IM8
IM8 offers science-backed nutritional supplements designed to enhance energy, digestion, immunity, and overall wellness.
- Company typePrivate
- Founded2024
- HeadquartersCharlotte, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What IM8 does
IM8 is a wellness brand co-founded by David Beckham and Prenetics, aiming to simplify daily nutrition. Their flagship product, Daily Ultimate Essentials, combines 92 nutrient-rich ingredients into a single supplement, addressing energy, immunity, digestion, and more. IM8 emphasizes clean, vegan, and allergen-free formulations without artificial additives. The brand's approach merges cutting-edge science with natural ingredients to support holistic health.
IM8 firmographics
Firmographics- Name
- IM8
- Legal name
- IM8 (US) LLC
- Website
- https://im8health.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- IM8 offers science-backed nutritional supplements designed to enhance energy, digestion, immunity, and overall wellness.
- Ownership category
- akta.pro rank
IM8 industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Healthy Aging & Cognitive Support Supplements (CRADAGAM)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where IM8 is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Markets served
IM8 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Operations
IM8 product offering
Product offeringCore offering
IM8 is a premium direct-to-consumer nutritional supplement brand that sells science-backed powdered daily supplements via subscription. Its product portfolio includes Daily Ultimate Essentials Pro (a single-sachet 90-ingredient supplement designed to replace 16 individual supplements), Daily Ultimate Longevity (a healthy aging formulation targeting all 12 hallmarks of aging), and The Beckham Stack (a bundle of both products representing David Beckham's personal daily protocol). Products are formulated with clinical-grade dosing, third-party tested, and NSF Certified for Sport, targeting health-conscious consumers and elite athletes globally.
Product overview
IM8 is a premium direct-to-consumer health supplement brand co-founded by David Beckham and Prenetics Global (NASDAQ:PRE), offering science-backed nutritional supplements developed with a scientific advisory board including experts from Mayo Clinic, NASA, Cedars-Sinai, and Yale. The product portfolio centers on three main offerings: Daily Ultimate Essentials Pro (core all-in-one daily supplement with 90 ingredients), Daily Ultimate Longevity (targeting all 12 hallmarks of aging), and The Beckham Stack (bundled combination of both products representing the complete daily protocol). Products are distributed direct-to-consumer via subscription, with global shipping to 43 countries. The brand emphasizes clinical trials, third-party testing, and NSF Certified for Sport designation as differentiators.
Differentiator
Problem solved
Functional benefit
Brands
- Daily Ultimate Essentials Pro: All-in-one daily supplement with 90 clinically-dosed ingredients across 9 organ systems, featuring 733% more B12 than the original formula
- Daily Ultimate Longevity
- The Beckham Stack
Products and services
- The Beckham Stack Premium bundled product combining Daily Ultimate Essentials Pro (90+ ingredients for core nutrition) with Daily Ultimate Longevity (targeting all 12 hallmarks of aging) in one complete daily ritual. Represents David Beckham's personal daily protocol for total body support plus advanced cellular science. Priced at $183/month for quarterly subscription, replacing over $4,000/year in individual supplements.
- Daily Ultimate Essentials Pro All-in-one daily supplement powder containing 90 clinically-dosed ingredients across 9 organ systems, designed to replace 16 individual supplements. PRO version includes 733% more Vitamin B12, new Saffron Extract for focus, and enhanced bioactive ingredient forms. Sold direct-to-consumer via subscription with global shipping to 43 countries.
- Daily Ultimate Longevity Advanced healthy aging supplement powder targeting all 12 hallmarks of aging with five synergistic complexes. Contains NMN 300mg for NAD+ cellular energy restoration, Spermidine for autophagy activation, Fisetin and Quercetin for senolytic zombie cell removal, Trans-Resveratrol for cellular protection, and Berberine/Astaxanthin for AMPK/SIRT1 metabolic optimization. Designed to complement Daily Ultimate Essentials.
