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IM8

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uuid0002ape

Namestring
IM8
Legal namestring
IM8 (US) LLC
Company typeenum
Private
Founded yearint
2024
Descriptiontext

IM8 is a wellness brand co-founded by David Beckham and Prenetics, aiming to simplify daily nutrition. Their flagship product, Daily Ultimate Essentials, combines 92 nutrient-rich ingredients into a single supplement, addressing energy, immunity, digestion, and more. IM8 emphasizes clean, vegan, and allergen-free formulations without artificial additives. The brand's approach merges cutting-edge science with natural ingredients to support holistic health.

Short descriptiontext

IM8 offers science-backed nutritional supplements designed to enhance energy, digestion, immunity, and overall wellness.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersCharlotte, United States
HQ citystring
Charlotte
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
nutritional supplements, direct-to-consumer wellness, longevity supplements, multivitamin powder, athlete supplements
Industry3 codes
1Healthy Aging & Cognitive Support Supplements
CodeCRADAGAMPrimaryYes
2Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)
CodeCRADAGAEPrimaryNo
3Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)
CodeCRADAGAIPrimaryNo
NAICS code1 code
  • Food (Health) Supplement Retailers456191
SIC code1 code
  • Miscellaneous Food Preparations & Kindred Products2090
Product category
Nutritional Supplements
Cost components5 values
Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Operations
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 3 records shown
1Daily Ultimate Essentials Pro
Description

All-in-one daily supplement with 90 clinically-dosed ingredients across 9 organ systems, featuring 733% more B12 than the original formula

im8health.com
+2 more records
Core offering1 text field

IM8 is a premium direct-to-consumer nutritional supplement brand that sells science-backed powdered daily supplements via subscription. Its product portfolio includes Daily Ultimate Essentials Pro (a single-sachet 90-ingredient supplement designed to replace 16 individual supplements), Daily Ultimate Longevity (a healthy aging formulation targeting all 12 hallmarks of aging), and The Beckham Stack (a bundle of both products representing David Beckham's personal daily protocol). Products are formulated with clinical-grade dosing, third-party tested, and NSF Certified for Sport, targeting health-conscious consumers and elite athletes globally.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

IM8 is a premium direct-to-consumer health supplement brand co-founded by David Beckham and Prenetics Global (NASDAQ:PRE), offering science-backed nutritional supplements developed with a scientific advisory board including experts from Mayo Clinic, NASA, Cedars-Sinai, and Yale. The product portfolio centers on three main offerings: Daily Ultimate Essentials Pro (core all-in-one daily supplement with 90 ingredients), Daily Ultimate Longevity (targeting all 12 hallmarks of aging), and The Beckham Stack (bundled combination of both products representing the complete daily protocol). Products are distributed direct-to-consumer via subscription, with global shipping to 43 countries. The brand emphasizes clinical trials, third-party testing, and NSF Certified for Sport designation as differentiators.

Product and service3 records
1The Beckham Stack
CategoryBundle product
Description

Premium bundled product combining Daily Ultimate Essentials Pro (90+ ingredients for core nutrition) with Daily Ultimate Longevity (targeting all 12 hallmarks of aging) in one complete daily ritual. Represents David Beckham's personal daily protocol for total body support plus advanced cellular science. Priced at $183/month for quarterly subscription, replacing over $4,000/year in individual supplements.

2Daily Ultimate Essentials Pro
CategoryDaily nutritional supplement
Description

All-in-one daily supplement powder containing 90 clinically-dosed ingredients across 9 organ systems, designed to replace 16 individual supplements. PRO version includes 733% more Vitamin B12, new Saffron Extract for focus, and enhanced bioactive ingredient forms. Sold direct-to-consumer via subscription with global shipping to 43 countries.

3Daily Ultimate Longevity
CategoryLongevity supplement
Description

Advanced healthy aging supplement powder targeting all 12 hallmarks of aging with five synergistic complexes. Contains NMN 300mg for NAD+ cellular energy restoration, Spermidine for autophagy activation, Fisetin and Quercetin for senolytic zombie cell removal, Trans-Resveratrol for cellular protection, and Berberine/Astaxanthin for AMPK/SIRT1 metabolic optimization. Designed to complement Daily Ultimate Essentials.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Athletic Greens (AG1)
TypeDirect peer
Description

AG1 is the dominant premium all-in-one daily greens/scoop supplement, with similar powder-sachet format, single-SKU subscription model, and content-led DTC marketing. It is the closest direct competitor to IM8's Daily Ultimate Essentials Pro.

2Ritual
TypeDirect peer
Description

Ritual is a DTC multivitamin and supplement brand focused on traceability, clinical-grade ingredients, and a subscription model. It overlaps with IM8 on science-backed positioning, DTC subscription, and the same premium wellness consumer.

