Nuri

What Nuri does

Nuri is a Berlin-based fintech operating a non-custodial Bitcoin wallet augmented with a free Visa debit card and personal IBAN account. The company is incorporated as Nuri Brand Assets GmbH (HRB 270788 B), with Cim Topal serving as Managing Director, and is led at the executive level by CEO Kristina Mayer, founder Benjamin Jones, and Chief Growth Officer Philipp Beer. The core product is a mobile-first (iOS and Android) self-custodial wallet that enables users to create a Bitcoin wallet in seconds using passkey authentication — Face ID or fingerprint — without traditional signup. Private keys are deterministically derived from user-managed recovery information stored in device keychains (e.g., iCloud Keychain) or as seed phrases; Nuri has no access to user credentials or funds, and the Terms of Service explicitly disclaim any recovery capability. The product surface also includes a free Visa debit card that auto-converts Bitcoin to Euro at point of sale, a personal IBAN for receiving salary and rent, and multi-currency support (Bitcoin, Euro, USDC, USDT) with in-app conversion.

The business model is freemium: the wallet is free, with no identity verification required for Bitcoin purchases up to €699, and ID verification unlocks the Visa card, IBAN, and bank transfer features at no additional cost. Revenue is generated through transaction fees or spreads on Bitcoin purchases, while on-chain network/mining fees are passed through to users. Distribution is exclusively product-led through app store listings and the nuri.com website, with the company positioning around a "neobank without the bank" narrative. The card and payment infrastructure is delivered through a core partnership with Gnosis Pay (a regulated EEA payment institution), and KYC is performed by SumSub and Fractal ID. Nuri's footprint is concentrated in the EEA, with the Visa card accepted in 32 countries and SEPA used for Euro transfers.

Nuri has raised approximately $49M in disclosed venture funding across multiple rounds from 2015 through 2021, with notable investors including Earlybird Venture Capital (lead in the 2020 and 2018 rounds), coparion, Global Brain Corporation, Sony Financial Ventures, G1 Ventures, NKB Ventures, and HTGF. The most recent disclosed round of ~$10.7M closed in June 2021 with coparion and DIP Capital. Headcount is reported in the 101-250 range, and the company is actively operating with Terms of Service last updated January 2026 and a recently rebuilt mobile app — the "NuriBank is back" relaunch tagline and high-numbered iOS App Store identifier point to a material product relaunch alongside the broader Bitcoin-to-multi-currency product evolution.

Name

Nuri

Legal name

Nuri Brand Assets GmbH

Website

https://nuri.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Nuri is a Berlin-based fintech providing a non-custodial Bitcoin wallet with a free Visa debit card and personal IBAN for individual consumers. The company serves the EEA and 32 Visa-accepting countries, monetizing through Bitcoin purchase transaction fees on a freemium model.

Ownership category

akta.pro rank

Product category

Cryptocurrency Wallet

NAICS

Funds, Trusts, and Other Financial Vehicles (525)

SIC

Finance Services (6199)

akta.pro primary industry

Self-Custody Wallets (EOA, seed phrase, HD wallets) (FSAPACAA)

akta.pro secondary industries

Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), Stablecoins & On-Chain Money (fiat-backed, crypto-backed, algorithmic; issuance/redemption) (FSAPAEAB)

Keywords

• Bitcoin wallet
• Crypto debit card
• Non-custodial wallet
• Neobank services
• Self-custody crypto

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bitcoin Purchase Fees: Revenue from Bitcoin purchases; no ID verification required up to €699, suggesting transaction fees or margin on exchange rates for larger purchases
2. Network Fee Pass-through: Bitcoin mining/network fees are passed through to users; Nuri does not control these fees

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Nuri provides a non-custodial Bitcoin wallet mobile application that enables individuals to send, receive, store, and convert Bitcoin, Euro, USDC, and USDT with self-custody of private keys. The offering is complemented by a free Visa debit card (issued via Gnosis Pay partnership) that automatically converts Bitcoin to Euro for everyday spending, and a personal IBAN account for receiving salary, rent, and transfers.