Companies that use IM8
Customer profileIdeal customer profiles1 record
IM8 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
IM8 partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
IM8 competitors and assessment
Company assessmentDirect peers
- Athletic Greens (AG1): AG1 is the dominant premium all-in-one daily greens/scoop supplement, with similar powder-sachet format, single-SKU subscription model, and content-led DTC marketing. It is the closest direct competitor to IM8's Daily Ultimate Essentials Pro.
- Ritual: Ritual is a DTC multivitamin and supplement brand focused on traceability, clinical-grade ingredients, and a subscription model. It overlaps with IM8 on science-backed positioning, DTC subscription, and the same premium wellness consumer.
- Thorne: Thorne is a premium, science-led supplement brand sold DTC and through practitioners, with NSF Certified for Sport credentials and a strong endurance/athlete following. It directly competes with IM8 in clinical credibility and sports/fitness positioning.
- Huel: Huel is a global DTC nutrition brand offering complete-meal and nutrition products via subscription. It overlaps with IM8 in subscription model, global shipping, and the convenience/'one-stop nutrition' value proposition, though Huel skews more to meal replacement.
- Seed Health: Seed is a premium DTC microbiome/probiotic brand with scientific advisory credibility and subscription model. It overlaps with IM8 in science-led gut-health positioning, premium pricing, and DTC-first consumer acquisition.
- Momentous: Momentous is a premium supplement brand with a strong athlete/professional-team affiliation (e.g., USA Cycling, NFL teams) and NSF Certified for Sport products. It directly competes with IM8 in the elite-athlete endorsement and sports-nutrition positioning.
- Moon Juice: Moon Juice is a premium wellness/beauty-from-within supplement brand with a strong DTC following and powder/drinkable formats. It overlaps with IM8's Daily Ultimate Longevity in the longevity/adaptogen positioning targeting affluent wellness consumers.
- Elysium Health: Elysium Health is a science-driven longevity supplement brand built around NAD+ precursors and cellular health. It is one of the most direct competitors to IM8's Daily Ultimate Longevity in the NMN/cellular-aging category.
- Care/of: Care/of is a personalized DTC vitamin and supplement brand founded on a quiz-driven subscription model and clinical transparency. It is a direct competitor in the science-backed DTC subscription model and shares the same premium, digitally-native consumer set.
Broad incumbents
- Olly: Olly is a mass-market premium supplements brand owned by Unilever, with broad distribution including mass retail. It is a broader incumbent threatening IM8's premium positioning from below as it expands into powder and functional formats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IM8 social profiles
Digital presenceIM8 compliance and trust
Trust signalCompliance1 record
IM8 financial estimates
Financial estimateRevenue estimate
Valuation estimate
IM8 leadership team
Management profileNumber of profiles
Profiles13 records
IM8 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IM8 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IM8
What does IM8 do?
IM8 is a premium direct-to-consumer nutritional supplement brand that sells science-backed powdered daily supplements via subscription. Its product portfolio includes Daily Ultimate Essentials Pro (a single-sachet 90-ingredient supplement designed to replace 16 individual supplements), Daily Ultimate Longevity (a healthy aging formulation targeting all 12 hallmarks of aging), and The Beckham Stack (a bundle of both products representing David Beckham's personal daily protocol). Products are formulated with clinical-grade dosing, third-party tested, and NSF Certified for Sport, targeting health-conscious consumers and elite athletes globally.
Is IM8 a public or private company?
IM8 is a private company. It is classified as corporate owned and is currently operating.
When was IM8 founded?
IM8 was founded in 2024. It employs 101 to 250 people.
Where is IM8 based?
IM8 is headquartered in Charlotte, United States, in the North America region.
Who are IM8's main competitors?
Direct peers on record are Athletic Greens (AG1), Ritual, Thorne, Huel, Seed Health, Momentous, Moon Juice, Elysium Health and Care/of. Olly is listed as a broad incumbent.
Does IM8 have an API?
No public API is recorded for IM8.
What industry is IM8 in?
IM8's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAM, Healthy Aging & Cognitive Support Supplements, with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456191 and its SIC code is 2090.