3Thorne
TypeDirect peer
Description

Thorne is a premium, science-led supplement brand sold DTC and through practitioners, with NSF Certified for Sport credentials and a strong endurance/athlete following. It directly competes with IM8 in clinical credibility and sports/fitness positioning.

4Huel
TypeDirect peer
Description

Huel is a global DTC nutrition brand offering complete-meal and nutrition products via subscription. It overlaps with IM8 in subscription model, global shipping, and the convenience/'one-stop nutrition' value proposition, though Huel skews more to meal replacement.

5Seed Health
TypeDirect peer
Description

Seed is a premium DTC microbiome/probiotic brand with scientific advisory credibility and subscription model. It overlaps with IM8 in science-led gut-health positioning, premium pricing, and DTC-first consumer acquisition.

6Momentous
TypeDirect peer
Description

Momentous is a premium supplement brand with a strong athlete/professional-team affiliation (e.g., USA Cycling, NFL teams) and NSF Certified for Sport products. It directly competes with IM8 in the elite-athlete endorsement and sports-nutrition positioning.

7Moon Juice
TypeDirect peer
Description

Moon Juice is a premium wellness/beauty-from-within supplement brand with a strong DTC following and powder/drinkable formats. It overlaps with IM8's Daily Ultimate Longevity in the longevity/adaptogen positioning targeting affluent wellness consumers.

8Elysium Health
TypeDirect peer
Description

Elysium Health is a science-driven longevity supplement brand built around NAD+ precursors and cellular health. It is one of the most direct competitors to IM8's Daily Ultimate Longevity in the NMN/cellular-aging category.

9Olly
TypeBroad incumbent
Description

Olly is a mass-market premium supplements brand owned by Unilever, with broad distribution including mass retail. It is a broader incumbent threatening IM8's premium positioning from below as it expands into powder and functional formats.

10Care/of
TypeDirect peer
Description

Care/of is a personalized DTC vitamin and supplement brand founded on a quiz-driven subscription model and clinical transparency. It is a direct competitor in the science-backed DTC subscription model and shares the same premium, digitally-native consumer set.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles13 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

IM8

Nutritional Supplementsim8health.com

IM8 offers science-backed nutritional supplements designed to enhance energy, digestion, immunity, and overall wellness.

What IM8 does

IM8 is a wellness brand co-founded by David Beckham and Prenetics, aiming to simplify daily nutrition. Their flagship product, Daily Ultimate Essentials, combines 92 nutrient-rich ingredients into a single supplement, addressing energy, immunity, digestion, and more. IM8 emphasizes clean, vegan, and allergen-free formulations without artificial additives. The brand's approach merges cutting-edge science with natural ingredients to support holistic health.

IM8 firmographics

Firmographics
Name
IM8
Legal name
IM8 (US) LLC
Website
https://im8health.com
Company type
Private
Founded year
2024
Operating status
Operating
Headcount range
101–250 employees
Short description
IM8 offers science-backed nutritional supplements designed to enhance energy, digestion, immunity, and overall wellness.
Ownership category
akta.pro rank

IM8 industry classification

Industry
Product category
Nutritional Supplements
NAICS
Food (Health) Supplement Retailers (456191)
SIC
Miscellaneous Food Preparations & Kindred Products (2090)
akta.pro primary industry
Healthy Aging & Cognitive Support Supplements (CRADAGAM)
akta.pro secondary industries
Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

  • Nutritional supplements
  • Direct-to-consumer wellness
  • Longevity supplements
  • Multivitamin powder
  • Athlete supplements

Where IM8 is headquartered

Location

Headquarters

HQ city
Charlotte
HQ country
United States
HQ region
North America

Markets served

IM8 business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Operations

IM8 product offering

Product offering

Core offering

IM8 is a premium direct-to-consumer nutritional supplement brand that sells science-backed powdered daily supplements via subscription. Its product portfolio includes Daily Ultimate Essentials Pro (a single-sachet 90-ingredient supplement designed to replace 16 individual supplements), Daily Ultimate Longevity (a healthy aging formulation targeting all 12 hallmarks of aging), and The Beckham Stack (a bundle of both products representing David Beckham's personal daily protocol). Products are formulated with clinical-grade dosing, third-party tested, and NSF Certified for Sport, targeting health-conscious consumers and elite athletes globally.

Product overview

IM8 is a premium direct-to-consumer health supplement brand co-founded by David Beckham and Prenetics Global (NASDAQ:PRE), offering science-backed nutritional supplements developed with a scientific advisory board including experts from Mayo Clinic, NASA, Cedars-Sinai, and Yale. The product portfolio centers on three main offerings: Daily Ultimate Essentials Pro (core all-in-one daily supplement with 90 ingredients), Daily Ultimate Longevity (targeting all 12 hallmarks of aging), and The Beckham Stack (bundled combination of both products representing the complete daily protocol). Products are distributed direct-to-consumer via subscription, with global shipping to 43 countries. The brand emphasizes clinical trials, third-party testing, and NSF Certified for Sport designation as differentiators.

