30SecondsToFly - Claire
30SecondsToFly (branded "Claire") is an AI-powered business travel platform that automates booking, servicing, and expensing for corporate travelers and travel counselors, now operating as a subsidiary of American Express Global Business Travel serving enterprise clients across multiple verticals.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 30SecondsToFly - Claire does
30SecondsToFly, branded as "Claire," is an AI-powered business travel technology company founded in Bangkok, Thailand in 2016. It built a conversational, AI-driven travel management platform designed to streamline booking, servicing, and expensing for corporate travelers and travel counselors. The company's proprietary technology combines generative AI for natural-language booking interactions with recommendation engines for personalized itinerary suggestions, and is now deployed as the AI layer within Amex GBT's flagship "Complete" platform.
Since its 2023 acquisition, 30SecondsToFly operates as a wholly-owned subsidiary of American Express Global Business Travel (Amex GBT), the world's largest business travel agency. Within the Amex GBT portfolio, the Claire technology powers AI capabilities across an integrated suite of products (Complete, Egencia, Select, Neo, Ovation, Meetings & Events) and value-added modules (Duty of Care, Traveller Care, Data Analytics, Travel Expense Management, Hotel/Rail Marketplaces, NDC). Distribution leverages Amex GBT's global enterprise sales infrastructure across nine or more industry verticals including Legal, Technology, Consulting, Finance, Health Sciences, and Manufacturing.
The business model is enterprise subscription-based with quote-based pricing (no public pricing tiers). GTM is enterprise field sales with demo-request CTAs and direct contact forms. Revenue is not separately disclosed as the unit is integrated into Amex GBT's reporting structure, but it captures value through enterprise travel management services, including booking facilitation, servicing, and expense management for corporate clients. Headcount stands at 25+ employees based primarily in Bangkok, with operations spanning APAC and leveraging Amex GBT's global footprint.
30SecondsToFly - Claire firmographics
Firmographics- Name
- 30SecondsToFly - Claire
- Legal name
- 30 SecondsToFly (Thailand) Co., Ltd.
- Website
- https://30secondstofly.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 30SecondsToFly (branded "Claire") is an AI-powered business travel platform that automates booking, servicing, and expensing for corporate travelers and travel counselors, now operating as a subsidiary of American Express Global Business Travel serving enterprise clients across multiple verticals.
- Ownership category
- akta.pro rank
30SecondsToFly - Claire industry classification
Industry- Product category
- Corporate Travel Management Software
- NAICS
- Travel Agencies (561510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)
- akta.pro secondary industries
- Enterprise OBTs (Complex Policy, Multi-Entity, Global) (THACABAC), Itinerary Management & Trip Collaboration Apps (THALAMAE), Expense, Invoice Capture & Spend Management (T&E Integration) (THALAGAG), Duty of Care, Traveler Tracking & Risk/Alerting (THALAMAD), Expense, Invoice & Reconciliation Services (Travel & Expense Ops) (THAKAMAD)
Keywords
Where 30SecondsToFly - Claire is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
30SecondsToFly - Claire business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Business travel management services: As part of American Express Global Business Travel (the world's largest Business Travel Agency), 30SecondsToFly generates revenue through travel management services including booking facilitation, travel servicing, and expense management solutions for corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise business travel solutions - pricing upon request |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
30SecondsToFly - Claire product offering
Product offeringCore offering
30SecondsToFly develops an AI-powered business travel platform that automates and personalizes corporate travel booking, servicing, and expense management. Operating as part of American Express Global Business Travel, it delivers the "Complete" platform and complementary modules (Egencia, Select, Neo, Ovation, Meetings & Events, Traveler Care, Duty of Care, Data Analytics, Marketplaces, NDC, Business Travel Consulting) to enterprise clients globally with a focus on APAC.
Product overview
30SecondsToFly is an AI-powered business travel technology company, now part of American Express Global Business Travel (Amex GBT). The company offers a platform-plus-modules architecture consisting of core booking and expense products (Complete, Egencia, Select, Neo) supplemented by add-on services including high-touch travel management (Ovation), meetings and events, industry-specific solutions, and value-added modules (Traveller Care, Duty of Care, Data Analytics Reporting, Travel Expense Management, Marketplace options). The company uses artificial intelligence to revolutionize the business traveler experience through personalized recommendations and a conversational user interface.
