Selvatico
- Company typePrivate
- Founded2021
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Selvatico firmographics
Firmographics- Name
- Selvatico
- Legal name
- 주식회사 본작
- Website
- https://selvatico.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Selvatico industry classification
Industry- Product category
- Premium Niche Fragrances
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Niche & Artisan Fragrance (CRABADAH)
- akta.pro secondary industries
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Natural & Clean Fragrance (CRABADAG)
Keywords
Where Selvatico is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
Selvatico business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: Selvatico sells its products primarily through its proprietary e-commerce platform selvatico.co, offering perfumes, body care, and gift sets directly to consumers. Revenue is generated through one-time product purchases with optional subscription-style loyalty points accumulation.
- Offline Retail (Department Store / Stockists): The brand maintains offline presence through department store VIP memberships and authorized stockists, providing additional revenue streams through physical retail channels. Department store memberships are offered alongside online memberships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Perfume - Eau de Parfum 30ml and 100ml |
| Unit Pricing | Pay-as-you-go | Body Care - Hand Solution, Body Wash, Body Cream, Body Mist, Liquid Soap |
| Unit Pricing | Pay-as-you-go | Gift Sets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Selvatico product offering
Product offeringCore offering
Selvatico manufactures and sells premium niche perfumes and body care products inspired by literary and Impressionist art themes, including eau de parfum, hand solutions, perfumed hand and body washes, body creams, body mists, and liquid soaps. The brand blends natural essential oils and collaborates with French heritage partners (175-year fragrance house Robertet and EPV-certified soap artisan Provendi) to produce multi-layered fragrances made in France and Korea, sold primarily through its own e-commerce site and select department store channels.
Product overview
Selvatico is a French heritage-based premium fragrance brand operated by Korean company Bonjak Co., Ltd. (주식회사 본작). The product portfolio centers on a multi-layered eau de parfum line inspired by literary works (particularly Marcel Proust's 'In Search of Lost Time') and Impressionist art, complemented by body care products including hand solutions, hand & body washes, body creams, body mists, and liquid soaps. All hand & body washes and liquid soaps are manufactured in France by heritage soap artisan Provendi, while select fragrances are produced in France by P.C.W and body mists are made in Korea. The brand emphasizes nature-inspired scents and artisanal craftsmanship, positioning itself as a premium niche perfume and lifestyle beauty brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Eau de Parfum (오 드 퍼퓸) Premium eau de parfum line featuring multi-layered fragrance compositions inspired by literary works (Proust) and Impressionist art, available in 30ml and 100ml sizes for individual consumers seeking sophisticated natural fragrances.
- Hand Solution (핸드솔루션) Essence-form hand care product that absorbs quickly without stickiness, providing long-lasting fragrance. Features Salon de Paris and Thé à la Française variants for premium individual consumers.
- Perfumed Hand & Body Wash (퍼퓸드 핸드 앤 바디 워시) Liquid soap with natural oil moisturizing properties and rich fragrance, produced by French Marseille soap artisans at Provendi. Available in 500ml size for personal care use.
- Perfumed Hand & Body Cream (퍼퓸드 핸드 앤 바디 크림) Perfume-infused body cream providing moisturizing care with lasting fragrance for premium individual consumers.
- Moisture Perfume Body Mist (모이스처 퍼퓸 바디 미스트) Moisturizing body mist containing hyaluronic acid that leaves subtle fragrance and lingering moisture. Available in 120ml size.
- Liquid Soap (리퀴드 솝) French Marseille-style liquid soap produced using traditional large-cauldron method at max 95°C by EPV-certified soap artisan Provendi, combining natural olive and coconut oils with curated fragrances.
- Gift Sets (기프트 세트) Curated gift sets combining multiple products (body wash, body mist, hand solution, body cream) with premium packaging including shower puff, shopping bag, and gift box. Pricing ranges from 32,000 KRW to 78,000 KRW.
- Scent Strips (시향지) Fragrance sample strips allowing customers to experience all 7 Selvatico perfume scents at home before purchasing full-size products. Available for 0 KRW with separate shipping fee of 3,000 KRW.
Quantifiable outcome
- 7 distinct Eau de Parfum fragrance profiles across different scent families (floral chypre, woody, citrus-tea, fresh green)
- +1 more outcomes
Companies that use Selvatico
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Selvatico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Selvatico partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- RobertetcoreRobertet is a 175-year-old French fragrance house based in Grasse, the world capital of perfume. Selvatico collaborates with Robertet to create its multi-layered fragrances, including working with perfumer Amandine Galliano who is employed at Robertet. The partnership provides access to proprietary fragrance formulation expertise and French perfumery heritage.
- Provendi (France)coreProvendi is a French artisan soap maker holding the EPV (Entreprise du Patrimoine Vivant / Living Heritage) certification. The company produces Selvatico's hand and body wash products using traditional Marseille soap kettle methods. Soap maker Zouhir Mallek serves as production manager and soap artisan. The partnership ensures artisanal quality and French manufacturing heritage for body care products.
