The White House
The White House is the official residence and principal workplace of the President of the United States, operating as the executive branch of the U.S. federal government. It serves the American public through national policy implementation, military command, foreign diplomacy, and administration of federal agencies.
- Company typePrivate
- Founded1800
- HeadquartersWashington, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What The White House does
The White House is the official residence and principal workplace of the President of the United States, operating as the executive branch of the U.S. federal government since 1800. It serves the American public through national leadership, policy implementation, military command, foreign diplomacy, and administration of federal agencies including the Departments of Homeland Security, State, Agriculture, and Labor. The institution is constitutionally mandated and funded through federal taxation and appropriations, with no commercial revenue model. Its operational scope includes national security strategy, counterterrorism, border security, economic policy, and regulatory action across the federal government.
The institution's digital product surface has expanded significantly during the current administration. Core products include WhiteHouse.gov (the official news, briefings, and presidential actions portal), the Official White House Mobile App (developed by Ohio-based contractor 45Press under a contract worth up to $8 million, with automatic installation on federal devices), Aliens.gov (an immigration enforcement tracking platform with live ICE arrest counters and heat maps), and the Patriot Passport (a commemorative State Department product). Communication channels span X, Instagram, TikTok, Facebook, YouTube, TruthSocial, and Rumble, alongside email newsletters and press briefings. The technology stack includes Google Analytics for web analytics and YouTube API Services for embedded video.
The White House's business model is non-commercial: it is funded through congressional appropriations and operates under constitutional authority rather than market economics. Recent strategic priorities include leading the world in AI policy, government efficiency reform (DOGE), border security, energy independence, and 'Make America Healthy Again' health policy. The institution commands an estimated federal workforce reduction of 10% in 2025, coordinates international trade frameworks exceeding $1.5 trillion in annual transatlantic value, and manages military operations with disclosed expenditures including $25 billion for Operation Epic Fury. Technology differentiation rests on constitutional regulatory authority and unmatched brand recognition rather than proprietary technical assets.
The White House firmographics
Firmographics- Name
- The White House
- Legal name
- The White House
- Website
- https://whitehouse.gov
- Company type
- Private
- Founded year
- 1800
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The White House is the official residence and principal workplace of the President of the United States, operating as the executive branch of the U.S. federal government. It serves the American public through national policy implementation, military command, foreign diplomacy, and administration of federal agencies.
- Ownership category
- akta.pro rank
The White House industry classification
Industry- Product category
- Government Administration
- NAICS
- National Security and International Affairs (9281), Executive, Legislative, and Other General Government Support (9211)
- SIC
- Operators Of Nonresidential Buildings (6512), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Executive Office / Cabinet Secretariat (BPAIAAAA)
- akta.pro secondary industry
- Central Government Policy, Strategy & Performance (incl. OMB-style functions) (BPAIAAAB)
Keywords
Where The White House is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The White House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Others
Distribution channels4 records
Marketing channels6 records
The White House product offering
Product offeringCore offering
The White House functions as the executive office of the President of the United States, executing national governance through executive orders, policy directives, federal agency administration, foreign diplomacy, and public communications. Its public-facing operations center on the official website (WhiteHouse.gov), the Official White House Mobile App, and ancillary platforms such as Aliens.gov that disseminate administration information to the American public.
Product overview
The White House operates as the executive office of the President of the United States, providing a digital presence through its official website (WhiteHouse.gov) and mobile application. The core digital products include the main website delivering news, presidential actions, and administration information, supplemented by a mobile app for government devices that aggregates content from multiple sources. Additional initiatives include specialized websites like Aliens.gov for immigration enforcement tracking and commemorative products like the Patriot Passport for America's 250th anniversary.
Differentiator
Problem solved
Functional benefit
Products and services
- WhiteHouse.gov The official website of the White House providing news, briefings, statements, presidential actions, executive orders, and information about the administration to the American public.
- Official White House Mobile App Official mobile application mandated for installation on federal government devices. Developed by 45Press, it aggregates content from multiple news sources and official White House communications, allowing users to receive announcements, executive actions, speeches, videos, and to contact the president.
- Aliens.gov UFO-themed immigration enforcement tracking website featuring live ICE arrest counters and interactive heat maps of arrests across the country.
- Patriot Passport Limited edition passport featuring Donald Trump's portrait on the inside cover, introduced to commemorate America's 250th anniversary.
Quantifiable outcome
- Ended eight major wars including conflicts in Cambodia, Thailand, Kosovo, Serbia, DRC, Rwanda, Pakistan, India, Israel and Iran, Egypt and Ethiopia, Armenia and Azerbaijan, and Gaza
- +5 more outcomes
Companies that use The White House
Customer profileSegments1 record
Ideal customer profiles1 record
The White House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
The White House partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- National Institute of Standards and Technology (NIST)coreExecutive Order 14409 directs the FAR Council to publish rules within 180 days requiring covered federal contractors to comply with NIST post-quantum cryptography (PQC) standards. Establishes a Cryptographic Bill of Materials (CBOM) framework within 270 days.
- Federal Agencies (DHS, State Dept, Dept of Agriculture, Dept of Labor)coreImplementation of administration policies across federal government through various agencies including Department of Homeland Security, State Department, Department of Agriculture, and Department of Labor.
- AnthropicmajorNegotiations between the White House and Anthropic shifted from confrontation over export controls to developing a standardized framework to assess security flaws in AI models. Both sides working to establish benchmarks for evaluating future security incidents.
