Fischer Farms

What Fischer Farms does

Fischer Farms is a UK-based vertical farming company founded in 2017 by Tristan Fischer, operating one of the world's largest indoor vertical farms at a 25,000 m² facility in Norwich. The company uses controlled environment agriculture combining hydroponics, LED lighting, and a proprietary operating system called CultiveX OS alongside a movable trolley racking system to produce leafy greens, herbs, microgreens, and houseplants. Stated production capacity is 6.5 tonnes per day, with claimed efficiency metrics of 95% less water than conventional agriculture and 250x yield multiples. The company holds BRCGS AA, Red Tractor, and Global GAP certifications, and is backed by Gresham House. Reported headcount is 51-100 employees, with prior disclosed funding of approximately £26 million raised in 2021.

The business operates through two divisions. The first is food production under the New Eden brand, supplying salads and houseplants through UK grocery (Ocado), foodservice (Greene King), and wholesale (Dawndew Salad, Fresh Direct) channels, with retail listings opening from January 2026 onward. The second is Fischer Farms Technology (FFT), launched in October 2025, which sells modular vertical farming infrastructure internationally as a B2B technology offering. The revenue model is a mix of branded produce sales to retailers and foodservice operators plus capital sales and licensing of modular farming systems. Leadership includes CEO Chris Kirke (appointed 2024, previously of Moy Park) and an NPD lead sourced from Perfectly Fresh. Strategic activity in 2026 has been concentrated across geographic expansion (Seed Group UAE/MENA partnership), product extension (New Eden Plants houseplants), and channel buildout.

Name

Fischer Farms

Legal name

Fischer Farms Ltd.

Website

https://fischerfarms.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Fischer Farms is a UK vertical farming company operating one of the world's largest indoor farms in Norwich, producing leafy greens, herbs, and houseplants under the New Eden brand for retailers and foodservice, while also licensing modular farming technology globally through its FFT division.

Ownership category

akta.pro rank

Product category

Vertical Farming / Controlled Environment Agriculture

NAICS

Food Crops Grown Under Cover (11141), Other Food Crops Grown Under Cover (111419), Agricultural Implement Manufacturing (33311), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100), Farm Machinery & Equipment (3523), Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)

akta.pro secondary industries

Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting) (AFAAAHAD), Vertical Farming Systems & Racking (Indoor Farms, Multi-tier) (AFAAAHAI), CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control) (AFAAAHAG), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

Keywords

• Vertical farming
• Controlled environment agriculture
• Hydroponic produce
• Modular grow systems
• Fresh leafy greens

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Retail Consumer Sales (New Eden Brand): Fischer Farms sells its branded consumer leaf products (New Eden) directly through Ocado's online platform. The company is expanding into wider retail distribution in 2026.
2. B2B Produce Supply: Fischer Farms supplies fresh leafy greens, herbs, and micro leaf to B2B, foodservice, and wholesale customers through partnerships like Dawndew Salad, as well as direct relationships with retailers and food service operators.
3. Fischer Farms Technology (FFT) Modular Solutions: FFT manufactures and sells or leases scalable Grow Containers combining advanced environmental control, high-efficiency LED lighting, mobile crop trolleys, and proprietary recipe-based software. Customers can own or lease units, starting with a single grow container and expanding with additional units. Backed by multi-million-pound investment from Gresham House.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fischer Farms operates stacked, bio-secure, climate-controlled vertical farms using hydroponics and LED lighting to grow pesticide-free leafy greens, herbs, microgreens, and houseplants sold under the New Eden brand to UK retailers, foodservice operators, and consumers via Ocado. Through its Fischer Farms Technology (FFT) division, it also manufactures and sells scalable Grow Containers controlled by its proprietary CultiveX operating system to growers and investors worldwide.

Product overview

Fischer Farms operates as a vertically integrated agricultural company with two primary business lines: (1) food production through its New Eden brand (New Eden Food for salads and leafy greens, New Eden Plants for houseplants), and (2) technology licensing through Fischer Farms Technology. The core technology platform consists of Fischer Modular Farms (proprietary movable trolley system with scalable grow modules) controlled by the CultiveX operating system. The modular architecture allows customers to start with single units and expand by adding identical modules, with FFT offering this technology globally to growers and investors.

Differentiator

Problem solved

Functional benefit

Brands

• New Eden: Consumer leaf and salad brand offering vertically farmed greens including Peashoots, Watercress, Burger Lettuce, Zesty Mixed Salad, and Pea Shoot & Watercress mix. Available on Ocado.
• New Eden Plants
• CultiveX

Products and services

• New Eden Food Consumer-facing salad and leafy greens brand offering vertically farmed Pea Shoots, Watercress, Burger Lettuce, Zesty Mixed Salad, and Pea Shoot & Watercress mix, grown entirely indoors with no pesticides, herbicides, or chemicals and sold at retailers including Ocado.
• New Eden Plants Range of UK-grown, vertically farmed houseplants including Philodendron 'Hope', Philodendron Imperial Red, Monstera adansonii, Calathea roseopicta 'Medallion', Hypoestes phyllostachya 'Coloratus White', and Philodendron hastatum 'Grey'; grown in controlled conditions, bug-free and peat-free.
• Fischer Modular Farms Proprietary modular indoor farming system with a movable trolley system and scalable grow modules providing precise control over lighting, temperature, humidity, CO2 levels, and irrigation and nutrient delivery; modules can be replicated and deployed in greenhouses, warehouses, or existing agricultural buildings.
• CultiveX Operating System Proprietary full-stack operating system that controls all farm operations including temperatures, humidity, air speed, CO2, lighting, and irrigation, accessible via a farm-based terminal or smartphone with open-source architecture for interoperability.
• Fischer Farms Technology (FFT) Grow Containers Technology division offering modular, container-based vertical farming solutions combining advanced environmental control, high-efficiency LED lighting, mobile crop trolleys, and proprietary recipe-based software; customers can own or lease units starting from a single grow container and scaling by adding identical units.