- Amandine Galliano (Perfumer)coreAmandine Galliano is a perfumer based in Grasse, France, with 15 years of experience at Robertet. She is the nose behind key Selvatico fragrances including Salon de Paris and Foret de Fontainebleau. Her childhood memories and creative approach to multi-layered fragrances align with Selvatico's brand philosophy. She was born in Grasse with a perfumer grandfather, giving her deep roots in French perfumery tradition.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Selvatico competitors and assessment
Company assessmentDirect peers
- Diptyque: Diptyque is a Paris-based niche fragrance and body care house known for literary/artistic storytelling, multi-layered scents, and premium department store distribution. It is the closest analog to Selvatico's positioning as a French-heritage, storytelling-driven niche brand with a comparable EDP and body care portfolio.
- Le Labo: Le Labo is a New York-based niche perfume brand (Estée Lauder) with hand-blended, art- and craft-driven fragrances and a strong global boutique and department store footprint. Comparable to Selvatico for premium unisex EDP positioning, artisanal craft narrative, and global expansion model.
- Byredo: Byredo is a Stockholm-based niche fragrance house (Puig) that built a global premium brand through storytelling, EDP-led portfolio, and selective department store distribution. Comparable to Selvatico in its premium unisex EDP focus and brand-led, content-driven approach to building niche perfume globally.
- Maison Margiela 'Replica': Maison Margiela's Replica line is a literary, scene-inspired fragrance collection (memories, places, moments) housed within a global luxury house. Closely comparable to Selvatico's 'scenes and situations' approach to fragrance creation and its Proust/Impressionist cultural storytelling.
- Atelier Cologne: Atelier Cologne is a French niche perfume house known for high-concentration citrus-forward EDPs and a strong gift-set and body care portfolio sold in premium department stores. Comparable to Selvatico for French heritage, EDP-led premium positioning, and curated gift set strategy.
- Memo Paris: Memo Paris is a French niche fragrance brand built on travel-inspired storytelling, with a portfolio of EDPs and body care sold in selective global distribution. Comparable to Selvatico for its EDP-first niche positioning and travel/cultural narrative anchored in French perfumery.
- Penhaligon's: Penhaligon's is a British heritage fragrance house offering premium EDPs, body care, and gift sets with strong department store and global travel retail presence. Comparable to Selvatico for premium niche positioning, body care extensions, and curated gifting strategy.
Broad incumbents
- Aesop: Aesop is a global premium personal care brand (L'Oréal) with body care, hand care, and fragrance products sold through select department stores and own boutiques. Comparable to Selvatico as a broader premium lifestyle beauty peer for body care and gifting, though Aesop is much larger and is not a pure niche perfume play.
Others
- Grasse-based Robertet (partner/incumbent): Robertet is a 175-year-old French fragrance house that both supplies Selvatico and has invested via Villa Blu. It is an industry incumbent and enabling partner rather than a direct competitor, but is materially relevant for understanding Selvatico's product capabilities and go-to-market support.
Regional players
- Tamburins: Tamburins is a Korean premium beauty and fragrance brand (Gentle Monster-affiliated) with hand care, body care, and perfume products popular in Korea and increasingly in Asia. Comparable to Selvatico as a Korean-headquartered premium lifestyle beauty and fragrance brand competing for similar Korean consumer attention and department store presence.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Selvatico social profiles
Digital presenceSelvatico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selvatico leadership team
Management profileNumber of profiles
Profiles1 record
Selvatico subsidiaries and ownership
Company hierarchySubsidiaries1 record
Selvatico funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selvatico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selvatico
What does Selvatico do?
Selvatico manufactures and sells premium niche perfumes and body care products inspired by literary and Impressionist art themes, including eau de parfum, hand solutions, perfumed hand and body washes, body creams, body mists, and liquid soaps. The brand blends natural essential oils and collaborates with French heritage partners (175-year fragrance house Robertet and EPV-certified soap artisan Provendi) to produce multi-layered fragrances made in France and Korea, sold primarily through its own e-commerce site and select department store channels.
Is Selvatico a public or private company?
Selvatico is a private company. It is classified as venture growth investor backed and is currently operating.
When was Selvatico founded?
Selvatico was founded in 2021. It employs 11 to 50 people.
Where is Selvatico based?
Selvatico is headquartered in Seoul, South Korea, in the Asia region.
How does Selvatico make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are offline Retail (Department Store / Stockists).
Who are Selvatico's main competitors?
Direct peers on record are Diptyque, Le Labo, Byredo, Maison Margiela 'Replica', Atelier Cologne, Memo Paris and Penhaligon's. Aesop is listed as a broad incumbent. Grasse-based Robertet (partner/incumbent) is listed as an others. Tamburins is listed as a regional player.
Does Selvatico have an API?
No public API is recorded for Selvatico.
What industry is Selvatico in?
Selvatico's product category is Premium Niche Fragrances. Its primary akta.pro industry code is CRABADAH, Niche & Artisan Fragrance, with a secondary code of CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex). Its NAICS code is 456120 and its SIC code is 2844.