Yamaha Motor do Brasil
Yamaha Motor do Brasil is the Brazilian subsidiary of Yamaha Motor Co., Ltd. (Japan), manufacturing and retailing motorcycles, scooters, parts, and accessories across urban, street, trail, sport, and racing segments through an extensive nationwide dealership and e-commerce network serving Brazilian individual consumers and commercial riders.
- Company typePrivate
- Founded1970
- HeadquartersGiradota, Colombia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yamaha Motor do Brasil does
Yamaha Motor do Brasil, founded in 1970 and headquartered in Jandira, São Paulo, is the Brazilian operating subsidiary of Japanese motorcycle manufacturer Yamaha Motor Co., Ltd. (TSE: 7272). The company manufactures and retails two-wheelers across the scooter, street, trail/adventure, sport, MT-series (naked sport), and competition/racing segments, with a 2026/2027 lineup spanning entry-level scooters priced from R$13,990 to the TÉNÉRÉ 700 adventure motorcycle at R$67,590.
The company's technical differentiation centers on its CONNECTED telematics platform standardized across the 2026 lineup, a hybrid powertrain system launched in 2027 for entry-level urban scooters (ZR HYBRID CONNECTED, FLUO ABS HYBRID CONNECTED), and a captive aftermarket ecosystem built on the proprietary Yamalube lubricant line, Yamalube Care maintenance products, and the Y-TEQ homologated aftermarket parts range. It also operates the Yamaha Riding Academy (rider training), Yamaha Racing (motorsport competition), the Yamaha Store e-commerce site (yamahastore.com.br), and a dedicated financing arm (Yamaha Serviços Financeiros). The wider Brazilian Yamaha brand ecosystem extends into Náutica (marine) and Musical instruments through sibling entities under the global Yamaha parent.
Yamaha Motor do Brasil generates revenue through three primary streams: (1) hardware sales of motorcycles and scooters across all segments, (2) genuine parts and accessories sold through the dealer network and parts e-commerce channel, and (3) workshop service and maintenance through authorized concessionárias. Distribution runs through an extensive nationwide authorized dealer network complemented by owned e-commerce and a financial services partnership. The end customer base is broadly fragmented across four use-case segments — urban commuters/daily riders (primary), adventure/touring, sport/racing enthusiasts, and entry-level first-time buyers — and the business operates within a Brazilian motorcycle market that hit an all-time record of 2.35 million units in 2025 with double-digit YoY growth extending into early 2026.
Yamaha Motor do Brasil firmographics
Firmographics- Name
- Yamaha Motor do Brasil
- Legal name
- Yamaha Motor do Brasil
- Website
- https://yamaha-motor.com.br
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Yamaha Motor do Brasil is the Brazilian subsidiary of Yamaha Motor Co., Ltd. (Japan), manufacturing and retailing motorcycles, scooters, parts, and accessories across urban, street, trail, sport, and racing segments through an extensive nationwide dealership and e-commerce network serving Brazilian individual consumers and commercial riders.
- Ownership category
- akta.pro rank
Yamaha Motor do Brasil industry classification
Industry- Product category
- Motorcycles and Scooters
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
- akta.pro secondary industries
- Scooter & Moped Manufacturing (ICE) (IMACAEAC), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)
Keywords
Where Yamaha Motor do Brasil is headquartered
LocationHeadquarters
- HQ city
- Giradota
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Yamaha Motor do Brasil business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Motorcycle and Scooter Sales: Primary revenue stream from manufacturing and selling motorcycles and scooters across multiple segments including scooter, street, trail, sport, and MT-series
- Parts and Accessories: Sales of genuine Yamaha parts, components, and accessories through dealership network and e-commerce platform
- Service and Maintenance: Workshop services, regular maintenance, and repairs through authorized dealerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level scooters starting at R$ 13,990 |
| Unit Pricing | Pay-as-you-go | Street motorcycles from R$ 18,690 to R$ 25,290 |
| Unit Pricing | Pay-as-you-go | Trail motorcycles from R$ 22,790 to R$ 67,590 |
| Unit Pricing | Pay-as-you-go | Sport motorcycles from R$ 23,590 to R$ 54,790 |
| Unit Pricing | Pay-as-you-go | Premium scooters up to R$ 38,690 |
| Unit Pricing | Pay-as-you-go | Genuine parts from R$ 202 to R$ 2,822 |
| Unit Pricing | Pay-as-you-go | Y-TEQ aftermarket parts budget option from R$ 49.80 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Yamaha Motor do Brasil product offering
Product offeringCore offering
Yamaha Motor do Brasil manufactures, distributes, and retails motorcycles and scooters across scooter, street, trail, sport, MT-series, and racing segments in Brazil, with prices ranging from R$13,990 to R$67,590. The company supplements vehicle sales with genuine Yamaha parts, Yamalube proprietary lubricants, the Y-TEQ aftermarket parts line, and authorized workshop service, selling through a nationwide concessionária network and online channels.
