Campus Ink - NIL Store
Campus Ink operates a collegiate merchandise platform offering NIL monetization for college athletes, full-service merchandise management for Greek organizations, and mobile on-demand DTF printing at major sporting events, serving over 160 colleges and 30,000 athletes.
- Company typePrivate
- Founded2021
- HeadquartersUrbana, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Campus Ink - NIL Store does
Campus Ink, Inc. is a collegiate-focused custom apparel and merchandise platform headquartered in Urbana, Illinois, founded by college students who built campus t-shirt businesses and expanded into Name, Image, and Likeness (NIL) commerce in 2021. The company serves three primary verticals: college athletes seeking NIL monetization through officially licensed merchandise, Greek organizations requiring full-stack merchandise management, and select commercial white-label clients. Its product suite includes the NIL Store and ARENA Platform (licensed athlete monetization where athletes earn 20-30% commissions), the Greek Licensed Platform and Total Merch Management service (custom websites, curated products, chapter ordering portals, philanthropy integration, and integrated marketing for fraternities and sororities), the Student Designer Program (a campus-based recruiting and commission channel for college students), and a Mobile DTF Printing Service built around a Roland DG TY-300 printer mounted in a modified trailer that produces custom apparel on-site at major NCAA events including the Big Ten Tournament, March Madness, and the Women's Final Four.
Revenue is generated through transaction-based merchandise sales (athlete commissions of 20-30%, with Campus Ink retaining the balance), recurring Greek organization merchandise management fees, unit-priced Greek apparel collections (range $15-$74.99), event-driven mobile DTF printing sales, and white-label commercial programs including hospitality staff apparel and construction workwear. E-commerce runs on Shopify and distribution spans the company's direct storefront (shop.campus.ink), Total Merch Management direct sales, NIL storefronts hosted at school-specific domains (e.g., illinois.nil.store, johns Hopkins NIL Store), and physical event-based sales. The company has scaled to licensing deals with more than 160 colleges and 30,000 individual athletes, and has cumulatively paid over $2.5 million in royalties to student-athletes.
Campus Ink is privately held and has raised approximately $6.8 million across multiple disclosed rounds between 2022 and 2026, with named investors including Mark Cuban, High Street Equity Partners, Lightbank (lead, Sep 2022), RiverPark Ventures (lead, Jan 2026), Alumni Ventures, Connetic Ventures, Capital Innovators, IrishAngels, Priority Sports & Entertainment, Scrum Ventures, and West Suburban Angels. The company filed a $3.5 million SEC exempt offering in 2025 with $1.72 million already sold. CEO Steven Farag leads a team of 11-50 employees alongside Director of NIL Sean Ellenby.
Campus Ink - NIL Store firmographics
Firmographics- Name
- Campus Ink - NIL Store
- Legal name
- Campus Ink, Inc.
- Website
- https://campus.ink
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Campus Ink operates a collegiate merchandise platform offering NIL monetization for college athletes, full-service merchandise management for Greek organizations, and mobile on-demand DTF printing at major sporting events, serving over 160 colleges and 30,000 athletes.
- Ownership category
- akta.pro rank
Campus Ink - NIL Store industry classification
Industry- Product category
- Custom Apparel and Merchandise Services
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Commercial Screen Printing (323113)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE)
- akta.pro secondary industries
- Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Sports Art, Prints & Photography Retail (CRAMAOAG)
Keywords
Where Campus Ink - NIL Store is headquartered
LocationHeadquarters
- HQ city
- Urbana
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Campus Ink - NIL Store business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- NIL Merchandise Sales: Campus Ink generates revenue through sales of officially licensed college athlete merchandise, with athletes earning 20-30% royalties on each sale. The company has generated more than $2.5 million in royalties for student-athletes.
- Greek Organization Merchandise: Total Merch Management services for fraternities and sororities include custom websites, curated premium products, integrated marketing, and bulk ordering, generating revenue through product sales and management fees.
- Event-Based On-Demand Printing: Mobile DTF printing services at sporting events producing custom apparel on-demand, capturing sales opportunities during high-demand moments like March Madness and the Final Four.
