) and a series of regional customs software providers. In February 2026 the company announced an AI-driven restructuring to reduce headcount by approximately 2,000 (29% of its 7,000-person workforce) over two years, coinciding with the appointment of Zubin Appoo as permanent CEO (July 2025) and the return of founder Richard White as Executive Chairman (February 2026). The business is governed from Sydney with operational offices across the Americas, Europe, Asia-Pacific, the Middle East and Africa.

Name

WiseTech Global

Legal name

WiseTech Global Limited

Website

https://wisetechglobal.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

WiseTech Global is an ASX-listed developer of CargoWise, a cloud-based logistics execution platform serving 18,000+ freight forwarders, customs brokers and 3PLs across 170+ countries with transaction-based pricing, after acquiring E2open for $2.1 billion in 2025.

Ownership category

akta.pro rank

Product category

Logistics Execution Software

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885), Freight Transportation Arrangement (48851)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Customs Declaration & Filing (Import/Export Entry) Platforms (TLAEAOAA)

akta.pro secondary industries

Real-Time Shipment Tracking & Map Visualization (TLAEADAA), Sanctions, Embargo & Export Controls (EAR/ITAR) Compliance Tools (TLAEAOAI)

Keywords

• Logistics execution software
• Customs compliance platforms
• Freight forwarding software
• Transportation management systems
• Supply chain visibility

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Offices37 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CargoWise Subscription Revenue: SaaS subscription model for CargoWise platform access. 95% of customers transitioned from traditional per-seat licensing to transaction-based pricing model, reflecting industry shift toward consumption-based pricing.
2. Transaction-Based Pricing: Usage-based transaction fees for CargoWise platform usage, particularly for high-volume freight forwarders and logistics service providers. CargoWise Value Packs introduced to structure this pricing.
3. Professional Services: Implementation, training, and consulting services supporting CargoWise deployment and customization for enterprise customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels4 records

Core offering

WiseTech Global develops and sells CargoWise, a cloud-based, single-instance logistics execution platform built on a unified global database. The platform centralizes freight forwarding, customs compliance, warehousing, transportation management, and cross-border trade documentation for logistics service providers, freight forwarders, and third-party logistics (3PL) companies across 170+ countries. Complementing CargoWise, WiseTech offers ancillary products such as Galileo for electronic Bills of Lading, E2open for transportation management, BorderWise for tariff classification, and the WiseTech Academy training and certification platform.

Product overview

WiseTech Global operates as a logistics software company with CargoWise as its core unified platform integrating freight forwarding, customs, warehousing, and land transport operations on a single global database. The product portfolio includes E2open (acquired 2025) for transportation management and supply chain orchestration, Galileo for electronic Bills of Lading, BorderWise for customs compliance, and WiseTech Academy for professional education and certification. The ecosystem is supported by CargoWise Value Packs pricing model enabling broader access to platform functionality.

Differentiator

Problem solved

Functional benefit

Brands

• CargoWise: Cloud-based, deeply integrated logistics execution platform for freight forwarding, customs, warehousing, and transport by air, sea, rail and road
• WiseTech Academy
• Galileo
• BorderWise
• ComplianceWise
• LiveSource

Products and services

• CargoWise Cloud-based, single-instance logistics execution platform built on a single global database that centralizes freight forwarding, customs compliance, warehouse management, transportation management, and cross-border trade documentation. Used by 18,000+ logistics customers in 170+ countries, including 46 of the top 50 global 3PLs and 23 of the top 25 global freight forwarders.
• WiseTech Academy Online learning and certification platform providing courses and accredited training in logistics technology, customs broking, dangerous goods handling, biosecurity, and CargoWise product certification, for customers, partners, and the broader logistics workforce.
• E2open Cloud-based supply chain management platform providing end-to-end transportation management system (TMS) capabilities, global logistics orchestration, visibility, and AI-driven tools including RateIQ for rate management and optimization. Acquired by WiseTech in August 2025.
• Galileo Cloud-native electronic Bills of Lading (eBL) platform built on DCSA API v3.0 standards, enabling faster, lower-cost, and safer document handling compared to paper-based Bills of Lading. Provides real-time container visibility when integrated with IoT data.
• BorderWise Australian border management solution providing tariff classification assistance and trade compliance tools to help customers manage the increasing complexity of goods classification and border regulations.
• ComplianceWise Trade compliance product helping customers manage regulatory obligations and compliance workflows in international trade operations.

