What Green Tea does

Green Tea Group Co., Ltd. (绿茶集团有限公司 / 杭州绿茶餐饮管理有限公司) is a privately-held Chinese casual dining chain founded in 2004 as the Green Tea Youth Hostel near West Lake in Hangzhou, now operating 600+ direct-run restaurants (直营门店) across 4 countries and 150+ cities, including 22 Chinese provinces, 4 municipalities, 2 autonomous regions, and Hong Kong SAR. The company's flagship brand, 绿茶餐厅 (Green Tea Restaurant), specializes in New Zhejiang cuisine (新浙菜) with signature dishes including 东坡仔排, 龙井烤鸡, 粉丝裹虾, and 面包诱惑, served in dining environments themed around Jiangnan cultural aesthetics such as West Lake boat banquets and ink-wash Jiangnan interiors.

The business operates an exclusively direct-run, no-franchise model: every store is company-owned, with revenue generated through per-transaction dine-in payments and a WeChat mini-program membership program (绿茶会员) that drives repeat visits via points accumulation and coupon redemption. Customer acquisition is executed through a WeChat community group (茶茶粉福利群), Weibo, and the corporate website (china-greentea.com.cn), with QR-code-driven new-member incentives. The company also operates a sub-brand, 望江楼 (Wangjianglou), a heritage Shaoxing cuisine concept that received Shaoxing Time-Honored Brand certification in December 2025. Leadership is led by Chairman Wang Qinsong (王勤松), with Overseas Vice President Tao Ye (陶冶) overseeing international expansion and Chef Yu Bin (俞斌) serving as Chief Consultant for the Hong Kong market. The company maintains an active investor relations section and has received IPO-related brand awards, indicating public-listing preparation.

Name

Green Tea

Legal name

杭州绿茶餐饮管理有限公司 (Hangzhou Green Tea Restaurant Management Co., Ltd.)

Website

https://china-greentea.com.cn

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Green Tea Group operates a 600+ direct-run New Zhejiang cuisine restaurant chain across 4 countries and 150+ cities, founded in Hangzhou in 2004 and serving mainstream Chinese casual diners through company-owned storefronts, a WeChat membership program, and a heritage Shaoxing sub-brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Services: Green Tea generates revenue through direct dine-in restaurant services at company-owned locations. Customers pay per meal on a per-transaction basis. The company also operates a membership program that tracks customer purchases and accumulates points for redemption of discounts and coupons.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Green Tea Group operates a direct-run chain of more than 600 restaurants serving New Zhejiang cuisine (新浙菜) and Hangzhou-style dishes (杭帮菜) in Jiangnan cultural-themed dining environments. The company sells sit-down meals per transaction at company-owned locations, supplemented by a membership loyalty program that accumulates points redeemable for coupons and discounts. The group also operates the subsidiary brand Wangjianglou (望江楼), which specializes in traditional Shaoxing cuisine and holds Shaoxing Time-honored Brand certification.

Product overview

Green Tea Group operates primarily through its flagship brand 绿茶餐厅 (Green Tea Restaurant), a New Zhejiang cuisine (新浙菜) restaurant chain with 21 years of history. The company also owns the sub-brand 望江楼 (Wangjianglou), which specializes in traditional Shaoxing cuisine and holds time-honored brand status. The group offers a membership program accessible via a WeChat mini-program for loyalty points, coupon redemption, and personalized services. As of December 2025, the company operates over 600 direct stores across 4 countries, including Hong Kong as its first international market.

Differentiator

Problem solved

Functional benefit

Brands

• 望江楼 (Wangjianglou): Time-honored restaurant brand specializing in traditional Shaoxing cuisine with signature dishes including '喉口馒头' (Houkou Steamed Buns) and traditional cooking methods such as '肥三瘦七' (three-fat seven-lean ratio), '半发酵' (half-fermented), and '鲤鱼嘴' (Carp Lip) techniques. Received Shaoxing Time-honored Brand certification on December 16, 2025.

