Taptica
Taptica is a global mobile advertising platform that connects advertisers seeking performance-driven user acquisition with publishers monetizing mobile traffic. Operating under Tremor International Ltd. (LON:TAP), it uses CPI/CPA pricing, proprietary optimization technology, and thousands of supply sources across US, EU, ME, and APAC.
- Company typePublic
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Taptica does
Taptica is a global end-to-end mobile advertising platform that connects advertisers seeking performance-driven user acquisition with publishers seeking to monetize mobile traffic across thousands of supply sources. The platform operates as a subsidiary of Tremor International Ltd., a London Stock Exchange-listed entity (LON:TAP) that consolidated Taptica with RhythmOne and Tremor Video in 2019. Taptica serves advertisers across retail, travel, entertainment, gaming, eCommerce, and food delivery verticals — with documented enterprise case studies producing outcomes such as 250% conversion lifts during Singles' Day, 1M+ installs for a VOD client, 12x conversion increases for a travel client, and 2300% ROAS for a fashion eCommerce brand.
Taptica's proprietary technology stack comprises Dynamic Supply Segmentation, a sophisticated Targeting Engine, an Auto-Optimization system for budget and run-rate adjustments, multi-layered Quality Assurance Algorithms for brand safety, and an in-house Data Management Platform that enables behavioral and demographic audience targeting. The company employs a hybrid go-to-market model combining direct sales engagement for enterprise clients with a self-serve portal at admin.taptica.com for mid-market and SMB advertisers. The publisher side of the marketplace provides global, brand-safe traffic sources with revenue-share monetization paid 45 business days after each calendar month, retaining only qualified transactions.
The business monetizes via performance-based pricing — primarily CPI (Cost Per Install) and CPA (Cost Per Acquisition) models — with supplementary CPE (Cost Per Engagement) campaigns for subscription-driven verticals. Taptica is IAB Gold Standard and JICWEBS Brand Safety certified (2019), Top 10 ranked in AppsFlyer Performance Index Edition VI (2018), and operates from Tel Aviv (HQ), San Francisco, New York, and Beijing offices serving advertisers and publishers across North America, Europe, the Middle East, and Asia Pacific.
Taptica firmographics
Firmographics- Name
- Taptica
- Legal name
- Tremor International Ltd.
- Website
- https://taptica.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Taptica is a global mobile advertising platform that connects advertisers seeking performance-driven user acquisition with publishers monetizing mobile traffic. Operating under Tremor International Ltd. (LON:TAP), it uses CPI/CPA pricing, proprietary optimization technology, and thousands of supply sources across US, EU, ME, and APAC.
- Ownership category
- akta.pro rank
Taptica industry classification
Industry- Product category
- Mobile Advertising Technology
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183), Marketing Consulting Services (541613)
- SIC
- Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industries
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)
Keywords
Where Taptica is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Taptica business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Revenue - Performance-Based: Taptica operates a purely performance-based advertising model, earning revenue from advertisers for delivering measurable outcomes such as app installs, user acquisitions, conversions, and bookings. The company specializes in CPI (Cost Per Install) and CPA (Cost Per Acquisition) models, charging advertisers based on specific performance metrics achieved rather than impressions or clicks.
- Publisher Monetization - Revenue Share: Taptica enables publishers to monetize their traffic by placing advertisements. In return, Taptica retains a percentage of Net Revenues derived from qualified transactions, with the remainder paid to publishers 45 business days after the calendar month. Publishers are compensated only for qualified transactions; non-qualified transactions (including bot traffic, injection traffic, or automated clicks) are not payable.
