30SecondsToFly - Claire

What 30SecondsToFly - Claire does

30SecondsToFly, branded as "Claire," is an AI-powered business travel technology company founded in Bangkok, Thailand in 2016. It built a conversational, AI-driven travel management platform designed to streamline booking, servicing, and expensing for corporate travelers and travel counselors. The company's proprietary technology combines generative AI for natural-language booking interactions with recommendation engines for personalized itinerary suggestions, and is now deployed as the AI layer within Amex GBT's flagship "Complete" platform.

Since its 2023 acquisition, 30SecondsToFly operates as a wholly-owned subsidiary of American Express Global Business Travel (Amex GBT), the world's largest business travel agency. Within the Amex GBT portfolio, the Claire technology powers AI capabilities across an integrated suite of products (Complete, Egencia, Select, Neo, Ovation, Meetings & Events) and value-added modules (Duty of Care, Traveller Care, Data Analytics, Travel Expense Management, Hotel/Rail Marketplaces, NDC). Distribution leverages Amex GBT's global enterprise sales infrastructure across nine or more industry verticals including Legal, Technology, Consulting, Finance, Health Sciences, and Manufacturing.

The business model is enterprise subscription-based with quote-based pricing (no public pricing tiers). GTM is enterprise field sales with demo-request CTAs and direct contact forms. Revenue is not separately disclosed as the unit is integrated into Amex GBT's reporting structure, but it captures value through enterprise travel management services, including booking facilitation, servicing, and expense management for corporate clients. Headcount stands at 25+ employees based primarily in Bangkok, with operations spanning APAC and leveraging Amex GBT's global footprint.

Name

30SecondsToFly - Claire

Legal name

30 SecondsToFly (Thailand) Co., Ltd.

Website

https://30secondstofly.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

30SecondsToFly (branded "Claire") is an AI-powered business travel platform that automates booking, servicing, and expensing for corporate travelers and travel counselors, now operating as a subsidiary of American Express Global Business Travel serving enterprise clients across multiple verticals.

Ownership category

akta.pro rank

Product category

Corporate Travel Management Software

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYTHAKACAB

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Corporate Travel Agencies & TMCs

SECONDARYTHACABAC

Enterprise OBTs (Complex Policy, Multi-Entity, Global)

Travel & Hospitality/Business Travel & Corporate Travel Management/Online Booking Tools (OBTs) for Corporate Travel

SECONDARYTHALAMAE

Itinerary Management & Trip Collaboration Apps

Travel & Hospitality/Travel Technology & Distribution Services/Travel Management Software

SECONDARYTHALAGAG

Expense, Invoice Capture & Spend Management (T&E Integration)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Agency & TMC Technology (Mid/Back Office, CRM, Duty of Care)

SECONDARYTHALAMAD

Duty of Care, Traveler Tracking & Risk/Alerting

Travel & Hospitality/Travel Technology & Distribution Services/Travel Management Software

SECONDARYTHAKAMAD

Expense, Invoice & Reconciliation Services (Travel & Expense Ops)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Corporate Travel Management Services

Keywords

• AI business travel
• Corporate travel management
• Travel expense automation
• AI booking platform
• Travel management software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Business travel management services: As part of American Express Global Business Travel (the world's largest Business Travel Agency), 30SecondsToFly generates revenue through travel management services including booking facilitation, travel servicing, and expense management solutions for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

30SecondsToFly develops an AI-powered business travel platform that automates and personalizes corporate travel booking, servicing, and expense management. Operating as part of American Express Global Business Travel, it delivers the "Complete" platform and complementary modules (Egencia, Select, Neo, Ovation, Meetings & Events, Traveler Care, Duty of Care, Data Analytics, Marketplaces, NDC, Business Travel Consulting) to enterprise clients globally with a focus on APAC.

Product overview

30SecondsToFly is an AI-powered business travel technology company, now part of American Express Global Business Travel (Amex GBT). The company offers a platform-plus-modules architecture consisting of core booking and expense products (Complete, Egencia, Select, Neo) supplemented by add-on services including high-touch travel management (Ovation), meetings and events, industry-specific solutions, and value-added modules (Traveller Care, Duty of Care, Data Analytics Reporting, Travel Expense Management, Marketplace options). The company uses artificial intelligence to revolutionize the business traveler experience through personalized recommendations and a conversational user interface.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• American Express Global Business Travel (Amex GBT)coreStrategic or Co-development Partner · 1 January 201630SecondsToFly was acquired by American Express Global Business Travel and operates as a subsidiary within the Amex GBT family. As part of Amex GBT - the world's largest Business Travel Agency - 30SecondsToFly develops AI-powered tools that enhance user experience for travellers and travel councellors. The company shares Amex GBT's values of People, Passion, and Progress.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SAP Concur: Market-leading online booking and expense management platform for corporate travel. Directly comparable as an enterprise OBT and T&E integration that 30SecondsToFly's Complete product is positioned against.
• BCD Travel: Global corporate travel management company offering booking, expense, and traveler care services to enterprises. Competes head-to-head with Amex GBT/30SecondsToFly for large corporate accounts across multiple verticals.
• CWT (Carlson Wagonlit Travel): Major global TMC providing business travel, meetings & events, and expense solutions to enterprise clients. Directly competes in the same corporate travel management space as Amex GBT.
• FCM Travel: Corporate travel division of Flightwise offering enterprise travel management, sourcing, and consulting. Comparable as a multi-vertical TMC competing for global corporate programs.
• Corporate Traveler: Specialist corporate travel brand within the Flight Centre Travel Group serving SMB and mid-market enterprise clients. Comparable as a corporate-focused TMC serving similar buyer segments.

Emerging players

• Navan (formerly TripActions): AI-native corporate travel and expense platform built as a modern alternative to legacy TMCs. Comparable as a technology-forward challenger embedding AI into booking, servicing, and T&E workflows.
• TravelPerk: Fast-growing corporate travel platform with strong European presence offering booking, expense, and sustainability features. Comparable as a modern, tech-led competitor targeting the same mid-market and enterprise buyers.
• Serko: Corporate travel and expense technology provider (Zeno by Serko) with strong APAC presence. Comparable as a regional OBT competitor, particularly relevant given 30SecondsToFly's APAC base.

Regional players

• Trip.Biz (Ctrip): Corporate travel platform from Ctrip serving primarily APAC-based enterprises with cross-border travel needs. Comparable as a regionally-focused corporate TMC operating in 30SecondsToFly's home geography.

Broad incumbents

• Booking.com for Business: OTA-operated corporate travel offering leveraging Booking Holdings' accommodation inventory and tech stack. Comparable as a broad incumbent using consumer travel technology reach to serve corporate buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/9998975
• Instagraminstagram.com/amexgbt
• Xx.com/30SecondsToFly_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 30SecondsToFly - Claire