Differentiator

Problem solved

Functional benefit

Brands

  • Daily Ultimate Essentials Pro: All-in-one daily supplement with 90 clinically-dosed ingredients across 9 organ systems, featuring 733% more B12 than the original formula
  • Daily Ultimate Longevity
  • The Beckham Stack

Products and services

  • The Beckham Stack Premium bundled product combining Daily Ultimate Essentials Pro (90+ ingredients for core nutrition) with Daily Ultimate Longevity (targeting all 12 hallmarks of aging) in one complete daily ritual. Represents David Beckham's personal daily protocol for total body support plus advanced cellular science. Priced at $183/month for quarterly subscription, replacing over $4,000/year in individual supplements.
  • Daily Ultimate Essentials Pro All-in-one daily supplement powder containing 90 clinically-dosed ingredients across 9 organ systems, designed to replace 16 individual supplements. PRO version includes 733% more Vitamin B12, new Saffron Extract for focus, and enhanced bioactive ingredient forms. Sold direct-to-consumer via subscription with global shipping to 43 countries.
  • Daily Ultimate Longevity Advanced healthy aging supplement powder targeting all 12 hallmarks of aging with five synergistic complexes. Contains NMN 300mg for NAD+ cellular energy restoration, Spermidine for autophagy activation, Fisetin and Quercetin for senolytic zombie cell removal, Trans-Resveratrol for cellular protection, and Berberine/Astaxanthin for AMPK/SIRT1 metabolic optimization. Designed to complement Daily Ultimate Essentials.

Companies that use IM8

Customer profile

Ideal customer profiles1 record

IM8 technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

IM8 partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights6 records

IM8 competitors and assessment

Company assessment

Direct peers

  • Athletic Greens (AG1): AG1 is the dominant premium all-in-one daily greens/scoop supplement, with similar powder-sachet format, single-SKU subscription model, and content-led DTC marketing. It is the closest direct competitor to IM8's Daily Ultimate Essentials Pro.
  • Ritual: Ritual is a DTC multivitamin and supplement brand focused on traceability, clinical-grade ingredients, and a subscription model. It overlaps with IM8 on science-backed positioning, DTC subscription, and the same premium wellness consumer.
  • Thorne: Thorne is a premium, science-led supplement brand sold DTC and through practitioners, with NSF Certified for Sport credentials and a strong endurance/athlete following. It directly competes with IM8 in clinical credibility and sports/fitness positioning.
  • Huel: Huel is a global DTC nutrition brand offering complete-meal and nutrition products via subscription. It overlaps with IM8 in subscription model, global shipping, and the convenience/'one-stop nutrition' value proposition, though Huel skews more to meal replacement.
  • Seed Health: Seed is a premium DTC microbiome/probiotic brand with scientific advisory credibility and subscription model. It overlaps with IM8 in science-led gut-health positioning, premium pricing, and DTC-first consumer acquisition.
  • Momentous: Momentous is a premium supplement brand with a strong athlete/professional-team affiliation (e.g., USA Cycling, NFL teams) and NSF Certified for Sport products. It directly competes with IM8 in the elite-athlete endorsement and sports-nutrition positioning.
  • Moon Juice: Moon Juice is a premium wellness/beauty-from-within supplement brand with a strong DTC following and powder/drinkable formats. It overlaps with IM8's Daily Ultimate Longevity in the longevity/adaptogen positioning targeting affluent wellness consumers.
  • Elysium Health: Elysium Health is a science-driven longevity supplement brand built around NAD+ precursors and cellular health. It is one of the most direct competitors to IM8's Daily Ultimate Longevity in the NMN/cellular-aging category.
  • Care/of: Care/of is a personalized DTC vitamin and supplement brand founded on a quiz-driven subscription model and clinical transparency. It is a direct competitor in the science-backed DTC subscription model and shares the same premium, digitally-native consumer set.

Broad incumbents

  • Olly: Olly is a mass-market premium supplements brand owned by Unilever, with broad distribution including mass retail. It is a broader incumbent threatening IM8's premium positioning from below as it expands into powder and functional formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

IM8 social profiles

Digital presence

IM8 compliance and trust

Trust signal

Compliance1 record

IM8 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

IM8 leadership team

Management profile

Number of profiles

Profiles13 records

IM8 funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

IM8 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IM8

What does IM8 do?

IM8 is a premium direct-to-consumer nutritional supplement brand that sells science-backed powdered daily supplements via subscription. Its product portfolio includes Daily Ultimate Essentials Pro (a single-sachet 90-ingredient supplement designed to replace 16 individual supplements), Daily Ultimate Longevity (a healthy aging formulation targeting all 12 hallmarks of aging), and The Beckham Stack (a bundle of both products representing David Beckham's personal daily protocol). Products are formulated with clinical-grade dosing, third-party tested, and NSF Certified for Sport, targeting health-conscious consumers and elite athletes globally.

