FELS Group - FollowMyMoney

Name

FELS Group - FollowMyMoney

Legal name

FELS Group GmbH

Website

https://followmymoney.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Wealth Management & Social Trading Platform

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)

akta.pro secondary industries

Direct-to-Consumer Robo-Advisors (Retail Automated Portfolios) (FSAGAEAA), Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM), Digital/Hybrid Private Wealth (Robo-Enabled HNW Service) (FSAAABAO)

Keywords

• Social trading platform
• Digital wealth management
• Copy trading strategies
• Multi-asset brokerage
• Tokenized real estate

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Order Entgelt (Trading Commissions): Customers pay an Order Entgelt (order fee) when placing manual trades or when Auto-Buy/Auto-Sell functions trigger trades at partner banks. Fee is shown transparently before order confirmation. Combined with partner bank order fees to form total order cost.
2. Crypto Spreads: For cryptocurrency trades, no explicit order fee is charged. Instead, a spread (small percentage of the trading price) is built into the trading price. The spread is collected by the trading partner and shared with the partner bank and FELS wealth. Star-Traders executing crypto strategies are also compensated from a share of the spread.
3. Star-Trader Compensation (MyTrader): For MyTrader strategies, Star-Traders receive compensation comprising a fixed and variable component. FELS collects the compensation from customers and remits it to the Star-Traders. This applies above a certain transaction volume threshold.
4. Service Fee & Performance Fee (MyInvestor): For MyInvestor strategy following, customers pay a Service-Fee-Entgelt (annual percentage of strategy volume), a Transaction Cost Flat Fee (charged by depot bank), and a Performance Fee calculated on positive performance above a hurdle rate at year-end or strategy termination. High-Watermark principle applies.
5. TopFonds Platform Revenue: Curated selection of top funds offered without issue charge (Ausgabeaufschlag), generating revenue through undisclosed fund distribution arrangements.
6. Non-monetary Acceptances: FELS wealth GmbH accepts only minor non-monetary benefits from third parties (banks, fund companies, securities issuers) including informational materials, educational event access, and modest hospitality, provided they improve service quality — consistent with MiFID II inducement rules.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

FELS wealth GmbH operates FollowMyMoney, a BaFin-licensed digital investment platform that aggregates trading and investment strategies from a curated network of professional Star-Traders and Star-Investors. Customers can follow these strategies with one click, with Auto-Buy/Auto-Sell functions automatically mirroring trades proportionally into their own depots at partner banks. The multi-asset platform covers stocks, ETFs, funds, cryptocurrencies, options/warrants, tokenized real estate (Oceano), precious metals/commodities, and art through a unified Asset Allocation Dashboard.

Product overview

FollowMyMoney is a digital investment platform operated by FELS wealth GmbH offering a multi-module portfolio of investment services. The platform combines a core social trading infrastructure (MyInvestor and MyTrader) that enables users to follow professional Star-Traders and Star-Investors with automated execution, a self-directed brokerage platform (MyBroker) for trading multiple asset classes, a cryptocurrency trading module (MyKrypto), and supplementary investment products including tokenized real estate (Oceano), precious metals and commodities (Sachwerte), and art investments (Kunst). The Asset Allocation Dashboard serves as the central hub providing unified portfolio visibility across all asset classes. The platform is accessible via desktop and mobile app, with execution handled through partner banks.

Differentiator

Problem solved

Functional benefit

Brands

• MyTrader: Service allowing customers to follow trading strategies of internal and external star traders with manual or automatic order execution.
• MyInvestor
• MyBroker
• MyKrypto
• TopFonds
• MyInsights