Differentiator
Problem solved
Functional benefit
Products and services
- Complete
Companies that use 30SecondsToFly - Claire
Customer profileSegments10 records
Ideal customer profiles1 record
30SecondsToFly - Claire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
30SecondsToFly - Claire partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Express Global Business Travel (Amex GBT)core30SecondsToFly was acquired by American Express Global Business Travel and operates as a subsidiary within the Amex GBT family. As part of Amex GBT - the world's largest Business Travel Agency - 30SecondsToFly develops AI-powered tools that enhance user experience for travellers and travel councellors. The company shares Amex GBT's values of People, Passion, and Progress.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
30SecondsToFly - Claire competitors and assessment
Company assessmentDirect peers
- SAP Concur: Market-leading online booking and expense management platform for corporate travel. Directly comparable as an enterprise OBT and T&E integration that 30SecondsToFly's Complete product is positioned against.
- BCD Travel: Global corporate travel management company offering booking, expense, and traveler care services to enterprises. Competes head-to-head with Amex GBT/30SecondsToFly for large corporate accounts across multiple verticals.
- CWT (Carlson Wagonlit Travel): Major global TMC providing business travel, meetings & events, and expense solutions to enterprise clients. Directly competes in the same corporate travel management space as Amex GBT.
- FCM Travel: Corporate travel division of Flightwise offering enterprise travel management, sourcing, and consulting. Comparable as a multi-vertical TMC competing for global corporate programs.
- Corporate Traveler: Specialist corporate travel brand within the Flight Centre Travel Group serving SMB and mid-market enterprise clients. Comparable as a corporate-focused TMC serving similar buyer segments.
Emerging players
- Navan (formerly TripActions): AI-native corporate travel and expense platform built as a modern alternative to legacy TMCs. Comparable as a technology-forward challenger embedding AI into booking, servicing, and T&E workflows.
- TravelPerk: Fast-growing corporate travel platform with strong European presence offering booking, expense, and sustainability features. Comparable as a modern, tech-led competitor targeting the same mid-market and enterprise buyers.
- Serko: Corporate travel and expense technology provider (Zeno by Serko) with strong APAC presence. Comparable as a regional OBT competitor, particularly relevant given 30SecondsToFly's APAC base.
Regional players
- Trip.Biz (Ctrip): Corporate travel platform from Ctrip serving primarily APAC-based enterprises with cross-border travel needs. Comparable as a regionally-focused corporate TMC operating in 30SecondsToFly's home geography.
Broad incumbents
- Booking.com for Business: OTA-operated corporate travel offering leveraging Booking Holdings' accommodation inventory and tech stack. Comparable as a broad incumbent using consumer travel technology reach to serve corporate buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
30SecondsToFly - Claire social profiles
Digital presence30SecondsToFly - Claire financial estimates
Financial estimateRevenue estimate
Valuation estimate
30SecondsToFly - Claire leadership team
Management profileNumber of profiles
Profiles3 records
30SecondsToFly - Claire funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
30SecondsToFly - Claire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 30SecondsToFly - Claire
What does 30SecondsToFly - Claire do?
30SecondsToFly develops an AI-powered business travel platform that automates and personalizes corporate travel booking, servicing, and expense management. Operating as part of American Express Global Business Travel, it delivers the "Complete" platform and complementary modules (Egencia, Select, Neo, Ovation, Meetings & Events, Traveler Care, Duty of Care, Data Analytics, Marketplaces, NDC, Business Travel Consulting) to enterprise clients globally with a focus on APAC.
Is 30SecondsToFly - Claire a public or private company?
30SecondsToFly - Claire is a private company. It is classified as corporate owned and is currently operating.
When was 30SecondsToFly - Claire founded?
30SecondsToFly - Claire was founded in 2016. It employs 11 to 50 people.
Where is 30SecondsToFly - Claire based?
30SecondsToFly - Claire is headquartered in New York, United States, in the North America region.
How does 30SecondsToFly - Claire make money?
One revenue line is on record: business travel management services.
Who are 30SecondsToFly - Claire's main competitors?
Direct peers on record are SAP Concur, BCD Travel, CWT (Carlson Wagonlit Travel), FCM Travel and Corporate Traveler. Emerging players are Navan (formerly TripActions), TravelPerk and Serko. Trip.Biz (Ctrip) is listed as a regional player. Booking.com for Business is listed as a broad incumbent.
Does 30SecondsToFly - Claire have an API?
No public API is recorded for 30SecondsToFly - Claire.
What industry is 30SecondsToFly - Claire in?
30SecondsToFly - Claire's product category is Corporate Travel Management Software. Its primary akta.pro industry code is THAKACAB, Online/Hybrid Corporate Travel Agencies (Self-Booking + Support), with a secondary code of THACABAC, Enterprise OBTs (Complex Policy, Multi-Entity, Global). Its NAICS code is 561510 and its SIC code is 4700.