Product overview
Yamaha Motor do Brasil operates as a motorcycle manufacturer and retailer offering a diverse portfolio of two-wheelers across multiple segments. The product lineup includes urban scooters (NEO'S CONNECTED, AEROX, NMAX, XMAX, and hybrid ZR and FLUO models), street motorcycles (FACTOR, FAZER FZ15, FAZER FZ25), trail/adventure bikes (CROSSER 150, LANDER, TÉNÉRÉ 700), sport motorcycles (R15, R3), and the MT Series ('Master of Torque' naked bikes MT-07, MT-03). Yamaha's racing division supports competition through the YZ series (YZ65, YZ85LW, YZ125, YZ250, YZ250F, YZ450F) and WR series (WR250F, WR450F). The company complements its vehicles with proprietary service offerings including Yamalube lubricants, Yamalube Care maintenance products, and a Y-TEQ economy aftermarket parts line. Many models feature 'CONNECTED' technology for digital integration. Yamaha also operates an extensive parts catalog and dealer network throughout Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Yamalube: Yamaha's own brand of lubricants and motorcycle care products
- Y-TEQ
- Yamaha Riding Academy
- Yamaha Racing
Companies that use Yamaha Motor do Brasil
Customer profileSegments4 records
Ideal customer profiles4 records
Yamaha Motor do Brasil technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Yamaha Motor do Brasil partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Yamaha NáuticaminorMarine products division within the Yamaha ecosystem offering boats and marine engines. Part of Yamaha Motor Company's broader portfolio in Brazil.
- Yamaha MusicalminorMusical instruments division within the Yamaha ecosystem. Part of Yamaha Corporation, separate from the motor division but under the same global Yamaha brand.
- Yamaha Riding AcademycoreYamaha's official rider training and safety program in Brazil, operating at yra.yamaha-motor.com.br. Provides professional riding instruction and safety courses.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Yamaha Motor do Brasil competitors and assessment
Company assessmentDirect peers
- Honda Moto Brasil: Brazilian arm of Honda Motor, the market-leading motorcycle manufacturer in Brazil. Competes head-to-head with Yamaha across scooters, street, trail, and sport segments with comparable scale, dealer network, and product breadth.
- Suzuki Motor Brasil: Japanese motorcycle and powersports manufacturer with Brazilian operations. Comparable in product range (scooters, street, sport) and target segments, competing for the same urban commuter and enthusiast buyers as Yamaha.
- Kawasaki Motores do Brasil: Japanese motorcycle brand operating in Brazil with a comparable mix of street, sport, and trail models. Overlaps with Yamaha in the performance and naked sport segments (e.g., MT-series vs. Ninja/Z).
- Motomel: Argentine motorcycle manufacturer producing in Brazil, identified as one of the top three OEMs in the Brazilian market alongside Honda and Yamaha. Competes primarily in entry-level and utilitarian segments.
- BMW Motorrad Brasil: Premium motorcycle brand with Brazilian operations. Overlaps with Yamaha at the upper end of the line (e.g., Ténéré 700 vs. R 1250 GS) in the adventure and premium naked sport categories.
- Ducati Brasil: Premium Italian sport motorcycle brand sold through Brazilian dealers. Competes with Yamaha's R-series and MT-series in the high-end performance and enthusiast segments.
- Triumph Motorcycles Brasil: British premium motorcycle brand with Brazilian retail operations. Overlaps with Yamaha in the modern classic, roadster, and adventure segments at premium price points.
Emerging players
- Royal Enfield Brasil: Indian-owned heritage motorcycle brand growing rapidly in Brazil. Competes with Yamaha in the entry-to-mid displacement street and trail segments with a strong brand positioning.
- TVS Motor Company: Indian motorcycle manufacturer expanding in Latin America. Targets similar entry-level and commuter segments as Yamaha's Factor and entry scooters in Brazil.
- Shineray: Chinese motorcycle manufacturer with growing Brazilian presence, particularly in the utility, entry-level, and work-oriented motorcycle segments. Competes with Yamaha on price-sensitive urban and rural buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Yamaha Motor do Brasil social profiles
Digital presenceYamaha Motor do Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yamaha Motor do Brasil leadership team
Management profileNumber of profiles
Yamaha Motor do Brasil funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yamaha Motor do Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yamaha Motor do Brasil
What does Yamaha Motor do Brasil do?
Yamaha Motor do Brasil manufactures, distributes, and retails motorcycles and scooters across scooter, street, trail, sport, MT-series, and racing segments in Brazil, with prices ranging from R$13,990 to R$67,590. The company supplements vehicle sales with genuine Yamaha parts, Yamalube proprietary lubricants, the Y-TEQ aftermarket parts line, and authorized workshop service, selling through a nationwide concessionária network and online channels.
Is Yamaha Motor do Brasil a public or private company?
Yamaha Motor do Brasil is a private company. It is classified as corporate owned and is currently operating.
When was Yamaha Motor do Brasil founded?
Yamaha Motor do Brasil was founded in 1970. It employs 1,001 to 5,000 people.
Where is Yamaha Motor do Brasil based?
Yamaha Motor do Brasil is headquartered in Giradota, Colombia, in the Latin America region.
How does Yamaha Motor do Brasil make money?
Three revenue lines are on record. Motorcycle and Scooter Sales are the primary driver. The others are parts and Accessories and service and Maintenance.
Who are Yamaha Motor do Brasil's main competitors?
Direct peers on record are Honda Moto Brasil, Suzuki Motor Brasil, Kawasaki Motores do Brasil, Motomel, BMW Motorrad Brasil, Ducati Brasil and Triumph Motorcycles Brasil. Emerging players are Royal Enfield Brasil, TVS Motor Company and Shineray.
Does Yamaha Motor do Brasil have an API?
No public API is recorded for Yamaha Motor do Brasil.
What industry is Yamaha Motor do Brasil in?
Yamaha Motor do Brasil's product category is Motorcycles and Scooters. Its primary akta.pro industry code is IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing, with a secondary code of IMACAEAC, Scooter & Moped Manufacturing (ICE). Its NAICS code is 441227 and its SIC code is 3751.