Figure 1
Figure 1 is a HIPAA-compliant medical collaboration platform that connects over 3 million verified healthcare professionals across 190+ countries to share, discuss, and learn from real, de-identified patient cases via mobile, web, podcasts, and private community offerings.
- Company typePrivate
- Founded2012
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Figure 1 does
Figure 1 operates a mobile-first and web-based platform that enables verified healthcare professionals to share, discuss, and collaborate on real, de-identified patient cases for peer consultation, medical education, and continuing professional development. The platform includes HIPAA-compliant de-identification tools (automated face blocking, 17+ identifying category removal, human image review), MeSH-based case categorization, a real-time specialist paging system, and a portfolio of complementary content products including the DDx medical podcast (now in its 12th season), Custom Cast sponsored podcasts, Medical Quizzes (Qbank), Figure 1 Groups for private medical communities, a Medical Blog, and specialty-organized clinical resources.
The platform is free for verified healthcare professionals and students; monetization is B2B, generated through educational content partnerships with multinational pharmaceutical companies (e.g., Jazz Pharmaceuticals sponsoring the Custom Cast epilepsy series), medical associations (e.g., Medical Society of the District of Columbia), and government agencies that use the platform to reach healthcare professionals with educational and public health content. The platform claims more than 3 million registered members across 190+ countries and a library of over 100,000 patient cases.
Figure 1 was founded in 2012 and headquartered in Toronto, Canada, and now operates as a subsidiary of Formedics, a parent company created in June 2024 that also encompasses Physician's Weekly and the acquired AMC Media Group. The company has 11-50 employees, has not raised disclosed funding since a 2017 round, and in February 2025 sunset its CME program to refocus on higher-impact member offerings.
Figure 1 firmographics
Firmographics- Name
- Figure 1
- Legal name
- PW Figure 1 LLC
- Website
- https://figure1.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Figure 1 is a HIPAA-compliant medical collaboration platform that connects over 3 million verified healthcare professionals across 190+ countries to share, discuss, and learn from real, de-identified patient cases via mobile, web, podcasts, and private community offerings.
- Ownership category
- akta.pro rank
Figure 1 industry classification
Industry- Product category
- Healthcare Professional Collaboration Platform
- NAICS
- Health Care and Social Assistance (62), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)
- akta.pro secondary industry
- Real-World Data (RWD) Platforms & Clinical Data Curation (HLACAIAJ)
Keywords
Where Figure 1 is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Figure 1 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Healthcare Industry Partnerships: Pharmaceutical companies, medical associations, and government agencies partner with Figure 1 to reach healthcare professionals through branded or unbranded educational content programs. These partnerships fund platform operations and content creation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free platform for healthcare professionals |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Figure 1 product offering
Product offeringCore offering
Figure 1 operates a HIPAA-compliant mobile and web platform where verified healthcare professionals share, view, and discuss real patient cases with images for peer consultation and medical education. The platform offers de-identification tools, a real-time paging system for specialist consultation, private group communities for medical associations, and supporting content products including podcasts, medical quizzes, clinical cases, and specialty-curated resources. Revenue is generated through partnerships with pharmaceutical companies, medical associations, and government agencies that create branded or unbranded educational content programs.
Product overview
Figure 1 is a unified medical education platform centered on its core collaboration product — a mobile and web application where verified healthcare professionals share, discuss, and collaborate on real patient cases. The platform operates a portfolio of complementary content products including the DDx Podcast (medical podcast exploring differential diagnosis), the Custom Cast Podcast (sponsored medical education series), a Medical Blog with clinical insights, a COVID-19 Library, and Medical Specialties Resources. Additional modules include Medical Quizzes (Qbank) for competitive learning and Figure 1 Groups for private medical communities. The platform hosts over 100,000+ patient cases and serves more than 3 million registered members across 190+ countries. Figure 1 is a property of Formedics, which was created in June 2024 as the parent company combining Physician's Weekly and Figure 1.
Differentiator
Problem solved
Functional benefit
Products and services
- Figure 1 Platform Mobile and web application that enables verified healthcare professionals (physicians, nurses, physician assistants, residents, students) to share, discuss, and collaborate on real patient cases in a secure HIPAA-compliant environment. Includes de-identification tools, paging system for specialist consultation, MeSH term categorization, and serves 3 million+ registered members across 190+ countries.
- Figure 1 Groups Private online medical communities sold to medical associations, hospitals, and medical schools, enabling these organizations to host discussions, share educational resources, and engage members regardless of geographic location.
- DDx Podcast A standalone medical podcast exploring differential diagnosis and how doctors think through complex cases, hosted by Dr. Raj Bhardwaj. Available on Spotify, Apple Podcasts, Google Podcasts, and RSS. Currently in Season 12 and recognized with multiple Signal Awards in 2023.
- Custom Cast Podcast A sponsored podcast series produced in partnership with pharmaceutical companies such as Jazz Pharmaceuticals, covering medical topics such as hard-to-treat epilepsies for healthcare professional education.
