Revolution Race
RevolutionRace is a Swedish publicly-listed direct-to-consumer outdoor apparel brand selling Scandinavian-designed performance clothing, footwear, and accessories to global outdoor enthusiasts via e-commerce, Amazon, and limited retail.
- Company typePrivate
- Founded2014
- HeadquartersGötene, Sweden
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Revolution Race does
RevolutionRace (Revolutionrace AB) is a Swedish direct-to-consumer outdoor apparel company founded in 2013-2014 and headquartered in Götene, Sweden, publicly listed on the Stockholm Stock Exchange (sto:RVRC). The company designs, markets, and sells functional outdoor clothing and gear — including pants, jackets, shell layers, tops, hiking footwear, and accessories — targeted at outdoor enthusiasts engaged in hiking, cycling, fishing, dog sports, camping, and skiing. Its product portfolio is anchored by proprietary Hypershell® membrane technology, offered in three tiered performance levels (Core 5,000-10,000mm, Performance 10,000-15,000mm, and Pro 15,000-30,000mm waterproof ratings), with RECCO® rescue reflector integration in the Rescue series for mountain safety applications. The company employs a Scandinavian design philosophy and offers products across multiple named series including RVRC GP, Nordwand, Cyclone, Silence, Rambler, Hiball, and ULTRA, with price points ranging from approximately $25 for accessories to $449 for premium technical garments.
The business operates primarily as a direct-to-consumer e-commerce platform, selling through revolutionrace.com and Amazon marketplace to customers in Europe, North America, Asia Pacific (South Korea, Japan), Oceania (Australia, New Zealand), and South Africa. Physical retail is limited to two Swedish locations — a brand store on Kungsgatan in central Stockholm and an outlet in Barkarby. Marketing is driven by digital channels (YouTube, TikTok, Instagram, Facebook), the 'Campsite' content blog, email newsletters, and an exceptionally large authenticated review base of over 835,000 verified customer reviews at a 4.6/5 average rating.
The company's revenue model is unit-pricing on one-time apparel purchases, with revenue scaling from approximately $105M in 2021 to $203M in 2025 and EBITDA expanding from ~$27M to ~$38M over the same period. Customer segmentation is horizontal across use cases (Outdoor Enthusiasts, Active Lifestyles, Winter Sports Participants, Outdoor Workers) rather than vertical or enterprise. Leadership consists of founders Pernilla Nyrensten (CEO) and Niclas Nyrensten (Co-Founder/Co-Owner), with Jesper Alm as CFO, and the company received Altor private equity investment in 2017 before its public listing.
Revolution Race firmographics
Firmographics- Name
- Revolution Race
- Legal name
- Revolutionrace AB
- Website
- https://revolutionrace.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RevolutionRace is a Swedish publicly-listed direct-to-consumer outdoor apparel brand selling Scandinavian-designed performance clothing, footwear, and accessories to global outdoor enthusiasts via e-commerce, Amazon, and limited retail.
- Ownership category
- akta.pro rank
Revolution Race industry classification
Industry- Product category
- Outdoor Apparel
- NAICS
- Sporting Goods Retailers (45911), Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)
- akta.pro secondary industries
- Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Camping, Hiking & Climbing Specialty Retail (CRAMABAM)
Keywords
Where Revolution Race is headquartered
LocationHeadquarters
- HQ city
- Götene
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Revolution Race business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Apparel Sales: Primary revenue stream from selling outdoor clothing and footwear directly to consumers through their e-commerce platform. Products include pants, jackets, tops, shorts, footwear, and accessories for outdoor activities. E-commerce is the dominant sales channel with physical retail limited to two Swedish locations.
- Gift Cards: Company offers gift card purchases as an additional revenue stream through their online platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Outdoor Pants and Shorts |
| Unit Pricing | Pay-as-you-go | Jackets and Outerwear |
| Unit Pricing | Pay-as-you-go | Footwear and Accessories |
| Subscription | Monthly | Newsletter Subscription Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Revolution Race product offering
Product offeringCore offering
RevolutionRace designs, manufactures, and sells outdoor clothing and gear through a direct-to-consumer e-commerce platform, complemented by limited Swedish retail stores and an Amazon marketplace presence. The assortment covers hiking pants, shell and softshell jackets, fleece mid-layers, base layers, hiking footwear, backpacks, and outdoor accessories, organized into proprietary product series such as RVRC GP, Nordwand, Cyclone, Silence, Hiball, and the premium ULTRA line. The company targets outdoor enthusiasts engaging in hiking, cycling, fishing, dog sports, training, and skiing across Europe, North America, Asia Pacific, Oceania, and Africa.
Product overview
RevolutionRace is an outdoor clothing e-commerce company founded in 2014, offering a comprehensive portfolio of Scandinavian-designed outdoor apparel and gear. The product lineup includes pants (RVRC GP Pants, RVRC GP Pro Pants, Rambler Lightweight Pants, Nordwand Pants, Hike & Dive Shorts), jackets (Cyclone 3L Shell Jacket, Silence Proshell 3L Jacket, Responder Softshell Jacket), tops (Sherpa Hoodie, Hiker Half-zip Fleece, Easy T-shirt), footwear (Trailknit Waterproof Hiking Sneakers, Trailblaze Waterproof Hiking Boots, Daytrek Walking Shoes), and accessories. Products are organized into series including RVRC GP, Nordwand, Hike & Dive, Rambler, Silence, Cyclone, Vector, Hiball, and ULTRA, targeting outdoor enthusiasts engaged in activities such as hiking, cycling, fishing, dog sports, training, and skiing. The company emphasizes colorful, stylish, and affordable outdoor clothing with a focus on quality that lasts year after year.
