Wholechain
Wholechain is a blockchain-based SaaS traceability platform, built on GS1 EPCIS 2.0 and GDST standards, that helps seafood producers, food brands, retailers, and emerging beef/leather and textile supply chains capture, share, and verify chain-of-custody events from origin to consumer.
- Company typePrivate
- Founded2018
- HeadquartersBloomfield Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wholechain does
Wholechain, Inc. is a Delaware-incorporated software company founded in 2018 and headquartered in Bloomfield Hills, Michigan. It is a subsidiary of Envisible, a joint venture of ARKK Food Company. The company provides a blockchain-based traceability platform that enables producers, manufacturers, distributors, and brands to capture supply chain events from origin through retail and share those events with downstream partners and consumers via QR codes and EPCIS-compliant data exchange. The platform is built on globally recognized data standards — GS1 EPCIS 2.0 and GDST — supporting JSON-LD and XML interoperability, mobile-first event capture, and integration with ERP, WMS, and Zapier-connected applications. Its product surface comprises a Traceability core product, a consumer-facing Transparency module, plus Labeling, Interoperability, Supplier Monitoring, Automation, and an upcoming Analytics module, packaged into Enterprise, Small Business, Certifiers/NGOs, Food Traceability, Responsible Sourcing, Compliance, and Market Access solutions.
Wholechain operates as a subscription-based SaaS with monthly and annual agreements, pricing is quote-based, and it sells through direct enterprise field sales complemented by a self-serve/PLG motion via its developer documentation and sandbox environment. Its customer base is anchored in seafood (Northline Seafoods, Kvarøy Arctic, Cape Fish, Regal Springs, Atlantic Sapphire, Riverence, Maspesca, Matorka), food retail and distribution (Topco Associates, True Grade Foods), and beauty (Estée Lauder/Aveda's Madagascar vanilla program). It has expanded into beef/leather (first to pass the Global Beef and Leather Traceability Framework capability test) and is positioning for textiles under OECD/EUDR frameworks. The platform is powered by Mastercard's Provenance Solution blockchain, and the company maintains strategic relationships with GS1, GDST, the UN Global Compact Ocean Stewardship Coalition, SFP, IDH, GFSC Group, BSR, and the Global Seafood Alliance. As of mid-2026, production uptime was reported at 100% over a three-month monitoring window.
Wholechain firmographics
Firmographics- Name
- Wholechain
- Legal name
- Wholechain, Inc.
- Website
- https://wholechain.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wholechain is a blockchain-based SaaS traceability platform, built on GS1 EPCIS 2.0 and GDST standards, that helps seafood producers, food brands, retailers, and emerging beef/leather and textile supply chains capture, share, and verify chain-of-custody events from origin to consumer.
- Ownership category
- akta.pro rank
Wholechain industry classification
Industry- Product category
- Supply Chain Traceability Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- akta.pro primary industry
- Trade Finance & Supply Chain Tokenization (invoices, bills of lading, provenance) (FSAPAIAK)
- akta.pro secondary industries
- Blockchain/Digital Traceability Validation & Data Integrity Audits (AFALAGAF), Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting) (FSAPAIAH), Interoperability & Integration Middleware (ERP/core banking connectors, messaging, APIs, cross-chain to permissioned) (FSAPAIAL)
Keywords
Where Wholechain is headquartered
LocationHeadquarters
- HQ city
- Bloomfield Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wholechain business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- SaaS Subscription Platform: Wholechain operates as a subscription-based SaaS platform. Customers access the traceability software through subscription agreements with monthly or annual billing terms. Plan details are specified in individual agreements between Wholechain and customers. Fees can be altered with notice periods ranging from 30-120 days depending on agreement type.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based SaaS with tiered plans |
| Subscription | Annual | Annual subscription option |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Wholechain product offering
Product offeringCore offering
Wholechain is a blockchain-based supply chain traceability platform that enables companies to capture, verify, and share product journey data from source to consumer. Built on GS1/EPCIS 2.0 and GDST interoperability standards, it provides mobile-first data capture, supplier onboarding, labeling, and analytics tools that help food brands, seafood companies, manufacturers, and certifiers meet regulatory, sustainability, and provenance requirements.
Product overview
Wholechain is a blockchain-based traceability platform built to enable trust, coordination, and transparency in fragmented supply chains. The platform operates as a unified system with a modular architecture consisting of core products (Traceability, Transparency) and supporting modules (Labeling, Analytics, Data Capture & Sharing, Interoperability, Automation, Supplier Monitoring). It offers industry-specific solutions including Food Traceability, Responsible Sourcing, and Market Access, as well as segment-specific tiers for Enterprise, Small Business, and Certifiers/NGOs. The platform is built on global data standards including GS1 (GS1-128, DataMatrix, SSCCs, EPCIS) and GDST, enabling interoperability with external systems. Users can capture data on any device, generate compliant labels, and share traceability records via QR codes or API integrations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- First platform to pass Global Beef and Leather Traceability Framework capability test
- +3 more outcomes
Companies that use Wholechain
Customer profileNamed customers13 records
Segments7 records
Wholechain technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature9 records
Wholechain partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Sustainable Fisheries Partnership (SFP)coreSFP and Wholechain signed an MOU at Seafood Expo North America 2026 to integrate SFP's Seafood Metrics sustainability tool into Wholechain's traceability software. The partnership aims to provide end-to-end source information on seafood by connecting traceability events with fishery data based on GDST standards. Both organizations reported existing interest from suppliers and buyers for the combined offering.
