Good Club

What Good Club does

Good Club is a London-based Zero Waste supermarket founded in 2017 that sells groceries in reusable packaging to environmentally conscious UK consumers. The company's core proposition is the refill model: customers purchase food and household staples without single-use packaging, returning containers to be reused, thereby reducing household plastic waste. Good Club positions itself within the broader sustainable retail movement in the UK and has attracted a sustainability-aligned investor base including Green Angel Ventures, Mustard Seed, Sustainable Ventures, and Vala Capital, alongside multiple Crowdcube retail-investor rounds.

The business model is straightforward retail: revenue is generated through per-unit grocery sales to individual consumers at refill stations. The company is privately held, headquartered in London, and operates with a small team (11-50 employees range). It has raised approximately $5.7M cumulatively across nine funding events between 2017 and 2023, with peak funding activity in 2020-2021. Founding leadership includes Ben Patten (CEO/co-founder), Danny Blackman (CPO/co-founder), and supporting executives in finance, marketing, and technology roles.

A material data integrity issue: the goodclub.co.uk domain now hosts unrelated non-GamStop casino affiliate content, which is inconsistent with the firm's first-party Zero Waste supermarket positioning and the eco-investor shareholder base. No management commentary, press release, or restructuring record reconciles this divergence; the absence of any documented funding, hiring, or product activity after the $59K July 2023 round, combined with the domain repurposing, strongly indicates the original refill-retail operation has ceased active trading. This conflict materially affects any forward-looking assessment of the business.

Name

Good Club

Legal name

Good Club

Website

https://goodclub.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Club is a London-based Zero Waste supermarket founded in 2017 that sells groceries in reusable packaging to environmentally conscious UK consumers, though its domain now appears repurposed for unrelated content.

Ownership category

akta.pro rank

Product category

Online Grocery Retail

NAICS

Warehouse Clubs and Supercenters (455211)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Grocery-Focused Warehouse Clubs (CRAEADAB)

Keywords

• Zero waste grocery
• Sustainable grocery delivery
• Plastic-free retail
• Reusable packaging grocery
• Online supermarket UK

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Affiliate Marketing Commissions: Earn referral commissions when users click through affiliate links to recommended casino platforms and sign up or make deposits. The site monetizes through affiliate partnerships with online casinos not on GamStop.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Good Club is a UK-based zero-waste online supermarket that curates and sells groceries and household products from multiple brands, delivering orders to consumers in reusable packaging that customers return for refilling. The business combines an e-commerce ordering platform with circular packaging logistics to eliminate single-use plastic from grocery shopping.

Product overview

Good Club operates as a non-GamStop casino review and affiliate platform for UK players. The single core offering is the curated leaderboard of non-GamStop online casinos, which includes detailed reviews of individual casino brands (All British Casino, 888casino, MagicRed, 10bet, Betfred, Admiral Casino, Betway, Paddy Power, Mr Rex, Monster Casino, BetMorph, and CasiGO). These reviews are organized into a leaderboard ranking system based on expert analysis and player reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Zero-Waste Online Grocery Service An online grocery ordering and delivery service for UK consumers that sells groceries and household products from multiple brands in reusable packaging. Customers place orders online and receive products delivered in returnable containers, which are then collected and refilled, eliminating single-use plastic from grocery shopping.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Market position

Competitive moat2 records

Customer concentration

• Xx.com/goodclubco
• LinkedInlinkedin.com/company/good-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds9 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Club