What Brainly does

Brainly is a Kraków, Poland-headquartered EdTech company founded in 2009 that operates an AI-powered learning platform serving K-12 and college-aged students, with parents as primary purchasers and teachers as an emerging segment. The platform has evolved from a peer-to-peer homework Q&A community into an integrated AI tutoring ecosystem: after integrating GPT-4 in 2023, it now centers on an always-on AI Tutor that delivers 1:1 personalized explanations across all school subjects with human expert tutors as fallback. Complementary products include Test Prep (adaptive practice), Flash Clash (gamified head-to-head quizzes), Brainly Notes (AI audio transcription into study guides), Ask My Docs (Google Drive–powered document Q&A), ClarityPods (mindfulness audio), Study Boards, and an early-access Teacher Assignment Platform with AI-adaptive assignments and insight dashboards.

The underlying technology stack combines proprietary and third-party generative AI models with expert verification and AI-driven content moderation; the platform is COPPA, GDPR, and CPRA compliant and supports social sign-in via Apple, Google, and Facebook. Distribution is direct-to-consumer across a global network of regional websites (brainly.com, .pl, .in, .com.br, .co.id, .ph, .ro, .lat), iOS and Android apps, and an active social presence on Instagram, YouTube, TikTok, Discord, and Facebook.

Brainly monetizes through a freemium Brainly+ subscription priced at "less than a dollar a day" with auto-renewal and a 30-day money-back guarantee, optional add-on live Tutoring Services, and a brand-safe advertising business targeting Gen-Z/Gen-Alpha audiences with a $25,000 minimum campaign spend across programmatic DSP/PMP deals and direct partnerships with 120+ major brands including Lego, Disney, Adobe, and Coca-Cola. The company has raised over $150M across six funding rounds (Series D of $80M led by Learn Capital in 2020), operates regional offices in Bangalore and Wilmington, and is targeting 2025 for an IPO or strategic acquisition while pursuing geographic expansion into India, Indonesia, and Brazil.

Name

Brainly

Legal name

Brainly spółka z ograniczoną odpowiedzialnością

Website

https://brainly.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Brainly is a Kraków-based EdTech company operating an AI-powered homework help and tutoring platform serving K-12 and college students, with parents as primary purchasers. It monetizes via Brainly+ subscriptions, live tutoring, and brand advertising across a global network of regional websites and mobile apps.

Ownership category

akta.pro rank

Product category

AI Tutoring and Homework Help Platform

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

akta.pro secondary industries

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC), Education & Learning Personalization (HDAAAGAL), Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills) (EDAFAFAD)

Keywords

• AI tutoring platform
• Homework help
• Online learning
• Educational technology
• Test preparation

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscriptions (Brainly+): Recurring subscription model providing unlimited access to expert-verified answers, AI tutoring, no advertising interruptions, and premium features. Subscriptions auto-renew unless cancelled. Available in monthly and annual billing cycles with free trial conversion offers.
2. Brainly Tutoring Services: Live online tutoring sessions with authorized tutors via text chat, requiring Brainly+ subscription for access. Additional premium tier service.
3. Advertising: Brand-safe advertising inventory targeting Gen-Z (14-24 year old) audience. Minimum spend of $25,000 per campaign for direct partnerships. Supports programmatic buying via PMP and PG deals through major DSPs. Formats include native display, rewarded video, interstitial video, custom ATF banner, and branded content integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Brainly operates an AI-powered learning platform that delivers 24/7 homework help, personalized tutoring, and test preparation to K-12 students. The platform combines generative AI (including GPT-4) with human expert verification to provide 1:1 explanations across all school subjects. It is distributed via web, mobile apps, and regional country websites, monetized primarily through the Brainly+ premium subscription and secondarily through brand-safe advertising targeting Gen-Z audiences.

Product overview

Brainly is an AI-powered learning platform that has evolved from a peer Q&A community into an integrated education ecosystem. The core offering centers on the AI Tutor (always-on, 1:1 tutoring with human expert fallback), complemented by Test Prep, Flash Clash (gamified quizzes), and Homework Worksheets. Additional tools include ClarityPods (guided audio wellness sessions), Brainly Notes (AI note-taking from audio), and Ask My Docs (AI document analysis via Google Drive). The Brainly+ premium subscription provides ad-free, unlimited access to all features including Tutoring Services. A teacher-focused assignment platform (in early access) provides AI-adaptive assignments with classroom insights. All offerings are accessible via web, mobile app, and extensions.