- True Grade FoodscoreMiami-based food distribution firm True Grade Foods partnered with Wholechain to implement end-to-end digital traceability across its seafood supply chains, becoming the first distributor to deploy such a system specifically for the cruise line industry. Addresses tracking needs of over 200 million pounds of food and 1,000+ SKUs delivered annually to cruise lines worldwide.
- GFSC GroupcoreWholechain and GFSC Group, a leading food safety provider, announced a partnership to help businesses comply with the FDA's FSMA Rule 204. GFSC Group brings food safety expertise to complement Wholechain's traceability platform.
- UN Global Compact Ocean Stewardship CoalitioncoreWholechain co-sponsors UNGC Ocean Stewardship Coalition events including the 'Blueprint for the Future: Good Food for All' dinner at UN Ocean Conference in Lisbon. Traceability is identified as a Tipping Point for Healthy and Productive Oceans in UNGC framework.
- GS1coreWholechain participated in a GS1-conducted traceability proof of concept confirming the importance of GS1 standards in achieving end-to-end visibility. Study collaborated with GDST, IFT, Beaver Street Fisheries, Bumble Bee Seafoods, Chicken of the Sea, FoodLogiQ, IBM Food Trust, Insite Solutions/Norpac, ripe.io, SAP, and Walmart.
- MastercardcoreWholechain is powered by Mastercard's blockchain-based Provenance Solution. Mastercard's permissioned blockchain network provides secure tamper-proof ledger, high transaction throughput, enhanced security, transaction privacy, and support for multiple use cases. Wholechain integrates with Mastercard's global network capabilities.
- Topco Associates LLCcoreTopco, a leading US food cooperative ($14 billion), is piloting Wholechain technology through its member grocery chains starting with Food City. The pilot traces and highlights origin of seafood to provide better line of sight into ethical sourcing and environmental compliance.
- Estée Lauder Companies (Aveda)coreAveda partnered with Wholechain to trace Madagascar vanilla across 125+ products using blockchain technology. One of the first beauty companies to launch a successful commercial blockchain pilot at scale. Vanilla traced from 450 smallholder farmers through co-op and fragrance house to manufacturing.
- UNGC Ocean Accelerator NetworkcoreEnvisible/Wholechain relaunched the UNGC Ocean Accelerator Network to accelerate initiatives advancing UNGC Tipping Points for Healthy and Productive Oceans starting with fully traceable sustainable supply chains.
- BSRcoreBSR (Business for Social Responsibility) partnered with Wholechain to apply blockchain traceability from seafood across commodities. BSR introduces Wholechain work in blog series 'Blockchain through the Whole Supply Chain' to establish blockchain-enabled traceable supply chains delivering sustainability benefits.
- Global Seafood Alliance (GSA)coreGSA and Envisible partnership for certification sponsorship program enabling Cape Fish to become first BSP certified South African tuna and swordfish provider. Wholechain traceability technology allows verification of BSP certification compliance.
- IDH: The Sustainable Trade InitiativecoreIDH collaborates with Wholechain on sustainable soy program verifying deforestation and conversion free sources in Brazil. Also enables fully traceable, deforestation-free soy for aquaculture supply chains and cattle traceability in Brazil.
- EnvisiblecoreEnvisible, an ARKK Food Company joint venture, is the parent company and creator of Wholechain. Envisible's mission is to bring visibility to global food systems leveraging Wholechain with sourcing and procurement to share traceability data.
- Aqua-SparkminorAqua-Spark invests in sustainable aquaculture solutions. Wholechain's upcoming integration with xpertSea (an Aqua-Spark portfolio company) will improve transparency in farmed seafood supply chains.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Wholechain competitors and assessment
Company assessmentDirect peers
- IBM Food Trust: IBM's permissioned blockchain-based food traceability network, co-developed with Walmart and used across large grocery and food brands. Directly comparable to Wholechain on blockchain provenance, EPCIS data capture, and enterprise food/supply chain customers (benchmarked together in the 2021 GS1 POC).
- FoodLogiQ (VelocityEHS): SaaS supplier management and food traceability platform serving manufacturers, growers, and retailers. Comparable to Wholechain on supplier monitoring, FSMA-style compliance, and EPCIS data capture, and was benchmarked alongside Wholechain in the 2021 GS1 traceability POC.