- Wholesale & Retail Program: The company operates wholesale and retail programs including private label jersey programs for college athletics, expanding into retail outlets nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Athletes earn 20-30% commission on merchandise sales |
| Unit Pricing | Pay-as-you-go | Greek organization merchandise products ranging from $29.99 to $74.99 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Campus Ink - NIL Store product offering
Product offeringCore offering
Campus Ink operates a licensed merchandise platform that enables college athletes to monetize their Name, Image, and Likeness (NIL) rights through officially branded apparel sold on per-college NIL stores, with athletes earning 20-30% royalties. The company also provides Total Merch Management services to fraternities and sororities, custom branded apparel for local businesses, and mobile direct-to-film (DTF) printing at live sporting events for on-demand production.
Product overview
Campus Ink operates a multi-platform merch ecosystem built for students, athletes, and Greek organizations. The core offering consists of the Campus Ink Main Platform (providing NIL licensing, Greek Merch Management, and Design & Sales Academy), the NIL Store (a dedicated athlete Name, Image, Likeness monetization platform where athletes earn 20-30%), and the ARENA Platform (for nationwide NIL Store scaling). Supporting these are the Greek Licensed Platform and Total Merch Management (TMM) for fraternity/sorority and organizational merchandise management, the Student Designer Program for campus-based sales representatives, and Mobile DTF Printing Services for on-site event customization. The company also operates sub-brand collections including Shop.Greek (licensed Greek apparel), CRS Hospitality (restaurant staff wear), and Wells & Wells Construction (workwear). The platform is powered by Shopify for e-commerce and serves over 160 colleges with 30,000+ individual athlete licensing deals, generating over $2.5 million in royalties.
Differentiator
Problem solved
Functional benefit
Brands
- NIL Store: Licensed platform for college athletes to monetize their Name, Image, and Likeness rights
- ARENA Platform
- Total Merch Management (TMM)
Products and services
- NIL Store Platform A licensed, inclusive platform for college athletes to monetize their Name, Image, and Likeness rights through officially licensed merchandise featuring athlete names and numbers. Athletes earn 20-30% commission on every sale, with free setup and onboarding, and availability across all sports.
- ARENA Platform Platform for scaling licensed NIL merchandise operations across colleges nationwide, supporting real-time customization, distribution, and royalty payments to student-athletes at 100+ schools and 20,000+ athletes.
- Total Merch Management (Greek Licensed Platform) End-to-end merchandise management service for Greek organizations and headquarters, providing custom website overhaul, curated premium products, chapter ordering portals, philanthropy fundraising integration, integrated marketing plans, and limited seasonal releases.
- Mobile DTF Printing Service On-site, on-demand direct-to-film printing service deployed at live sporting events that produces custom T-shirts and accessories within minutes using a Roland DG TY-300 DTF printer mounted in a custom trailer, often responding in real-time to in-game events.
- Campus Ink Main Platform The main Campus Ink merch platform serving students, athletes, Greek organizations, athletic departments, and universities, providing custom apparel solutions, NIL licensing, and a Student Designer Program for college students to develop design, sales, marketing, and management skills while earning commission.
Quantifiable outcome
- Generated more than $2.5 million in royalties for student-athletes
- +2 more outcomes
Companies that use Campus Ink - NIL Store
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Campus Ink - NIL Store technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Campus Ink - NIL Store partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Roland DGcoreCampus Ink uses Roland DG TY-300 DTF printers for mobile on-demand apparel printing operations at sporting events. The company modified a specialized trailer to transport and operate the Roland DG equipment.
- NCAA Member SchoolscoreCampus Ink holds licensing deals with over 160 colleges enabling official NIL merchandise production. Partner schools include Illinois, Indiana, Purdue, UConn, Duke, Michigan State, and others.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Campus Ink - NIL Store competitors and assessment
Company assessmentDirect peers
- Fanatics: Dominant licensed sports merchandise retailer that controls the Collegiate Licensing Company (CLC) and has licensing relationships with most major NCAA schools. Overlaps directly with Campus Ink's NIL Store and licensed collegiate merchandise business, but operates at vastly larger scale and broader scope.