Quantifiable outcome
- 40% of clinicians unable to resolve a case independently find resolution through peer-to-peer collaboration on the platform
Companies that use Figure 1
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Figure 1 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Figure 1 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Jazz PharmaceuticalsminorJazz Pharmaceuticals sponsors the Custom Cast podcast series 'Precision in Practice: Personalizing Care for Hard-to-Treat Epilepsies' on Figure 1. The podcast series is based on a publication in the journal Epilepsia Open and covers epilepsy diagnosis and treatment topics. This is a sponsored content partnership for US prescribers only.
- Medical Society of the District of Columbia (MSDC)minorPartnership offering DC physicians a platform for medical collaboration through Figure 1, enabling peer consultation and case sharing among DC-based healthcare professionals.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Figure 1 competitors and assessment
Company assessmentBroad incumbents
- NEJM Group: NEJM Group publishes the New England Journal of Medicine and associated physician education products (e.g., NEJM Knowledge+, Resident 360). Comparable as a premier medical education and knowledge brand for practicing HCPs.
- Wolters Kluwer (UpToDate): Wolters Kluwer's UpToDate is a widely adopted clinical decision support and medical reference resource used by physicians worldwide. Comparable as an incumbent HCP clinical knowledge platform, though weighted to reference content rather than community case sharing.
- DynaMed (EBSCO): DynaMed is an evidence-based clinical decision support tool used by physicians at the point of care. Comparable as an incumbent HCP clinical reference platform competing for HCP learning time and pharma-sponsored educational integration.
- Medscape: Medscape (a WebMD Health Network property) is a leading medical education and news platform for HCPs. Comparable as a large incumbent that delivers clinical content, CME, and pharma-sponsored programs to a global physician audience.
Direct peers
- Doximity: Doximity is the largest U.S. professional network for verified physicians, offering peer collaboration, case sharing, telehealth, and news. Directly comparable to Figure 1 as a verified-HCP community monetized via pharma sponsorship and recruiting channels.
- Sermo: Sermo is a global online community of verified physicians used for peer consultation, medical crowdsourcing, and HCP insights for pharma clients. Closely comparable to Figure 1 in verified-HCP community model and pharma-sponsored monetization.
Regional players
- coliquio: coliquio is a German-language online community for physicians offering peer exchange and pharma-sponsored medical education. Comparable as an HCP community platform monetized via pharma, but primarily focused on DACH-region markets rather than Figure 1's global footprint.
Others
- Physician's Weekly: Physician's Weekly is a clinical news and education platform for practicing physicians and a sibling property under Formedics alongside Figure 1. Comparable as a Formedics-owned HCP content/engagement platform targeting similar audiences and sponsors.
Emerging players
- AMBOSS: AMBOSS is a digital medical knowledge and education platform serving physicians and medical students with clinical content and decision support. Comparable as a fast-growing HCP/student medical education platform overlapping with Figure 1's educational mission.
- QxMD (Calculate by QxMD): QxMD provides clinical decision tools, calculators, and a journal-reading app used by physicians globally. Comparable as a niche HCP utility platform overlapping with Figure 1's mobile-first HCP workflow and CME-adjacent functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Figure 1 social profiles
Digital presenceFigure 1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Figure 1 leadership team
Management profileNumber of profiles
Profiles6 records
Figure 1 funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Figure 1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Figure 1
What does Figure 1 do?
Figure 1 operates a HIPAA-compliant mobile and web platform where verified healthcare professionals share, view, and discuss real patient cases with images for peer consultation and medical education. The platform offers de-identification tools, a real-time paging system for specialist consultation, private group communities for medical associations, and supporting content products including podcasts, medical quizzes, clinical cases, and specialty-curated resources. Revenue is generated through partnerships with pharmaceutical companies, medical associations, and government agencies that create branded or unbranded educational content programs.
Is Figure 1 a public or private company?
Figure 1 is a private company. It is classified as corporate owned and is currently operating.
When was Figure 1 founded?
Figure 1 was founded in 2012. It employs 11 to 50 people.
Where is Figure 1 based?
Figure 1 is headquartered in Toronto, Canada, in the North America region.
How does Figure 1 make money?
One revenue line is on record: healthcare Industry Partnerships.
Who are Figure 1's main competitors?
Broad incumbents on record are NEJM Group, Wolters Kluwer (UpToDate), DynaMed (EBSCO) and Medscape. Direct peers are Doximity and Sermo. coliquio is listed as a regional player. Physician's Weekly is listed as an others. Emerging players are AMBOSS and QxMD (Calculate by QxMD).
Does Figure 1 have an API?
No public API is recorded for Figure 1.
What industry is Figure 1 in?
Figure 1's product category is Healthcare Professional Collaboration Platform. Its primary akta.pro industry code is HLACAEAE, Patient Education, Content & Personalized Journey Orchestration, with a secondary code of HLACAIAJ, Real-World Data (RWD) Platforms & Clinical Data Curation. Its NAICS code is 62 and its SIC code is 8000.