Quantifiable outcome

• Uses up to 95% less water than traditional farming
• +6 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• Seed GroupmajorStrategic or Co-development Partner · 22 June 2026Partnership with Seed Group (a company of The Private Office of His Highness Sheikh Saeed bin Ahmed Al Maktoum) to accelerate sustainable agriculture and food security across the UAE and MENA region. Seed Group provides regional expertise, strategic guidance, and a powerful network to help deploy Fischer Farms' technology in a market where controlled-environment agriculture can make significant impact.
• City HarvestcoreStrategic or Co-development Partner · 27 April 2026Fischer Farms partnered with London food charity City Harvest to redistribute surplus crops from vertical farming trials to communities across London. The first donation provided 3,086 meals, redistributed 1.3 tonnes of food, and prevented 895 kg of greenhouse gas emissions. The initiative supports City Harvest's network of food banks and community groups serving approximately 130,000 Londoners weekly.
• Dawndew SaladcoreStrategic or Co-development Partner · 5 March 2026Strategic partnership combining Fischer Farms' controlled environment agriculture technology with Dawndew's century-long expertise and industry network. Together they supply premium British-grown salad, cresses, and micro leaf to B2B, foodservice, and wholesale customers year-round, independent of season or conventional supply chain constraints.
• Greene KingcoreChannel Partner/ Reseller/ Distributor · 17 April 2023Greene King partnered with Fischer Farms ahead of opening the world's largest vertical farm in Norfolk. The partnership positions Fischer Farms to supply the food services industry with sustainable, high-quality produce as consumer demand for responsibly sourced food grows.
• SRUC (Scotland's Rural College)minorStrategic or Co-development PartnerSRUC visited Fischer Farms' Norwich vertical farm as part of an ongoing collaboration. Fischer Farms had previously visited SRUC's vertical farm in Edinburgh to share ideas and innovation on sustainable agriculture through cutting-edge technology and research.
• OcadocoreChannel Partner/ Reseller/ DistributorFischer Farms launched its New Eden consumer brand on Ocado, marking the first major commercial listing. Three bagged salad SKUs (Burger Lettuce, Zesty Mixed Salad, Pea Shoot Salad) are available to Ocado's online shoppers with plans for wider retail expansion.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bowery Farming: New York-based vertical farming operator producing pesticide-free leafy greens and herbs for US East Coast retailers. Direct peer in CEA leafy-greens production with similar target customers and go-to-market model.
• Plenty: San Francisco-based vertical farming company building large-scale indoor farms for leafy greens; restructured in 2023 around its Compton, California facility. Direct peer in capital-intensive CEA leafy-greens production.
• Infarm: Berlin-based vertical farming company growing herbs and leafy greens in indoor hydroponic modules for retailers across Europe. Closest direct competitor to Fischer Farms' produce business, although Infarm wound down several European operations in 2023-24, leaving Fischer Farms among the larger remaining European CEA operators.
• Jones Food Company (JFC): UK-based vertical farm operator (Lydney, Gloucestershire) supplying fresh herbs and leafy greens to UK retailers including Ocado and M&S. Direct competitor in the same UK retail channel as Fischer Farms' New Eden brand, with similar hydroponic CEA production model.
• Growth Farms / GrowUp Farms: UK vertical farming operator running the Kent-based vertical farm supplying salad leaves to Iceland and other UK retailers. Direct competitor in UK-grown hydroponic leafy greens for supermarket shelves.
• AeroFarms: Newark, New Jersey-based vertical farming company producing leafy greens via aeroponic indoor farms for US retailers. Direct peer in CEA leafy-greens production; filed for Chapter 11 in 2023, providing a relevant cautionary case study on vertical farming unit economics.
• 80 Acres Farms: Ohio-based vertical farming operator producing leafy greens, herbs, and microgreens from indoor hydroponic farms for US retailers including Whole Foods. Direct peer with similar product portfolio and retail-led go-to-market motion.
• BrightFarms: US operator of indoor/greenhouse hydroponic farms supplying pesticide-free leafy greens to major US grocery chains. Direct peer in hydroponic leafy-greens production targeting supermarket retailers.

Broad incumbents

• Signify (Philips Lighting): Global leader in horticultural LED lighting and is one of the largest suppliers of CEA grow-light systems. Adjacent incumbent providing a key input technology to vertical farms including Fischer Farms, with Horticulture LED as a strategic growth segment.

Others

• Priva: Netherlands-based supplier of climate, irrigation and process control systems for horticulture and vertical farms. Adjacent / enabling player providing SCADA-style control systems overlapping functionally with Fischer Farms' CultiveX operating system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/fischer-farms-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fischer Farms