Product overview

Nuri is a neobank that provides a non-custodial Bitcoin wallet as its core product, supplemented by a Visa debit card and personal IBAN account. The product ecosystem centers on the Nuri Bitcoin Wallet mobile app, which enables users to send, receive, and store Bitcoin with self-custody. The Nuri Visa Card (add-on) allows spending Bitcoin like cash by automatically converting to Euro, while the Nuri IBAN Account (add-on) provides traditional banking functionality. All services are integrated through the mobile app and delivered in partnership with Gnosis Pay for regulated card services and third-party KYC providers for identity verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Nuri Bitcoin Wallet A non-custodial, self-sovereign Bitcoin wallet mobile application that allows individual users to send, receive, store, and manage Bitcoin with their own private keys. Features Face ID/fingerprint passkey authentication, multi-currency support (Bitcoin, Euro, USDC, USDT), instant conversion, and seed phrase or device keychain backup.
• Nuri Visa Card A free Visa debit card linked to the Nuri wallet that automatically converts Bitcoin to Euro for spending. Works at stores, online, via Apple Pay, Google Pay, and ATMs across 32 countries. Requires ID verification. Issued in partnership with Gnosis Pay.
• Nuri IBAN Account A personal IBAN account that allows users to receive salary, rent, and transfers from anyone, with wallet-to-bank-account transfers in seconds. Requires ID verification.
• Nuri Mobile App The iOS and Android mobile application that delivers the full Nuri Bitcoin wallet experience, including instant onboarding via Face ID/fingerprint passkey authentication, Bitcoin purchases via Apple Pay up to €699 without ID verification, and access to the Visa card and IBAN features after verification.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Gnosis PaycoreOEM/ Whitelabel/ Licensing PartnerGnosis Pay provides Visa card issuance and transaction processing for Nuri. The card works at over 32 countries at stores, online, Apple Pay, Google Pay, and ATMs. Gnosis Pay operates as Gnosis P. Tech, Unipessoal Lda in the EEA and Gnosis Pay Co Ltd outside the EEA. Nuri's brand is featured on the card.
• SumSubcoreTechnology or IntegrationKYC provider for identity verification and compliance checks required for card services. Used for Know Your Customer checks to meet regulatory requirements in the EEA.
• Fractal IDcoreTechnology or IntegrationAlternative KYC provider for identity verification and compliance checks. Users may complete KYC through either SumSub or Fractal ID for card application.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Revolut: European neobank offering multi-currency accounts, IBAN, and in-app crypto buy/sell plus card spend. Broader portfolio player that overlaps with Nuri's banking rails and increasingly its crypto proposition, though crypto is custodial and bolt-on rather than core.
• Bunq: European neobank with multi-currency IBAN accounts and card spend. Competes with Nuri's IBAN-and-card proposition for the same privacy-conscious, internationally active European consumer, though without native Bitcoin support.
• Trust Wallet (Binance): One of the largest self-custody multi-asset wallets globally, with integrated on-ramp and in-wallet swap. Comparable on the non-custodial wallet layer, though without a native Visa/IBAN stack — direct competition for wallet share but not full-stack banking.
• Coinbase Wallet: Self-custody wallet from the largest US crypto exchange, supporting Bitcoin plus broad multi-chain assets with integrated buy/sell. Comparable non-custodial wallet experience with stronger brand and asset breadth, though lacks Nuri's EEA IBAN/card integration.

Emerging players

• Gnosis Pay: Gnosis Pay is Nuri's card-issuance partner and itself offers a self-custody Visa card for crypto holders. Closely comparable product (self-custody BTC + Visa spend) and a partner that could become a direct competitor or acquirer depending on commercial evolution.

Direct peers

• Relai: Swiss Bitcoin-only self-custody wallet app targeting European consumers with simple onboarding. Most directly comparable peer: same regulatory geography (DACH/EEA), same Bitcoin-only positioning, same retail focus, similar freemium model.
• Fold: US-based Bitcoin rewards card and self-custody wallet, converting everyday spend into Bitcoin rewards. Comparable Bitcoin-spend hybrid proposition for consumers, though US-centric and reward-driven rather than savings-driven.
• Cash App (Block): Consumer Bitcoin buy/sell plus debit card spend, targeting a similar mainstream Bitcoin-curious retail audience. Comparable product surface (wallet + card + bank-like rails) and demographic, though US-focused and custodial.
• Wirex: Crypto wallet paired with a Visa debit card that auto-converts crypto to fiat at point of sale, plus IBAN functionality in selected markets. Same wallet + card + multi-currency spend model; broader asset support but comparable consumer proposition.
• Crypto.com: Self-custody wallet plus Visa card with automatic crypto-to-fiat conversion at merchants worldwide. Closest large-scale direct peer — same spend-via-card mechanic, though Crypto.com operates at far greater scale and supports many more chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nuribanking

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds10 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuri