Not Impossible
Not Impossible Labs is a hybrid for-profit/nonprofit technology incubator founded in 2009 that builds wearable accessibility technology, operates an SMS food-access platform, and delivers innovation workshops and keynotes to enterprises including Nike, Intel, Verizon, and Vodafone.
- Company typePrivate
- Founded2009
- HeadquartersVenice, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Not Impossible does
Not Impossible Labs is a hybrid for-profit/nonprofit technology incubator and content studio founded in 2009 by Mick Ebeling and headquartered in Venice, California. The organization operates through four legally distinct arms: Not Impossible Labs (Build), which partners with corporations and foundations to develop applied technology solutions; The Not Impossible Institute (Teach), which delivers innovation workshops using the proprietary Dream, Develop, Deploy methodology; Mick Ebeling Keynotes (Speaking), which books the founder for enterprise keynotes; and The Not Impossible Foundation (Give), a separate 501(c)(3) nonprofit funding humanitarian deployments. Core products include Music: Not Impossible, a vibrotactile wearable system that translates live audio into 24 points of real-time wireless haptic feedback across the body and is deployed at major festivals worldwide; Bento/GoBento, an SMS-based platform connecting food-insecure individuals with pre-paid restaurant meals; Project Daniel, which established a 3D-printing prosthetics lab in South Sudan; and the EyeWriter, an open-source eye-tracking device that enables ALS patients to draw using eye movement and is in MoMA's permanent collection.
Revenue is generated through custom enterprise build partnerships (project-based professional services), keynote speaking fees, Institute workshop programs for corporate teams, and foundation/grant funding for the nonprofit arm. Pricing is quote-based with multi-year contracts for corporate work and no publicly disclosed price list. Distribution is entirely direct, with no self-serve digital product; customer acquisition runs through founder-led relationship selling, keynote speaking, and earned media. The customer base is enterprise-only and spans telecommunications (Verizon, Vodafone), consumer goods (Nike, Anheuser-Busch, Johnnie Walker, Volcom), technology (Intel, Dell, Avnet), finance (Deloitte, Fannie Mae), and healthcare (Lilly, Zappos). The company has raised approximately $15.2 million across three exempt securities offerings ($1.35M in 2020, $7.17M in 2023, and a $8M offering in 2025 targeting subsidiary Hunger Not Impossible, Inc.), remains founder-controlled with 1-10 total employees, and has no disclosed private equity or venture capital backing.
Not Impossible firmographics
Firmographics- Name
- Not Impossible
- Legal name
- Not Impossible Labs
- Website
- https://notimpossible.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Not Impossible Labs is a hybrid for-profit/nonprofit technology incubator founded in 2009 that builds wearable accessibility technology, operates an SMS food-access platform, and delivers innovation workshops and keynotes to enterprises including Nike, Intel, Verizon, and Vodafone.
- Ownership category
- akta.pro rank
Not Impossible industry classification
Industry- Product category
- Innovation Consulting and Technology Incubation
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Assistive Technology (AT) & Accessible Learning Tools (EDALAGAB)
- akta.pro secondary industries
- AT Device Setup, Integration & Technical Support (MDM, IT, Interoperability) (EDAKAIAK), Assistive Technology-Enabled Instructional Content (AAC, Switch, Eye-Gaze Compatible) (EDAGAMAC)
Keywords
Where Not Impossible is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Not Impossible business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Corporate Build Partnerships: For-profit Not Impossible Labs generates revenue through direct partnerships with corporate brands seeking innovation services and custom technology solutions.
- Foundation and Grant Funding: Nonprofit Not Impossible Foundation is funded through donations, grants, and institutional giving from foundations supporting accessibility and humanitarian technology initiatives.
- Keynote Speaking Fees: Founder Mick Ebeling generates revenue through keynote speaking engagements at conferences and corporate events.
- Workshop and Institute Training: Revenue generated through workshop programs and Institute training offerings for corporate teams and organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based corporate partnerships |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Not Impossible product offering
Product offeringCore offering
Not Impossible is a technology incubator and content studio that develops and deploys humanitarian and assistive technology solutions through a hybrid for-profit/nonprofit model. It partners with corporate brands to co-create applied technology products, delivers hands-on innovation methodology workshops through its Institute, and provides keynote speaking engagements. Its proprietary product portfolio includes the Music: Not Impossible vibrotactile wearable system, the Bento/GoBento food-access text platform, the EyeWriter eye-tracking device, and 3D-printed prosthetics.
Product overview
Not Impossible is an innovation studio organized as a hybrid for-profit/nonprofit model with four connected arms. Not Impossible Labs (Build) partners with corporate brands to deploy applied technology solutions. The Not Impossible Institute (Teach) delivers hands-on innovation workshops using the proprietary Dream, Develop, Deploy methodology. Mick Ebeling Keynotes (Speaking) provides high-impact corporate keynotes. The Not Impossible Foundation (Give) operates as a separate 501(c)(3) for humanitarian deployments. Key products include Music: Not Impossible (a vibrotactile wearable translating live music into 24-point haptic feedback), Bento/GoBento (a text-based food access platform), Project Daniel (3D-printed prosthetics in Sudan), and The EyeWriter (open-source eye-tracking device). The company also incubates and spins out breakthrough human technologies.
