Puttery
Puttery operates upscale indoor mini golf entertainment venues across 10 U.S. cities, combining themed 9-hole courses with chef-driven scratch kitchens and craft cocktail programs to serve adult social outings, families, and corporate and private event clients.
- Company typePrivate
- Founded2021
- HeadquartersDallas, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Puttery does
Puttery operates upscale indoor mini golf entertainment venues across 10 U.S. metropolitan markets and additionally within three embedded Drive Shack locations (West Palm Beach, Richmond, Raleigh). Each venue features multiple themed 9-hole courses — Library, Lodge, Art Museum, Conservatory, Illusion, Rooftop, Museum, Garage — accompanied by chef-driven scratch kitchens, course-themed craft cocktail programs, brunch service on weekends, and digital scorecards. The concept was established in 2021 by Drive Shack Inc. (NYSE: DS) under Puttery Holdings LLC, with its corporate headquarters at 700 Canal St, Stamford, CT, while operational leadership under President and COO Kyle Rickman treats food and beverage as a central pillar of the experience.
Revenue is generated through four streams: gameplay and entry fees (single 9-hole at $21, unlimited gameplay at $25 adults and $15 kids, with higher New York City pricing), food and beverage sales including the Eat & Play combo bundle ($29.99/$35.99 NYC), private event bookings (kids and teen parties from $19/guest, à la carte group events from $35/guest, and curated packages from $39-$47/guest for groups up to 650), and specialty curated event packages. Distribution is direct-to-consumer via company-owned venues, with online reservations processed through the Explore Tock platform up to 21 days in advance. Marketing leverages organic social media (Facebook, Instagram, TikTok, LinkedIn), email newsletters, SEO-optimized local landing pages, and a dedicated corporate/private-events sales team.
Puttery addresses two primary customer segments: adults aged 21+ seeking upscale, themed nightlife and social entertainment alternatives to traditional bars, and corporate/social event planners booking private experiences (team-building, birthdays, bachelorette parties, holiday celebrations). A flagship strategic partnership — professional golfer Rory McIlroy leading a $10M investment with Symphony Ventures in July 2021 for at least 10% ownership of each venue opened through 2023 — provides brand association and growth capital but does not change direct operational control, which remains with Drive Shack Inc.
Puttery firmographics
Firmographics- Name
- Puttery
- Legal name
- Puttery Holdings LLC
- Website
- https://puttery.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Puttery operates upscale indoor mini golf entertainment venues across 10 U.S. cities, combining themed 9-hole courses with chef-driven scratch kitchens and craft cocktail programs to serve adult social outings, families, and corporate and private event clients.
- Ownership category
- akta.pro rank
Puttery industry classification
Industry- Product category
- Indoor Entertainment Venues
- NAICS
- Amusement Parks and Arcades (7131), Drinking Places (Alcoholic Beverages) (7224), Golf Courses and Country Clubs (713910)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)
- akta.pro secondary industries
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where Puttery is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Puttery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Gameplay/Entry Fees: Revenue from unlimited mini golf gameplay passes ($25 adults, $15 kids) and 9-hole gameplay ($21). Customers can upgrade to unlimited for additional fees.
- Food and Beverage Sales: Full food and beverage service including craft cocktails, artisan pizzas, shareable plates, entrées, and desserts. Signature cocktails themed to each course. Weekend brunch service with bottomless mimosas.
- Private Event Bookings: Group events including corporate outings, birthday parties, bachelorette parties, and holiday celebrations. Packages range from $19-$47 per person for curated experiences with varying levels of customization.
- Specialty Event Packages: Curated packages for groups of 5-650 guests including à la carte options ($35/person), curated packages ($39-$47/person), and custom event planning for larger groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unlimited Gameplay - Adults |
| Unit Pricing | Pay-as-you-go | Unlimited Gameplay - Kids |
| Unit Pricing | Pay-as-you-go | 9-Hole Gameplay |
| Unit Pricing | Pay-as-you-go | Eat & Play Combo |
| Unit Pricing | Pay-as-you-go | Curated Event Packages |
| Unit Pricing | Pay-as-you-go | À La Carte Event Packages |
| Unit Pricing | Pay-as-you-go | Kids & Teen Party Packages |
| Unit Pricing | Pay-as-you-go | Kids Eat & Play Combo (NYC) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Puttery product offering
Product offeringCore offering
Puttery operates upscale indoor mini golf entertainment venues combining immersive themed 9-hole courses with a chef-driven scratch kitchen, craft cocktail bar program, and private group event spaces. Each location offers 2-4 uniquely themed courses (Library, Lodge, Art Museum, Conservatory, Illusion, Rooftop, Museum, Garage) paired with course-themed cocktails, digital scorecards, and full food and beverage service for walk-ins, date nights, corporate events, and private celebrations.