Differentiator

Problem solved

Functional benefit

Brands

• AI Tutor: AI-powered tutoring tool that provides 1:1 explanations at students' own pace.
• Test Prep
• Flash Clash
• Clarity Pods
• Brainly Notes
• Ask My Docs
• Study Boards
• Brainly+

Products and services

• AI Tutor Always-on AI-powered one-on-one tutoring providing personalized explanations across all school subjects. Adapts to each student's pace and learning level, with human expert tutors stepping in when AI cannot resolve a query.
• Test Prep AI-powered adaptive test preparation that personalizes practice questions and study materials to each student's strengths and weaknesses, helping students prepare for exams including SAT and AP.
• Flash Clash Gamified head-to-head quiz battles where students compete in real-time answering questions. Combines game-based learning with educational content to make studying engaging.
• ClarityPods Guided audio sessions designed to help students reduce stress, regain focus, and recharge during study breaks. Addresses student mental wellness alongside academic support.
• Brainly Notes AI-powered note-taking tool that transcribes class audio recordings into structured, comprehensive study guides. Recordings are processed on the user's device locally and are not stored by Brainly.
• Ask My Docs AI-powered document analysis feature allowing students to upload files from Google Drive for AI-generated summaries, feedback, and Q&A based on document content.
• Brainly+ Subscription Premium subscription offering unlimited access to expert-verified answers, all AI features, ad-free experience, and tutoring services. Auto-renews and includes a 30-day money-back guarantee with a grade-improvement guarantee in four weeks.
• Tutoring Services Live online connection with authorized human tutors via text chat. Provided as a premium service to Brainly+ subscribers, subject to tutor availability. Sessions may be recorded for quality assurance.
• Teacher Assignment Platform Early-access platform for teachers providing AI-adaptive assignments designed so AI supports learning but cannot replace the learner. Gives teachers visibility into each student's actual understanding through AI-generated insights.

Quantifiable outcome

• 87% of Brainly+ subscribers report improved grades
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature9 records

Partnerships

One partnership is on record.

• Major Global Brands (120+ advertisers)notableGTM or Marketing PartnerTrusted by 120+ major brands including Lego, Danone, Canva, Disney, Adobe, KFC, McDonald's, Coca-Cola, Best Buy, Lenovo, Pepsi, Nintendo for advertising partnerships targeting Gen-Z audience.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Chegg: Chegg is a publicly traded student learning platform offering homework help, textbook solutions, tutoring, and writing support. It is the closest large-scale direct competitor to Brainly in homework help and subscription-based study assistance.
• Quizlet: Quizlet is a leading digital study tools platform with flashcards, practice tests, and AI-powered tutoring (Q-Chat). It directly overlaps Brainly's Test Prep and study-helper offerings for the same student demographic.
• Course Hero: Course Hero is a subscription study resources platform offering homework help, textbook solutions, and tutor access. It competes head-on with Brainly in paid homework help and study materials for college and high-school students.
• Photomath: Photomath (acquired by Google) provides AI-powered step-by-step math solutions via camera input. It overlaps directly with Brainly's math homework and worksheet use cases and represents the AI-first tutoring wave.
• Studocu: Studocu is a student-driven study materials sharing platform with strong international presence (especially Europe and Latin America). It competes with Brainly on peer-shared answers and study content.
• Symbolab: Symbolab is an AI-powered math problem solver providing step-by-step solutions across algebra, calculus, and beyond. It is a direct substitute for Brainly's math tutoring and homework help capabilities.
• Varsity Tutors: Varsity Tutors (a Nerdy brand) provides live online tutoring, classes, and adaptive assessments. It overlaps with Brainly's live Tutoring Services and Test Prep offerings for the same K-12 and college audience.

Emerging players

• Gauth: Gauth (formerly Gauthmath) is a fast-growing AI homework helper from ByteDance focused on math and STEM. It overlaps with Brainly's AI Tutor use case and is an emerging AI-native threat in the same category.

Broad incumbents

• Khan Academy: Khan Academy is a broad, established free education platform with Khanmigo, its AI tutor. It is a much larger incumbent covering full curricula rather than Brainly's homework-help specialization, but it competes for the same student and parent attention.

Regional players

• Doubtnut: Doubtnut is an India-focused AI tutoring app delivering video and step-by-step math/science solutions in local languages. It is comparable to Brainly's AI Tutor offering but concentrated in the Indian market Brainly is expanding into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Brainly-app
• Facebookfacebook.com/brainlygroup
• Instagraminstagram.com/brainly
• TikToktiktok.com/@brainly
• Xx.com/brainly
• LinkedInlinkedin.com/company/brainly-com

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainly