KraftPal
KraftPal Technologies is a London-based manufacturer of corrugated cardboard pallets designed as sustainable single-use replacements for wooden pallets, serving enterprise logistics, manufacturing, and e-commerce customers across Europe and North America.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What KraftPal does
KraftPal Technologies is a London-based manufacturer of corrugated cardboard pallets designed to replace traditional wooden pallets across logistics, manufacturing, and e-commerce supply chains. The company produces single-use pallets weighing under 15 pounds that can withstand loads of up to 4 tons, with stated environmental benefits of 4.1x lower material consumption, 56% lower production emissions, 64.1% lower lifecycle emissions, and 100% recyclability versus wooden alternatives. The product is offered in multiple standard sizes, including GMA 48" x 40", 48" x 42", 42" x 42", 24" x 40", and 24" x 42".
The company's manufacturing is built around a proprietary system called the Palletonator, deployed at production facilities that include its first North American factory opened in Ontario, California in January 2025, alongside existing European operations. Distribution combines direct enterprise sales with channel partnerships, most notably through Australian packaging firm Orora Ltd., which supplies cardboard raw materials and distributes KraftPal pallets through its U.S. network. The public customer roster includes Pfizer, Airbus, Doosan Bobcat, Wilhelmsen, Liebherr, Krka, Sensilab, Etivera, and Reka, spanning pharmaceuticals, aerospace, maritime, heavy equipment, packaging, and manufacturing.
KraftPal sells pallets on a one-time basis, eliminating reverse logistics, pallet administration, and sortation for buyers, and offers a secondary recycling cashback stream on recovered material. The company is privately held and backed by a US$123.9 million equity investment from California-based private equity firm Pasaca Capital Inc., announced in February 2022. Management has stated plans to pursue an initial public offering in approximately five years with Pasaca Capital's support, and forecasts revenue of US$25 million by 2026.
KraftPal firmographics
Firmographics- Name
- KraftPal
- Legal name
- KraftPal Technologies
- Website
- https://kraftpal.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KraftPal Technologies is a London-based manufacturer of corrugated cardboard pallets designed as sustainable single-use replacements for wooden pallets, serving enterprise logistics, manufacturing, and e-commerce customers across Europe and North America.
- Ownership category
- akta.pro rank
KraftPal industry classification
Industry- Product category
- Industrial Packaging and Shipping Pallets
- NAICS
- Corrugated and Solid Fiber Box Manufacturing (322211)
- SIC
- Paperboard Containers & Boxes (2650)
- akta.pro primary industry
- Pallets (Wood, Plastic, Metal, Presswood) (IMALAFAF)
- akta.pro secondary industry
- Pallets, Bins, Totes & Returnable Transport Packaging (RTP) (IMAHABAG)
Keywords
Where KraftPal is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
KraftPal business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Corrugated Pallet Sales: One-time sale of single-use corrugated cardboard pallets. The company sells pallets for one-way use, eliminating the need for pallet administration, sortation, and return logistics. Revenue is generated from direct sales to logistics, manufacturing, and e-commerce companies.
- Recycling Cashback: Customers receive cashback from recycling the cardboard pallets after use, creating a secondary revenue stream from material recovery.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
KraftPal product offering
Product offeringCore offering
KraftPal manufactures and sells corrugated cardboard pallets as sustainable, single-use replacements for traditional wooden pallets. Produced using a proprietary Palletonator manufacturing system, the pallets weigh under 15 pounds yet support loads up to 4 tons, are 100% recyclable, and are sold in standard GMA and custom sizes to logistics, manufacturing, and e-commerce enterprises via direct sales and channel partnerships.
Product overview
KraftPal offers a single product line of corrugated cardboard pallets designed as sustainable replacements for traditional wooden pallets. The core offering consists of eco-friendly pallets produced using the proprietary Palletonator manufacturing system. Available in multiple standard sizes (GMA 48" x 40", 48" x 42", 42" x 42", 24" x 40", 24" x 42"), these pallets weigh under 15 pounds yet can withstand up to 4 tons of weight. The pallets are designed for single-use applications and are fully recyclable worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Corrugated Cardboard Pallets Single-use corrugated cardboard pallets manufactured using the proprietary Palletonator system, available in GMA 48" x 40", 48" x 42", 42" x 42", 24" x 40", and 24" x 42" sizes. Designed as a sustainable replacement for wooden pallets for logistics, manufacturing, and e-commerce enterprise customers. Pallets are 80% lighter than wood, support up to 4 tons, and are 100% recyclable worldwide with potential cashback from material recovery.
Quantifiable outcome
- 4.1x less material consumed per pallet compared to wooden pallets
- +5 more outcomes
Companies that use KraftPal
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
KraftPal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KraftPal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Orora Ltd.coreAustralian packaging company partnered with KraftPal as both a supplier of cardboard materials and a distributor through its U.S. network to reach potential customers. This partnership provides KraftPal with both raw material supply and distribution reach in the North American market.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
KraftPal competitors and assessment
Company assessmentDirect peers
- CHEP (Brambles): Global pooled pallet and reusable packaging provider and the dominant incumbent in pallet supply chains. Directly competes with KraftPal for shipper pallet volume, particularly where enterprises weigh pooled vs. one-way sustainable options.
- PECO Pallet: North American pooled wooden pallet provider with deep retail and CPG shipper relationships. Competes with KraftPal for pallet pool and one-way pallet decisions at large enterprise customers.
- iGPS Logistics: Rental pool operator of plastic pallets with embedded RFID tracking. Competes with KraftPal as an alternative reusable / sustainable pallet platform targeting large enterprise shippers.
- Litco International: Manufacturer of presswood and molded wood pallets, including export-compliant ISPM-15 options. Competes with KraftPal in the sustainable / one-way pallet segment, particularly for export shipping.
Emerging players
- Conitex Sonoco: Specialty manufacturer of one-way corrugated and fiber-based shipping solutions including pallet alternatives. Overlaps with KraftPal in fiber-based one-way transport packaging for industrial shippers.
- ORBIS Corporation (Menasha): Reusable plastic pallet and bulk container manufacturer serving automotive, food, and industrial supply chains. Competes with KraftPal for reusable / sustainable transport packaging decisions in industrial lanes.
Broad incumbents
- Mondi Group: Global paper and corrugated packaging giant producing containerboard and converted paper-based products. Comparable to KraftPal in the corrugated substrate value chain and as a potential OEM partner or competitor in fiber-based pallets.
- Smurfit Kappa: One of the world's largest corrugated packaging manufacturers with extensive European and American operations. Comparable substrate expertise and shipper customer base to KraftPal, with far broader product breadth.
- Greif: Global industrial packaging manufacturer producing steel, plastic, fibre, and corrugated containers. Comparable in serving large industrial shippers and offers fibre-based pallets and dunnage that overlap with KraftPal's range.
Regional players
- Falkenhahn AG: German manufacturer of industrial pallets and specialized transport packaging, including pallet solutions serving European manufacturing and logistics customers. Comparable European customer base and pallet product focus to KraftPal's European operations.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KraftPal social profiles
Digital presenceKraftPal financial estimates
Financial estimateRevenue estimate
Valuation estimate
KraftPal leadership team
Management profileNumber of profiles
Profiles1 record
KraftPal funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KraftPal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KraftPal
What does KraftPal do?
KraftPal manufactures and sells corrugated cardboard pallets as sustainable, single-use replacements for traditional wooden pallets. Produced using a proprietary Palletonator manufacturing system, the pallets weigh under 15 pounds yet support loads up to 4 tons, are 100% recyclable, and are sold in standard GMA and custom sizes to logistics, manufacturing, and e-commerce enterprises via direct sales and channel partnerships.
Is KraftPal a public or private company?
KraftPal is a private company. It is classified as private equity controlled and is currently operating.
When was KraftPal founded?
KraftPal was founded in 2020. It employs 11 to 50 people.
Where is KraftPal based?
KraftPal is headquartered in London, United Kingdom, in the Europe region.
How does KraftPal make money?
Two revenue lines are on record. Corrugated Pallet Sales are the primary driver. The others are recycling Cashback.
Who are KraftPal's main competitors?
Direct peers on record are CHEP (Brambles), PECO Pallet, iGPS Logistics and Litco International. Emerging players are Conitex Sonoco and ORBIS Corporation (Menasha). Broad incumbents are Mondi Group, Smurfit Kappa and Greif. Falkenhahn AG is listed as a regional player.
Does KraftPal have an API?
No public API is recorded for KraftPal.
What industry is KraftPal in?
KraftPal's product category is Industrial Packaging and Shipping Pallets. Its primary akta.pro industry code is IMALAFAF, Pallets (Wood, Plastic, Metal, Presswood), with a secondary code of IMAHABAG, Pallets, Bins, Totes & Returnable Transport Packaging (RTP). Its NAICS code is 322211 and its SIC code is 2650.