Every
Every is a privately held Japanese media and technology company operating Delish Kitchen (recipe video platform with 44M+ users), Tomonite (No.1 SNS parenting media), and retail HUB (supermarket SaaS, digital signage, and net-supermarket operational tools), monetizing via advertising, SaaS subscriptions, data analytics, and influencer marketing services to consumer audiences and enterprise CPG and retail customers.
- Company typePrivate
- Founded2015
- HeadquartersRoppongi, Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Every does
Every (株式会社エブリー) is a privately held Japanese media and technology company founded in September 2015 by Yoshida Daisei and Sugawara Chiharu, headquartered in Roppongi, Minato-ku, Tokyo. The company operates a portfolio of consumer video media brands and B2B retail technology products anchored by Delish Kitchen, Japan's largest recipe video platform with 44 million+ users and 57,000+ dietitian-approved recipes, and Tomonite, the No.1 SNS-follower parenting media in Japan. Its retail HUB platform extends the media business into supermarket SaaS, providing consumer apps with AI recipe recommendations, in-store digital signage (10,000+ screens deployed), and net-supermarket operational tools (Picker and Packer barcode-scan apps). Supporting brands include MOMENTH (influencer and SNS marketing services launched August 2025), TIMELINE (business video media and purchase-based crowdfunding), Delish AI (generative cooking assistant), and Delish Research (B2B food trend analytics).
Every operates six distinct revenue streams: (1) display and category-targeting advertising on Delish Kitchen and Tomonite sold to enterprise CPG brands with multi-million yen campaign minimums, (2) SaaS retail solutions (retail HUB) sold to supermarket chains via direct sales, (3) subscription frozen-meal delivery (Meals) under Delish Kitchen, (4) crowdfunding transaction fees on TIMELINE, (5) data monetization through Delish Research, and (6) professional services via MOMENTH for influencer and live commerce campaigns. Distribution combines product-led growth through iOS/Android app stores with enterprise field sales to CPG advertisers, supermarket chains, and government partners including the Ministry of Agriculture, Forestry and Fisheries. The company has raised approximately 54.3 billion yen in cumulative equity funding through rounds led by WiL, KDDI, and Itochu-Shokuhin, achieved ISO/IEC 27001:2022 certification in February 2024, and is publicly positioning around an "AI-first company" product roadmap.
Every firmographics
Firmographics- Name
- Every
- Legal name
- 株式会社エブリー
- Website
- https://corp.every.tv
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Every is a privately held Japanese media and technology company operating Delish Kitchen (recipe video platform with 44M+ users), Tomonite (No.1 SNS parenting media), and retail HUB (supermarket SaaS, digital signage, and net-supermarket operational tools), monetizing via advertising, SaaS subscriptions, data analytics, and influencer marketing services to consumer audiences and enterprise CPG and retail customers.
- Ownership category
- akta.pro rank
Every industry classification
Industry- Product category
- Digital Media Platforms
- NAICS
- Perishable Prepared Food Manufacturing (311991), Other Food Manufacturing (3119)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Food, Cooking & Beverage Magazines (MPAJAEAF)
- akta.pro secondary industry
- Convenience side dishes (mac & cheese, mashed potatoes, rice dishes) manufacturing (AFAKAHAI)
Keywords
Where Every is headquartered
LocationHeadquarters
- HQ city
- Roppongi
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Every business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Advertising Services (Consumer Media): Display advertising, category targeting, brand lift studies, and short-form video ads on Delish Kitchen and Tomonite platforms. Enterprise brand accounts and promotional campaigns for food/CPG advertisers.
- Retail Solutions (retail HUB): SaaS-based retail apps, digital signage deployments, net supermarket picking/packing applications, and retail DX consulting. Revenue from supermarket chains and retail businesses.
- Subscription Meal Delivery (Meals): Nutritionally balanced frozen meal delivery service under Delish Kitchen brand, with subscription model offering 7-meal and 14-meal sets.
- Crowdfunding Commission (TIMELINE): Purchase-based crowdfunding platform for supporting Japanese craftsmen and brands, earning commissions on successfully funded projects.
- Data Analytics (Delish Research): Food trend analysis tool providing consumer search behavior data to food brands and marketers, helping with product development and promotional strategy.
- Influencer/SNS Marketing (MOMENTH): Influencer marketing, SNS account management, web advertising, and live commerce services for enterprise marketing clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Frozen meal delivery with 7-meal and 14-meal set options |
| Subscription | Multi-year contract | Display advertising with minimum 3 million yen investment for free creative production |
| Transaction based/ take rate | Pay-as-you-go | Crowdfunding project returns ranging from 90,640 yen for complete set to individual items |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Every product offering
Product offeringCore offering
Every operates a portfolio of consumer video media platforms and B2B retail technology solutions. Its flagship product is DELISH KITCHEN, Japan's largest recipe video media platform with 44 million+ users and 57,000+ dietitian-approved recipes, monetized through advertising, e-commerce, and subscription meal delivery. The company also runs TOMONITE (parenting video media), retail HUB (SaaS retail solutions for supermarket chains including apps, digital signage, and net supermarket operations), MOMENTH (influencer and SNS marketing services), and TIMELINE (business video media with purchase-based crowdfunding).
Product overview
Every operates a multi-platform video media and technology portfolio. The core consumer media products are: DELISH KITCHEN (recipe video media, 44M+ users), retail HUB (retail solutions for supermarket chains), トモニテ (parenting video media, No.1 SNS followers), and MOMENTH (influencer/SNS marketing). Supporting the media business are TIMELINE (business video media + crowdfunding), Delish AI (AI cooking assistant), and B2B analytics tool Delish Research. The retail HUB platform further includes specialized modules: retail HUB Picker (net supermarket picking app), retail HUB Packer (packing app), and Knowledge HUB (profitability know-how portal). Every's first-party data (57,000+ recipes, 30M+ app users, food trend analytics) and AI capabilities (recipe recommendation engine, conversational filtering, process automation) underpin the entire product ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- デリッシュキッチン (DELISH KITCHEN): Recipe video media platform with 4,400万+ users, offering 57,000+ dietitian-approved recipes, supermarket flyers/coupons, and frozen meal delivery service Meals.
- トモニテ (TOMONITE)
- retailHUB
- MOMENTH
- TIMELINE
Products and services
- DELISH KITCHEN (デリッシュキッチン) Japan's largest recipe video media platform with 44 million+ users and 57,000+ dietitian-approved recipes. Delivers short-form recipe videos via mobile app and web, with AI-powered recipe recommendations, nearby store sale alerts, net supermarket grocery ordering, original kitchen tools, and a frozen meal delivery service (Meals). Targeted at Japanese home cooks.
- retail HUB (リテールハブ)
Quantifiable outcome
- Category targeting ads achieved 137% first recall for Kikkoman with 50% lower cost vs YouTube
- +3 more outcomes
Companies that use Every
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles6 records
Every technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability11 records
Feature6 records
Every partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- ウェルスナビ株式会社minorWealthNavi co-hosted TSKaigi 2026 after-event with Every, lawyer.com, Three-shake, and PeopleX.
- 弁護士ドットコム株式会社minorBengo4.com co-hosted TSKaigi 2026 after-event with Every and other companies.
- 株式会社スリーシェイクminorThree-shake co-hosted TSKaigi 2026 after-event as part of the Japanese tech ecosystem community.
- ピープル株式会社 (People Corporation)minorPeople Corporation co-sponsored the Tomonite 10th anniversary event with toy experience workshop for parents and children.
- 株式会社ロッテ (Lotte)minorLotte co-sponsored Tomonite 10th anniversary event and provided original Koala March chocolate as gifts.
- 農林水産省 / 一般社団法人JミルクcoreEvery participates in the 官民協働 project '牛乳でスマイルプロジェクト' (Milk Smile Project) promoted by Ministry of Agriculture, Forestry and Fisheries and J-milk, with 1,180 member companies.
- 明治株式会社 (Meiji)minorMeiji provided products for Tomonite 10th anniversary event gifts (Company: Meiji Direct, gift support)
- 花王株式会社 (Kao)minorKao provided Merries First Premium products for Tomonite 10th anniversary event.
- 森永乳業株式会社 (Morinaga Milk Industry)minorMorinaga Milk partnered with Tomonite for Baby Wagon promotion featuring their Hugulgi Eco-raku-pack infant formula.
- キッコーマン食品株式会社 (Kikkoman Foods)minorKikkoman Foods was the first advertiser for Delish Kitchen's renewed category targeting display ads, promoting their yaki-niku sauce products.
- ハウス食品株式会社 (House Foods)minorTomonite developed recipes using House Foods' new こどもカレーパウダー (Children's Curry Powder) for toddlers aged 1-6.
- 農林水産省 (Ministry of Agriculture, Forestry and Fisheries)coreDelish Kitchen participates in the new 楽し味プロジェクト (Tanoshimi Project) for Japanese food culture promotion alongside the traditional LetS! Wagohan project.
- 住友生命「Vitality」minorDelish Kitchen Premium Service offered as a new benefit for Sumitomo Life Vitality health insurance subscribers.