Product overview
Puttery is an upscale indoor mini golf entertainment venue offering a unified experience combining immersive 9-hole themed courses (Library, Lodge, Art Museum, Conservatory, Illusion, Rooftop, Museum, Garage), a chef-driven scratch kitchen, craft cocktail bar program, and private event spaces. The core product is the indoor mini golf experience enhanced by food and beverage service, with group events serving as a significant revenue channel. The company operates 10 U.S. locations across major metropolitan areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor Mini Golf Immersive 9-hole indoor mini golf courses built around distinct themed worlds (Library, Lodge, Art Museum, Conservatory, Illusion, Rooftop, Museum, Garage), each with its own design, vibe, and themed cocktail menu. Played across all 10 U.S. venues with digital scorecards tracking every shot. Open to walk-ins and reserved tee times for adults, families, and groups.
- Scratch Kitchen & Food Program Chef-driven scratch kitchen offering shareable plates, artisan pizzas, signature entrées, and weekend brunch. Menu items vary locally and pair with the golf experience. Available at all Puttery locations.
- Craft Cocktails & Bar Program Full-service bar with handcrafted cocktails, local drafts, wines, and zero-proof drinks. Cocktails are themed to each golf course (Library, Lodge, etc.) to complement the immersive environment. Available at all Puttery venues.
- Group Events & Private Parties Private event spaces and customizable packages for corporate events, birthday parties, bachelorette parties, holiday celebrations, team building, and milestone occasions. Packages range from $19-$47 per person and include mini golf gameplay, scratch kitchen food, and craft cocktails for groups of 5 to 650+ guests. Coordinated by a dedicated event planning team per location.
- Weekend Brunch Service Saturday and Sunday brunch service featuring items such as Shrimp & Grits, Avocado Toast, French Toast, Lemon Ricotta Pancakes, and bottomless mimosas. Available at most Puttery locations.
Companies that use Puttery
Customer profileSegments4 records
Ideal customer profiles3 records
Puttery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Puttery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Drive Shack Inc.coreDrive Shack Inc. is the parent company that developed the Puttery concept. Puttery operates as a subsidiary or related entity within the Drive Shack entertainment portfolio, with investor relations managed through ir.driveshack.com.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Puttery competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Puttery social profiles
Digital presencePuttery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puttery leadership team
Management profileNumber of profiles
Profiles1 record
Puttery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puttery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puttery
What does Puttery do?
Puttery operates upscale indoor mini golf entertainment venues combining immersive themed 9-hole courses with a chef-driven scratch kitchen, craft cocktail bar program, and private group event spaces. Each location offers 2-4 uniquely themed courses (Library, Lodge, Art Museum, Conservatory, Illusion, Rooftop, Museum, Garage) paired with course-themed cocktails, digital scorecards, and full food and beverage service for walk-ins, date nights, corporate events, and private celebrations.
Is Puttery a public or private company?
Puttery is a private company. It is classified as corporate owned and is currently operating.
When was Puttery founded?
Puttery was founded in 2021. It employs 101 to 250 people.
Where is Puttery based?
Puttery is headquartered in Dallas, United States, in the North America region.
How does Puttery make money?
Four revenue lines are on record. Gameplay/Entry Fees are the primary driver. The others are food and Beverage Sales, private Event Bookings and specialty Event Packages.
Does Puttery have an API?
No public API is recorded for Puttery.
What industry is Puttery in?
Puttery's product category is Indoor Entertainment Venues. Its primary akta.pro industry code is THAJAEAK, Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes), with a secondary code of MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play). Its NAICS code is 7131 and its SIC code is 7900.