Differentiator
Problem solved
Functional benefit
Products and services
- Music: Not Impossible (M:NI) A proprietary vibrotactile wearable system that translates live music into 24 points of real-time, wirelessly synchronized haptic feedback across the body via torso and limb-worn units, designed for universal deployment at live events and for the Deaf and hard-of-hearing community.
- Bento (GoBento) A text-message-based platform that connects people experiencing food insecurity with pre-paid meals from local restaurants, operating without apps and eliminating stigma.
- Project Daniel A humanitarian project establishing the world's first 3D-printing prosthetic lab in South Sudan, producing custom prosthetic limbs for amputees and training local operators to maintain and expand prosthetic printing capability.
- The EyeWriter A $50 open-source eye-tracking device enabling paralyzed individuals, notably ALS patients, to control computers and create art through eye movement; acquired into the MoMA Permanent Collection.
- Not Impossible Labs (Build) The technology-building arm of Not Impossible that partners with corporate brands and foundations to co-create and deploy applied technology solutions addressing real human problems, using a Dream, Develop, Deploy framework.
- Not Impossible Institute The teaching arm of Not Impossible that delivers hands-on innovation workshops to enterprise leadership teams, equipping them with the proprietary Dream, Develop, Deploy methodology for rapid prototyping and corporate culture transformation.
- Mick Ebeling Keynotes High-impact mainstage keynote speaking engagements delivered globally by founder Mick Ebeling, teaching the 'Commit, Then Figure It Out' framework to corporate audiences at conferences and association events.
- Not Impossible Foundation A separate 501(c)(3) nonprofit entity that funds and executes direct humanitarian technology field deployments for populations not served by commercial channels, supported by individual donors, institutional grants, and corporate CSR programs.
Quantifiable outcome
- Enabled deaf and hard-of-hearing individuals to experience live music in real-time at major festivals
Companies that use Not Impossible
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles5 records
Not Impossible technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Not Impossible partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- ZapposcoreZappos serves as both a Music program partner and Not Impossible Labs partner, collaborating on innovation initiatives and corporate team workshops.
- AbletoncoreMusic program partner providing software integration for real-time music-to-haptic translation enabling deaf individuals to experience live music.
- AvnetcoreMusic program partner supporting hardware development and supply chain for haptic wearable technology.
- VolcomminorMusic program partner for festival activations bringing haptic music experiences to deaf and hard-of-hearing attendees.
- VodafonecoreMusic program partner supporting connectivity and technology infrastructure for accessibility initiatives.
- Anheuser-BuschminorMusic program partner for festival brand activations involving haptic music accessibility experiences.
- Johnny WalkerminorBrand partnership for experiential marketing activations combining accessibility technology with brand experiences.
- IntelcoreNot Impossible Labs partner providing technology integration and hardware expertise for assistive technology development.
- NikecoreNot Impossible Labs partner for innovation and technology development initiatives.
- VerizoncoreNot Impossible Labs partner supporting technology infrastructure and connectivity for humanitarian projects.
- GenpactcoreNot Impossible Labs partner for operational expertise and process optimization in technology deployment.
- DellcoreNot Impossible Labs partner providing technology hardware and infrastructure support.
- LillyminorInstitute workshop partner for healthcare innovation training and organizational development.
- Prairie Farms DairyminorInstitute workshop partner for corporate team training and innovation workshops.
- DeloittecoreInstitute workshop partner providing consulting and training for organizational innovation and change management.
- Fannie MaeminorInstitute workshop partner for financial services innovation and organizational development.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Not Impossible competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Not Impossible social profiles
Digital presenceNot Impossible financial estimates
Financial estimateRevenue estimate
Valuation estimate
Not Impossible leadership team
Management profileNumber of profiles
Profiles4 records
Not Impossible subsidiaries and ownership
Company hierarchySubsidiaries4 records
Not Impossible funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Not Impossible M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Not Impossible
What does Not Impossible do?
Not Impossible is a technology incubator and content studio that develops and deploys humanitarian and assistive technology solutions through a hybrid for-profit/nonprofit model. It partners with corporate brands to co-create applied technology products, delivers hands-on innovation methodology workshops through its Institute, and provides keynote speaking engagements. Its proprietary product portfolio includes the Music: Not Impossible vibrotactile wearable system, the Bento/GoBento food-access text platform, the EyeWriter eye-tracking device, and 3D-printed prosthetics.
Is Not Impossible a public or private company?
Not Impossible is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Not Impossible founded?
Not Impossible was founded in 2009. It employs 1 to 10 people.
Where is Not Impossible based?
Not Impossible is headquartered in Venice, United States, in the North America region.
How does Not Impossible make money?
Four revenue lines are on record. Corporate Build Partnerships are the primary driver. The others are foundation and Grant Funding, keynote Speaking Fees and workshop and Institute Training.
Does Not Impossible have an API?
No public API is recorded for Not Impossible.
What industry is Not Impossible in?
Not Impossible's product category is Innovation Consulting and Technology Incubation. Its primary akta.pro industry code is EDALAGAB, Assistive Technology (AT) & Accessible Learning Tools, with a secondary code of EDAKAIAK, AT Device Setup, Integration & Technical Support (MDM, IT, Interoperability). Its NAICS code is 334510 and its SIC code is 3845.