- CPE (Cost Per Engagement) Campaigns: Taptica runs CPE (Cost Per Engagement) campaigns where advertisers pay for specific engagement actions such as new subscriptions, rather than purely for installs. This diversifies revenue beyond pure install-based models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | CPI/CPA Model for Advertisers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Taptica product offering
Product offeringCore offering
Taptica operates a global end-to-end mobile advertising platform that connects advertisers seeking performance-based user acquisition with publishers monetizing mobile traffic. The company delivers Hybrid Campaigns, Retargeting & Reengagement, and Mobile App Install campaigns priced on CPI/CPA/CPE models, leveraging proprietary optimization technology across thousands of supply sources. Advertisers and publishers access the platform through a self-service management portal at admin.taptica.com, complemented by dedicated account management for enterprise clients.
Product overview
Taptica is a global end-to-end mobile advertising platform operating as part of Tremor International Ltd. The platform consists of core solutions for both advertisers (user acquisition via Hybrid Campaigns, Retargeting & Reengagement, and Mobile App Install) and publishers (traffic monetization with high-quality, brand-safe inventory). The technology stack includes proprietary Dynamic Supply Segmentation, Auto-Optimization Engine, and Quality Assurance Algorithms, all powered by an in-house Data Management Platform for big data-driven targeting. Users access the platform via the Taptica Management Platform portal for campaign management and reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Taptica Mobile Advertising Platform Global end-to-end mobile advertising platform that connects advertisers seeking user acquisition with publishers monetizing mobile traffic, leveraging proprietary technology for audience targeting, campaign optimization, and performance analytics. The platform serves enterprise brands, agencies, mobile publishers, and app developers across retail, travel, entertainment, gaming, and food delivery verticals.
- Advertiser Solutions Performance-based mobile user acquisition solution offering Hybrid Campaigns, Retargeting & Reengagement, and Mobile App Install campaigns on CPI/CPA pricing models. Designed for brands and agencies seeking measurable return on ad spend and downstream event optimization (installs, conversions, subscriptions, bookings).
- Publisher Solutions Mobile publisher monetization platform providing high-quality direct and brand-safe traffic sources at global scale with competitive rates and custom promotional roadmaps. Pays publishers on Net Revenues revenue share for qualified transactions 45 business days after each calendar month.
- Taptica Management Platform Self-service portal at admin.taptica.com enabling advertisers and publishers to sign up, configure campaigns, manage creatives, monitor performance, and access reporting independently. Sign-up endpoints available for both advertisers (admin.taptica.com/portal/advertiser-signup) and publishers (admin.taptica.com/portal/publisher-signup).
Quantifiable outcome
- 250% increase in conversions for retail eCommerce client during Singles' Day
- +6 more outcomes
Companies that use Taptica
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Taptica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature6 records
Taptica partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights6 records
Taptica competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Taptica social profiles
Digital presenceTaptica compliance and trust
Trust signalCompliance2 records
Taptica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taptica leadership team
Management profileNumber of profiles
Profiles6 records
Taptica funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taptica M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taptica
What does Taptica do?
Taptica operates a global end-to-end mobile advertising platform that connects advertisers seeking performance-based user acquisition with publishers monetizing mobile traffic. The company delivers Hybrid Campaigns, Retargeting & Reengagement, and Mobile App Install campaigns priced on CPI/CPA/CPE models, leveraging proprietary optimization technology across thousands of supply sources. Advertisers and publishers access the platform through a self-service management portal at admin.taptica.com, complemented by dedicated account management for enterprise clients.
Is Taptica a public or private company?
Taptica is a public company. It is classified as public and is currently operating.
When was Taptica founded?
Taptica was founded in 2012. It employs 101 to 250 people.
Where is Taptica based?
Taptica is headquartered in San Francisco, United States, in the North America region.
How does Taptica make money?
Three revenue lines are on record. Advertising Revenue - Performance-Based is the primary driver. The others are publisher Monetization - Revenue Share and CPE (Cost Per Engagement) Campaigns.
Does Taptica have an API?
No public API is recorded for Taptica.
What industry is Taptica in?
Taptica's product category is Mobile Advertising Technology. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 541830 and its SIC code is 7310.