Drover
Drover is a London-based consumer car subscription company founded in 2015, offering monthly vehicle access as an alternative to ownership or leasing. The company raised ~$39.4M from mobility VCs and energy majors (Shell, BP, BMW Innovation Lab) through 2020, with no documented activity since.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
Drover firmographics
Firmographics- Name
- Drover
- Website
- https://joindrover.com
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 51–100 employees
- Short description
- Drover is a London-based consumer car subscription company founded in 2015, offering monthly vehicle access as an alternative to ownership or leasing. The company raised ~$39.4M from mobility VCs and energy majors (Shell, BP, BMW Innovation Lab) through 2020, with no documented activity since.
- Ownership category
- akta.pro rank
Drover industry classification
Industry- Product category
- Vehicle Subscription Services
- NAICS
- Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE)
- akta.pro secondary industries
- Flexible-Term / Month-to-Month Car Subscriptions (THADACAC), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)
Keywords
Where Drover is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Drover business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Drover product offering
Product offeringCore offering
Drover provides a car subscription service that allows individual consumers to access vehicles on a flexible monthly basis without long-term commitment or ownership. The subscription bundles the vehicle, insurance, maintenance, and roadside assistance into a single recurring payment, simplifying the car access experience for end users.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Subscription Service A flexible monthly car subscription service for individual consumers that bundles the vehicle, insurance, maintenance, and roadside assistance into a single recurring payment, eliminating the long-term commitment of ownership or traditional leasing.
Companies that use Drover
Customer profileIdeal customer profiles1 record
Drover technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Drover competitors and assessment
Company assessmentDirect peers
- Onto: UK-based all-inclusive electric vehicle subscription service operating a flexible monthly model. Closest direct competitor to Drover in the UK car subscription market, targeting consumers seeking no-commitment access to new cars.
- Wagonex: UK-based vehicle subscription platform offering flexible monthly subscriptions across multiple brands. Comparable to Drover in business model, geography, and customer segment, with a marketplace-style approach to fleet supply.
- Cuvva: UK-based car subscription and short-term insurance provider offering flexible, app-driven vehicle access. Comparable to Drover in targeting urban UK consumers seeking alternatives to ownership with digital-first distribution.
- Cocoon (by Lloyds Banking Group): UK-based car subscription service offering monthly all-inclusive vehicle access. Closely comparable to Drover in model, geography, and target demographic.
- FINN Auto: Germany-based car subscription platform offering all-inclusive monthly subscriptions. Operates a similar asset-light subscription model in a different European geography, illustrating the broader category in which Drover competes.
Broad incumbents
- Care by Volvo: OEM-backed vehicle subscription programme from Volvo Cars offering fixed-monthly all-inclusive subscriptions. Represents the OEM-incumbent threat to Drover, with balance-sheet advantages and direct vehicle supply.
- Porsche Passport: Porsche's US-based luxury vehicle subscription programme offering access to multiple Porsche models for a monthly fee. Comparable subscription model aimed at affluent consumers, illustrating OEM competitive entry into the category Drover pioneered.
- Mercedes-Benz Collection: OEM subscription service from Mercedes-Benz offering flexible vehicle access across the brand's lineup. Comparable in subscription mechanics and demonstrates incumbent automotive OEM entry into Drover's category.
- Sixt: Major European mobility and rental provider that has expanded into subscription services (Sixt Subscribe). Comparable as a broader incumbent offering car subscription alongside traditional rental and leasing.
Regional players
- Carvolution: Swiss-based car subscription platform offering flexible monthly all-inclusive vehicle access. Comparable in business model but operates primarily in Switzerland/DACH rather than the UK.
Market position
Customer concentration
Drover social profiles
Digital presenceDrover financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drover leadership team
Management profileNumber of profiles
Profiles3 records
Drover funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drover M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drover
What does Drover do?
Drover provides a car subscription service that allows individual consumers to access vehicles on a flexible monthly basis without long-term commitment or ownership. The subscription bundles the vehicle, insurance, maintenance, and roadside assistance into a single recurring payment, simplifying the car access experience for end users.
When was Drover founded?
Drover was founded in 2015. It employs 51 to 100 people.
Where is Drover based?
Drover is headquartered in London, United Kingdom, in the Europe region.
Who are Drover's main competitors?
Direct peers on record are Onto, Wagonex, Cuvva, Cocoon (by Lloyds Banking Group) and FINN Auto. Broad incumbents are Care by Volvo, Porsche Passport, Mercedes-Benz Collection and Sixt. Carvolution is listed as a regional player.
Does Drover have an API?
No public API is recorded for Drover.
What industry is Drover in?
Drover's product category is Vehicle Subscription Services. Its primary akta.pro industry code is TLABAAAE, Vehicle Subscription Services (All-Inclusive, Flexible Term), with a secondary code of THADACAC, Flexible-Term / Month-to-Month Car Subscriptions. Its NAICS code is 53211 and its SIC code is 7510.