- FamilyMart / FamilyMartVisioncoreCo-hosted webinar with FamilyMartVision and Dentsu Retail Marketing on retail media's role in communication planning.
- 厚生労働省 (Ministry of Health, Labor and Welfare)coreDelish Kitchen participates in the 健康的で持続可能な食環境戦略イニシアチブ (Healthy Sustainable Food Environment Strategy Initiative) promoted by Ministry of Health, Labor and Welfare.
Scale indicators8 records
Recent moves7 records
Expansion highlights7 records
Every competitors and assessment
Company assessmentDirect peers
- Cookpad: Japan's dominant recipe platform with the largest text-based recipe corpus and Kurashiru (recipe video) subsidiary. Directly competes with DELISH KITCHEN in the same consumer segment with overlapping functionality.
- Kurashiru: Recipe video platform owned by Cookpad, offering short-form cooking videos and meal kits. Direct competitor to DELISH KITCHEN in the video recipe category with similar target audience.
Broad incumbents
- SmartNews: Japanese news/content aggregation platform that featured DELISH KITCHEN as a channel. Operates broader content categories but competes for the same advertising budgets and user attention in Japan.
- Recruit Holdings: Japanese media and HR/services conglomerate with food, lifestyle, and advertising businesses. Competes broadly for food advertising spend and has deeper enterprise relationships with retailers and CPG brands.
- Dentsu: Japan's largest advertising agency that co-hosted webinars with Every on retail media. Competes for food brand advertising budgets and offers broader integrated marketing services including influencer marketing (MOMENTH competitor).
- CyberAgent: Japanese digital media conglomerate operating AbemaTV, Ameba, and influencer marketing businesses. Competes with MOMENTH in influencer/SNS marketing and has broader media portfolio across food, entertainment, and lifestyle.
- LINE (LY Corporation): Japanese messaging and content platform with LINE News and lifestyle content channels. Tomonite operates a LINE channel among its SNS distribution, making LINE both a distribution partner and potential competitor for user attention.
Others
- KDDI: Japanese telecom operator and Every's strategic investor/capital alliance partner. KDDI's au ecosystem and live commerce infrastructure create both partnership opportunity and potential channel conflict for Every's services.
- FamilyMart / FamilyMartVision: Japanese convenience store chain that co-hosted retail media webinars with Every and Dentsu. Functions as both a potential retail HUB customer and a competitor in retail digital signage and media monetization.
Emerging players
- Nosh: Japanese frozen meal delivery subscription service. Directly comparable to Every's Meals frozen delivery business, competing for the same convenience-focused consumer segment with similar subscription model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Every social profiles
Digital presenceEvery compliance and trust
Trust signalCompliance1 record
Every financial estimates
Financial estimateRevenue estimate
Valuation estimate
Every leadership team
Management profileNumber of profiles
Profiles7 records
Every funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Every M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Every
What does Every do?
Every operates a portfolio of consumer video media platforms and B2B retail technology solutions. Its flagship product is DELISH KITCHEN, Japan's largest recipe video media platform with 44 million+ users and 57,000+ dietitian-approved recipes, monetized through advertising, e-commerce, and subscription meal delivery. The company also runs TOMONITE (parenting video media), retail HUB (SaaS retail solutions for supermarket chains including apps, digital signage, and net supermarket operations), MOMENTH (influencer and SNS marketing services), and TIMELINE (business video media with purchase-based crowdfunding).
Is Every a public or private company?
Every is a private company. It is classified as venture growth investor backed and is currently operating.
When was Every founded?
Every was founded in 2015. It employs 1 to 10 people.
Where is Every based?
Every is headquartered in Roppongi, Japan, in the Asia region.
How does Every make money?
Six revenue lines are on record. Advertising Services (Consumer Media) is the primary driver. The others are retail Solutions (retail HUB), subscription Meal Delivery (Meals), crowdfunding Commission (TIMELINE), data Analytics (Delish Research) and influencer/SNS Marketing (MOMENTH).
Who are Every's main competitors?
Direct peers on record are Cookpad and Kurashiru. Broad incumbents are SmartNews, Recruit Holdings, Dentsu, CyberAgent and LINE (LY Corporation). Others are KDDI and FamilyMart / FamilyMartVision. Nosh is listed as an emerging player.
Does Every have an API?
No public API is recorded for Every.
What industry is Every in?
Every's product category is Digital Media Platforms. Its primary akta.pro industry code is MPAJAEAF, Food, Cooking & Beverage Magazines, with a secondary code of AFAKAHAI, Convenience side dishes (mac & cheese, mashed potatoes, rice dishes) manufacturing. Its NAICS code is 311991 and its SIC code is 2000.