Products and services

• MyInvestor Social investment platform allowing customers to follow investment strategies of curated Star-Investors with automatic trade execution in their own depot at partner banks. Includes Service-Fee (annual percentage of strategy volume), Transaction Cost Flat Fee and Performance Fee on positive returns above hurdle rate (High-Watermark principle). Designed for retail investors seeking professional portfolio management without active oversight.
• MyBroker Self-trading platform enabling customers to trade all major asset classes — stocks, ETFs, funds, options and warrants — in a single app with transparent per-order fees and a unified Asset Allocation Dashboard. Minimum investment per order is 100 EUR. Free depot and current account at partner banks.
• MyKrypto Cryptocurrency trading module offering commission-free trading of Bitcoin, Ethereum, Ripple and other cryptocurrencies with low spreads embedded in the trading price. Revenue is generated via spread rather than explicit order fees, with the spread shared between FELS wealth, partner banks and Star-Traders executing crypto strategies.
• TopFonds Curated selection of top-performing funds offered without issue surcharge (Ausgabeaufschlag), with filter functionality and a free depot. FELS generates revenue through fund distribution arrangements with the underlying fund companies.
• MyTrader Service allowing customers to follow the trading strategies of internal and external Star-Traders with manual or automatic order execution. Includes the Master-Trader-Strategie (proprietary FELS strategy with selected qualified FELS employees as Star-Traders, minimum recommended investment 10,000 EUR). Customers pay Order Entgelt per trade and Star-Trader compensation (fixed + variable component) above certain transaction volumes.
• Oceano Immobilien-Beteiligungen Tokenized real estate investment product enabling investment in exclusive Sky-Villas in the UAE (Ras Al Khaimah) starting from 500 EUR. Uses a smart participation structure with digital and flexible access for retail investors.
• Sachwerte (Tangible Assets) Investment offerings in tangible assets including gold, silver, diamonds and rare earth metals used in high-tech products, accessible through the FollowMyMoney platform as part of its multi-asset diversification strategy.
• Kunst (Art) Art investment offerings allowing investors to add art to their portfolio for wealth diversification and protection against external access, accessed through the FollowMyMoney platform.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core, support and minor.