Products and services

• Green Tea Restaurant (绿茶餐厅) Flagship restaurant brand specializing in New Zhejiang cuisine (新浙菜) and Hangzhou-style dishes, with 600+ direct-run stores across 4 countries as of December 2025. Signature dishes include 东坡仔排, 龙井烤鸡, 粉丝裹虾, 石锅西施豆腐, 面包诱惑, 绿茶葱香烤肉, and 椒麻大白条. Dine-in service is targeted at general consumers, families, and tourists in cities across China, Hong Kong, and additional international markets.
• Wangjianglou (望江楼) Subsidiary restaurant brand under Green Tea Group, operated by Shaoxing Yuedu Wangjianglou Restaurant Management Co., Ltd. (绍兴市越都望江楼餐饮管理有限公司). Specializes in traditional Shaoxing cuisine with signature dishes including 喉口馒头 and traditional cooking techniques such as 肥三瘦七, 半发酵, and 鲤鱼嘴. Received Shaoxing Time-Honored Brand certification in December 2025.
• Green Tea Membership (绿茶会员) Paid member loyalty program for diners at Green Tea restaurants, offering points accumulation from purchases, redemption of coupons and discounts, and personalized services. New members receive a 20元新人礼 (new member incentive) upon registration.
• Member Mini-Program (会员小程序) WeChat-based mini-program (会员小程序) that enables member registration, login, points management, coupon redemption, and order management for Green Tea diners across all company-owned restaurants.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• 香港投资推广署 (Hong Kong Investment Promotion Agency)minorStrategic or Co-development Partner · 31 August 2024Hong Kong Investment Promotion Agency representatives attended the opening ceremony of Green Tea's first Hong Kong store at Hysan Place on August 31, 2024. The agency participated in the ribbon-cutting ceremony alongside group chairman Wang Qinsong and overseas VP Tao Ye, indicating government-level support for the international expansion.
• 希慎广场 / 希慎商场 (Hysan Place / Hysan商场)coreStrategic or Co-development Partner · 31 August 2024Hysan Place, a premier shopping mall in Hong Kong's Causeway Bay commercial district, hosted Green Tea's first Hong Kong store opening on August 31, 2024. The mall's general manager participated in the opening ceremony. A second Hong Kong location at 围方 also opened in November 2024.
• 俞斌 (Yu Bin) — 首席顾问 (Chief Consultant)minorStrategic or Co-development Partner · 31 August 2024Yu Bin, a chef multiple times named a Hangzhou Master Chef and who has led Michelin and Black Pearl restaurants, was appointed as Chief Consultant to develop the Hong Kong-exclusive menu combining traditional Zhejiang cuisine with local Hong Kong flavors.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• 老乡鸡 (Lao Xiang Ji): Chinese fast-casual chain specializing in regional cuisine, operating hundreds of direct-run stores and recently pursuing an IPO. Similar in scale (multi-hundred stores), regional cuisine focus, and pre-IPO governance profile.
• 西贝莜面村 (Xibei): Large Chinese casual dining chain specializing in a regional cuisine (Northern/Shanxi-style noodles and dishes), operating company-owned stores across major Chinese cities. Comparable in scale, cuisine-anchored branding, and IPO-stage status.
• 云海肴 (Yun Hai Yao): Chain operator focused on Yunnan regional cuisine in design-forward environments across tier-1 Chinese cities. Direct peer in the regional-cuisine, themed casual dining category — competing for similar customer occasions.
• 九毛九 / 太二酸菜鱼 (Jiu Mao Jiu / Tai Er Suan Cai Yu): Hong Kong-listed Chinese casual dining group operating the flagship Tai Er brand, focused on single-cuisine concepts. Highly comparable business model — multiple casual Chinese brands under one group, direct-run stores, and a similar international expansion trajectory.
• 外婆家 (Waipo Po): Hangzhou-founded Chinese casual dining chain serving regional Chinese cuisine (often Zhejiang-style) in themed, design-forward environments. Closest direct peer to Green Tea given shared origin, cuisine lineage, and experiential dining positioning.

Broad incumbents

• 呷哺呷哺 (Xiabu Xiabu): Hong Kong-listed Chinese casual dining/hot pot chain with hundreds of direct-run stores and growing international presence. Comparable as a listed Chinese casual dining operator pursuing scaled expansion.
• 小南国 (Xiao Nan Guo / South Beauty): Hong Kong-listed Chinese casual dining group with multiple brands across regional Chinese cuisines, comparable in multi-brand portfolio strategy and listed-operator scale. A broader incumbent but with material overlap in regional cuisine casual dining.
• 味千拉面 (Ajisen Ramen): Hong Kong-listed casual dining chain specializing in Japanese ramen with hundreds of stores in Mainland China. Comparable as a listed, multi-hundred-store casual dining operator navigating the same Chinese consumer environment.
• 海底捞 (Haidilao): Largest hot pot chain in China with global footprint and a similarly culture-forward service experience. Not a cuisine peer (hot pot vs Zhejiang) but a benchmark for Chinese casual dining scale, international expansion, and listed-operator economics.

Regional players

• 丰收日 (Fengshouri): Shanghai-based Chinese casual dining chain serving regional cuisine with multiple store locations. Operates in adjacent Yangtze River Delta market to Green Tea's Zhejiang home base, sharing customer demographics.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/green-tea-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Tea