Is IM8 a public or private company?

IM8 is a private company. It is classified as corporate owned and is currently operating.

When was IM8 founded?

IM8 was founded in 2024. It employs 101 to 250 people.

Where is IM8 based?

IM8 is headquartered in Charlotte, United States, in the North America region.

Who are IM8's main competitors?

Direct peers on record are Athletic Greens (AG1), Ritual, Thorne, Huel, Seed Health, Momentous, Moon Juice, Elysium Health and Care/of. Olly is listed as a broad incumbent.

Does IM8 have an API?

No public API is recorded for IM8.

What industry is IM8 in?

IM8's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAM, Healthy Aging & Cognitive Support Supplements, with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456191 and its SIC code is 2090.

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Live signals
The future of tradingIM8 Named Official Nutrition Partner of the NBA in Australia and Southeast AsiaIM8 announced a multiyear collaboration as the NBA's official nutrition partner in Australia and eight Southeast Asian markets. The partnership includes NBA-themed campaigns and a 2027 NBA House activation, targeting approximately 660 million people.FinancialContent Business PageIM8 Named Official Nutrition Partner of the NBA in Australia and Southeast AsiaIM8 announced a multiyear collaboration with the NBA, becoming the official nutrition partner in Australia and eight Southeast Asian markets. The partnership includes NBA-themed campaigns and a 2027 NBA House activation, targeting approximately 660 million people.Stock TitanPrenetics' IM8 Named NBA Nutrition Partner in 9 MarketsIM8, owned by Prenetics Global, announced a multiyear NBA nutrition partnership covering Australia and eight Southeast Asian markets. The collaboration includes NBA-themed marketing campaigns and a 2027 NBA House activation, targeting approximately 660 million people.GlobeNewswireIM8 Named Official Nutrition Partner of the NBA in Australia and Southeast AsiaIM8 announced a multiyear collaboration as the NBA's Official Nutrition Partner in Australia and eight Southeast Asian markets. The partnership includes NBA-themed campaigns and a 2027 NBA House activation, targeting approximately 660 million people.The Times of IndiaAryna Sabalenka’s investment lands $1 billion in funding as she reels from 2026 US Open heartbreakIM8 Health, a longevity supplement brand co-founded by David Beckham, raised $1 billion in funding from General Catalyst's Customer Value Fund. Aryna Sabalenka, a World No. 2 tennis player, is an equity shareholder and global ambassador, having invested in June 2025. Her net worth is reported at $22 million, making her the fourth highest-paid tennis player.Ambito¿A cuánto asciende la fortuna de Aryna Sabalenka? El patrimonio neto de la tenista en 2026Aryna Sabalenka's net worth is estimated at $22 million, with career prize money exceeding $34.6 million. Her 2025 earnings were about $30 million, including $15 million from prizes and $15 million from sponsorships. She holds stakes in IM8, Oakberry, and other companies.Front Office SportsTennis Coaches Have Become a Hot New Billboard At the US OpenTennis coaches at the US Open are wearing sponsor logos, including Carvana, MacPaw, and IM8, as tournament rules limit player kit sponsorships. Coaches' apparel offers advertisers a media channel, and some deals are short-term due to financial pressures. Unbox Sports, a coach agency, noted coaches face tough financial circumstances.YahooTennis Coaches Have Become a Hot New Ad Spot At the US OpenTennis coaches at the US Open are wearing sponsor logos, including Carvana, MacPaw, and IM8, as tournament rules limit player kit sponsorships. Coaches' apparel offers advertisers additional exposure, and some deals are long-term while others are short-term. Financial pressures for coaches and players drive these partnerships.The Times of IndiaHow Aryna Sabalenka went from $0 sponsorships at 18 to a $22 million net worth at 28Aryna Sabalenka has achieved an estimated $22 million net worth and over $49 million in career prize money, driven by Grand Slam victories and a diversified endorsement portfolio. Her commercial growth accelerated significantly after winning the 2023 Australian Open, leading to expanded partnerships with Nike, Wilson, Audemars Piguet, and an equity stake in David Beckham's supplement brand IM8.Quiver QuantitativePrenetics’ IM8 Names Lily Collins First Film and Television Global Ambassador, Raises 2026 Revenue Guidance | PRE Stock NewsPrenetics Global Limited announced a multi-year global partnership with actress Lily Collins as the first film and television Global Ambassador for its health brand IM8, while also making her a shareholder in the company. Concurrently, Prenetics raised its full-year 2026 revenue guidance to $220–$230 million and initiated 2027 guidance of over $400 million, driven by strong growth in IM8's supplement sales.