Quantifiable outcome

• 75-76% of global customs transaction data processed through platform
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, minor and regional.

• Hapag-LloydcoreTechnology or IntegrationIoT container tracking partnership providing Hapag-Lloyd customers with real-time container visibility through CargoWise platform Galileo solution.
• ShipDNAminorChannel Partner/ Reseller/ DistributorCertified Service Partner for North America, providing CargoWise implementation and support services in the North American market.
• DCSA (Digital Container Shipping Association)coreTechnology or IntegrationActive collaboration on DCSA standards for digital container shipping, enabling standardized data exchange and interoperability across the shipping industry.
• Elm CompanyregionalStrategic or Co-development PartnerMemorandum of Understanding partnership for Saudi Arabia logistics sector, focused on digital transformation of logistics operations in the region.
• Grok Academy / KIK InnovationminorOthersEducation sponsorship program with $8.7M commitment over 3 years supporting STEM education and innovation in Australia.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Descartes Systems Group: Descartes is a direct competitor in logistics technology, offering a broad portfolio of TMS, customs, and trade compliance software. It serves many of the same global freight forwarder and customs broker segments as WiseTech and is the closest publicly traded comparable.
• MercuryGate International: MercuryGate offers a TMS platform serving shippers, 3PLs, and brokers with capabilities that overlap CargoWise's transportation management modules. It is a direct competitor for mid-market and enterprise TMS contracts.

Broad incumbents

• Oracle Transportation Management: Oracle TMS is part of Oracle's broader SCM Cloud suite and competes with CargoWise for large enterprise freight forwarding and shipper customers. It offers broader functionality beyond logistics execution but is less specialized in customs brokerage workflows.
• SAP Transportation Management: SAP TM is embedded within SAP's broader ERP and SCM stack, competing for the same large multinational shippers and 3PLs. It is a broader incumbent rather than a freight-forwarding specialist but overlaps materially in TMS functionality.
• Manhattan Associates: Manhattan Associates offers supply chain, warehouse, and transportation management solutions that overlap with CargoWise's WMS and TMS modules, particularly for large retail and distribution customers in North America.
• Blue Yonder (formerly JDA Software): Blue Yonder, owned by Panasonic, offers end-to-end supply chain planning and execution software including TMS that competes for similar large enterprise customers and overlaps with WiseTech's broader logistics execution capabilities.

Emerging players

• Kinaxis: Kinaxis offers concurrent supply chain planning and increasingly execution capabilities. While more focused on planning than freight forwarding execution, it competes for the same large enterprise supply chain technology budgets.
• FourKites: FourKites is a leading supply chain visibility platform that competes directly with WiseTech's LiveETA and IoT container tracking capabilities. It is a more focused emerging player in real-time shipment visibility rather than full logistics execution.
• project44: project44 is a global supply chain visibility and connectivity platform that overlaps with WiseTech's tracking and carrier integration capabilities. It is more narrowly focused on visibility and connectivity than full logistics execution.
• Magaya Software: Magaya provides freight forwarding, customs brokerage, and warehouse management software targeting small and mid-sized forwarders. It serves an adjacent tier of the same freight forwarding customer base as CargoWise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wisetech-global
• Xx.com/wisetechglobal
• Facebookfacebook.com/wisetechglobal

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries16 records

Funding overview

Funding rounds1 record

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A39 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WiseTech Global