• Partner Banks (multiple, not individually named)coreChannel Partner/ Reseller/ DistributorExecution and custody services. Multiple partner banks provide depot accounts and trade execution services. Customers open depot accounts via the FELS platform. Each product may connect to different partner banks. Partner banks handle settlement, custody, account management, and transaction fees.
• Deutsche Post AGcoreTechnology or IntegrationPOSTIDENT procedure for customer identity verification and legitimation. Available as video chat or in-person at post offices. Customers present valid ID documents for KYC compliance under GwG. FELS receives digital identity data for documentation.
• IDnow GmbHcoreTechnology or IntegrationVideoIdent service for remote identity verification via video chat. An IDnow employee verifies customer identity and valid ID documents via video, capturing images and audiovisual recordings. FELS receives identification data for compliance documentation.
• Oracle Corporation / NetSuitecoreTechnology or IntegrationCloud-based ERP and CRM solution (NetSuite) used by FELS to manage customer and business data. Data is stored and processed in EU data centers. Operates as a data processor under a data processing agreement.
• Digital Dialog GmbHsupportImplementation/ SI/ Consulting PartnerExternal customer service center supporting FELS with customer registration completion. May contact customers via provided contact methods to complete registration. Operates under a data processing agreement.
• Trend Service GmbHsupportImplementation/ SI/ Consulting PartnerExternal customer service center handling customer inquiries via telephone. Receives, answers where possible, and forwards customer requests to FELS for further processing. Operates under a data processing agreement.
• Unzer GmbHcoreTechnology or IntegrationPayment service provider for processing payments for paid content (MyInsights). Handles credit card and PayPal payments via a hosted payment portal. FELS receives only payment confirmation and method — not full card or account data.
• Brevo (Sendinblue GmbH)coreTechnology or IntegrationNewsletter and email marketing service provider. FELS uses Brevo for newsletter dispatch, customer email communications, and email marketing campaigns. Operates under a data processing agreement.
• sms.at mobile internet services GmbHsupportTechnology or IntegrationBusiness SMS provider for sending SMS notifications to customers (trade alerts, etc.). FELS passes necessary customer data to sms.at for SMS delivery under a data processing agreement.
• Mailjet GmbHsupportTechnology or IntegrationEmail service provider for customer email mailings. FELS uses Mailjet for transactional and marketing emails under a data processing agreement.
• Zapier Inc.supportTechnology or IntegrationWorkflow automation platform connecting different business applications. FELS uses Zapier to automate data flows between applications (e.g., CRM to email lists) without manual intervention. Has committed to European privacy compliance.
• Verband unabhängiger Vermögensverwalter Deutschland e.V. (VuV)coreStrategic or Co-development PartnerFELS wealth GmbH is a member of the VuV, an association of independent asset managers in Germany. FELS is obligated to participate in dispute resolution procedures before the VuV-Ombudsstelle for securities disputes. Membership provides industry credibility and regulatory standing.
• Meta Platforms (Facebook, Instagram)supportGTM or Marketing PartnerSocial media fan pages (Facebook and Instagram) operated as joint controllers with Meta under Art. 26 DS-GVO. Meta provides page insights data. FELS uses Meta Pixel and Facebook SDK for marketing tracking and app integration.
• Google Ireland LimitedsupportGTM or Marketing PartnerMultiple Google services used: Google Analytics (web analytics), Google Tag Manager / Google Ads / Remarketing (advertising), Google Firebase (app stability and push messaging), Google Places API (location), YouTube (video embedding). Services used for analytics, marketing, and platform functionality.
• TradingView Ltd.supportTechnology or IntegrationTradingView is embedded on the platform for charting and financial market analysis functionality. Provides technical and usage data to FELS for platform improvement. Data processed in the UK (adequacy decision applies).
• Invest-Zuschuss für WagniskapitalminorGTM or Marketing PartnerGerman government venture capital subsidy program. FELS refers customers to this public program for potential government support for venture capital investments.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trade Republic: Germany's largest commission-free retail broker, offering stocks, ETFs, derivatives, crypto, and savings plans via a mobile app. Directly competes with FELS's MyBroker for German retail trading flow, though Trade Republic lacks the social-trading marketplace mechanic.
• Scalable Capital: Munich-based digital wealth platform offering self-directed brokerage (Scalable Broker) and managed robo-advisor portfolios (Scalable Wealth). Closely mirrors FELS's combination of self-directed and managed investing for German retail clients.
• wikifolio.com: Austrian/German social trading platform where traders publish investable wikifolios that followers can mirror. The most direct functional competitor to FELS's MyInvestor/MyTrader Star-Trader marketplace in the DACH region.
• Bitpanda: Vienna-based multi-asset digital investment platform offering stocks, ETFs, crypto, precious metals, and commodities via a single app. Directly comparable to FELS's multi-asset dashboard breadth across alternative and traditional asset classes.
• eToro: Global social trading network with CopyTrader and CopyPortfolios that let users automatically mirror top investors. The benchmark social-trading marketplace model that FELS's MyInvestor mirrors, scaled across many geographies.
• DEGIRO: European low-cost online broker offering stocks, ETFs, options, futures, and bonds. Competes with FELS's MyBroker on price-sensitive German and European retail brokerage, though without social-trading features.

Regional players

• JustTrade: German broker offering commission-free trading in stocks, ETFs, derivatives, and crypto. A smaller-scale regional competitor within Germany targeting the same retail digital-investing segment as MyBroker/MyKrypto.

Broad incumbents

• comdirect (Commerzbank subsidiary): Established German online broker with full banking, brokerage, and advisory capabilities. Represents the traditional incumbent that FELS's low-cost transparent-fee model is trying to disrupt.

Emerging players

• Finanzfluss (Getsmarter): German financial education and investing platform with a large social-media presence and growing brokerage integrations. Comparable community/education-led funnel into investing products targeting young German retail investors.
• Oskar (BY Mellon): Berlin-based digital investment platform offering managed ETF portfolios for German retail investors. Competes with FELS's MyInvestor in the managed-portfolio segment of the German mass-affluent market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/FollowMyMoneyYT
• Facebookfacebook.com/FollowMyMoneyOfficial
• LinkedInlinkedin.com/company/fels-group
• Instagraminstagram.com/followmymoney_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FELS Group - FollowMyMoney