Differentiator
Problem solved
Functional benefit
Products and services
- RVRC GP Pants
- RVRC GP Pro Pants
- Rambler Lightweight Pants
- Nordwand Stretch Pants
- Silence Proshell 3L Jacket
- Cyclone 3L Shell Jacket
- Ultra 3L Shell Bib
- Responder Softshell Jacket
- Raise Softshell Ski Pants
- Trailblaze Waterproof Hiking Boots
- Trailknit Waterproof Hiking Sneakers
- Daytrek Walking Shoes
- Sherpa Hoodie
- RVRC GP Pro Rescue Pants
- Hike & Dive Shorts
- Backpacks
- Outdoor Accessories
- Gift Cards
Quantifiable outcome
- 4.6/5 average rating from 835,000+ verified customer reviews
- +1 more outcomes
Companies that use Revolution Race
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Revolution Race technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Revolution Race partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights2 records
Revolution Race competitors and assessment
Company assessmentDirect peers
- Houdini Sportswear: Swedish outdoor apparel brand with Scandinavian design heritage, technical layering systems, and DTC-led distribution — directly comparable to RVRC on design philosophy, geography, and target customer.
- Fjällräven: Iconic Swedish outdoor brand offering pants, jackets, and outdoor gear with strong DTC and retail footprint. Comparable in heritage, target customer, and product mix, though at a higher premium price point.
- Peak Performance: Scandinavian-founded outdoor and ski apparel brand with strong DTC and DTC-plus-retail mix. Comparable on Nordic heritage, design-led positioning, and ski/outdoor product breadth, now owned by Amer Sports.
Broad incumbents
- Helly Hansen: Norwegian-founded outdoor and performance apparel incumbent with broad product portfolio across sailing, ski, and outdoor. Comparable across categories and Scandinavian heritage, but at much larger scale and broader channel mix.
- The North Face: VF Corporation-owned global outdoor apparel incumbent with extensive outerwear, hiking, and ski lines. Comparable on product categories and customer segments, though vastly larger scale and broader retail/wholesale distribution.
- Columbia Sportswear: Large publicly-listed outdoor apparel company offering hiking pants, jackets, and footwear at accessible price points. Closely comparable on mid-market positioning and product breadth.
- Patagonia: Premium outdoor apparel leader with strong sustainability positioning and DTC focus. Comparable on DTC emphasis and outdoor enthusiast customer, though operating at premium price points with deeper brand authority.
- Arc'teryx: Amer Sports-owned premium technical outdoor brand with leading hardshell and insulation technology. Comparable on technical product positioning and RECCO®/Hypershell®-type membrane innovation, though at significantly higher price points.
Emerging players
- Decathlon: Global value outdoor and sporting goods retailer with proprietary brands covering hiking, camping, and activewear at aggressive price points. Comparable across all product categories but competing primarily on value rather than design differentiation.
Regional players
- Mountain Equipment: UK-based technical mountaineering and outdoor apparel brand with strong direct-to-consumer presence. Comparable on technical layering, shell construction, and outdoor enthusiast targeting, though with primarily UK/European geographic concentration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Revolution Race social profiles
Digital presenceRevolution Race financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revolution Race leadership team
Management profileNumber of profiles
Profiles3 records
Revolution Race funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revolution Race M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revolution Race
What does Revolution Race do?
RevolutionRace designs, manufactures, and sells outdoor clothing and gear through a direct-to-consumer e-commerce platform, complemented by limited Swedish retail stores and an Amazon marketplace presence. The assortment covers hiking pants, shell and softshell jackets, fleece mid-layers, base layers, hiking footwear, backpacks, and outdoor accessories, organized into proprietary product series such as RVRC GP, Nordwand, Cyclone, Silence, Hiball, and the premium ULTRA line. The company targets outdoor enthusiasts engaging in hiking, cycling, fishing, dog sports, training, and skiing across Europe, North America, Asia Pacific, Oceania, and Africa.
Is Revolution Race a public or private company?
Revolution Race is a private company. It is classified as public and is currently operating.
When was Revolution Race founded?
Revolution Race was founded in 2014. It employs 101 to 250 people.
Where is Revolution Race based?
Revolution Race is headquartered in Götene, Sweden, in the Europe region.
How does Revolution Race make money?
Two revenue lines are on record. Direct-to-Consumer Apparel Sales are the primary driver. The others are gift Cards.
Who are Revolution Race's main competitors?
Direct peers on record are Houdini Sportswear, Fjällräven and Peak Performance. Broad incumbents are Helly Hansen, The North Face, Columbia Sportswear, Patagonia and Arc'teryx. Decathlon is listed as an emerging player. Mountain Equipment is listed as a regional player.
Does Revolution Race have an API?
No public API is recorded for Revolution Race.
What industry is Revolution Race in?
Revolution Race's product category is Outdoor Apparel. Its primary akta.pro industry code is CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing), with a secondary code of CRAMACAI, Outdoor Performance Footwear & Apparel Retail (Trail/Hike). Its NAICS code is 45911 and its SIC code is 5600.