- European Union (Turnberry Trade Deal)majorEuropean Parliament agreed on text to ratify the Turnberry trade deal covering the US$1.5 trillion annual transatlantic trade relationship. Would lock in zero tariffs on most US industrial exports to Europe.
- Iran (Ceasefire Negotiations)majorTentative framework to extend US-Iran ceasefire for 60 days and begin negotiations on Iran's nuclear program. Involves lifting sanctions, reopening ports, and controlling navigation in the Strait of Hormuz.
- FIFA (2026 World Cup Task Force)majorWhite House established a Task Force for the FIFA World Cup 2026, with Andrew Giuliani serving as executive director. Managing security coordination across US, Mexico, and Canada for the tournament.
- IsraelmajorOngoing diplomatic coordination regarding Iran conflict, ceasefire negotiations, and regional security in Middle East.
- ChinamajorXi-Trump meeting resulted in China agreeing to address US concerns over rare earth shortages and purchase $17 billion in US farm goods annually. Ongoing trade negotiations including potential Board of Trade framework.
- United Kingdom (King Charles III Visit)majorApril 2026 state visit by King Charles III and Queen Camilla marking 250th anniversary of US independence. Discussed special relationship, Iran conflict, and trade.
- Brazil (President Lula)minorMay 2026 meeting between Trump and Brazilian President Lula to discuss economic and security issues amid ongoing US tariff imposition on Brazil.
- Financial Stability Board (FSB)minorAnthropic agreed to brief the Financial Stability Board on vulnerabilities in global financial system cyber defenses identified by its Mythos AI model at the request of Bank of England Governor Andrew Bailey.
- OpenAIminorOpenAI diverged from White House on AI safety rules, calling for mandatory evaluations but placing oversight responsibility on civilian agencies rather than the NSA. Lobbying for expanded CAISI role.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
The White House competitors and assessment
Company assessmentDirect peers
- 10 Downing Street (UK Prime Minister's Office): Official residence and executive office of the UK Prime Minister. Directly comparable to The White House as the analogous executive-residence-plus-office institution of a major allied nation, exercising executive authority, foreign policy, and convening powers.
- Élysée Palace (Presidency of the French Republic): Official residence and workplace of the President of France. Comparable to The White House as the executive-residence-plus-office compound of a G7 nation's head of state, with overlapping foreign-policy, defense, and convening functions.
- Office of the Federal Chancellor of Germany (Bundeskanzleramt): Berlin-based executive office of the German Chancellor. Directly comparable as the executive-branch headquarters of a major allied European government, performing analogous policy coordination, cabinet convening, and international-representation functions to The White House.
Regional players
- Office of the Prime Minister of Canada (Privy Council Office): Head of government office for Canada, which jointly hosts the 2026 FIFA World Cup with the U.S. Comparable executive-branch function to The White House but operates within a different national jurisdiction with a Westminster parliamentary system rather than a presidential one.
- Office of the President of Mexico (Presidencia de la República): Executive office of the Mexican President. Functionally analogous to The White House as the executive-branch headquarters of a North American neighbor, co-hosting the 2026 FIFA World Cup and a key bilateral counterpart on trade and border-security policy.
Broad incumbents
- The Kremlin (Office of the President of Russia): Headquarters of the Russian executive. Comparable at the level of executive-branch seat-of-government function; relevant as the counterparty in Iran ceasefire negotiations and broader geopolitical dealings cited in the data.
Others
- United States Congress (Capitol Hill): The U.S. legislative branch and counterpart institution to The White House in the federal separation of powers. Relevant because multiple administration initiatives — the $70B DHS bill, Kevin Warsh's Fed-chair confirmation, and tariff authorities — explicitly depend on congressional action or oversight.
- Supreme Court of the United States: Co-equal branch of the U.S. federal government. Relevant because federal court rulings — including the H-1B fee strike-down and the tariff ruling — directly constrain or overturn White House executive actions documented in the data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The White House social profiles
Digital presenceThe White House financial estimates
Financial estimateRevenue estimate
Valuation estimate
The White House leadership team
Management profileNumber of profiles
Profiles9 records
The White House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The White House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The White House
What does The White House do?
The White House functions as the executive office of the President of the United States, executing national governance through executive orders, policy directives, federal agency administration, foreign diplomacy, and public communications. Its public-facing operations center on the official website (WhiteHouse.gov), the Official White House Mobile App, and ancillary platforms such as Aliens.gov that disseminate administration information to the American public.
Is The White House a public or private company?
The White House is a private company. It is classified as state government owned and is currently operating.
When was The White House founded?
The White House was founded in 1800. It employs 1,001 to 5,000 people.
Where is The White House based?
The White House is headquartered in Washington, United States, in the North America region.
Who are The White House's main competitors?
Direct peers on record are 10 Downing Street (UK Prime Minister's Office), Élysée Palace (Presidency of the French Republic) and Office of the Federal Chancellor of Germany (Bundeskanzleramt). Regional players are Office of the Prime Minister of Canada (Privy Council Office) and Office of the President of Mexico (Presidencia de la República). The Kremlin (Office of the President of Russia) is listed as a broad incumbent. Others are United States Congress (Capitol Hill) and Supreme Court of the United States.
Does The White House have an API?
No public API is recorded for The White House.
What industry is The White House in?
The White House's product category is Government Administration. Its primary akta.pro industry code is BPAIAAAA, Executive Office / Cabinet Secretariat, with a secondary code of BPAIAAAB, Central Government Policy, Strategy & Performance (incl. OMB-style functions). Its NAICS code is 9281 and its SIC code is 6512.