- ripe.io: Blockchain food traceability and supply chain transparency platform serving food producers and processors. Comparable to Wholechain on blockchain-based provenance, supply chain visibility, and food/CPG customer base (also participated in the 2021 GS1 POC).
- TE-FOOD: Enterprise blockchain food traceability solution used by major meat, produce, and seafood suppliers globally. Comparable to Wholechain on farm-to-fork traceability, GS1-aligned data capture, and large-scale enterprise food deployments.
Emerging players
- VeChain: Public-blockchain platform with a strong food/agriculture traceability vertical (e.g., partnership with ASI Group on seafood/livestock). Comparable to Wholechain on blockchain provenance and supply chain use cases, though it pursues a broader, public-chain go-to-market rather than Wholechain's permissioned EPCIS-first approach.
- xpertSea: AI-driven aquaculture data platform (Aqua-Spark portfolio) for on-farm seafood data, with an announced integration into Wholechain. Comparable to Wholechain on aquaculture/seafood traceability but focused upstream on farm production data rather than chain-of-custody provenance.
- OriginTrail: Decentralized knowledge graph for supply chain interoperability, used in food, fashion, and pharma traceability pilots. Comparable to Wholechain on multi-vertical supply chain transparency and interoperability, though it takes a public, token-incentivized approach rather than Wholechain's permissioned EPCIS-first architecture.
Broad incumbents
- TraceLink: Large-scale supply chain serialization and traceability network primarily serving pharma and life sciences, with growing food/CPG exposure. Comparable to Wholechain on regulatory-driven traceability, GS1 standards, and enterprise integrations, but at much larger scale and broader scope.
- SAP (Food Traceability / Blockchain): Enterprise software incumbent offering blockchain-enabled traceability and supply chain visibility integrated into its ERP suite. Comparable to Wholechain on GS1/EPCIS-aligned data exchange and large enterprise food customers (co-participant in 2021 GS1 POC), but with far broader product breadth.
- Oracle Food and Product Traceability: Oracle's blockchain and cloud-based traceability offering, part of its larger supply chain management suite. Comparable to Wholechain on enterprise-scale food traceability and standards-based integrations, but typically sold as part of Oracle's broader ERP/cloud deals rather than as a focused traceability SaaS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Wholechain social profiles
Digital presenceWholechain compliance and trust
Trust signalCompliance2 records
Wholechain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wholechain leadership team
Management profileNumber of profiles
Wholechain funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wholechain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wholechain
What does Wholechain do?
Wholechain is a blockchain-based supply chain traceability platform that enables companies to capture, verify, and share product journey data from source to consumer. Built on GS1/EPCIS 2.0 and GDST interoperability standards, it provides mobile-first data capture, supplier onboarding, labeling, and analytics tools that help food brands, seafood companies, manufacturers, and certifiers meet regulatory, sustainability, and provenance requirements.
Is Wholechain a public or private company?
Wholechain is a private company. It is classified as corporate owned and is currently operating.
When was Wholechain founded?
Wholechain was founded in 2018. It employs 11 to 50 people.
Where is Wholechain based?
Wholechain is headquartered in Bloomfield Hills, United States, in the North America region.
How does Wholechain make money?
One revenue line is on record: saaS Subscription Platform.
Who are Wholechain's main competitors?
Direct peers on record are IBM Food Trust, FoodLogiQ (VelocityEHS), ripe.io and TE-FOOD. Emerging players are VeChain, xpertSea and OriginTrail. Broad incumbents are TraceLink, SAP (Food Traceability / Blockchain) and Oracle Food and Product Traceability.
Does Wholechain have an API?
Yes. Wholechain provides a REST API for integrating and interacting with their traceability application. The API supports event details, sandbox setup, authentication via API keys/bearer tokens, and comprehensive documentation covering: Getting Started (Introduction, Authentication, Sandbox Setup, HTTP status codes, Swagger), Wholechain API (Bizsteps, Data Structure, ERP integration via Commission, Aggregation, Disaggregation, Decommission, Ship, Receive, Transform, Observe, Multi Events, Removing/Editing Events, Get Event Details), Sending/Receiving EPCIS 2.0 Data (in JSON-LD and XML formats), Product Creation, Locations/Trade Partners, and Integrations. The API enables retailers, distributors, or importers to receive EPCIS-compliant shipment and event data from Wholechain suppliers. Developer documentation is at developers.wholechain.com.
What industry is Wholechain in?
Wholechain's product category is Supply Chain Traceability Software. Its primary akta.pro industry code is FSAPAIAK, Trade Finance & Supply Chain Tokenization (invoices, bills of lading, provenance), with a secondary code of AFALAGAF, Blockchain/Digital Traceability Validation & Data Integrity Audits. Its NAICS code is 518210.