- Playfly Sports (formerly INFLCR / NIL Network): NIL athlete monetization platform that connects athletes with brand deals, content, and merchandise opportunities. Directly comparable to Campus Ink's NIL Store platform serving the same college athlete audience and school partners.
- Opendorse: Marketplace and analytics platform that helps college athletes monetize their Name, Image, and Likeness through deals, content, and valuation tools. Competes with Campus Ink for the same NIL wallet and serves many of the same NCAA schools.
- Custom Ink: Online custom apparel platform used heavily by Greek organizations, student groups, and small businesses. Competes directly with Campus Ink's Greek Merch Management offering and group custom apparel business, with a larger national brand.
- Underground Printing: Midwest-based custom collegiate apparel printer with a strong presence at University of Illinois and other Big Ten schools. Closely comparable to Campus Ink on custom collegiate apparel, Greek organization merchandise, and on-demand printing.
- Greek Gear: Online retailer of licensed fraternity and sorority merchandise including custom apparel, accessories, and chapter gear. Directly competes with Campus Ink's Shop.Greek and Greek Licensed Platform offerings.
- T3M Designs: Greek organization merchandise platform offering custom websites, apparel, and chapter stores for fraternities and sororities. Direct competitor in the Greek Merch Management space Campus Ink occupies.
- Booster Spirit: Custom sports apparel and team merchandise platform serving schools, teams, and booster clubs. Comparable to Campus Ink's NIL and athletic department apparel business with similar group-order workflows.
Broad incumbents
- Rally House: Multi-store licensed sports merchandise retailer carrying NCAA, NFL, NBA, and college apparel across multiple states. Overlaps with Campus Ink's collegiate merchandise and retail/wholesale programs but with a brick-and-mortar retail focus.
Others
- Etsy: Online marketplace widely used by independent designers and small apparel shops including some college students and Greek organizations. Adjacent ecosystem where individual Campus Ink competitors (student designers) sometimes operate, but Etsy does not directly compete in licensed NIL merchandise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Campus Ink - NIL Store social profiles
Digital presenceCampus Ink - NIL Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campus Ink - NIL Store leadership team
Management profileNumber of profiles
Profiles2 records
Campus Ink - NIL Store subsidiaries and ownership
Company hierarchySubsidiaries3 records
Campus Ink - NIL Store funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campus Ink - NIL Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campus Ink - NIL Store
What does Campus Ink - NIL Store do?
Campus Ink operates a licensed merchandise platform that enables college athletes to monetize their Name, Image, and Likeness (NIL) rights through officially branded apparel sold on per-college NIL stores, with athletes earning 20-30% royalties. The company also provides Total Merch Management services to fraternities and sororities, custom branded apparel for local businesses, and mobile direct-to-film (DTF) printing at live sporting events for on-demand production.
Is Campus Ink - NIL Store a public or private company?
Campus Ink - NIL Store is a private company. It is classified as venture growth investor backed and is currently operating.
When was Campus Ink - NIL Store founded?
Campus Ink - NIL Store was founded in 2021. It employs 11 to 50 people.
Where is Campus Ink - NIL Store based?
Campus Ink - NIL Store is headquartered in Urbana, United States, in the North America region.
How does Campus Ink - NIL Store make money?
Four revenue lines are on record. NIL Merchandise Sales are the primary driver. The others are greek Organization Merchandise, event-Based On-Demand Printing and wholesale & Retail Program.
Who are Campus Ink - NIL Store's main competitors?
Direct peers on record are Fanatics, Playfly Sports (formerly INFLCR / NIL Network), Opendorse, Custom Ink, Underground Printing, Greek Gear, T3M Designs and Booster Spirit. Rally House is listed as a broad incumbent. Etsy is listed as an others.
Does Campus Ink - NIL Store have an API?
No public API is recorded for Campus Ink - NIL Store.
What industry is Campus Ink - NIL Store in?
Campus Ink - NIL Store's product category is Custom Apparel and Merchandise Services. Its primary akta.pro industry code is MPAKAMAE, NIL Representation & Compliance Services (Student-Athletes), with a secondary code of EDALAIAN, Athletics Fundraising, Sponsorships & NIL Support. Its NAICS code is 33992 and its SIC code is 3949.